Christopher Sherrod — The Art of Living a Fulfilling Life

Why I Made Unplug

Christopher Sherrod — Sat, 25 Jul 2026 00:00:00 GMT

I made _Unplug_ because my relationship with technology changed in a way I never asked for. After a major seizure, I became very sensitive to electronics. And when I say sensitive, I do not mean in some abstract or trendy way. I mean I could feel that my body was no longer able to move through the modern world the way it once had. Things I used to take for granted suddenly felt heavy, intrusive, and hard to tolerate. It was frightening. It was disorienting to realize that the same devices everybody treats as normal had started to feel overwhelming to me. There is a loneliness in that. You look around and the whole world keeps humming along like nothing is wrong, while your own nervous system is telling you a very different story. I did not make _Unplug_ because I wanted a new project. I made it because I was trying to get my life back. At first, I was just trying to survive the confusion of it all. I needed relief. I needed to understand what was making me feel worse. I needed to know whether my body was imagining things or whether it was actually asking me to pay attention in a way I never had before. So I started removing what I could. I stripped things back. I paid attention to what was near me, what was always on, what changed the feeling in a room, and what changed the feeling in my body. I started living more carefully, more intentionally, because I had to. Then, very slowly, I began reintroducing certain technologies one by one, trying to learn what I could handle, what I could not, and what kind of life was still possible for me. That process was humbling. It forced me to listen to myself more deeply than I ever had. It forced me to stop living on autopilot. It forced me to admit that a lot of what we call normal is not necessarily benign. And it forced me to grieve a little too, because there is grief in realizing that something as ordinary as the electronic world around you can suddenly feel like too much. But there was also clarity in it. The more I paid attention, the more I saw how much of modern life is built around constant exposure, constant stimulation, constant noise. And I started asking myself a different question. Not "How do I keep up with all of this?" but "What if keeping up is part of what is hurting us?" That question changed me. _Unplug_ came out of that change. This course is not about fear. It is not about paranoia. And it is not about pretending we can all run off into the woods and never touch a device again. I still live in the real world. I still use technology. But I use it with far more respect now, because I learned the hard way that these tools are not neutral for everyone, and that more convenience does not always mean more well-being. Sometimes the cost is subtle. Sometimes the cost is your calm. Sometimes the cost is your clarity. And sometimes the cost is your health. I made _Unplug_ for people who feel that something is off, even if they do not yet have the language for it. People who feel overstimulated, depleted, scattered, or physically burdened by the environments they live in. People who want a more peaceful relationship with technology, and a more honest relationship with their own body. The point is not perfection. The point is paying attention. The point is learning to notice. The point is giving yourself permission to step back, remove what is not helping, and slowly reintroduce only what truly belongs. That is what I had to do. And that is what this course is really about. Not just electronics. Not just exposure. Not just habits. It is about learning how to trust yourself again when your body tells you the way you have been living is no longer working. Because sometimes healing does not begin by adding more. Sometimes it begins by turning things off. If that speaks to you, you can learn more about the course here: [_Unplug_](/courses/unplug/).

How You Lose Reveals Who You Are

Christopher Sherrod — Mon, 20 Jul 2026 00:00:00 GMT

It is easy to behave well when you are winning. You smile. You embrace the people around you. You shake hands. You thank those who supported you. Everything feels fair because the result went your way. Losing is the real test. When people do not get the result they expected, disappointment can quickly become anger. They blame the officials, attack the winner, insult the competition, or behave as though they were cheated out of something that belonged to them. It is the behavior of a sore loser. Losing does not erase the work you did to get there. It does not diminish everything you accomplished before that moment. It does not mean you are suddenly untalented, unworthy, or unsuccessful. But your past achievements do not give you permission to behave without dignity. ## You Are Going to Lose Sometimes No matter how talented, hardworking, intelligent, or experienced you become, you are going to lose. You will lose competitions. You will lose opportunities. Someone else will get the job, the customer, the award, the relationship, or the recognition you believed should have been yours. Sometimes you will lose because the other person was better. Sometimes you will make a mistake. Sometimes circumstances will work against you. Sometimes the decision will genuinely be unfair. And sometimes you will do everything correctly and still fail. That is life. The belief that we should always win is not confidence. It is entitlement. Confidence says, “I can recover from this.” Entitlement says, “This should never have happened to me.” A sore loser cannot accept the difference. ## The Result Is Already Decided After a loss, anger can feel powerful. Blaming someone else, attacking the winner, arguing about every decision, or refusing to acknowledge the result may temporarily protect your pride. But none of it changes what happened. Once the result is decided, you face a new choice. You can lose twice—first in the competition and then in your behavior—or you can accept the disappointment without surrendering your character. One emotional minute can overshadow years of disciplined work. People may forget many of the details of your performance, but they will remember how you behaved when things did not go your way. Did you shake the winner’s hand? Did you acknowledge your mistakes? Did you remain respectful? Did you take responsibility? Or did you make the loss uglier by refusing to accept it? Winning may reveal your ability, but losing reveals your character. ## Take Full Responsibility Taking responsibility does not mean pretending everything was fair. It does not mean agreeing with every decision or denying your disappointment. You are allowed to be angry. You are allowed to believe you were treated badly. You are allowed to go home devastated. Responsibility means refusing to surrender control of your behavior. You may not control the judge. You may not control your opponent. You may not control the economy, the customer, the audience, the employer, or the people who underestimated you. But you control what you do next. That is where responsibility begins. Instead of asking, “Who can I blame?” ask: **What could I have done better?** That question is uncomfortable because it removes the protection of excuses. It forces you to examine your preparation, decisions, discipline, attitude, and performance. It also gives you somewhere to go. Blame leaves you powerless. Responsibility gives you another move. Even when someone else contributed to the outcome, your most useful question is still about your own actions. Perhaps you could have prepared more carefully. Perhaps you became distracted. Perhaps you underestimated the challenge. Perhaps you allowed your emotions to control you. You may not be responsible for everything that happened, but you are responsible for what you learn from it. ## Respect the Person Who Beat You Congratulating the winner is not weakness. It is an acknowledgment of reality. Someone defeated you. They may have worked harder. They may have prepared better. They may simply have performed better when it mattered. Respecting that does not reduce your own value. In fact, it protects it. You do not need to celebrate another person’s victory as though it were your own. You do not have to smile while your heart is breaking. But you can shake their hand. You can look them in the eye. You can allow them to enjoy the moment they earned. Then you can leave, examine what happened, and begin again. The strongest competitors do not need to diminish the winner in order to preserve their own pride. They understand that another person’s success is not proof of their own worthlessness. It is simply proof that, on this occasion, someone else won. ## Move On A loss should become a lesson, not an identity. You can review what happened. You can feel the disappointment. You can identify what must change. But eventually, you must stop replaying it. There is no honor in spending years explaining why you should have won. There is no strength in endlessly blaming the people who defeated you. There is no progress in building your identity around an old injustice. Take the lesson and leave the bitterness behind. Moving on does not mean the loss did not matter. It means you have decided that it will not control the rest of your life. The sore loser remains trapped in the moment when things went wrong. The responsible person asks what comes next. ## Lose With Dignity Everybody wants to be seen as a winner. But a winner is not simply someone who always comes out on top. Real winners know how to respond when they do not. They take responsibility. They respect the result. They congratulate the person who defeated them. They learn what the experience has to teach. Then they return to work. You are going to lose sometimes. That is unavoidable. Be disappointed. Be angry. Go somewhere private and feel every part of it. But do not attack the winner. Do not humiliate yourself trying to rewrite reality. Do not allow one bad result to turn you into someone you do not respect. Accept the loss. Take full responsibility for what belongs to you. Learn the lesson. Then move on. Because the loss itself does not define you. **How you respond to it does.** ## Want More Like This? If this resonated with you, subscribe to get more essays on mindset, discipline, and personal growth delivered straight to your inbox. 👉 Join the [newsletter](/newsletter/) and never miss a post.

How to Create Dreams Without Deadlines

Christopher Sherrod — Wed, 08 Jul 2026 00:00:00 GMT

Most people turn dreams into goals too quickly. They get a spark of desire, and within minutes they start asking practical questions. When will I do it? How much will it cost? How will I measure it? What is the deadline? What is the plan? There is nothing wrong with planning. Some dreams eventually need structure. A trip needs a reservation. A book needs writing time. A home project needs time set aside. A healthier body needs some kind of routine. But not every dream should be forced into a spreadsheet the moment it appears. Some dreams need room to breathe first. That is why I like creating dreams without deadlines. A dream without a deadline is not an excuse to avoid action. It is a way to listen more deeply before turning your life into another list of assignments. It helps you ask a better question: **What would make my life feel more beautiful, meaningful, alive, useful, and true?** That question opens a different door. It does not begin with pressure. It begins with imagination. ## Start With Feeling, Not Achievement The first step is to stop asking, “What do I need to accomplish?” Ask instead, “What would feel good to move toward?” That small shift matters. Achievement often comes with tension. Feeling gives you information. You may want more beauty, more strength, more intimacy, more travel, more creativity, more spiritual depth, more spaciousness, or more joy. Do not judge the first answers. Write them down. At this stage, you are not making promises. You are gathering clues. A good dream may begin as something simple: I want more slow mornings. I want to feel strong again. I want to visit places that wake me up. I want a home that feels peaceful. I want to create work that keeps helping people. None of these need a deadline yet. They simply need honesty. ## Sort Your Dreams Into Life Categories Once you have a loose list, sort the dreams into categories. This keeps everything from becoming a messy pile of wishes. The categories I like are: **Places** — where you want to go, return to, explore, or experience. **Body** — how you want to feel physically, energetically, and emotionally. **Creative** — what you want to make, write, record, teach, build, or express. **Home** — how you want your physical space to support your life. **Love** — how you want your closest relationships to feel. **Learning** — what skills, practices, or wisdom you want to deepen. **Contribution** — how you want to help others now. **Legacy** — what you want your life and work to leave behind. **Joy** — what delights you for no practical reason. You can use different categories, but these cover a full life. That is the point. A fulfilling life is not only career. It is not only money. It is not only health. It is not only travel. It is the whole pattern. ## Write Dreams as Invitations This is where wording matters. A harsh dream becomes a disguised obligation. “I need to get in shape” feels heavy. “Feel strong enough for any travel day” feels alive. “Post every day forever” feels like punishment. “Write as a meaningful rhythm” feels more human. “Make more money” is vague. “Earn in a way that gives me freedom and reflects what I believe” feels more alive” has a soul. The language you choose should make you want to move closer, not make you feel behind. Try writing each dream as an invitation rather than a command. Instead of: “Fix the house.” Try: “Create a home that feels like a sanctuary.” Instead of: “Be more productive.” Try: “Build a rhythm where good work and reflection both have room.” Instead of: “Help more people.” Try: “Leave people better than I found them.” This is not just wordplay. Language shapes your relationship with your future. ## Keep Some Dreams Soft Here is the part many people get wrong. They turn every dream into a goal. I think that is a mistake. Some dreams should become projects. Some should become habits. Some should become plans. But some should remain soft because their purpose is not to be completed. Their purpose is to guide you. “More beauty for no reason” does not need a deadline. “More days that do not need to justify themselves” does not need a productivity system. “More wandering through bookshops” does not need a quarterly target. Soft dreams remind you that life is not only about improvement. It is also about attention. Do not ruin a beautiful dream by managing it to death. ## Add One Grounded Dream That Stretches You While I believe in soft dreaming, I do not believe in vague drifting. A good dream map should include at least one or two dreams that stretch your identity. Maybe you want to be on the board of a foundation. Maybe you want to earn a meaningful monthly income. Maybe you want to create a body of work. Maybe you want to become strong enough to travel with ease. Maybe you want to speak a new language well enough to feel more at home. These dreams may eventually need plans. But at the beginning, let them sit on the page as declarations of direction. A dream does not have to be small to be peaceful. ## Turn the List Into a One-Page Vision Map Once your categories are filled in, reduce the list. This matters. If your dream page has too many items, it stops inspiring you and starts overwhelming you. Aim for a few clear dreams in each category. Then put everything on one page. You can make it simple: A title. A short subtitle. Your categories. A few dreams under each one. A closing line that reminds you how you want to live. The purpose of the one-page version is not to trap your future. It is to give your heart something beautiful to return to. Put it somewhere you will see it. Read it when life gets noisy. Let it remind you what you are moving toward. ## Review Without Pressure Your dreams will change. They should. You are alive. Your desires will mature. Your priorities will shift. Some dreams will fall away because they were borrowed from someone else. Others will become more important because they keep calling to you. Review your dream map occasionally, but do not treat it like a performance review. Ask: Does this still feel alive? Does this still feel true? What wants to be added? What can be released? What dream is quietly becoming ready for action? That last question is important. A dream without a deadline can still become real. It just does not need to be rushed. ## The Point Is Not to Escape Your Life The point of dreaming is not to reject the life you have. It is to listen for the life that wants to grow from where you are now. Dreams without deadlines give you a way to imagine without panic. They let you want things without immediately turning desire into pressure. They help you create a fuller life without making your life feel like another job. Some dreams will become plans. Some will become habits. Some will become trips, books, rooms, practices, businesses, friendships, and quiet ordinary days. And some will simply keep your spirit facing the right direction. That is enough. A dream does not always need a deadline. Sometimes it only needs a little space, a little honesty, and a willingness to admit what still makes you feel alive. ## Create Your Own Dream Map Take a quiet hour and make your own one-page dream map. Do not start with deadlines. Do not start with what seems realistic. Start with what still feels alive. Write down the places, practices, relationships, creative work, contributions, and small joys you want more of in your life. Then sort them into categories. Keep the language gentle. Let some dreams stay soft. Let others stretch you. You do not need to figure everything out today. You only need to listen honestly. **If this essay helped you, join [my email list](/newsletter/) for more reflections on living a fulfilling life, building slowly, and creating a life that feels true from the inside out.**

What Oliver Tree’s Life Teaches Us About Not Waiting to Become Ourselves

Christopher Sherrod — Fri, 26 Jun 2026 00:00:00 GMT

There is something especially unsettling about hearing that a young artist has died. It is not because death is ever easy to understand. It is because youth gives the rest of us the illusion of time. We assume there will be another tour, another album, another reinvention, another eccentric music video, and another opportunity to understand what the artist was trying to create. We assume the story is still somewhere in the middle. The news of Oliver Tree’s death at only 32 interrupts that assumption. Even if you were not a devoted listener, his presence was difficult to miss. He was strange, theatrical, funny, exaggerated, and completely recognizable. He did not simply release music. He created an entire world around it. ## Building an Unmistakable World Oliver Tree understood the power of a strong visual identity. There was the unmistakable bowl-cut hairstyle, sometimes shaped so perfectly that it appeared almost artificial. There were the oversized jackets, enormous pants, bright colors, strange eyewear, and outfits that seemed to combine childhood nostalgia, street fashion, comedy, and deliberate bad taste. His clothing did not politely complement the music. It announced that he had arrived. Then there were the scooters, exaggerated stunts, absurd characters, surreal settings, and eccentric music videos. His videos often felt like miniature films from a universe operating according to its own peculiar logic. Everything worked together. The bowl cut became part of the mythology. The bold fashion became part of the signal. The eccentric videos became an invitation into his world. Whether you thought it was brilliant, ridiculous, annoying, or hilarious, you knew when you were looking at Oliver Tree. That kind of creative commitment is rare. Many artists create individual pieces of work. Fewer create an entire world that people can immediately recognize. Oliver Tree seemed to understand something that many creative people forget: **Your work is not only what you make. It is also the world you build around what you make.** He did not wait for permission to be strange. He committed to the idea. ## The Courage to Be Recognizable Becoming recognizable carries a risk. The more clearly you express yourself, the easier you are to criticize. People cannot strongly reject something vague. But when you make a clear choice—an unusual haircut, a bold color, an honest opinion, an eccentric video, or an unconventional way of living—you give people something to react to. That reaction will not always be positive. This is why so many creative people remain hidden behind tasteful, careful, and familiar work. They want to be original without being misunderstood. They want to be noticed without being judged. They want to become themselves without experiencing the discomfort of being seen. But that is not how creative expression works. Anything distinctive will repel some people. Safe work is often invisible work. Oliver Tree’s style was not safe in the polite, forgettable sense. It was loud, strange, funny, exaggerated, colorful, and occasionally uncomfortable. It had a pulse. That may be one of the deeper lessons of his life and work. Not that we should copy his clothes. Not that we need to manufacture a bizarre public character. Not that we should pursue attention for its own sake. The lesson is simpler: **Don’t wait to become yourself.** ## How We Postpone Ourselves Most people spend years sanding down the most interesting parts of who they are. They wait until they feel ready. They wait until they are more polished, more accepted, more successful, more confident, or easier for other people to understand. They keep their unusual ideas in notebooks. They hide their humor. They soften their opinions. They wear what seems appropriate rather than what makes them feel alive. They postpone the project that feels too personal, too strange, too vulnerable, or too difficult to explain. They quietly edit themselves down until they become more acceptable, but less recognizable to themselves. Life does not promise us a long runway for eventually becoming honest. The news of Oliver Tree’s death feels especially painful because he appeared to have so much more ahead of him. But perhaps every life remains unfinished. None of us gets to express every idea, complete every project, take every trip, or become every possible version of ourselves. The goal may not be to finish everything. The goal may be to make sure enough of our real self enters the world while we are still here. ## A Fulfilling Life Is an Expressed Life A fulfilling life is not necessarily a famous life. It is not automatically a loud life, a wealthy life, a highly productive life, or a dramatic life. It is an expressed life. It is a life in which your inner world has an honest relationship with your outer actions. You think something, and occasionally you say it. You imagine something, and sometimes you make it. You feel called toward something, and eventually you take a step in its direction. That relationship does not have to be perfect. Most of us still make compromises. We have responsibilities, limitations, bills, families, health concerns, and practical realities. But there should be some visible evidence that you were here. Not merely that you completed your obligations. Evidence that _you_ were here. Your interests. Your questions. Your humor. Your peculiar tastes. Your way of seeing the world. Your version of the bowl cut, the oversized jacket, or the eccentric music video may look completely different from Oliver Tree’s. It might be a quiet essay. A garden. A handmade object. A business built around your values. A collection of photographs. A strange little website. A song recorded in your bedroom. A slower way of living that no one around you understands. Expression does not have to be loud to be brave. It only has to be honest. ## Mortality Does Not Mean We Must Rush We often talk about mortality as though it should make us move faster. Do more. Travel everywhere. Complete the list. Fill every moment. I do not think that is the right lesson. A short life does not mean we should live frantically. It means we should live more truthfully. There is a difference. Rushing is driven by panic. Truthfulness is driven by alignment. You do not need to fill your life with more activities. You may need to remove the activities that keep you from the work, people, and experiences that matter. You may not need a larger audience. You may need to publish the thing you have already made. You may not need to reinvent your entire life. You may need to make one honest decision. Mortality does not only ask, “How much can you fit in?” It also asks: **How much of this life actually belongs to you?** ## Stop Performing Normal Many people build lives that look perfectly reasonable from the outside. They make responsible decisions. They remain practical. They avoid embarrassment. They keep the peace. They learn to perform normal so convincingly that eventually no one—not even the person performing—remembers what existed underneath it. That may be one of life’s quietest tragedies. It is possible to live for many years without allowing the most alive parts of yourself into the room. You can have a respectable life and still feel absent from it. You can be successful and still feel that someone else made all the important choices. Oliver Tree’s public persona may have been carefully constructed, but it was not invisible. It made room for absurdity, experimentation, comedy, color, vulnerability, and excess. He gave people something to respond to. More importantly, he made something that could not easily be mistaken for anyone else’s work. ## What Are You Still Postponing? This does not mean you need to burn down your life. You do not need to become reckless, irresponsible, or dramatically different overnight. It means you should stop confusing safety with fulfillment. Ask yourself: What am I still waiting for permission to make? What part of myself have I hidden because it feels strange or difficult to explain? Where have I chosen acceptability over honesty? What would I create if I were less concerned about appearing foolish? What small decision would make my life feel more like my own? What would I do differently if I stopped assuming I had decades to get around to it? These are uncomfortable questions. They are also useful ones. The answers do not require a major announcement. They require a beginning. Write the first page. Record the rough version. Wear the unusual jacket. Take the class. Create the website. Have the conversation. Change the rhythm of your days. Release the project before it feels perfect. Let people misunderstand you if they must. ## Begin Before You Feel Ready The lesson I take from Oliver Tree’s life and death is not that we must chase fame. It is not that we should turn ourselves into characters. It is not that a life only matters when millions of people recognize it. The lesson is that time is not promised, and postponing yourself is not a neutral act. Every year spent waiting to become more honest, creative, loving, visible, or free is a year of your actual life. A fully expressed life is better than a carefully acceptable life quietly postponed. None of us knows how much time we have. But we do have some control over whether we spend that time hiding, performing normal, or becoming more fully ourselves. Do not wait until you are completely confident. Do not wait until everyone understands. Do not wait until your work becomes impossible to criticize. Do not wait for permission. Begin now. ## A Quiet Invitation Take ten quiet minutes today and write down one part of yourself you have been postponing. Not the polished version. Not the practical version. The honest one. Then choose one small action that allows that part of you to breathe again. If you want more reflections on creativity, fulfillment, slow living, and building a life that feels more honest from the inside, [join my newsletter](/#newsletter). I write about practical ways to live with more intention, make meaningful work, and stop postponing the life that is quietly calling you forward.

Learning to Speak Again Before the Storm

Christopher Sherrod — Sun, 07 Jun 2026 00:00:00 GMT

A video update on why I’m better at writing than speaking.

The Next Phase of Life Is Not Retirement: Choosing What Fits Your Life Now

Christopher Sherrod — Mon, 18 May 2026 00:00:00 GMT

I was contacted recently by an old client. This was someone from before my seizure. Before the hard stop. Before my life changed in ways I could not negotiate with, schedule around, or outwork. They had a new project and wanted my help. Years ago, I would have probably said yes. That was what I did. I helped clients get online. I built websites. I solved problems. I figured things out. I ran a web agency at a time when the Internet still felt like a frontier. For a long stretch of my life, that was my work. But this time, I had to say no. Not because the project was bad. Not because the client was bad. Not because I did not know how to help. I had to say no because I no longer have clients. I have effectively retired. But I do not like that word. ## Retirement Is the Wrong Word Retirement sounds like stopping. It sounds like sitting down, closing the door, and becoming less involved in life. That is not what happened to me. I did not stop wanting to create. I did not stop wanting to help. I did not stop wanting to think, write, advise, and share what I have learned. I simply moved into the next phase. That is a very different thing. I had a long career on the Internet. I was early. In some areas, I was one of the first. I helped people and businesses get online before most people understood what online even meant. There were years when my work was full of client calls, website builds, software decisions, hosting issues, marketing ideas, and the endless practical work of helping people bring their businesses into the digital world. I am grateful for that phase. It gave me skills. It gave me stories. It gave me experience. It taught me how businesses really work. It taught me how people make decisions. It taught me how technology changes everything and nothing at the same time. But that phase is done. And saying that clearly is important. ## Some Changes Are Gradual. Some Are Not. Many life changes happen slowly. You drift away from old work. You lose interest in old goals. You notice that something you once cared about no longer pulls you forward. Other changes are more abrupt. My seizure was a hard stop. It changed what I could do. It changed how much I could handle. It changed my relationship to stress, technology, responsibility, driving, client demands, and the normal pressures of professional life. I am much better now. But better does not mean I can simply return to who I was before. That is one of the traps people fall into after a major life event. They think recovery means getting back to the old version of themselves. Sometimes it does. But often, recovery means learning who you are now. That is harder. It is also more honest. ## Each Phase Has Its Own Work When I look back, my life has not been one long career. It has been a series of phases. Each phase had its own skills. Its own work. Its own rhythm. Its own responsibilities. There was a phase of building businesses. There was a phase of helping clients. There was a phase of being deep in technology. There was a phase of constant problem-solving. Now I am in a different phase. This phase is about writing. Advising. Reflecting. Teaching from experience. Sharing what I have learned about living a fulfilling life, doing meaningful work, and accepting the limits and gifts of the life in front of me. That is still work. It is just not the same work. And that matters. Too many people think that if they are not doing what they used to do, they are somehow doing less. I do not believe that. Sometimes the next phase asks for quieter skills. More patience. More discernment. More wisdom. Less proving. Less performing. Less chasing. That does not make it smaller. It may even make it more meaningful. ## Life Is One Project, Then the Next I have come to see life as a series of projects. You do one project for a while. Then another one appears. Then the next. And over time, things evolve. Sometimes you choose the next project. Sometimes life chooses it for you. The mistake is clinging to an old project after it no longer fits. That is where suffering begins. We ask, “Can I still do this?” But that is not always the best question. Maybe I could still help a client with a website. Maybe I could still advise on a project. Maybe I could still force myself back into the old role for a little while. But that does not make it wise. A better question is: **Does this fit my life right now?** That question changes everything. It removes ego from the center. It stops making the old version of yourself the judge of the current version of your life. ## What Fits Now? The real question is not what I used to do. The real question is whether I feel fulfilled with what I am doing now. Not ten years ago. Not before the seizure. Not when I was running a web agency. Not when I could take on more, handle more, absorb more, and keep going. Now. Does my work fit my energy now? Does it fit my health now? Does it fit my values now? Does it fit the kind of life I want to live now? For me, writing fits. Advising fits. Creating courses fits. Sharing what I have learned fits. Living more slowly fits. Saying no to client work fits. That does not mean the old work was wrong. It means it belonged to another phase. And I can honor that phase without dragging it into this one. ## Moving On Is Not Failure There is a strange pressure to remain consistent for life. People want you to keep being who they remember. Clients remember you as the person who solved their web problems. Friends remember you from a certain decade. Family remembers old versions of you. Even you may remember yourself in ways that no longer match reality. But a fulfilling life requires the courage to update your identity. Not constantly. Not carelessly. Not because you are bored. But when life has clearly changed, you have to change with it. Moving on is not failure. Changing direction is not failure. Letting go of old work is not failure. Sometimes it is wisdom. The old phase gave me a lot. I am thankful for it. But I do not need to keep proving that I was good at it. I already lived that life. Now I am living this one. ## The Next Phase So yes, I have effectively retired from client work. But I have not retired from life. I have not retired from meaning. I have not retired from creating, thinking, writing, teaching, or helping. I have moved on to the next phase. That is all. And maybe that is enough. Maybe the goal is not to keep doing what we used to do forever. Maybe the goal is to notice when one phase is complete, thank it, and step into the next one with as much honesty as we can. Because life keeps becoming the next project. And then the next. And if we are paying attention, each one teaches us who we are now. ## Next For You If you are entering a new phase of life, do not rush to fill it with old obligations. Ask what fits now. I write about living a fulfilling life, meaningful work, and making peace with change. **[Join my newsletter](/newsletter/) and I’ll send you new essays as I publish them.**

Your Wish Is Your Command Review: The Best Personal Development Book I’ve Read

Christopher Sherrod — Wed, 13 May 2026 00:00:00 GMT

I loved *Your Wish Is Your Command* by Kevin Trudeau. In fact, it may be the best personal development book I’ve read. That is saying something, because I have read a lot of personal development, business, success, and spiritual growth books over the years. Many of them are useful. Some are motivating. A few stay with you. This one stayed with me. It is not a small book. It is not a quick little motivational read. It is big. It repeats itself. It circles around the same ideas many times. But I actually liked that. The repetition is not lazy repetition. It is usually done through stories, examples, and different angles. The book keeps returning to the same core message until you start to really absorb it. And that, to me, is the point. Some books are meant to be read once. This is a book to study. Disclosure: Some links in this post are affiliate links, which means I may earn a commission if you buy through them, at no extra cost to you. I only recommend things I personally find useful. [Get *Your Wish Is Your Command* here.](https://amzn.to/4uLtyDs) ## Why This Book Stood Out to Me The main idea I took from the book is simple: You have to choose what you want, believe it is possible, focus on it consistently, and become the kind of person who can receive and create it. That may sound like standard personal development advice, but the book goes deeper than a quick slogan. It talks about: - Choosing one chief aim - Building belief - Staying teachable - Watching your words - Writing your goals down - Repeating the basics - Measuring your progress - Associating with successful people - Giving generously - Acting instead of just studying The book is not only about wanting something. It is about becoming aligned with what you want, then doing the work long enough for it to become part of you. That is a powerful message. ## A Big Book That Repeats Itself for a Reason Some people may complain that the book repeats itself. I understand that criticism. But I do not agree with it. Important ideas usually need repetition. Most of us do not change because we heard something once. We change because we hear it, test it, forget it, come back to it, hear it again, and finally start living it. That is what this book does well. It keeps bringing you back to the same lessons: - Focus on what you want - Stop feeding what you do not want - Stay teachable - Pick one main goal - Master the basics - Use what you learn - Keep going That repetition helped me. By the time I finished, I did not just have a few nice quotes. I had pages of notes. I am now studying those notes because I want to remember the lessons, not just say I read the book. That is the difference between reading and learning. ## The Core Lesson I Took From the Book The strongest lesson for me was this: **Do not scatter your life across too many desires. Pick one chief aim and give it real attention.** That does not mean you can only care about one thing forever. It means that if everything is equally important, nothing has enough force behind it. A focused life has power. A scattered life leaks energy. The book talks about finding a goal that is in the “sweet spot.” That means it is big enough to excite you, but believable enough that you do not secretly reject it. I think that is an important distinction. A dream can be huge. But a goal needs to be close enough that you can believe in it and act on it. That is practical advice. ## This Is a Reference Book, Not Just a Reading Book I would not treat *Your Wish Is Your Command* as a book to simply finish and put away. This is a book to come back to. I have many notes from it. I am organizing those notes and studying them because there are lessons here I want to remember. That is rare. Most books give me one or two useful ideas. This book gave me a system of ideas I want to keep reviewing. For me, the value is not just in the first read. The value is in returning to the book when I need to refocus. When I feel scattered, I can come back to the lesson of the chief aim. When I feel discouraged, I can come back to belief and persistence. When I feel like I am studying too much and doing too little, I can come back to the reminder that knowledge only matters when it is used. That is why this book belongs on the reference shelf. It's on mine. ## The Part I Handle Carefully I should say this clearly. I do not read this book as a science textbook. There is language in it about frequencies, vibrations, brain waves, and the universe. Some readers will love that. Some readers will reject it. My view is simple: Use what is useful. I do not need to prove every metaphysical claim to get value from the book. The practical lessons are strong enough on their own: - Think better - Speak better - Choose better - Focus better - Act better - Track better - Give more - Keep going That is enough. I can treat some of the “frequency” language as metaphor and still get a tremendous amount from the book. ## Who This Book Is For I would recommend this book to someone who wants more than surface-level motivation. This is for someone who is willing to study, reflect, and apply. It is especially useful if you feel: - Unfocused - Stuck - Too scattered - Too easily discouraged - Overloaded with ideas but short on execution - Ready to choose one meaningful aim and work toward it This is not a passive book. It asks something of you. It asks you to become teachable. It asks you to stop making excuses. It asks you to write things down, think differently, and take responsibility for the direction of your life. That is not always comfortable. But it is useful. ## My Final Thoughts *Your Wish Is Your Command* is one of the most useful personal development books I have read. It is big. It repeats itself. It tells a lot of stories. But that is part of why it works. The message gets reinforced until you cannot easily ignore it. For me, this is not a book I am done with. It is a book I will continue to reference, study, and return to. The best personal development books do not just give you information. They make you look at your life differently. This one did that for me. [Get *Your Wish Is Your Command* here](https://getyourwishbook.com/?ref=y9pnct). ## A Simple Question to End With What is the one chief aim that would make this season of your life feel more focused, useful, and alive? Start there. Then write it down. Then do the next right thing. ## Keep Going Deeper If this review resonated with you, I write regularly about living a more focused, fulfilling, and intentional life. I share essays, book reflections, and practical lessons on success, creativity, health, and choosing a life that actually feels like your own. **Join my newsletter and get my latest essays by email.** [Subscribe to the newsletter](/newsletter/)

What David Attenborough Teaches Us About Living a Fulfilling Life

Christopher Sherrod — Sat, 09 May 2026 00:00:00 GMT

David Attenborough has lived 100 years. Happy birthday David. That alone is impressive. But what makes his life remarkable is not just the number of years. It is what he did with them. He spent his life paying attention: - To animals. - To forests. - To oceans. - To insects. - To birds. - To the strange, beautiful, fragile life all around us. And then he helped the rest of us pay attention too. That may sound simple, but it is not. Most people spend their lives rushing past the thing they actually love. They are too busy trying to be successful, important, admired, rich, optimized, or approved of. David Attenborough shows us another way. He built a life around wonder. And because he stayed with that wonder for decades, it became a legacy. ## He Introduced Me to the Wider World of Animals David Attenborough was the first person I remember introducing animals on camera. In the 1970s, I was already a huge fan of animal books. I loved books like _All Creatures Great and Small_ and anything that opened the door into the lives of animals, farms, wild places, and the people who cared enough to pay attention. But seeing animals from around the world on television was different. That was a big deal to me. It was not just reading about animals anymore. It was seeing them move. Seeing where they lived. Seeing how strange and beautiful and intelligent life could be in places I had never been. And there was David, calmly taking me along. He felt like a guide. Almost like a trusted friend. My buddy David was out there somewhere in the world, showing me animals I would never have seen otherwise. That kind of thing marks a child. It expands the imagination. It tells you the world is larger than your backyard, larger than your town, larger than the life you already know. And maybe that is one reason so many people love him. He did not just teach us about animals. He gave many of us our first real sense that the Earth was alive, mysterious, and worth loving. That is not a small gift. That is the kind of gift that stays with you for a lifetime. ## He Made Curiosity His Life’s Work One of the great lessons from David Attenborough’s life is this: **Do not ignore what fascinates you.** The things you naturally notice may be clues. Some people are fascinated by business. Some by gardens. Some by music. Some by food. Some by helping others. Some by old books, children, birds, boats, stories, or the night sky. Most people dismiss those interests as hobbies. But a fulfilling life often begins with the thing you cannot stop noticing. David Attenborough noticed the natural world. He studied it. He followed it. He gave his life to it. He did not seem to be chasing trends. He was not trying to become a personal brand. He was not trying to hack his way into fame. He followed the thread. That is a serious lesson. A fulfilling life is rarely built by copying someone else’s path. It is built by paying attention to what keeps calling you. ## He Did the Work for a Very Long Time We love overnight success stories because they are easy to sell. But most real success is boring from the outside. - It is years of showing up. - Years of learning. - Years of improving. - Years of doing the work when no one is clapping. David Attenborough’s legacy was not created in one documentary, one speech, or one famous television moment. It was built across a lifetime. That matters. We live in a culture that wants everything fast. Fast money. Fast growth. Fast attention. Fast transformation. Fast followers. Fast answers. But meaningful work does not usually move that way. Meaningful work compounds. You do something long enough, with enough care, and eventually your work carries weight. Not because you shouted the loudest, but because you stayed. There is a quiet dignity in staying with your work. Attenborough stayed. ## He Let the Subject Be Bigger Than Himself One reason people love David Attenborough is that he does not seem to make himself the center of the story. The animals are the stars. The planet is the subject. The living world is the miracle. That is rare. A lot of people ruin their own legacy by making everything about themselves. They want credit more than contribution. They want attention more than impact. Attenborough became beloved partly because he pointed away from himself. That is a beautiful model for a fulfilling life. You do not have to become small. But you do need to serve something larger than your own ego. - A family. - A craft. - A body of work. - A community. - A spiritual path. - A mission. - A landscape. - A truth. When your life is only about you, it gets cramped. When your life serves something larger, it opens. ## He Used Beauty Before Warning This may be one of his greatest lessons. David Attenborough did not begin by yelling at people. He helped us fall in love first. He showed us whales moving through blue water. Birds building impossible nests. Gorillas looking back at us with almost human eyes. Tiny creatures doing astonishing things under leaves and stones. He gave us wonder. Then, after wonder, came concern. That is important. People protect what they love. But they rarely love what they are only scolded about. This applies far beyond conservation. If you want to teach, write, parent, lead, create, or persuade, remember this: **Beauty opens the door. Truth walks through it.** You can tell people the truth. You should tell people the truth. But if you can help them care first, the truth lands deeper. ## He Changed as the Truth Required It David Attenborough’s message became more urgent over time. That is not a contradiction. That is maturity. The world changed. The evidence became harder to ignore. The damage became clearer. So his message deepened. That is another lesson for living well. - You are allowed to grow. - You are allowed to change your mind. - You are allowed to become more serious about things you once treated lightly. A fulfilling life is not about having one fixed opinion forever. It is about staying honest as your understanding expands. Too many people are afraid to evolve because they do not want to look inconsistent. But refusing to grow is not integrity. It is fear dressed up as certainty. ## Legacy Is Not Built by Talking About Legacy This is where we need to be honest. A lot of people say they want to leave a legacy. But they do not want to do the daily work that creates one. - They want the book without the writing. - The reputation without the years. - The impact without the discipline. - The harvest without planting anything. David Attenborough’s life shows the opposite. Legacy is not built by talking about your legacy. Legacy is built by doing your work, again and again, in service of something that matters. You do not need to be famous to leave a legacy. You can leave a legacy through how you loved. - How you taught. - How you treated people. - How you created. - How you lived your values. - How you made one small corner of the world better. But you do have to live in a way that leaves something behind. Not just possessions. Meaning. ## The Real Lesson of David Attenborough’s Life The real lesson of David Attenborough’s 100 years is this: **A fulfilling life happens when private fascination becomes public service.** He loved the natural world. He studied it. He gave his life to sharing it. He helped millions of people see what they had been walking past. And he used his influence to protect what he loved. That is a life well lived. Not because it was perfect. Not because it was easy. Not because everyone gets to make documentaries around the world. But because it was aligned. Curiosity became work. Work became service. Service became legacy. That is the path. Not for everyone in the same form. But in some form, for all of us. Find what you love enough to keep noticing. Stay with it. Share it. Serve through it. And maybe, if you are lucky, your life will point beyond yourself too. ## Final Thought David Attenborough reminds us that wonder is not childish. Wonder may be one of the most mature ways to live. Because when you truly pay attention to life, you are less likely to waste it. If this essay spoke to you, join my [newsletter](/newsletter/). I write about living a fulfilling life, doing meaningful work, and paying attention to what matters before it is too late.

No Words

Christopher Sherrod — Sat, 02 May 2026 00:00:00 GMT

I woke up from a deep sleep with this poem in my head. I wrote it down as fast I could and polished it off later that morning. Dedicated to my lovely wife. ## No Words There are no words that will convince you how much I love you. They have not been invented yet. The old words are too small. They bend. They break. They fall short before they ever reach you. Words can carry feelings, but what I feel for you is wider than language, deeper than breath, older than the stars we have not yet named. So I will say it another way. I will kiss you good morning every day I am given. I will hold you each time I see you, as if my arms remembered you before I did. I will send you love in the quiet moments when I notice how much better my life is because you are in it. And when you are not in the same room, I will text you, **I love you so much,** not because it is enough, but because it is the smallest true thing I can send. This poem is made of words, and still, there are no words for what my love means. So this is the best I can do in this moment: I love you through the universe. I love you in this dimension and every dimension. I love you where words end and forever begins.

Why Writing to the People You Love Matters More Than Building an Audience

Christopher Sherrod — Mon, 27 Apr 2026 00:00:00 GMT

I started writing long before I had a website. Before email newsletters. Before blog posts. Before I had any clear idea that someone else might read what I was putting down. I wrote because my life felt unstable, and I needed a way to stay with it. I was dealing with seizures. Fear. Uncertainty. The quiet grief that comes when your body stops feeling reliable. When that happens, the world does not feel solid in the same way. Ordinary days can become strange. Simple plans can become complicated. The future starts to feel less like a promise and more like a question. Writing helped me slow everything down. It gave my days a shape. It gave my thoughts somewhere to land instead of circling endlessly in my head. It let me tell the truth without needing to explain myself out loud. At the time, I was not trying to teach anyone anything. I was trying to survive honestly. ## Writing as a way to make sense of life When life falls apart, language can become a kind of anchor. Not because it fixes anything. It usually does not. But writing lets you stand still long enough to see what is actually happening. It gives you a place to name your fear, confusion, anger, gratitude, grief, and hope without having to make them neat. That matters. A lot of people rush past their own lives. They feel something, then immediately distract themselves. They suffer, then try to package it as a lesson before they have fully lived through it. They want clarity too soon. Writing does not let you get away with that. At least not honest writing. Honest writing asks you to stay a little longer. To pay attention. To notice what is true beneath the story you keep telling yourself. For me, writing became one of the ways I could remain present with my own life. I did not share much at first. The pages were mostly for me. I was not building a platform. I was not thinking about search engines. I was not trying to become known. Then something unexpected happened. Family members began reading what I wrote. Friends mentioned a sentence weeks later. People I barely knew reached out and said they felt understood. That was when I realized what I was really doing. I was leaving a trail. Not a polished version of myself. Not a cleaned-up version designed for approval. A real one. Imperfect. Human. Grounded in lived experience. ## An audience is not the same as a reader There is nothing wrong with having an audience. I publish online. I send emails. I care about sharing ideas. I would be lying if I said I did not want people to read what I write. But I think we have made audience-building too important. We talk about reach, growth, platforms, followers, subscribers, open rates, and algorithms. Those things have their place if you are doing public work. But they can also quietly corrupt the reason you started writing in the first place. Because an audience is abstract. The people you love are not. An audience may skim and move on. Someone who loves you may keep your words for years. An audience may reward what is clever, timely, dramatic, or useful. The people closest to you often need something simpler. They need to know what mattered to you. What you learned. What you regret. What you noticed. What helped you keep going. What you loved enough to say out loud. That kind of writing may never go viral. It may not even get many clicks. But it can become part of someone’s inner life. And that is not a small thing. ## Sharing is different from teaching Over the years, I have learned there is a difference between teaching and sharing. Teaching often creates distance. There is the expert, and there is the audience. There is the person who knows, and the person who is supposed to learn. Sharing feels different. Sharing says: This is what I lived. This is what helped me stay upright. This is what I wish I had understood sooner. Take what helps. Leave the rest. That is the kind of writing I trust most. I am less interested in writers who sound like they have everything figured out. I am more interested in people who have paid attention. People who have lived through something and can speak plainly about what it changed in them. That kind of writing does not need to be dramatic. It does not need to be perfect. It only needs to be true. Stories carry wisdom without forcing it. That is why family stories last. They do not demand agreement. They simply offer perspective. They hold values without preaching. A good story says, “Here is one way a human being lived.” Sometimes that is enough. ## Writing for the people who come after I think about family when I write. Not always directly. I am not sitting down every day thinking, “This is for my descendants,” or “This is for someone to read after I am gone.” But underneath the writing, that feeling is there. I like the idea that someone could read my words years from now and get a clearer sense of who I was. Not just what I did. Not just what I built. Not just what I achieved. But what I valued. What mattered to me when life became fragile. What I chose to hold onto when things fell apart. What helped me keep going when I was unsure I could. That is the kind of legacy I care about. Not legacy as ego. Not legacy as a monument. Not legacy as some desperate attempt to be remembered by strangers. Legacy as presence. Legacy as evidence that you paid attention. Legacy as a small light left behind for someone who may need it later. Writing is one way of saying: I was here. I noticed this. This mattered to me. Maybe it will matter to you too. ## You do not need permission to write something meaningful One of the biggest lies people believe is that they need to become “a writer” before their words count. They think they need a book deal. A website. A newsletter. A brand. A niche. A big idea. They do not. You can write something meaningful today. You can write a letter to your child. An email to a friend. A note to your spouse. A few paragraphs about something you learned the hard way. A memory you do not want lost. A truth you have never said clearly. You do not have to publish it. You do not have to make it perfect. You do not have to turn it into content. In fact, some of the most important writing you ever do may never be public. That does not make it less valuable. It may make it more valuable. Because when you write for the people you love, you stop performing. You stop trying to sound impressive. You stop chasing applause. You get down to what is real. ## Write what you would want someone to keep If you do not know what to write, start there. Write something someone might keep. Not because it is brilliant. Because it is honest. Write about what changed you. Write about what you are grateful for. Write about the mistake that taught you something. Write about the person who helped you when you needed it. Write about the ordinary moment you do not want to forget. Say what mattered. Say what you learned. Say what you wish you had understood sooner. Those words may outlast more than you think. Someone may save them. Someone may reread them years from now. Someone may find comfort in them after you are gone. Someone may feel less alone because you took the time to tell the truth. That is the quiet power of writing. It does not always announce itself. It does not always look important while you are doing it. But one honest paragraph can become a gift. And sometimes the people who need that gift most are not strangers on the internet. They are the people already sitting close to your life. ## A simple invitation Write one honest paragraph today and send it to someone you love. Not as content. Not for applause. Not because you are trying to become a writer. Write because you are alive. Because you have noticed something. Because there are people in your life who may one day treasure your words more than you realize. You do not need a big audience for your writing to matter. Sometimes the most important reader is one person who already loves you.

Unplug Course Update Video

Christopher Sherrod — Mon, 20 Apr 2026 00:00:00 GMT

A video update on finishing Unplug and a few simple ways to reduce EMF exposure at work.

I Finished My EMF Course. Start With These 3 Changes Video

Christopher Sherrod — Sun, 19 Apr 2026 00:00:00 GMT

I finally finished editing _[Unplug](/courses/unplug/)_. In the video below, I share that update and also walk through three simple ways to reduce EMF exposure at work. The main point is this: don’t guess. **Measure your actual environment**, make a few practical changes, and start where you spend the most time. This kind of testing changed how I set up my own environment. Here’s the short video update: ## Start With These 3 Changes 1. **Get an EMF meter and test the places where you actually sit and work.** Most people assume they know where exposure is coming from, but a meter often shows surprises. 2. **Create a charging area away from your body.** Don’t keep devices charging right next to you on a desk or beside your bed if you can help it. 3. **Small setup changes can matter more than people think.** Moving a router, changing where you charge devices, or adjusting where you sit can make a meaningful difference over time. I learned the hard way that guessing is not the same thing as knowing. If you want a deeper step-by-step approach, _[Unplug](/courses/unplug/)_ goes further into how I think about reducing exposure in everyday life. Start by measuring what’s around you. It’s usually more useful than worrying in the abstract.

Stop Optimizing Your Life and Start Living It

Christopher Sherrod — Mon, 13 Apr 2026 00:00:00 GMT

## Chasing Efficiency Nearly Broke Me Back when I was building businesses, I treated time like a commodity. Every minute needed a return. I had color-coded calendars, task lists that went on forever, and apps for everything. I thought if I just dialed in the system tight enough, I’d finally feel on top of life. But you know what? I didn’t feel lighter. I felt trapped. Like I’d built a cage out of routines, systems, and hacks. And the door was locked from the inside. ## The Trap of Optimization Now it seems like everybody is trying to improve life the way you’d tune a machine. People are trying to “fix” their lives like it’s some broken machine. We shave seconds off routines, track every metric, and call it progress. But what are we rushing toward? A better version of ourselves—or just a more efficient ghost of who we used to be? I remember sitting on the palapa one evening, watching the sun go down with no phone, no plan, no purpose—just sitting there enjoying the ocean and listening to the waves. And I thought: *This is what I’ve been missing.* Not more time, but deeper time. Not better productivity, but better presence. ## Leave Some Time Unclaimed There’s a kind of joy that doesn’t fit on a spreadsheet. Like walking aimlessly through a quiet town. Or talking to a stranger in a café just because. Moments that don’t scale. That don’t need to be captured or shared. I used to think doing nothing was lazy. Now I know it’s a skill. It takes guts to slow down when the world tells you to speed up. Real living happens in the unoptimized corners. The late-night talks. The slow mornings. The beach walks with just the waves as the soundtrack. The kind of time you can’t “get back” because you were never trying to hold onto it in the first place. ## It's Not About Cutting Tech—It's About Cutting the Grip I still manage a business. I still use a computer. What changed is my relationship to it. But I’m more interested in *how* I use these tools—*and what’s using me in return.* Digital minimalism isn’t about being a Luddite. It’s about breaking the addiction to metrics, likes, and constant feedback loops that make you feel like you’re never enough. It’s about making room for what matters, not what performs. ## The Takeaway: Feel More, Fix Less Here’s the truth I learned the hard way: You don’t need to optimize your life to live it well. What you really need is to *feel it.* Let it get a little messy. Say yes to things that don’t “make sense.” Stop trying to win the productivity game—and start playing the human one. Because in the end, it’s not about how much you got done. It’s about how much of it you actually felt.

The Digital Book Reading System: How I Organized 800 Books and Read More Thoughtfully

Christopher Sherrod — Mon, 23 Mar 2026 00:00:00 GMT

## My Reading Problem A month ago I ran into a small but frustrating problem. I wanted to read a specific book on my Kindle, and I couldn’t find it. Not because it wasn’t there — I have nearly **800 books** — but because I couldn’t remember the title. I spent far too long searching for something I already owned. That’s when I realized my Kindle had quietly turned into a **disorganized digital bookstore**. ## How I Buy Books Part of the reason for the disorganization is how I buy books. When I see a book that looks interesting, I don’t ask myself if I’ll read it this week or this month. I ask one question: **Do I want to read this sometime in my life?** If the answer is yes, I buy it. Over time, that simple rule built a library of hundreds of books. It’s a great problem to have — but it also makes it harder to decide what to read next. When everything is available all the time, choosing becomes the real challenge. I had recently organized my physical bookshelves, but that wasn’t where the problem was. The chaos was digital. So I built a simple system. I stopped organizing books by subject and started organizing them by decisions. On my Kindle, I number these collections so they stay in order. ## The Core Lists **Reading Now** - a small set of books I’m actively reading, usually four: one I’m studying, one for health, one for motivation, and one fiction book to relax. **Next** - a short queue of what I’ll read next. These are the books I’m genuinely interested in right now. **Someday** - where most of my library lives. Interesting books, waiting until the right time. ## After I Finish a Book When I finish—or stop reading—a book, I make a simple decision: **Reference / Re-Read** - worth coming back to **Influential** - changed how I think **Read** - finished and complete **Abandoned** - I got what I needed and moved on For years, I felt a quiet guilt about not finishing books. But most books have one good idea stretched across hundreds of pages. Once I understand the idea, finishing doesn’t add much. So now, I stop when I’m done. No guilt. ## Uncollected New books land in **Uncollected**. I sort them when I’m ready. No rush. ## The 10–3–1 Guide Over time, I noticed a pattern: Out of every ten books I start, three are worth reading seriously, and one truly changes how I think. The rest are part of the search. That’s not failure. That’s the process. ## Calm The result of this system is simple: calm. When I open my Kindle, I know exactly where I am. What I’m reading now. What’s next. What actually mattered. I choose based on my energy. Sometimes I study. Sometimes I switch to fiction. Reading feels simple again. This system doesn’t just organize books. It removes the quiet pressure of unread possibilities. And when that pressure disappears, reading becomes thoughtful again. ## Want More Essays on Living a Fulfilling Life? If this resonated, I write about living a fulfilling life — simply and honestly — on my newsletter. 👉 [Signup for my Newsletter](https://christophersherrod.com/#newsletter)

Why I’m Making the “Unplug” Course (Recovering from EMF Sensitivity) Video

Christopher Sherrod — Sun, 15 Mar 2026 00:00:00 GMT

A video about why I created Unplug and the experience that led me there.

My Body Forced Me to Unplug (What EMF Did to Me)

Christopher Sherrod — Fri, 27 Feb 2026 00:00:00 GMT

A video about my personal experience with technology exposure and why I changed my environment.

The Dented Ping Pong Ball and the Beauty of an Unplanned Life

Christopher Sherrod — Mon, 23 Feb 2026 00:00:00 GMT

My cat’s favorite toy is a ping pong ball. Orange. Light. Cheap. She has a few of them. Perfectly round. Clean bounce. Predictable. But the one she loves most has a huge dent in the side.

![Image](/assets/images/articles/ping-pong-ball-kitty.webp)

It rolled under a chair one afternoon and got crushed. Big dent. I almost threw it away. It looked ruined. Now it is the only one she wants. ## Why unpredictability can make life feel more alive It still bounces, but it shoots off at strange angles. It makes a hollow click instead of that clean pop. She plays soccer with it across the living room and into the kitchen, doing three fast loops as it darts sideways for no clear reason. She looks more alive chasing the broken one. Because it is unpredictable. Watching her made me think about how tightly we cling to smooth edges in our own lives. We want the clean bounce. We want the straight path. We want our effort to produce a reliable outcome. Predictability feels safe. It feels responsible. But safe and alive are not the same thing. ## How a grand mal seizure changed my life direction Where I live now was never part of my plan. I did not research it. I did not dream about it. I never pictured this place when I thought about my future. Then I had a grand mal seizure. Out of nowhere. It split my life into before and after. I lost my ability to drive. I lost work that depended on skills my body no longer supported. I lost parts of my identity that were built around what I could do. Everything felt dented. ## Rebuilding your life after an unexpected change At first, I wanted my old shape back. I wanted the version of life that made sense on paper. The version that moved in straight lines. Instead, I had to stop and rebuild. I had to drop my plans and create new ones based on who I am now, not who I used to be. And something surprising happened. My life became better. I write more. I think more. I sit in the passenger seat while someone else drives and I look out the window. I take notes. I reflect. I have conversations I would have missed if my hands were on the wheel. I love my life more now than I did before the seizure. It is unconventional. It does not impress anyone. It does not match the old blueprint. But it fits me. **The dent changed the direction. The direction changed my life.** ## A fulfilling life is built through response, not control We spend so much energy trying to stay round. Smooth. Predictable. We protect our plans. We defend our identities. We hold onto paths that no longer fit because they once made sense. But sometimes the disruption carries you somewhere better than the straight line ever would have. My cat does not care that the ball is flawed. She cares that it moves. She cares that it surprises her. She cares that it is fun. There is a lesson in that. The thing that went wrong in your life may be the very thing that sets you free. The job you lost. The move you never planned. The health event that forced you to slow down. We call them setbacks. Sometimes they are redirections. **Living is not about perfect control. It is about staying in motion.** It is about responding to what happens instead of resisting it. ## Find the dented ping pong ball in your own life Look for the dented orange ping pong ball in your life. The plan that fell apart. The skill you had to release. The place you ended up by accident. Instead of resenting it, try playing with it. See where it bounces. You might find yourself laughing in the middle of the living room, chasing something that once felt like a mistake. And you might realize it led you somewhere better than you ever planned. ## Keep reading If this resonates with you, I wrote another essay on this theme called [Why I Don’t Care About Slow Living or Fast Living — I Care About Feeling Fulfilled](/fulfilled-not-fast-or-slow/) Take your time with it. Then look at your own life and ask, where has the dent been trying to lead me?

Jane Goodall’s Final Message: Purpose, Legacy, and Why You Should Never Quit

Christopher Sherrod — Mon, 02 Feb 2026 00:00:00 GMT

## A Life Defined by Purpose, Not Comfort What can Jane Goodall teach us about purpose, legacy, and why we should never quit? Her final documentary offers a powerful reminder that meaningful work doesn’t end—it deepens. This reflection on Jane Goodall’s final documentary explores what it means to live with purpose, build a meaningful legacy, and keep going when the work feels heavy. Jane Goodall has never lived gently. In the documentary _Famous Last Words_, she appears not as a heroic icon, but as a human being who has chosen—again and again—not to step away from her life’s work. Not because she needs recognition. Not because she’s afraid of stopping. But because her mission has become inseparable from who she is. She moves slowly now. Her body carries decades of travel, activism, and responsibility. And yet, her eyes hold a rare clarity—the kind that comes from knowing exactly why you’re here. ## When Passion Fades, Responsibility Remains Jane Goodall isn’t powered by passion anymore. Passion is temporary. It burns hot and disappears. What replaces it is something quieter and more enduring: **responsibility**. When asked why she doesn’t retire, her answer is simple: > _Because the work isn’t done._ That line cuts through the noise. Not because it’s dramatic—but because it’s true. She follows it with something even more striking: > It’s better to keep going than to quit and say okay. The younger generation needs that inspiration to not give up. This isn’t motivation. It’s a handoff. ## Big Change Comes From Small, Consistent Action One of the film’s central truths is easy to miss: **Big missions survive on small actions.** Not grand gestures. Not viral moments. Not perfect plans. Real change happens through repetition—through showing up again tomorrow. Goodall doesn’t force people. She doesn’t preach. She doesn’t dominate conversations. She teaches by example. As she says plainly: _Being aggressive doesn’t work._ And she’s right. Lasting impact comes from patience, presence, and steady effort over time. ## The Questions We Avoid Are the Ones That Matter Most The documentary quietly leads you toward uncomfortable but essential questions: - How do you want to be remembered? - What are you actually building with your time? - Are you living intentionally—or just staying busy? These aren’t morbid questions. They’re directional ones. They determine whether your life feels meaningful—or merely full. Goodall understands something most people realize too late: Time sharpens priorities. And urgency clarifies purpose. If this question resonates, you might also like my essay on [how to stay a good person in a broken world](https://christophersherrod.com/good-person-in-a-broken-world/). ## Hope Is a Practice, Not a Feeling When she speaks directly to the viewer, her message is calm but unwavering: > Every one of you has a role to play. You may not know what it is. But your life matters, and you are here for a reason.” Then she adds the part most people miss: Hope isn’t passive. It’s a discipline. A daily decision. A commitment to keep going even when the outcome is uncertain. Hope, for Jane Goodall, is action. ## The Real Lesson of _Famous Last Words_: Purpose, Legacy, and Meaning This film isn’t really about Jane Goodall. It’s about you. It’s about whether you’re willing to live in alignment with what matters—rather than waiting for permission, clarity, or the perfect moment. It’s about choosing consistency over comfort. Meaning over momentum. Purpose over ease. Her stubbornness is her gift. And if you’re paying attention, it can become yours too. ## Learn More - watch [Famous Last Words Dr. Jane Goodall (2025) - Netflix](https://www.netflix.com/search?q=Jane%20Goodall&jbv=82053197) - read [Jane Goodall - Wikipedia](https://en.wikipedia.org/wiki/Jane_Goodall) - [The Book of Hope: A Survival Guide for Trying Times (Global Icons Series) , Goodall, Jane, Abrams, Douglas - Amazon.com](https://amzn.to/49NM8DB) - [Remembering Jane - Jane Goodall Institute USA](https://janegoodall.org) - [#EATMEATLESS: Good for Animals, the Earth & All , The Jane Goodall Institute, Goodall, Jane - Amazon.com](https://amzn.to/4pew0jm) ## Live More If you’re thinking about your own purpose, legacy, or next chapter, I share daily reflections on living a fulfilling life here: 👉 [https://christophersherrod.com/](https://christophersherrod.com/)

The Uncomfortable Truth About Self-Help Critics and Gurus

Christopher Sherrod — Mon, 26 Jan 2026 00:00:00 GMT

There’s a strange paradox in the world of self-help. The moment someone tries to help _a lot_ of people, they become suspicious. The moment they charge money, they’re accused of greed. And the moment they succeed, they’re called a fraud. But most of these debates don’t actually start with a clear definition of what a “fake guru” even is. And without that clarity, everything turns into outrage instead of analysis. So let’s start there. ### What a Fake Guru Actually Is A fake guru is not someone you disagree with. A fake guru is not someone who charges money. A fake guru is not someone whose methods didn’t work for you personally. A **fake guru** is someone who: - Claims they can do a specific thing - Charges people based on that claim - And when it becomes clear they _cannot_ do that thing… - They disappear, deflect, block critics, or rewrite the story In other words: **they pretend to have results they don’t actually have.** That’s deception. That’s fraud. And that definition matters — because once you apply it honestly, a lot of criticism in the self-help space starts to fall apart. ### The Impossible Standard We Keep Inventing Most attacks on public self-help figures aren’t really about fraud. They’re about _expectations_. People expect a teacher to be: - deeply personal - endlessly available - morally pure - emotionally attuned - affordable - highly credentialed - and somehow immune to business realities That’s not a human being. That’s a myth. When someone teaches at scale, the relationship fundamentally changes. You’re no longer being personally guided — you’re being exposed to ideas, frameworks, and perspective. That doesn’t make it fake. It makes it scalable. ### Teaching at Scale Is Not the Same as Personal Guidance This is where most criticism goes wrong. A book does not mentor you. A seminar does not analyze your life. A speaker does not replace therapy. They provide **information and perspective**, not guaranteed transformation. If someone claims otherwise — _that_ is where the line should be drawn. But if someone openly sells general education or mindset frameworks, and people voluntarily buy them, that’s not deception. That’s a transaction. The uncomfortable truth is this: Most people don’t change — even when the information is good. Gyms work. Most members don’t go. Universities teach. Many students don’t apply themselves. Books contain wisdom. Most readers don’t act on it. That doesn’t make gyms, schools, or books scams. ### Scale Changes the Relationship — Always Has There’s a romantic idea that “real teachers” operate quietly, one-on-one, without money or promotion. That’s historically false. Philosophers had patrons. Spiritual teachers were supported by communities. Artists relied on sponsors. Universities charge tuition. The only difference now is visibility. When someone reaches millions instead of dozens, the relationship shifts: - Less intimacy - More generalization - Broader impact - Less personalization That tradeoff isn’t corruption. It’s math. You can help a few people deeply. Or many people broadly. You cannot do both. ### Where Critics _Are_ Right Some criticism is fair. High-energy events can create emotional highs that fade. Some marketing exaggerates outcomes. Not everyone should attend intense seminars. Some people need therapy, not motivation. These are valid concerns. But they don’t automatically mean fraud. They mean discernment is required — which is true of _any_ education or personal development work. ### The Real Conflict No One Wants to Admit Here’s the uncomfortable part: A lot of anger toward self-help figures isn’t about deception. It’s about **disappointment**. People want certainty. They want transformation without friction. They want guarantees in a world that doesn’t offer them. When that doesn’t happen, it’s easier to blame the teacher than to accept the harder truth: Growth still requires effort. No course can do the work for you. No speaker can live your life for you. ### Why “Fake Guru” Culture Misses the Point Online spaces dedicated to exposing “fake gurus” often start with good intentions. But they tend to collapse into something else: - hostility toward anyone who charges - suspicion of anyone successful - dismissal of nuance - moral certainty without evidence Once the assumption becomes _“anyone who teaches for money is corrupt,”_ the conclusion is already decided. That’s not critical thinking. That’s ideology. ### The Uncomfortable Conclusion You don’t have to like any self-help figure. You don’t have to buy their work. You don’t have to agree with their philosophy. But calling someone a fraud because: - they teach at scale - they charge money - they don’t personally mentor everyone - or some people didn’t get results …isn’t a serious critique. A real fake guru lies about what they can do and vanishes when exposed. Most public teachers aren’t doing that. They’re simply operating in a space where: - expectations are unrealistic - outcomes vary - and not everyone will be satisfied And that’s the uncomfortable truth. You can’t help everyone. You can’t please everyone. And the moment you try — someone will call you fake. ## Related Essays If this essay resonated, you may also enjoy these: - [Feeling Like a Good Person in a Broken World](/good-person-in-a-broken-world/) - Why trying to live ethically in a noisy, profit-driven world often feels isolating — and how to stay grounded anyway. - [Success is Built in Baby Steps: Why Overnight Success is a Myth](/baby-steps/) - real success isn’t about grand slams. It’s about tiny, consistent hits that build momentum. - [Why I Don’t Care About Slow Living or Fast Living — I Care About Feeling Fulfilled](/fulfilled-not-fast-or-slow/) - I don’t care about _slow living_ or _fast living_. I care about how I **feel**—that I’m fulfilled in my life. ## Join the Community If you enjoy essays like this and want daily notes on slow living, fulfillment, and finding a calmer rhythm in a noisy world, you can join the community here: 👉 **[https://christophersherrod.com](https://christophersherrod.com/)** The rhythm is easier to follow when you’re not doing it alone.

How to Stay a Good Person in a Broken World

Christopher Sherrod — Mon, 19 Jan 2026 00:00:00 GMT

## How to Cope When Darkness Feels Overwhelming Sometimes, I feel like I’m a good person stuck in a bad world. I see things that shock me—**corruption, selfishness, greed, and cruelty**—and I wonder, *How do people put up with this?* Worse, I see people **actively choosing to side with the bad** just to get ahead, and that devastates me. It’s easy to feel discouraged. To feel like the world is too broken to fix. Some days, it hits harder than others. I get down. I get depressed. I question what the hell I’m supposed to do about it. ## You Can’t Change the Whole World—But You Can Change Your Own I’ve come to realize that **I can’t fix everything**. I can’t make the world a good place overnight. But I can control **my own actions, my own attitude, and my own little corner of the world**. That’s why I focus on: 1. **Myself** – I take care of my health, my mind, and my peace. I make sure I stay grounded so I don’t get swallowed up by negativity. 2. **My love, my family, my friends** – The people closest to me deserve my best. They’re the ones who matter most. 3. **My community** – I try to be a good neighbour. A good friend. A decent human being to the people around me. I write from my heart. That’s where **real impact starts**. Not by fixing the whole world, but by making life better for the people within reach. ## How I Stay Sane **I don’t let the world flood my brain.** - I avoid watching the news—it’s too loud, too toxic. And only read neutral news. I avoid video news entirely. - I only read what I need to know. - I support leaders who reflect my values—and trust them to do their job. That helps me stay clear. Helps me stay human. ## Sharing Truth in a World Full of Hype Beyond that, I write. I know there are people out there who feel like I do—**tired of the nonsense, tired of the lies, tired of the hype**. They want real talk, not sugarcoated BS. So that’s what I do. I write **without the fluff**, without the fake optimism, without the agenda. Just straight truth from someone who’s lived a little. And you know what? That’s enough. ## Do What You Can, Let Go of the Rest At the end of the day, **I can’t fix everything**, and neither can you. But we can do **our part**. We can stay decent in an indecent world. We can focus on what matters and **let go of the rest**. The world may never be perfect. But I refuse to let it make me bitter. **I’d rather be a good person in a bad world than let the bad win.** ## Join the Community If you enjoy essays like this and want daily notes on slow living, fulfillment, and finding a calmer rhythm in a noisy world, you can join the community here: 👉 **[https://christophersherrod.com](https://christophersherrod.com/)** The rhythm is easier to follow when you’re not doing it alone.

The Kybalion Book Review: Why This Strange Little Book Keeps Showing Up Everywhere

Christopher Sherrod — Thu, 15 Jan 2026 00:00:00 GMT

I kept seeing [*The Kybalion*](https://amzn.to/4wqx5IZ) referenced in other books. Not once or twice. Over and over. At some point, when enough writers keep pointing back to the same source, I take the hint. So I finally read it. Now I understand why people keep referencing it. [*The Kybalion*](https://amzn.to/4wqx5IZ), written by “Three Initiates,” is a short book about Hermetic philosophy. It is not an easy modern self-help book. It has old language, grand statements, and ideas that can feel strange if you are not used to metaphysical writing. But underneath all of that is a surprisingly practical book about the mind, reality, change, rhythm, cause and effect, and personal mastery. ## The Seven Principles The book is built around seven Hermetic principles: 1. Mentalism 2. Correspondence 3. Vibration 4. Polarity 5. Rhythm 6. Cause and Effect 7. Gender The most famous line is probably: > “The All is Mind; the Universe is Mental.” That one idea explains why the book has influenced so much spiritual, psychological, and New Thought writing. The central claim is that mind is not a small side effect of reality. Mind is fundamental. You may agree with that literally, symbolically, or not at all. But it is worth sitting with. ## Why The Kybalion Matters The principle that stood out to me most was mental transmutation: the idea that our inner state can be changed. Not by pretending life is easy. Not by denying reality. But by working with attention, polarity, and vibration. One of my favorite teachings from the book is the idea that you do not overcome fear by fighting fear directly. You cultivate courage. You move toward the opposite pole. That is useful. It is also more mature than a lot of modern positive-thinking advice. The book does not say, “Just pretend everything is fine.” It says there are laws at work, and wisdom comes from understanding them well enough to work with them. ## The Book Is Strange, But Worth Reading Some parts feel dated. Some claims are too sweeping. The sections on gender especially need to be read with discernment, because the language and framing come from another era. But the book still has power. The reason people keep referring to [*The Kybalion*](https://amzn.to/4wqx5IZ) is that it gives language to patterns many people notice but struggle to explain: - cycles - opposites - hidden causes - mental states - rhythm - personal responsibility - the way inner life shapes outer life This is not a book I would recommend as casual reading. It is a book to study slowly. ## My Biggest Takeaway The biggest lesson I took from *The Kybalion* is this: Knowledge is not enough. The book says that knowledge without use is empty. That may be the most practical teaching in the whole thing. It is easy to collect ideas. It is harder to live them. That is why this book keeps being referenced. Not because every sentence is perfect. Not because it answers everything. But because it gives a framework for thinking about life as something governed by patterns, rhythm, attention, and cause. And once you see those patterns, you start seeing them everywhere. ## Final Verdict [*The Kybalion*](https://amzn.to/4wqx5IZ) is worth reading if you are interested in Hermetic philosophy, ancient wisdom traditions, New Thought, metaphysics, or the deeper roots behind many modern spiritual books. Read it slowly. Question it. Do not swallow every idea whole. But do read it. Now I see why so many other books point back to it. ## Keep Reading With Me If books like *The Kybalion* interest you, I write regular reflections on books, meaning, personal growth, and living a more fulfilling life. Join my newsletter and I’ll send you new essays, book notes, and practical reflections as I publish them. [Join the newsletter](/newsletter/)

Why I’m Not Writing a Year in Review and What I’m Leaving Behind Instead

Christopher Sherrod — Tue, 13 Jan 2026 00:00:00 GMT

I’m not writing a year-in-review. I know how this usually goes. We’re supposed to look back, name the lessons, express gratitude, and set a few hopeful intentions for the year ahead. It’s neat. It’s optimistic. It also skips over the most important part. This year didn’t give me clarity by adding things. It did it by taking things away. So instead of a review, this is a line in the sand. Here’s what I’m not bringing into the new year. ## I’m Done Pretending That More Output Means More Value There were stretches this year where I did very little by modern standards. Fewer projects. Fewer words. Fewer hours. And yet my thinking got clearer. When my body forced me to slow down, the noise fell away. What remained was focus, discernment, and a much better sense of what actually matters. Productivity isn’t virtue. It’s just movement. Sometimes it’s useful. Often it’s a distraction. ## Being Reachable Is Not the Same as Being Connected Constant access didn’t make my relationships better. It made my attention thinner. The quieter my days became, the more meaningful my conversations felt. Fewer messages. Slower replies. Deeper presence. Real connection doesn’t live in notifications. It lives in time, listening, and being fully there. ## Healing Is Not a Straight Line Recovery doesn’t move forward politely. It loops. It pauses. It surprises you. Some days feel like progress. Others feel like a step backward for no clear reason. Anyone promising linear healing hasn’t been tested very hard yet. This year taught me patience I didn’t ask for, but deeply needed. ## Success Doesn’t Need to Look Impressive Some of the most meaningful wins this year won’t show up on a highlight reel. Fewer headaches. Longer walks. Better sleep. Work done without urgency. Choosing rest without guilt. None of this photographs well. All of it changed my life. ## Slowing Down Isn’t Falling Behind Slowing down revealed what was unnecessary, what was noise, and what I’d been carrying out of habit instead of intention. Speed hid those truths. Stillness showed them. ## I Can’t Live the Way I Used To That version of me belonged to a different body and a different nervous system. Trying to live like nothing changed only creates friction and frustration. Honoring reality isn’t quitting. It’s growing up. ## No Resolutions. Just Boundaries. I’m not making resolutions this year. Resolutions assume the problem is effort. The real work is discernment. So the new year begins with boundaries instead of ambition. Doing less, on purpose. Listening to my body before my inbox. Choosing depth over reach. Meaning over momentum. If this season feels unsettled for you, that’s not a failure. It might be a threshold. You don’t need a better plan. You might just need permission to stop pretending. I’m done pretending. ## Read More **[Why I Don’t Care About Slow Living or Fast Living — I Care About Feeling Fulfilled](https://christophersherrod.com/fulfilled-not-fast-or-slow/)** On fulfillment over pace and living in a way that actually feels right to you. **[Being Grateful Every Day Changed How I Live](https://christophersherrod.com/being-grateful-every-day/)** A reflection on gratitude as a daily practice that changed how life feels. **[The Power That Everyone Believes In](https://christophersherrod.com/the-power-that-everyone-believes-in/)** A meditation on the experience we all recognize by many names. **[The Rhythm Beneath Everything: What Living on the Beach Really Teaches You](https://christophersherrod.com/the-rhythm-beneath-everything/)** A piece on how place and quiet teach awareness and presence. **[Quiet Generosity: The New Face of Philanthropy](https://christophersherrod.com/quiet-generosity/)** An essay on generosity without performance or noise. ## Keep Updated If this essay resonates, I share more reflections like this on slowing down, living intentionally, and building a fulfilling life that actually fits. You can read more and join my daily notes here: **[https://christophersherrod.com](https://christophersherrod.com/#newsletter)** No hustle. No hype. Just honest writing for people choosing a different pace.

Being Grateful Every Day Changed How I Live

Christopher Sherrod — Tue, 30 Dec 2025 00:00:00 GMT

## I Used to Wait for Gratitude to Find Me For a long time, I treated gratitude like a reaction. If something went well, I felt thankful. If life felt smooth, I noticed the good. On hard days, gratitude disappeared. After my seizures began, that approach collapsed. Nothing about my life felt predictable. Plans fell apart. Energy vanished. Fear moved in quietly and stayed. I kept waiting for reasons to feel grateful, and they stopped arriving. That was the moment I learned something simple and unsettling. Gratitude is not a response. It is a practice. ## Gratitude Is a Daily Decision I did not wake up one morning filled with appreciation. I started with resistance. Some days I wrote the same three things again because nothing else came to mind. Warm coffee. A body that carried me through the day. A moment of quiet. It felt small. It felt thin. I kept going anyway. Over time, something shifted. My days did not change much, but my attention did. I began noticing what had been present all along. Gratitude trains attention. Attention shapes experience. This is not positive thinking. It is honest seeing. ## Gratitude Does Not Ignore Pain One mistake I made early on was treating gratitude like denial. As if being thankful meant I had to ignore grief, anger, or fear. That never worked. Real gratitude leaves room for truth. Some days I felt grateful and broken at the same time. I learned those states do not cancel each other. I could grieve my old life and still feel thankful for a steady breath. I could feel afraid and still appreciate a friend who checked in. Gratitude grows strongest when it stands beside pain, not when it replaces it. ## A Practice, Not a Personality Trait I used to believe grateful people were wired differently. Kinder. Calmer. More spiritual. That belief kept me stuck. Gratitude does not belong to a personality type. It belongs to repetition. What you return to daily becomes familiar. What becomes familiar feels natural. I set a rule for myself. Every morning, before touching my phone, I name three things I appreciate. Nothing impressive. Nothing curated. Some mornings it is sleep. Some mornings it is sunlight on the wall. Some mornings it is the fact that I woke up at all. Consistency matters more than depth. ## How Gratitude Softened My Nervous System Living with seizures taught me how alert my body stayed. I was always scanning for danger. Always braced. Gratitude did something unexpected. It softened that vigilance. When I focused on what felt stable, even briefly, my body responded. Breath slowed. Shoulders dropped. Thoughts became less sharp. This was not spiritual theory. It was lived experience. Gratitude signals safety. Safety allows rest. Over time, rest made room for clarity. ## Gratitude Changed How I Measure a Good Day I used to measure days by output. Work done. Goals met. Progress made. Gratitude asked a different question. Was I present. Did I notice what mattered. Did I treat my body with respect. Some days were quiet and unproductive. They still counted. A grateful life values being over achieving. ## A Simple Way to Begin If this feels distant or forced, start smaller than you think you should. Tonight, before sleep, name one thing that held you. Not something impressive. Something real. A chair. A meal. A moment without noise. Do it again tomorrow. Gratitude does not need belief. It needs return. Over time, it becomes less about listing blessings and more about inhabiting your life. That is what changed everything for me. Not because life became easier. Because I learned how to meet it. ## Read More Of My Essay On Gratitude - [The Power of Gratitude - Christopher Sherrod](https://christophersherrod.com/the-power-of-gratitude/) - [My attitude of gratitude - Christopher Sherrod](https://christophersherrod.com/my-attitude-of-gratitude/) - [Alive in Gratitude: A Hymn to Life - Poem - Christopher Sherrod](https://christophersherrod.com/alive-in-gratitude/) ## Join the Community If you enjoy essays like this and want daily notes on slow living, fulfillment, and finding a calmer rhythm in a noisy world, you can join the community here: 👉 **[https://christophersherrod.com](https://christophersherrod.com/)** The rhythm is easier to follow when you’re not doing it alone.

The Power That Everyone Believes In

Christopher Sherrod — Sun, 21 Dec 2025 00:00:00 GMT

_(Why It Doesn’t Matter What You Call It)_ ## We All Agree on the Experience Christians call it **prayer**. Spiritualists call it **manifestation**. Witches call it **spells**. Atheists call it **the placebo effect**. Scientists call it **quantum physics**. Everyone has their own word for the same mystery — that unseen force that connects thought, intention, and reality. People debate the labels endlessly, but few deny that something happens when the human mind focuses with emotion and belief. ## Words Divide Us, the Experience Unites Us I’ve seen people spend years arguing over which explanation is “right.” But the truth is simpler: **it works**. A heartfelt prayer, a moonlit ritual, a vision board, or a lab experiment on the power of observation — all point to the same underlying truth. Our inner world shapes our outer world. The names are just cultural clothing for the same invisible energy. When we strip away the language and look at the results, we’re left with the same wonder: **something responds when we focus our attention with sincerity.** ## Belief Is the Bridge It doesn’t matter whether you believe in God, the Universe, energy fields, or brain chemistry. What matters is that you **believe** — that you participate. Belief bridges the gap between thought and experience. When I quiet my mind, set an intention, and take a small action toward it, life seems to rearrange itself. Doors open. People show up. Coincidences line up just right. Call it magic, prayer, or physics — I just call it **life working with me instead of against me.** ## Stop Arguing About the Name We waste so much energy defending our language for mystery. Maybe it’s time to stop arguing about who’s “right” and start appreciating that we all sense the same pulse behind the curtain. Whatever you call it, it’s real. And maybe that’s enough. ## Further Resources ### Documentaries & Films - **The Secret** – [https://www.thesecret.tv/the-secret-documentary/](https://www.thesecret.tv/the-secret-documentary/) - **What the Bleep Do We Know!?** – [http://www.whatthebleep.com/](http://www.whatthebleep.com/) - **AWAKE: The Life of Yogananda** – [https://yogananda.org/awake-the-life-of-yogananda](https://yogananda.org/awake-the-life-of-yogananda) - **Ram Dass: Becoming Nobody** – [https://becomingnobody.com](https://becomingnobody.com/) - **Dying to Know** (Ram Dass & Timothy Leary) – [https://dyingtoknowmovie.com](https://dyingtoknowmovie.com/) - **How to Change Your Mind** (Netflix) – [https://www.netflix.com/watch/80229847](https://www.netflix.com/watch/80229847) - **Samadhi: Maya, the Illusion of the Self (Part 1)** – [https://www.youtube.com/watch?v=Bw9zSMsKcwk](https://www.youtube.com/watch?v=Bw9zSMsKcwk) - **Inner Worlds, Outer Worlds** (Complete Series) – [https://youtube.com/playlist?list=PL8ylzMftxdLc5-H3DO9oJdEHMKSs5E0rA](https://youtube.com/playlist?list=PL8ylzMftxdLc5-H3DO9oJdEHMKSs5E0rA) ### Books - **The Holographic Universe** — Michael Talbot [https://goodreads.com/book/show/319014.The_Holographic_Universe](https://goodreads.com/book/show/319014.The_Holographic_Universe) - **The Field** — Lynne McTaggart [https://www.goodreads.com/book/show/6506528-the-field](https://www.goodreads.com/book/show/6506528-the-field) - **The Universe in a Single Atom** — Dalai Lama [https://www.goodreads.com/book/show/6640710-the-universe-in-a-single-atom](https://www.goodreads.com/book/show/6640710-the-universe-in-a-single-atom) - **Power vs. Force** — David R. Hawkins [https://www.goodreads.com/book/show/19795.Power_vs_Force](https://www.goodreads.com/book/show/19795.Power_vs_Force) - **You Are the Universe** — Deepak Chopra [https://www.goodreads.com/book/show/30211502-you-are-the-universe](https://www.goodreads.com/book/show/30211502-you-are-the-universe) - **The Self-Aware Universe** — Amit Goswami [https://www.goodreads.com/book/show/319015.The_Self_Aware_Universe](https://www.goodreads.com/book/show/319015.The_Self_Aware_Universe) - **The Seven Spiritual Laws of Success** — Deepak Chopra [https://www.goodreads.com/book/show/773038.The_Seven_Spiritual_Laws_of_Success](https://www.goodreads.com/book/show/773038.The_Seven_Spiritual_Laws_of_Success) - **Meditations for Breaking the Habit of Being Yourself** — Joe Dispenza [https://www.goodreads.com/book/show/18222645-meditations-for-breaking-the-habit-of-being-yourself](https://www.goodreads.com/book/show/18222645-meditations-for-breaking-the-habit-of-being-yourself) ## Related Essays If this essay resonates, you may enjoy these pieces I’ve written exploring belief, meaning, and how we actually live with intention in a noisy world: - **Fulfilled, Not Fast or Slow** A reflection on why fulfillment isn’t about pace, productivity, or optimization — but alignment. [https://christophersherrod.com/fulfilled-not-fast-or-slow/](https://christophersherrod.com/fulfilled-not-fast-or-slow/) ## Join the Community If you enjoy essays like this and want daily notes on slow living, fulfillment, and finding a calmer rhythm in a noisy world, you can join the community here: 👉 **[https://christophersherrod.com](https://christophersherrod.com/)** The rhythm is easier to follow when you’re not doing it alone.

The Rhythm Beneath Everything: What Living on the Beach Really Teaches You

Christopher Sherrod — Sun, 30 Nov 2025 00:00:00 GMT

## When a Peaceful Morning Isn’t Peaceful Most days, living on the beach feels like a gift wrapped in light: soft mornings, quiet air, a horizon so wide it feels like a doorway. I moved here for that peace, and most mornings deliver it faithfully. Then there are mornings like today. Wind tore through overnight, and by sunrise six palm branches lay scattered across the sand. Six coconuts too—half of them rolled straight into the pool I had cleaned just two days ago. It made me laugh in that resigned, knowing way you laugh when life nudges another small chore onto your list. Standing there with a skimmer in my hand, I could feel how this place has changed me. Beach living forces you to pay attention to weather—because weather shapes your day whether you like it or not. ## Life in the Waves: Calm, Chaos, and the Truth Between Them Some mornings the sea looks like a still lake. Other days it rears up into steep walls of water that only expert surfers dare to test. Even they don’t enjoy it much when it gets like that. But the lesson that keeps coming back to me is simple: **The rhythm matters more than the extremes.** The gentle rise and fall. The small shifts that require awareness, not alarm. I used to chase one extreme or the other. I wanted life perfectly calm or thrilling enough to distract me from everything else. But living by the water shows me how temporary both experiences are. Calm visits. Chaos visits. Neither stays. What stays is the rhythm underneath it all. ## The Middle Space Is Where Real Life Lives When branches fall and coconuts splash into the pool, I’m reminded I don’t need perfect circumstances to feel grounded. I need a healthy relationship with the day I’m actually living. I need space to let small messes exist without declaring life broken. I need space for the joy that slips in between the disruptions. Real life lives in **gentle fluctuation**—not stillness, not storm, but the middle space. The space where breath steadies and reactions soften. If you feel pushed around by your own version of wind or waves, pause for a moment. Look for the rhythm underneath everything. It might be a routine. It might be a relationship that stays kind. It might simply be your breath. Follow that rhythm instead of the chaos. It will hold you better than any illusion of perfect conditions ever could. ## The Wind Settles Eventually The pool can wait. The chores can wait. For now, I’m listening to the wind ease its shoulders and the ocean roar a little louder than usual. None of it ruins the day. It’s just part of the rhythm I live inside. And the rhythm is always there—steady, quiet, waiting to be noticed. ## Join the Community If you enjoy essays like this and want daily notes on slow living, fulfillment, and finding a calmer rhythm in a noisy world, you can join the community here: 👉 **[https://christophersherrod.com](https://christophersherrod.com/)** The rhythm is easier to follow when you’re not doing it alone.

Quiet Generosity: The New Face of Philanthropy

Christopher Sherrod — Sat, 15 Nov 2025 00:00:00 GMT

## A New Kind of Philanthropy MacKenzie Scott isn’t just donating—she’s dismantling the bureaucracy around giving. No grant proposals. No interviews. No endless hoops for charities to jump through. Just trust and transfer. Her method flips the old power dynamic of philanthropy on its head. Instead of forcing nonprofits to prove their worth, she assumes they already are. That shift changes everything. ## The Power of Trust-Based Giving By giving directly to charities already doing good work, Scott removes the red tape that slows real progress. It’s a radical kind of efficiency: empower those already in motion. Every dollar goes further when it isn’t trapped in the machinery of applications, reports, and committee reviews. Her approach signals something powerful—real impact doesn’t need control; it needs belief. ## Quiet Generosity in a Loud World While many billionaires announce their gifts with press releases and photo ops, Scott keeps her giving simple, almost invisible. There’s no gala, no award, no headline chase. Just action. In a culture obsessed with credit, she’s proving that humility and generosity can coexist. That’s a rare lesson in an age where doing good often doubles as a branding exercise. ## Redefining Success in Charity Scott’s giving model reminds us that success in charity isn’t measured by visibility or personal legacy—it’s measured by lives improved. Her approach invites everyone to rethink what generosity looks like. It doesn’t have to be complicated or performative. Sometimes the most meaningful act is to quietly support those already creating ripples of change. ## What We Can Learn from MacKenzie Scott You don’t need billions to follow her lead. You just need to help where you can, in ways that matter. Whether it’s donating to a trusted local group or lending your time to someone in need, small acts carry the same spirit. Scott’s example reminds us: the real power of giving isn’t in the amount—it’s in the trust behind it. Read her essays: - [No Dollar Signs This Time. Sometimes what’s going on in the world… \| by MacKenzie Scott \| Medium](https://mackenzie-scott.medium.com/no-dollar-signs-this-time-ec7ab2a87261) - [Helping Any of Us Can Help Us All \| by MacKenzie Scott \| Medium](https://mackenzie-scott.medium.com/helping-any-of-us-can-help-us-all-f4c7487818d9) - [“We Are the Ones We’ve Been Waiting For” \| by MacKenzie Scott \| Oct, 2025 \| Medium](https://mackenzie-scott.medium.com/we-are-the-ones-weve-been-waiting-for-add8a08a62a2) ## Learn more If this essay resonated with you, explore more reflections on generosity and purpose: - [Transformative Giving: Empowering Lives Through Direct Philanthropy](https://christophersherrod.com/giving/) - [Paul Newman the philanthropist](https://christophersherrod.com/paul-newman-the-philanthropist/)

Why I Don’t Care About Slow Living or Fast Living — I Care About Feeling Fulfilled

Christopher Sherrod — Tue, 28 Oct 2025 00:00:00 GMT

## Living on My Own Terms I don’t care about *slow living* or *fast living*. I care about how I **feel**—that I’m fulfilled in my life. People like to argue about pace, as if there’s one right speed for living. But life isn’t a race or a meditation retreat. Sometimes I’ve lived fast, pushing hard to get something off the ground, chasing an idea with full momentum. Other times, I’ve slowed to a crawl, moving gently through days that felt fragile or sacred. Both were right at the time. After my seizures, I had no choice but to slow down. My body demanded it. My mind, too. It forced me into a quieter rhythm. But in that stillness, I found something deeper—**fulfillment.** ## Fulfillment Over Speed Fulfillment isn’t about speed. It’s about **alignment**. When I focus on what feels meaningful, I move at the right pace naturally. Some projects come alive in a burst of energy; others take months to simmer. I don’t compare myself to anyone anymore. Not to people who “hustle” all day. Not to those who “slow live” perfectly on Instagram. I focus on *my* life—doing what I want, working on projects that give me life, and letting the rest fall away. ## The Fulfillment Test My test is simple: Did I feel good about that email? That essay? That chapter? That book? If I didn’t, I fixed it—or skipped it. I don’t force things anymore. And if something old no longer matches who I am now, I unpublish it. I let it go. That’s freedom to me—**living in truth with myself.** ## The Real Art of Living Maybe that’s what living a fulfilling life is all about. Not following a philosophy of fast or slow, but *listening* to what feels right in this moment. Life shifts. We change. Our pace changes with us. What stays constant is this: Living in a way that feels like *me.*

"The Let Them Theory” by Mel Robbins Helps You Let Go and Take Back Your Power

Christopher Sherrod — Wed, 08 Oct 2025 00:00:00 GMT

## How a Simple Framework Can Give You the Power to Let Things Go There aren’t many books that hand you a tool simple enough to remember in the middle of chaos. _The Let Them Theory_by **Mel Robbins** does exactly that. It’s not a dense self-help manual or a motivational pep talk. It’s one idea, elegantly repeated until it sticks: **“Let them.”** That’s it. Two words that can completely change how you respond to people, situations, and the world. ## A Framework for Real Emotional Freedom Robbins isn’t asking us to stop caring. She’s showing us how to **stop controlling** — to reclaim the energy we waste trying to manage everyone else’s choices. Whether it’s a friend who flakes, a partner who doesn’t “get it,” or a boss who never listens, the framework is the same: > “Let them be who they are — and let me decide how I respond.” It’s deceptively simple. But that’s the brilliance of it. The moment you stop gripping everything so tightly, you realize how much power you’ve been giving away. When you **let them**, you give yourself permission to **breathe again.** ## Why It Works Mel’s genius lies in how she frames control: not as dominance, but as _energy direction._ Every time you let go of what’s not yours to carry, you have more focus for what actually matters — your own peace, your creative work, your relationships that _reciprocate._ This idea aligns deeply with my own philosophy of a **fulfilling life** — one built on intentional choices rather than emotional reactivity. Letting go isn’t weakness. It’s the moment you realize your strength doesn’t depend on others doing what you want. ## What I Took Away I’ve started using this as a **daily mantra.** When someone doesn’t meet my expectations: _Let them._ When technology fails: _Let it._ When life doesn’t go to plan: _Let it unfold._ It’s become a mental boundary line — not to distance myself from others, but to **stay centered within myself.** ## Final Thoughts If you struggle with frustration, overthinking, or emotional exhaustion, _The Let Them Theory_ is a breath of clean air. It’s a **self-empowerment practice disguised as simplicity.** Mel Robbins doesn’t just teach you how to let things go — she teaches you how to stop losing yourself in the process. This isn’t a book you read once. It’s a phrase you carry for life. ### Where to Find It You can learn more about the book and listen to Mel’s episode about it here: - Interview [Why the "Let Them" Theory Works \| Mel Robbins' Tonight Show Interview - YouTube](https://youtu.be/6MBsKmLUDUM?si=TunOVpKtJX7DDYYC) - Video [The Life-Changing "Let Them" Mindset - Mel Robbins](https://www.melrobbins.com/episode/episode-70/) - Book [The Let Them Theory Book \| #1 Bestseller - Mel Robbins](https://www.melrobbins.com/book/the-let-them-theory/)

Remembering Maru: How a YouTube Cat Helped Me Heal

Christopher Sherrod — Thu, 25 Sep 2025 00:00:00 GMT

## The Cat Who Defined an Era of YouTube [Maru](https://sisinmaru.com) wasn’t just another viral cat. He was *the* cat who captured millions of hearts around the world with his love of boxes and his calm, almost regal presence. For me, though, Maru wasn’t only entertainment—he was a lifeline. ## Finding Maru After My Seizure After my grand mal seizure, I was left hypersensitive to electronics, sound, and light. My world shrank to the size of my bedroom. I couldn’t scroll, couldn’t watch TV up close, and couldn’t even imagine the life I had before. But across the room, on a dimmed screen, I discovered Maru. He was the first thing I remember truly enjoying on YouTube during my recovery. His quiet playfulness and gentle spirit made me feel connected to life again, even from isolation. ## The Cat Who Felt Like Everyone’s Cat Maru had this rare quality—he belonged to everyone. He was *my* cat when I couldn’t have one. He was *your* cat when you needed a smile. He was the internet’s cat before we even had the words “influencer pet.” Watching him flop into boxes, slide across floors, or simply sit with quiet confidence made me feel like I had company. He was beautiful, calm, and endlessly amusing—all from a safe distance when the rest of the world felt unsafe. ## From Virtual Comfort to Real Companionship Years later, I’m lucky enough to have two cats in my own life. They curl up beside me, demand their meals, and keep me company in ways Maru never could. But the truth is, without Maru, I might never have believed I could get back to a life where pets and joy were possible again. ## When a Cat Becomes a Lifeline It’s strange to say a celebrity animal changed my life, but Maru did. He gave me hope when I was stuck in the dark. He reminded me that joy could be simple and quiet—just a cat being a cat. Maru may be gone now, but he leaves behind more than a catalog of relaxing videos. He leaves behind a legacy of comfort, healing, and connection for people like me who needed him most. ## Carrying Maru’s Legacy Forward Losing Maru reminded me that legacy isn’t only for people. Even a cat can leave behind something lasting: joy, comfort, and connection. What Maru gave me was more than entertainment—he gave me hope at a time I needed it most. If you’ve ever found healing in simple things, you know how powerful that can be. It’s the same lesson I’ve learned in other parts of life: - [Tribute to Dr. Baxter D. Montgomery, Heart Surgeon Who Healed With Plants and Purpose](/montgomery/) - [The Soundtrack That Changed My Life: What Vangelis Taught Me About Legacy](/vangelis/) - [The Digital Canary: Arthur Firstenberg's Legacy of Electromagnetic Awareness](/arthur-firstenberg/) - And watch [Maru on Youtube](https://youtube.com/@mugumogu) Maru may have been “just a cat,” but to me—and millions of others—he was proof that even small joys can carry us through our hardest days.

Why Successful People Don’t Waste Time Arguing

Christopher Sherrod — Tue, 22 Jul 2025 00:00:00 GMT

# Why Successful People Don’t Waste Time Arguing As a successful person, your **time and energy** are two of your most valuable resources. Wasting them on **arguments and debates that lead nowhere** can slow you down and distract you from what really matters. Instead of trying to persuade people who aren’t open to listening, it’s better to **stick to the facts, make clear decisions, and keep moving forward**. ## 1. Arguments Rarely Change Minds A common trap many fall into is trying to **change someone’s mind through arguments**. While healthy conversation can lead to growth, **debating with someone who isn’t willing to consider a different point of view** usually goes nowhere. People tend to cling to their beliefs—even when the facts say otherwise. Instead of forcing the issue, it’s often wiser to **lead by example**. Let your results speak louder than any argument ever could. ## 2. Negative Arguments Drain Your Energy Going back and forth with someone who refuses to listen isn’t just frustrating—it’s exhausting. Your energy is better spent on **solving real problems, growing as a person, and building the life you want**. Next time you feel pulled into a disagreement, ask yourself: - **Is this helping me move forward?** - **Will this improve my mindset or well-being?** - **Is it really worth the effort?** If the answer is no, it’s okay to **walk away**. Protect your time and focus. ## 3. The Wrong Arguments Can Hurt Your Reputation There’s an old saying: **“Never argue with a fool; onlookers may not know the difference.”** If someone refuses to listen to reason and you engage anyway, it can **make you look just as unreasonable**, even when you’re right. Your reputation is built on how you act, not just what you say. **Staying calm, clear-headed, and professional—even in the face of disagreement—shows real strength.** ## 4. Stay Focused on Facts and Forward Movement Successful people don’t waste time trying to win debates. They **listen, learn, and then take action**. If someone challenges you, take a moment to think it through: - **Is there something useful in their view?** - **Does it help me improve?** If not, move on without fanfare. Keep your energy focused where it matters most. ## Let Your Actions Do the Talking At the end of the day, arguments rarely build anything of lasting value. **Your work, your consistency, and your results**will always say more than words ever could. **Stay focused, stay grounded, and let your life speak for itself.**

Why Corp-bonics Is the Funniest—and Truest—Book About Corporate Life You'll Ever Read

Christopher Sherrod — Thu, 26 Jun 2025 00:00:00 GMT

**If you’ve ever rolled your eyes at “let’s circle back” or groaned through a Zoom filled with buzzwords, *Corp-bonics* belongs on your desk.** Anthony Kates’ *[Corp-bonics: A Comprehensive Field Guide to Unpacking the Buzzwords of the Modern Day Workplace](https://amzn.to/4erOkku)* is part dictionary, part satire, and part survival manual for anyone who’s had to navigate the strange theater of modern office communication. ## Corporate Speak Is a Language—This Book Translates It Most of us have worked in environments where clarity gets sacrificed for sounding “professional.” Instead of saying what we mean, we hide behind vague phrases like: - “Let’s take this offline” - “Touch base” - “Leverage synergies” - “Just checking in…” We know what they *really* mean, and so does Anthony Kates. This book decodes over **400 of the most common corporate terms**, explaining not just their surface definitions, but the subtext behind them. It also rates how annoying they’ve become, which—frankly—feels long overdue. ## It’s More Than Just a Glossary. It’s Therapy. You’ll find: - Hilarious office archetypes like *The KPI Whisperer* - Satirical tools like *Meeting Bingo* and *Email Translation 101* - A reminder that you’re not the only one thinking, “Wait, did we actually say anything useful in that meeting?” It’s funny, yes—but also strangely healing. Especially if you’ve been stuck in work cultures that favor noise over meaning. ## Who Should Read *Corp-bonics*? This book is for: - New hires trying to survive their first week - Burned-out managers craving clarity - Teams looking for the perfect onboarding gift - Anyone who’s ever received a “per my last email” and wanted to scream ## Final Takeaway: You’re Not Crazy—The System Is What I appreciated most is the quiet permission this book gives to speak more plainly, more honestly, and with a little more humor. **If you’ve ever felt like the workplace speaks a different language, this book will make you feel seen—and it’ll make you laugh.** Highly recommended. Not just for the laughs, but for the clarity it brings in a world full of corporate fog. *[Corp-bonics: A Comprehensive Field Guide to Unpacking the Buzzwords of the Modern Day Workplace](https://amzn.to/4erOkku)*

Tribute to Dr. Baxter D. Montgomery, Heart Surgeon Who Healed With Plants and Purpose

Christopher Sherrod — Sun, 01 Jun 2025 00:00:00 GMT

Dr. Baxter D. Montgomery passed away suddenly last week, and I’ve been sitting with the shock, the sadness, and the deep gratitude I feel for having known him—if only from the other side of a screen. Years ago, I had the privilege of building his website and consulting packages. He came to me with a dilemma that most wouldn’t even recognize as one: he was a top-tier heart surgeon, but he wanted to publicly champion a plant-based approach to healing. Would that confuse people? Would it undermine his credibility? But Dr. Montgomery wasn’t interested in staying quiet about what he knew to be true. He had seen firsthand that the vast majority of his patients were suffering from diet-related heart disease. And he wasn’t content with simply treating symptoms—he wanted to get to the root of the problem. We worked together to make sure his site reflected this two-pronged mission: cutting-edge cardiology paired with the healing power of food. To help me understand his nutritional program, he mailed me a stack of DVDs. I expected to watch them like homework. Instead, they changed my life. I shifted my diet immediately. I became nearly vegan and have stayed that way to this day. Dr. Montgomery didn’t just influence his patients—he impacted everyone around him. That was his quiet power. He didn’t preach. He educated, demonstrated, and inspired. ## Building a Vision That Transformed Lives When we first built out his offerings, I suggested he create a high-end transformation package—something bold that could truly change someone's life, even if it felt like a stretch at the time. I warned him it might not sell right away. A year later, on our follow-up call, he told me with a grin that after a few months of stillness, people began buying it. And not just buying—it was changing them. That was the beginning of what would become a thriving program. I kept watching from afar, cheering him on as he spoke, taught, and healed. During the pandemic, his YouTube videos became a lifeline for many. In a time of global panic, he remained a steady voice: factual, clear, calm, and deeply human. ## More Than a Doctor Dr. Montgomery was a rare force—a man who could operate on your heart and also help you heal it through what you put on your plate. He took the risk of being fully himself in a system that often discourages that. And in doing so, he saved more lives than we will probably ever be able to count. I’ve followed his work all these years. I’ve admired his courage, his consistency, and the deep compassion that lived at the center of everything he did. His death is a massive loss to the many communities he touched, but his work continues through the patients he transformed, the ideas he fearlessly shared, and the legacy he built at Montgomery Heart & Wellness. ## Thank You, Dr. Montgomery Thank you for trusting me to help shape your digital presence. Thank you for showing me—and so many others—that healing is possible when we face the truth with courage. You didn’t just change lives. You changed the direction of lives. Including mine. Read his book [The Food Prescription for Better Health: A Cardiologists Proven Method to Reverse Heart Disease, Diabetes, Obesity, and Other Chronic Illnesses Naturally!: Montgomery MD, Baxter D.: 9780983128717: Amazon.com: Books](https://amzn.to/4gmoHT5) to understand his philosophy to health. It's excellent. Rest well, Dr. Montgomery. You were the heart in heart medicine. ## Read More Read my other tribute to Vangelis [The Soundtrack That Changed My Life: What Vangelis Taught Me About Legacy](https://christophersherrod.com/vangelis/)

The Soundtrack That Changed My Life: What Vangelis Taught Me About Legacy

Christopher Sherrod — Mon, 19 May 2025 00:00:00 GMT

## The Power of a Single Note You ever hear a song that stops you in your tracks? One that hits you so deeply, it feels like it rewires something inside? That’s what happened the first time I listened to Vangelis. He wasn’t just background noise for me. His music was a lifeline. A mood shifter. A way to reset when the weight of building businesses, handling life, and chasing goals felt like too much. It was like he understood what I needed before I did. ## Music as a Tool, Not Just Entertainment My favorite album of his—_Antarctica_—became my personal chill-out button. Whenever things got loud in my head, I’d put it on, lean back, and let the ice-cold clarity of those melodies bring me back to center. Vangelis didn’t make music for the charts. He made music that touched the soul. His *Blade Runner* soundtrack became my go-to reading companion in the living room, transporting me to another world while I explored new ideas on the page. *Direct* was another gem. The way the sounds danced and spoke to each other… it reminded me of a well-run business—each part working in harmony, nothing wasted. And of course, *Chariots of Fire*. I’d blast that one and jog slowly around my kitchen island, pretending I was training for something big. Maybe I was. Maybe we all are. ## When a Hero Passes When I found out Vangelis passed away in Paris, I expected to feel crushed. For years, I wondered how I’d react when that moment came. But something surprising happened—I didn’t feel sadness. Instead, I felt grateful. Deeply grateful. He left behind a legacy. Dozens of albums. Countless tracks. A body of work that changed lives—including mine. And that’s the real goal, isn’t it? To leave something behind that matters. ## What Vangelis Taught Me About Legacy I’ve built businesses, launched products, and helped others do the same. But if there’s one lesson Vangelis drilled into my soul, it’s this: **Your legacy isn’t in what you accumulate—it’s in what you leave behind that still speaks when you’re gone.** He didn’t chase fame. He chased meaning. And in doing so, he created timeless work that continues to lift people up. That’s what I want. That’s what I think we all want, whether we’re making music, building a brand, or just showing up for people we love. ## Final Thoughts from a Grateful Fan I’ll still put on *Antarctica* when I need a reset. I’ll still jog around the kitchen to *Chariots of Fire* when the day’s dragging. And I’ll always be thankful that one man, sitting in a studio somewhere, decided to make something real. Thank you, Vangelis. From a super fan. You changed my life.

The Hidden Cost of Cutting Corners: Why Quality Hosting Matters More Than You Think

Christopher Sherrod — Mon, 21 Apr 2025 00:00:00 GMT

## When Good Service Disappears Overnight I used the same website hosting company for over a decade. It wasn’t flashy, but the customer service was fast, the prices were fair, and everything worked like it should. When something went wrong, a real human helped me fix it—quickly and with real technical know-how. Then one day, I got an email. The company had been bought out by GoDaddy. At first, not much changed. But over the next year, things slowly fell apart. The service got patchy, support got slower, and the helpful tech folks were replaced with reps who could only copy and paste answers from a FAQ. When I asked detailed questions, they couldn’t follow. They weren’t trained—they were just reading scripts. ## The Problems You Don’t See… Until It’s Too Late Most people wouldn’t notice some of the issues that started popping up. But I ran a real, money-making website. I noticed. For example, WooCommerce emails—those automatic order confirmations and receipts customers rely on—started going straight into spam folders. That’s a huge red flag. Turns out, a lot of email servers don’t trust anything coming off GoDaddy’s IP addresses. And that was just the start. Page load times slowed. Security warnings popped up. Uptime wasn’t what it used to be. It became clear: the hosting company I loved didn’t exist anymore. It just had the same name on the door and then they just put the new name on the door at the very end. ## The Bigger Picture: What Happens When Profit Comes Before Service I did some digging and found out something interesting (and troubling). A big holding company owns GoDaddy—and a bunch of other hosting providers. Their business model? Buy solid niche companies with good reputations, cut costs, cram more customers onto the same servers, and rake in the profits. The people running this show aren’t looking out for small business owners, freelancers, or anyone who actually _depends_ on their website working right. They’re betting their customers won’t notice—or won’t know enough to do anything about it. But if you’ve been around the block, you notice. ## My Advice: Go Small to Win Big If you rely on your website to bring in income—even a little—you need a hosting provider that takes their job seriously. Don’t go with the cheapest option or the biggest name. Go with someone independent. Someone who still answers the phone. Someone who actually knows what they’re doing. I eventually switched to a small, independent hosting company that specializes in WordPress performance and customer service. It cost a bit more. But now things _work_. And when I reach out, I get help from someone who knows what they’re talking about. ## The Bottom Line You get what you pay for. When you cut corners with hosting, it can cost you a lot more than a few bucks a month—it can cost you customers, trust, and peace of mind. Spend the extra time to choose a provider that fits your real-world needs. Your future self—and your business—will thank you. Check out my [services](/uses/#services) I currently use.

The Happy Isles of Oceania by Paul Theroux – A Fascinating Journey Through the South Pacific

Christopher Sherrod — Sat, 19 Apr 2025 00:00:00 GMT

If you enjoy immersive travel writing with a sharp eye for cultural nuance, [The Happy Isles of Oceania: Paddling the Pacific by Paul Theroux](https://amzn.to/3EwA0JW) is a must-read. This is one of the most enjoyable travel essays I’ve come across in a long time. Theroux, best known for The Great Railway Bazaar, sets out on an ambitious eighteen-month journey, paddling a collapsible kayak across 51 islands in the South Pacific. His route takes him from the lush rainforests of New Zealand all the way to the shores of Hawaii. Along the way, he explores everything from pristine beaches to shark-infested waters, navigating both the physical and cultural landscapes of each island. What makes this book stand out is the way Theroux contrasts the different island cultures. From encounters with the king of Tonga to conversations with cargo cult followers in Vanuatu, the narrative is filled with colorful personalities and unexpected adventures. He doesn’t shy away from the grittier aspects either—his time in rough Auckland neighborhoods or polluted harbors brings balance and realism to the romanticized idea of island life. [The Happy Isles of Oceania](https://amzn.to/3EwA0JW) is an exhilarating, deeply personal, and sometimes humorous account of solo travel in one of the most remote regions of the world. If you’re looking for a rich, thoughtful escape from your everyday routine—or inspiration for your next adventure—this book delivers. Highly recommended.

Finding Balance: Why Extreme Mindsets Don't Lead to Entrepreneurial Success

Christopher Sherrod — Mon, 24 Mar 2025 00:00:00 GMT

Extreme mindsets don't lead to lasting success. Achieving true success involves maintaining a balanced approach that combines hustle with a healthy dose of reality. It's not about taking extreme measures but rather about being consistent and steady in your efforts. Taking extreme risks and betting everything on one marketing campaign is one extreme; not doing any marketing campaigns at all is another. Working every day to the point where years of your life blur together is one extreme, while never getting around to actually doing business is another. The key is finding and maintaining a healthy, sustainable balance.

Stop Giving Billionaires and Influencers So Much of Your Attention

Christopher Sherrod — Mon, 17 Mar 2025 00:00:00 GMT

Somewhere along the way, people started giving billionaires, influencers, and tech moguls far too much emotional authority. They are treated as if they have all the answers, even when most of them do not know anything about your actual life. The more attention you give them, good or bad, the more space they occupy in your mind. It is worth taking that space back. ## 1. Admire the Work, Not the Person You don’t have to “cancel” successful people just because you don’t like them. If someone builds a great product, you can appreciate the product without turning the creator into a saint. It’s possible to say, “This car, phone, or software is great,” without bowing down to the billionaire who made it. ## 2. Attention Is Their Lifeline—Don’t Feed It Good press? They win. Bad press? They still win. People love to “hate-follow” public figures, constantly talking about how terrible they are. But that still gives them attention. If you don’t like someone, the best thing you can often do is ignore them completely. Don’t give them your energy, good or bad. ## 3. Everyone Makes Mistakes—Including You I’ve made plenty of mistakes. We all have. The difference is, when an average person screws up, the whole world isn’t watching. If you dislike someone because of their mistakes, that’s your choice. But holding onto that anger doesn’t do anything except waste your own time. Move forward. If someone doesn’t like me because of something I did in the past? **Fine, ignore me.** But I refuse to live my life trying to please people who won’t let go of the past. ## 4. If Your Life Feels Empty, Stop Looking at Others Here’s a hard truth: if you’re obsessed with billionaires, whether worshipping them or tearing them down, you are giving away attention you could be using to build your own life. Life is supposed to be fulfilling. If it is not, do not hand the responsibility for your inner life to some rich person online. Focus on your own progress instead of obsessing over someone else’s success or failure. ## 5. Economic Blackouts Can Work in Extreme Cases While ignoring billionaires and egomaniacs is the best day-to-day approach, there are times when collective action is necessary. Organized economic blackouts can be a powerful tool for real change. When large groups of people refuse to spend money on a company or brand, it can force those in power to listen. Economic pressure works effectively when used strategically and in extreme cases where change is truly needed. It's also best to give your energy to alternatives—support businesses and creators whose values align with your own. Shifting your focus and dollars towards better options can create lasting change. ## Final Thought: Live Your Own Life Stop giving billionaires and influencers so much of your energy. Don’t waste your life defending them, and don’t waste your life hating them. Live your own life. If you want success, build something. If you want happiness, focus on what fulfills you. And if someone doesn’t add value to your life, ignore them and move on.

The Digital Canary: Arthur Firstenberg's Legacy of Electromagnetic Awareness

Christopher Sherrod — Sat, 01 Mar 2025 00:00:00 GMT

## The Passing of an Electromagnetic Pollution Pioneer Arthur Firstenberg, a pioneering advocate and researcher who dedicated his life to raising awareness about the potential dangers of electromagnetic fields (EMFs), has left behind a controversial yet impactful legacy. As the author of "The Invisible Rainbow," Firstenberg meticulously documented what he perceived as the historical relationship between electrical technology implementation and public health concerns. ## From Personal Experience to Global Advocacy Firstenberg's journey began with a reported personal experience of electromagnetic hypersensitivity following medical school. This transformative encounter led him to dedicate decades to researching the biological effects of artificial electromagnetic fields. His advocacy took him from grassroots organizing to international speaking engagements as he worked tirelessly to bring attention to what he considered an invisible environmental crisis. ## "The Invisible Rainbow" - His Defining Work His seminal book, "The Invisible Rainbow: A History of Electricity and Life," represents years of painstaking research and historical analysis. In this comprehensive work, Firstenberg attempted to correlate the introduction of various electrical technologies throughout history with reported public health events. Though his conclusions have been challenged by mainstream science, the book has become a foundational text for those concerned about EMF exposure. ## A Personal Impact "The Invisible Rainbow" served as a crucial introduction to the concept of electronic overexposure for many individuals. For some, including myself, it was the first encounter with ideas that helped explain previously inexplicable physical sensations and symptoms. The book provided a framework to understand personal experiences that conventional explanations had failed to address, creating validation and community for those with similar concerns. ## Controversial Legacy in a Wireless World While conventional scientific consensus often diverged from his viewpoints, Firstenberg's work consistently emphasized the precautionary principle—the idea that in the absence of scientific certainty, potential serious risks warrant preventative action. His lawsuit against the implementation of 5G technology exemplifies his commitment to this principle, even when facing significant opposition. ## Beyond the Controversy: A Call for Mindful Technology Perhaps Firstenberg's most valuable contribution transcends the debate about electromagnetic sensitivity. His work invites a broader reflection on humanity's relationship with technology and prompts essential questions about the pace of technological adoption without comprehensive safety testing. In an era of rapid technological advancement, his call for more rigorous independent research serves as an important counterbalance to unchecked technological enthusiasm. ## The Future of Electromagnetic Research Though Firstenberg's passing marks the end of his personal advocacy, the questions he raised about our increasingly wireless world will continue to resonate. As technology becomes more pervasive, the field of bioelectromagnetics will likely expand, potentially providing more definitive answers to the questions he spent his lifetime asking. Arthur Firstenberg's legacy, whatever one's perspective on his conclusions, reminds us that technological progress should be accompanied by thoughtful consideration of potential consequences—both seen and unseen. His unwavering dedication to this principle ensures that his voice will continue to echo in conversations about technology, health, and environmental safety for years to come.

Success is Built in Baby Steps: Why Overnight Success is a Myth

Christopher Sherrod — Thu, 13 Feb 2025 00:00:00 GMT

I'm going to tell you something most motivational speakers won't: real success isn't about grand slams. It's about tiny, consistent hits that build momentum. Everyone wants the sexy story of instant success. The viral startup. The overnight millionaire. But here's the hard truth: those stories are bullshit. They're marketing. They're the exception, not the rule. Real success is about baby steps. Microscopic, sometimes seemingly insignificant movements forward. Most people get paralyzed waiting for the perfect moment, the perfect plan. They want guarantees. Newsflash: there are no guarantees in entrepreneurship or life. ## The Power of the First Step Your first step doesn't need to be revolutionary. It just needs to happen. Period. Want to start a business? Don't create a 50-page business plan. Make one sales call. Write one social media post. Design one rudimentary logo. Something. Anything that moves you forward. When you take that first step, something magical happens. You generate data. You learn. You feel momentum. That feeling? It's rocket fuel for entrepreneurs. ## Embrace the Learning Curve Here's what most people don't understand: each step teaches you something. Your first attempt will be clunky. Awkward. Imperfect. And that's exactly right. The entrepreneur who succeeds isn't the one who does everything perfectly. It's the one who does something, learns, adjusts, and does it again. Faster. Smarter. More precisely. Your speed increases with practice. Those baby steps? They start accelerating. What took you a week initially might take hours after you've done it multiple times. ## Practical Mindset, Practical Results Stop waiting for permission. Stop seeking the perfect moment. The perfect moment is now. - Take a step - Observe the results - Learn from what happened - Adjust - Repeat That's the entire playbook. No complexity. No overthinking. Just consistent, incremental movement. ## The Brutal Truth Most people won't do this. Most people want instant gratification. They'll read this and do nothing. But you? You might be different. Take your first baby step. Then another. Then another. Success isn't about being fearless. It's about being willing to be uncomfortable, to look stupid, to fail, and to keep moving. Your future self will thank you for the steps you take today. Not the steps you planned. The steps you actually took. Now go. Move. Do something.

The Power of Letting Go: Why Not Caring What Others Think is One of Life's Greatest Lessons

Christopher Sherrod — Tue, 07 Jan 2025 00:00:00 GMT

One of the most transformative lessons I've learned in life is this: don't care too much about what others think of you. This realization has freed me from unnecessary stress, allowing me to focus on what truly matters—my own growth, happiness, and the relationships that genuinely enrich my life. We all, at some point, get caught up in the opinions of others, and it's easy to fall into the trap of trying to please everyone. But the truth is, it's a losing game. ## The Toxic Trap of External Validation For years, I found myself worrying about how others perceived me. I allowed their opinions to shape my decisions, my behavior, and even my self-worth. Whether it was the jealousy of others or outright disdain, I let their feelings dictate how I saw myself. It was exhausting, and it kept me from living authentically. People who are jealous of you, who loathe you, or who simply can't find it in themselves to be happy for you, will always exist. It’s not a reflection of your worth but of their own insecurities. The energy spent trying to win over these individuals or soften their feelings towards you is energy wasted. In the end, their opinions don't matter because they’re not living your life—you are. ## The Freedom in Not Caring It took me a long time to realize that what others think of me is none of my business. This shift in mindset brought an immense sense of freedom. When you stop caring about the opinions of those who do not support or genuinely care for you, you begin to live a life that is true to who you are, not the life others expect you to live. Of course, this doesn’t mean becoming callous or insensitive. On the contrary, it means being selective about whose opinions you value. The opinions of those who truly love you, who support you, and who want the best for you are the ones that matter. These are the people who deserve your attention, your energy, and your care. ## Lessons in Human Interaction Through this journey, I also learned to improve my interactions with others. Understanding that not everyone will like you is crucial. It’s not about changing who you are to fit into their mold; it’s about navigating relationships more effectively and protecting your energy from those who aren’t compatible with you. Learning to identify and avoid toxic individuals is just as important as learning to nurture and cherish healthy relationships. It’s about setting boundaries, understanding your own worth, and refusing to allow negativity to seep into your life. ## Focus on What Truly Matters Ultimately, the lesson here is about focus. Too much time and energy can be spent worrying about what others think, leaving little room for what truly matters—your own happiness and the happiness of those who support you. When you stop caring about what others think, you redirect that energy into yourself and the people who genuinely care for you. This shift allows you to grow, to improve, and to live a more fulfilled life. Everyone else is doing the same thing anyway—focused on their own lives, their own problems, and their own happiness. The idea that people are constantly thinking about you, judging you, or talking about you is often just a projection of your own insecurities. The reality is, most people are far more concerned with themselves than with you. ## Live Authentically Learning to not care about what others think is one of the most powerful lessons you can embrace. It’s about letting go of the need for external validation and instead finding confidence and contentment within yourself. By doing so, you free yourself from the constraints of other people's expectations and judgments. Focus on what truly matters—your own growth, happiness, and the relationships that nourish your soul. Surround yourself with people who uplift you, and let go of those who bring you down. Life is too short to live for anyone other than yourself. Embrace who you are, live authentically, and remember that in the grand scheme of things, the opinions of others are just noise.

My Bed is a Spaceship - Poem

Christopher Sherrod — Sun, 08 Dec 2024 00:00:00 GMT

I wrote this poem during a writing session from my book I’m currently writing about my electromagnetic hypersensitivity. It's about about my time being confined to my darkened bedroom recovering from a gran mal seziure and my time dreaming, traveling the cosmos, and the magic of imagination from my bed. **My Bed is a Spaceship** My bed is a spaceship, floating through space, A silent vessel in the starry embrace. Drifting through galaxies, nebulae bright, Exploring the cosmos, in the still of night. Pillows are clouds, soft and serene, Propelling me forward in this cosmic scene. Blankets like stardust, shimmering, light, Wrapping me gently in the celestial night. The mattress, my cockpit, steady and true, Guides me through wonders, old and new. Planets and stars, they whisper and glow, As I journey through realms, both high and low. Comets streak by, leaving trails of light, In the infinite vastness, a beautiful sight. My bed is a spaceship, taking me far, Beyond the horizons of the nearest star. In dreams, I wander through the Milky Way, Where time and space lose their sway. Floating in silence, with endless grace, My bed is a spaceship, in the expanse of space. When morning arrives, with its soft, golden light, My voyage concludes, till the next starry night. Yet, in my heart, the journey remains, My bed is a spaceship, through the cosmos' lanes.

Live Your Best Life - Poem

Christopher Sherrod — Thu, 26 Sep 2024 00:00:00 GMT

I wrote this poem to motivate a friend and thought my audience would like to read it. ## Live Your Best Life Living your best life is up to you, and only you, Don't compare your journey to what others do. In the vast tapestry of life's grand array, Find your own path, walk your own way. Don't chase the shadows of another's flight, Your light is unique, shining so bright. You don't need to be the best in any game, Just be yourself, without fear or shame. In the mirror's gaze, see your true worth, A being of beauty, since the day of your birth. Your dreams and passions, your hopes and desires, Are the fuel to light your inner fires. Don't measure your joy by another's scale, Your heart knows the rhythm, your soul sets the sail. Live your best life now, in the present's embrace, With courage and love, in your own sacred space. For life is a gift, a precious, fleeting treasure, Filled with moments of pain and boundless pleasure. So dance to your tune, sing your own song, In the symphony of existence, where you belong. Live your best life, with all your might, In the glow of your spirit, burning so bright. For the only competition that truly exists, Is becoming the best you, in this beautiful twist.

Peace Broke Out Everywhere

Christopher Sherrod — Wed, 04 Sep 2024 00:00:00 GMT

One quiet dawn, without a sound, Peace broke out, spread all around. No fanfare, no grand parade, But in the silence, wars did fade. Borders blurred and then erased, Enemies met, embraced with grace. Weapons downed, forgotten, cold, Hearts grew warm, once bitter, bold. In every corner of the earth, The seeds of peace found their rebirth. The guns were gone, the battles ceased, And all at once, the world released. Children laughed in streets so free, No fear of what the night might be. Homes were filled with joyous song, The days were bright, the nights were long. Leaders sat with open hands, No talk of war, no harsh demands. They spoke of hope, of dreams to share, In a world where peace was everywhere. The air was light, the sky was clear, And all around, there was no fear. The future smiled, a friend at last, The wounds of war became the past. Peace broke out and took its stand, A quiet force across the land. And in that calm, the world found space, For love, for life, for warm embrace.

Forests Are For Rest

Christopher Sherrod — Mon, 26 Aug 2024 00:00:00 GMT

My love showed me a graphic that said Forests = For Rest and I really loved that. So I played with that concept in this poem. ## A Forest Is for Rest A forest is for rest, Where nature finds its peace, Greenery gently breathing, A sanctuary's sweet release. A forest is greenery resting, In quiet, tranquil grace, A symphony of stillness, In this soothing, verdant place. A forest is rest, Each leaf a whisper soft, Branches weave a cradle, Where the soul is gently aloft. Slowly breathing and resting, The forest holds its breath, A rhythm pure and timeless, In the hush of life's caress. A forest is for rest, A haven calm and free, The place to relax and rest, In nature's serenity.

Why Preparing for the Olympics and Building a Business Are Not the Same

Christopher Sherrod — Mon, 19 Aug 2024 00:00:00 GMT

## Disclaimer I love the Olympics. I wrote this after the latest one because I was enjoying the Olympics myself. Everyone involved is amazing. Paris 2024 Opening Ceremony was the best one I've ever seen. Wow, just amazing. Back in 1996, when I had just become full-time in my software business I remember watching the Olympics non-stop on TV while running my business from the dining room table. I just don't think people should compare winning at the Olympics with winning at running a business. ## Olympics vs Business When we think of extraordinary dedication, perseverance, and the pursuit of excellence, two images often come to mind: preparing for the Olympics and building a business. Both require immense commitment, discipline, and a relentless drive to succeed. However, despite their superficial similarities, preparing for the Olympics and creating a business are fundamentally different endeavors. One is akin to gambling, while the other is a continuous journey of growth and improvement. ## The All-Or-Nothing Nature of the Olympics Preparing for the Olympics is one of the most intense and high-stakes endeavors an athlete can undertake. Olympians train for years, sometimes decades, honing their skills, pushing their bodies to the absolute limit, and sacrificing nearly everything for a single moment of glory. Yet, despite all the preparation, their success on the world stage hinges on just a few minutes or even seconds of performance. In this way, competing in the Olympics is much like gambling. No matter how prepared an athlete is, there is always an element of chance involved. A slight injury, unexpected weather conditions, or even a momentary lapse in concentration can mean the difference between winning gold and going home empty-handed. It's an all-or-nothing game, where years of hard work can be undone in a matter of seconds. The pressure is immense, and the margin for error is razor-thin. ## Building a Business: A Continuous Journey of Growth In contrast, building a business is not an all-or-nothing proposition. While it does require dedication, hard work, and a willingness to take risks, it is not a gamble in the same way that preparing for the Olympics is. Business success is not determined by a single performance or moment; rather, it is the result of a continuous process of growth, learning, and improvement. Running a business is a day-by-day job. It is a marathon, not a sprint. Entrepreneurs can afford to have bad days, make mistakes, and even experience setbacks. In fact, these challenges are often the very things that help a business grow stronger and more resilient over time. Each day provides a new opportunity to learn, adapt, and get better. Success in business is cumulative—it builds over time as the entrepreneur refines their strategies, develops their skills, and responds to market demands. ## The Importance of Consistency and Resilience in Business One of the key differences between preparing for the Olympics and building a business is the importance of consistency and resilience. While an Olympian must be perfect on the day of competition, an entrepreneur needs to be consistently good over the long haul. It's not about being flawless; it's about being adaptable, persistent, and committed to continuous improvement. In business, you don’t win or lose based on a single event. Instead, you experience a series of small victories and setbacks that, over time, determine your overall success. There will be days when everything goes wrong, but there will also be days when everything clicks. The key is to stay focused on the bigger picture and keep moving forward, even when things get tough. ## The Long-Term Vision of Entrepreneurs Another important distinction is the long-term vision that entrepreneurs must maintain. While an Olympian's career is often defined by a few key moments of competition, an entrepreneur's journey is ongoing. Successful entrepreneurs think not just about the next quarter or the next year, but about the long-term sustainability and growth of their business. They understand that success is not a destination but a continuous process. This long-term vision allows entrepreneurs to weather the ups and downs of business life. They know that a bad day or even a bad year does not define their success. Instead, it is their ability to adapt, innovate, and keep pushing forward that will ultimately determine their legacy. ## Two Paths, Two Mindsets In conclusion, while preparing for the Olympics and building a business both require exceptional dedication and resilience, they are fundamentally different endeavors. The Olympics is an all-or-nothing gamble, where years of preparation hinge on a single performance. In contrast, building a business is a continuous journey of growth and improvement, where success is determined by consistent effort over time. For entrepreneurs, this difference is crucial to understand. It means that while they should certainly strive for excellence, they should also recognize the importance of resilience, adaptability, and long-term thinking. Success in business is not about being perfect on any given day—it's about being better, every day.

Mastering Startup Equity - A Review of The Slicing Pie Handbook for Fair and Sustainable Partnerships

Christopher Sherrod — Mon, 12 Aug 2024 00:00:00 GMT

## An Absolute Gem for Entrepreneurs [The Slicing Pie Handbook](https://amzn.to/3Yy5Ptl) by Mike Moyer explains how to perfectly split up a startup company. It is an absolute gem for anyone involved in the entrepreneurial journey. Having read countless business books over the years, I can confidently say this is one of the best real business books I've ever encountered. I only wish I had discovered it years ago before entering into any business partnerships. ## Addressing Equitable Equity Splits The book addresses a critical and often overlooked aspect of startups: equitable equity splits. Entrepreneurs and early-stage company participants frequently find themselves at a disadvantage with bad equity deals, which have become the norm rather than the exception. Moyer's framework, based on the dynamic equity model from his earlier book *Slicing Pie*, offers a refreshingly fair and logical approach to equity distribution. ## The Simple Yet Profound Slicing Pie Model The Slicing Pie model is simple yet profound. It provides a formula to determine the appropriate share for contributors who offer essential resources such as help, equipment, supplies, rent, and even credit. More importantly, it also addresses how to fairly recover equity when someone exits the company. This ensures that the equity splits remain just and reflective of actual contributions over time. ## Practical Application and Accessibility What sets *The Slicing Pie Handbook* apart is its practical application. Moyer breaks down complex concepts into easily understandable sections, making it accessible for both seasoned entrepreneurs and those new to the startup world. The real-life examples and clear explanations help readers grasp the nuances of equity allocation without getting bogged down in jargon. ## Indispensable for Startups and Small Businesses If you're involved in a small business or startup with big plans or even considering starting one, this book is indispensable. It will save you from potential pitfalls and provide a roadmap to fair and sustainable equity distribution. *The Slicing Pie Handbook* is not just a guide; it's a toolkit for building stronger, fairer partnerships and ultimately more successful businesses. ## My Lessons Learned If I knew what is in this book many years ago I would have avoided a situation where I owned a small percentage of a company but all the debt and had no control over sales. I've also learned that for most situations just paying for a service provider is better than giving them equity in the company. And only give out equity when someone provides something that is unique, has leveragable skills and is a great compliment. And following this book methodology only givng out slices of equity as people **earn it**. Fifty fifty splits are always at some point unfair to one side. Don't do it. I've had clients who come to regret their 50/50 splits. This book fixes that issue. ## A Must Read Mike Moyer's [The Slicing Pie Handbook](https://amzn.to/3Yy5Ptl) is a must-read for anyone serious about entrepreneurship. Its fair and practical approach to equity splits is revolutionary and essential for small businesses. Don't start your next venture without it. And fix your current ventures with this book. ## Past Partnership Essays Also read my past posts about partnerships: - [Strategic Partnerships](/strategic-partnerships/) - [5 Lessons learned from working with partners](/5-lessons-learned-from-working-with-partners/) - [5 Ways to Test Out Your Next Joint Venture Business Partner](/5-ways-to-test-out-your-next-joint-venture-business-partner/) - [ Lessons From My Partnership Telesummit](/partnerships/) - [Boyfriend/Girlfriend/Partner it’s all the same](/boyfriend-girlfriend-partner-its-all-the-same/)

A Heartfelt Love Letter to My Soulmate: Celebrating Our Timeless Connection

Christopher Sherrod — Sun, 11 Aug 2024 00:00:00 GMT

I miss seeing romantic gestures in public. So, besides my poems about love and self-worth. I wrote a love letter to my love. To my love, Our love, like the crystals we treasure, has so many facets—each one reflecting a unique and beautiful part of who we are together. I often think of our meditation sessions, where the world quiets down and it’s just the two of us, breathing in sync, our spirits intertwined. In those moments, I feel an even deeper connection to you, as if our souls are dancing together in a space where only love exists. I didn’t realize at first that you were the one for me, but when I did, I knew you were the one. We are soulmates, intertwined like Celtic knots, bound by a love that is timeless and unbreakable. Our shared love of crystals has always felt like a symbol of the energy that flows between us—pure, healing, and eternal. I’m reminded of how perfectly we complement each other, balancing one another in the most natural way. I cherish every moment we share, whether it’s in the serenity of meditation or the quiet joy of simply being near you. You are my greatest treasure, my safe haven, and the love of my life all rolled into one. Thank you for being my partner, my confidant, my everything. My love for you grows deeper every day, and I am forever grateful that I get to spend my life loving you. With all my heart, Chris

Striving for Balance - My True Life Goals

Christopher Sherrod — Tue, 06 Aug 2024 00:00:00 GMT

## Beyond Wealth: Redefining Success My life's goal isn't to be as rich as possible. Instead, I prioritize a balanced and fulfilling life over the relentless pursuit of wealth. Here’s what truly matters to me: ## Work-Life Balance: Quality Over Quantity I aspire to work just three hours a day. This limited work schedule allows me to focus on meaningful and impactful tasks while maintaining a healthy work-life balance. My aim is to help thousands of people through my work, making a positive difference in their lives. ## Exploring Hobbies and Spending Time Outdoors Having plenty of time to explore hobbies is essential for my well-being. Whether it’s learning a new skill, indulging in a creative pursuit, or simply enjoying a favorite pastime, hobbies enrich my life. Additionally, spending time outside, soaking in the beauty of nature, and staying active are crucial components of my daily routine. ## Enjoying Home-Cooked Meals and Family Time I cherish the moments spent enjoying home-cooked meals with my wife. These meals are not just about nourishment but also about connection and quality time together. Sharing these simple yet meaningful experiences strengthens our bond and adds joy to our lives. ## Flexibility in Exercise and Avoiding Pointless Meetings Exercising whenever I want is a luxury I value highly. Physical activity keeps me healthy and energized, allowing me to give my best to everything I do. Moreover, avoiding pointless meetings ensures that my time is spent on activities that truly matter, enhancing my productivity and satisfaction. ## What Truly Matters Ultimately, that's all I care about. By focusing on these life goals, I find fulfillment, happiness, and a sense of purpose that no amount of wealth can provide. It’s about creating a life that resonates with my values and brings me joy every day.

No Such Thing - Poem

Christopher Sherrod — Mon, 15 Jul 2024 00:00:00 GMT

I talked to a friend recently that their life wasn't nearly as good as others. And my response was there is no such thing as a life better than yours because you craft your own life. Some things in my life some would think isn't good enough and other would think it's too fancy. And it doesn't matter because it's your life not theirs. This poem is dedicated to being yourself. ## No Such Thing No such thing as a life better than yours, In the heart of your story, where your spirit soars, Every moment, every breath you take, Is a piece of the mosaic only you can make. In the quiet corners of your daily routine, Lies a beauty profound, often unseen, In the laughter shared and the tears that fall, In the love that surrounds you, standing tall. No such thing as a life better than this, In the ordinary magic, the simple bliss, Of waking each morning with hope anew, In the journey of life that is uniquely you. For in the tapestry of your days and nights, Shine the stars of your battles and lights, No one else can walk the path you tread, No one else can live the life you've led. No such thing as a life better than yours, In the struggles and triumphs, the open doors, Embrace your story, every twist and turn, For in your life, so much you learn. Celebrate the moments, big and small, For in your life, you have it all, No such thing as a life better than yours, In your heart and soul, where your true love pours.

Flowers Are Fallen - Poem

Christopher Sherrod — Tue, 09 Jul 2024 00:00:00 GMT

I watched Shogun (2024) TV show and one of characters explains that flowers are flowers because they have fallen. And that line really moved me. ## Flowers Are Fallen Flowers are flowers because they have fallen, Petals descending like whispers unspoken, Each fragile bloom, a story to tell, In their gentle descent, a grace to beheld. Once standing tall, in vibrant array, They dance with the wind, then gently give way, To the earth they return, in a tender embrace, Finding their beauty in this final grace. For in falling, they teach us the art of release, How to let go with elegance and peace, Their journey complete, they rest on the ground, Silent reminders of cycles profound. Flowers are flowers because they have fallen, In their stillness, a quiet calling, To cherish each moment, both rise and decline, In the falling of petals, a truth so divine. They remind us that beauty lies not just in the bloom, But in every stage, from birth to tomb, In the softness of surrender, they find their power, Teaching us all, in their final hour.

Insomniac's Solitude - Poem

Christopher Sherrod — Tue, 09 Jul 2024 00:00:00 GMT

I've been have quite a bit of insomnia lately. Last night I wrote a poetry line. I can't write in the middle of the night. I'm awake but not enough to understand spoken words or write. I usual listen to sleep music and read. But, last night I liked being awake in the middle of the night. The quietness, being the only person awake. I wrote "What I like about insomnia is that it's just me in the world. Everyone around me is asleep, it's dark outside and everything is at peace. I still would rather be sleeping though." This morning I turned that a proper poem. ## Insomniac's Solitude What I like about insomnia, Is the quiet, solitary world, Where shadows whisper secrets, And night's blanket is unfurled. Everyone around me is asleep, Dreams playing softly in their minds, While I wander through the silence, In the peace that darkness finds. The stars outside are twinkling, A distant, gentle glow, The universe in slumber, While the night winds softly blow. But despite this calm and stillness, This serene, hushed, nocturnal scene, I'd rather be embraced by sleep, Where dreams paint vivid, unseen. Yet here I sit, in sleepless hours, Finding solace in the night, A world that's mine alone to hold, Until the dawn brings morning light.

Spring Water - Poem

Christopher Sherrod — Wed, 03 Jul 2024 00:00:00 GMT

Spring water flows clear, Nature's life-giving essence— Cool, pure, and serene.

Transformative Giving: Empowering Lives Through Direct Entrepreneurial Philanthropy

Christopher Sherrod — Mon, 01 Jul 2024 00:00:00 GMT

Entrepreneurship success brings not just financial rewards but also the opportunity to bring change. This article explores the impact of entrepreneurs directly giving money to individuals in need. Entrepreneurs can create a ripple effect of positive transformation, fostering autonomy and dignity. ## The Entrepreneur’s Advantage: A Catalyst for Change 1. **Direct, Impactful Giving:** Successful entrepreneurs possess a unique capacity to effect change. Direct monetary contributions allow entrepreneurs to make an immediate and tangible difference in the lives of those facing challenges. 2. **Leveraging Networks:** Entrepreneurs often have extensive networks. Direct giving enables them to leverage these networks to identify individuals or communities where their contributions can create meaningful impact. ## The Entrepreneurial Mindset: Shaping Empowerment 1. **Encouraging Entrepreneurship:** Direct funds can fuel entrepreneurial ventures among recipients. By investing in business ideas or providing seed capital, entrepreneurs can be instrumental in fostering economic self-sufficiency. 2. **Strategic Philanthropy:** Entrepreneurs understand the importance of strategic investments. Direct giving allows for strategic philanthropy, addressing immediate needs while laying the groundwork for sustainable, long-term impact. ## Preserving Dignity: Entrepreneurial Philanthropy in Action 1. **Recognizing Individual Needs:** Entrepreneurs, accustomed to problem-solving, can appreciate the nuanced nature of individual struggles. Direct giving ensures that recipients can address specific needs, preserving their dignity in the process. 2. **Catalyzing Personal Growth:** Financial support directed toward education, skill development, or personal growth initiatives empowers individuals to break free from limitations, aligning with the entrepreneurial ethos of continuous improvement. ## Success Shared: A Collective Rise 1. **Building Stronger Communities:** Entrepreneurs, by supporting individuals directly, contribute to community strengthening. The positive effects resonate through families, neighborhoods, and beyond, fostering a collective rise in prosperity. 2. **Breaking Cycles of Dependence:** Entrepreneurial philanthropy aims not just at alleviating immediate challenges but at fundamentally altering trajectories. Empowered individuals become drivers of change, breaking cycles of dependence. ## Navigating Challenges: Entrepreneurial Solutions 1. **Ensuring Sustainable Impact:** Entrepreneurs can implement systems to ensure the sustainable impact of their giving. This may involve mentorship programs, business partnerships, or ongoing support structures. 2. **Educating for Long-Term Success:** Direct giving provides an opportunity for entrepreneurs to invest not just in financial aid but also in educating recipients on financial literacy, empowering them for long-term success. ## Conclusion For successful entrepreneurs, the journey doesn’t end at personal success. It extends to catalyzing positive change in the lives of others. Through direct, entrepreneurial philanthropy, individuals gain not just financial assistance but the tools to shape their destinies. This isn’t charity; it’s a collaborative venture toward empowerment, a testament to the transformative power of the entrepreneurial spirit in making the world a better place. These organizations can assist you in philanthropic endeavors: - [Kiva.org](https://kiva.org): Specializes in micro business loans, which can make a significant impact on small-scale entrepreneurs. - [GiveDirectly.org](https://givedirectly.org): Provides opportunities to donate funds directly to those in need. Additionally, I have discovered personal opportunities to help people directly, which remains my preferred method.

Strengthening Your Online Security: The Power of Strong Passphrases, Two-Factor Authentication and PassKeys

Christopher Sherrod — Tue, 18 Jun 2024 00:00:00 GMT

A friend of mine got hacked recently, and I helped them recover their account. Here are my notes on how to ensure this doesn’t happen to you. With digital threats becoming increasingly sophisticated, securing your online presence is more crucial than ever. Two of the most effective methods to safeguard your accounts are using strong, complex passphrases and enabling two-factor authentication (2FA) and passkeys. These measures can significantly reduce the risk of unauthorized access and keep your personal and professional information secure. ## Protect Your Identity: Check for Compromised Emails and Phone Numbers You can check if your email or phone number has been compromised for free at [haveibeenpwned.com](https://haveibeenpwned.com), which will also provide details on how the leak occurred. Every year, hundreds of millions of online accounts have their details leaked, including usernames and (usually hashed) passwords. These lists are sold for millions of dollars on the darknet, and hackers use these credentials to access your accounts on various platforms. If you share passwords between accounts, they may be able to access unrelated accounts. Beyond credentials, credit card and social security numbers may also be leaked. Your credit history and overall identity are paramount, and you should be aware of their potential misuse by bad actors. Great Password managers (which I'll write about below) tells you what accounts that are compromised as well. ## The Importance of Strong Passphrases A strong passphrase is your first line of defense against cyberattacks. Unlike simple passwords, which are often short and easily guessable, passphrases are longer and more complex, making them much harder for attackers to crack. ### What Makes a Good Passphrase? 1. **Length and Complexity**: Aim for a passphrase that is at least 12-16 characters long. Combine uppercase and lowercase letters, numbers, and special characters to increase complexity. 2. **Unpredictability**: Avoid common words, phrases, or patterns. Use a combination of unrelated words or a sentence that is meaningful to you but difficult for others to guess. For example, “Purple3!ElephantsDance@Dawn” is a strong passphrase. 3. **Uniqueness**: Use a unique passphrase for each account. This way, if one account is compromised, the others remain secure. A password manager can help you generate and store unique passphrases without the need to remember each one. ## Using a Password Manager Every login needs a separate passphrase. If a site gets hacked and their logins are stolen, only that site’s passphrase needs to be changed. Reusing passphrases increases the risk of multiple accounts being compromised. ### Recommended Password Managers - **Apple’s Built-In Password Manager**: Excellent for those using only Apple products. - **BitWarden**: An excellent open-source option for cross platform people. Open-source code can be reviewed for security, ensuring a higher level of trust. Be cautious when choosing a password manager, as some have been hacked. ## Two-Factor Authentication (2FA): An Added Layer of Security While strong passphrases are crucial, they are not foolproof. Cybercriminals can still exploit vulnerabilities to gain access to your accounts. This is where two-factor authentication (2FA) comes in. 2FA adds another layer of security by requiring two forms of verification before granting access to an account. ### How Does 2FA Work? When you enable 2FA on an account, you’ll need to provide two pieces of evidence to log in: 1. **Something You Know**: Typically your password or passphrase. 2. **Something You Have**: A code sent to your mobile device, a fingerprint scan, or a hardware token. Even if a cybercriminal obtains your password, they would still need the second factor to access your account, significantly reducing the risk of unauthorized access. ### Sites That Support 2FA Many popular websites and services support 2FA. For a comprehensive list of sites that support 2FA, visit [2FA Directory](https://2fa.directory/). This resource provides detailed information on enabling 2FA for various services, from social media platforms to financial institutions. ### Best Practices for Using 2FA 1. **Enable 2FA on All Accounts**: Start with your most sensitive accounts, such as email, banking, and social media, and enable 2FA wherever supported. 2. **Use 2FA Hardware Keys**: an actual hardware key plugin or tappable is an excellent way to provide your second factor. See [Yubico](https://www.yubico.com) for hardware keys. Human error is the #1 cause of breaches due to phishing. The YubiKey is never fooled, even if users are. 3. **Use Authenticator Apps**: Instead of relying on SMS codes, which can be intercepted, use authenticator apps like [Google Authenticator](https://support.google.com/accounts/answer/1066447) or [Authy](https://authy.com). These apps generate time-based codes that provide an extra layer of security. They are free apps you can install on your iOS or Android devices and require no additional hardware. 4. **Backup Your 2FA Methods**: Ensure you have backup methods in place in case you lose access to your primary 2FA method. Many services provide backup codes or the option to add multiple authentication methods. ## PassKeys PassKeys are still relatively new but once have access to it on your password manager upgrade to passkeys. While two-factor authentication (2FA) enhances password security, it's not entirely foolproof, as some 2FA methods are susceptible to phishing attacks. By using passkeys to log into an account, you can avoid this vulnerability. Passkeys are inherently unique, don't require memorization, and cannot be phished. Even if a hacker steals a website's customer login information, that data can't be used to access that site or others. ## Final Thoughts I know this is complicated to set up and even use at times. But, securing your online accounts is essential in today’s digital world. By using strong, complex passphrases and enabling two-factor authentication and passkeys, you can significantly enhance your online security. Don’t be the easy target. These measures protect your personal information and provide peace of mind in an increasingly connected world. Make it a priority to review your security settings today and take proactive steps to safeguard your digital life.

Silent Joy - Poem

Christopher Sherrod — Mon, 10 Jun 2024 00:00:00 GMT

I was sitting in my hot tub watching the palm trees sway and the ocean waves, and I think what can I write about. I'm happy, wrote about that before, I don't want to repeat myself too much. I've even written about sitting in my hot tub and listening to chill out music and just enjoying the view. So, I thought, why not write about just the joy of silence. ## Silent Joy In the silence of contentment, words fade away, Nothing left to speak, on this bright, perfect day. Happiness envelopes me, a gentle, warm embrace, No need for conversation, just peace in this space. No troubled thoughts to utter, no burdens to release, In the calm of my heart, there resides a quiet peace. Laughter fills the moments, light dances in my eyes, A joy so complete, it renders words unwise. The world spins softly, in a rhythm sweet and slow, Beneath the sky’s vast canvas, where gentle breezes blow. In the garden of my soul, blooms serenity so rare, With nothing to declare, but gratitude so fair. So I sit in this stillness, with a smile soft and true, Letting happiness speak in the silent things I do. For sometimes joy is quiet, a whisper in the air, A simple, silent presence, that words cannot compare.

Beyond the Neighborhood: Entrepreneurial Lessons from Mr. Rogers

Christopher Sherrod — Mon, 03 Jun 2024 00:00:00 GMT

## A Neighborhood of Wisdom In the bustling world of entrepreneurship, unexpected mentors can emerge from the most unassuming places. Fred Rogers, the iconic host of “Mister Rogers’ Neighborhood,” might seem an unlikely guide for navigating the challenges of running a business. However, his gentle demeanor and timeless wisdom hold profound lessons for entrepreneurs seeking not just success, but a meaningful and authentic impact. ## 1. The Power of Authentic Connection In the Neighborhood of Make-Believe, authenticity reigned supreme. Mr. Rogers taught us that embracing our genuine selves fosters deeper, more meaningful connections. In the entrepreneurial realm, building authentic relationships with clients, partners, and employees creates a foundation of trust that can weather the storms of business. ## 2. Understanding Your Audience: Catering to the Child in Every Adult Mr. Rogers had a unique ability to speak to the child within every adult. Entrepreneurs can apply this by understanding the fundamental desires and needs of their audience. By tapping into the emotional core of their clientele, businesses can create products and services that resonate on a profound level. ## 3. Patience as a Virtue: The Slow and Steady Business Wins the Race In a world obsessed with speed, Mr. Rogers embraced a slower, more deliberate pace. The “Neighborhood Trolley” didn’t rush from one place to another; it took its time. Similarly, entrepreneurs should recognize the value of patience in business growth. Building a sustainable, lasting venture often requires a gradual, well-thought-out approach. ## 4. The Neighborly Art of Active Listening The Neighborhood’s conversations weren’t one-sided; they were a symphony of voices. Mr. Rogers embodied the art of active listening, a skill every entrepreneur should cultivate. By truly hearing the concerns and desires of stakeholders, businesses can adapt and thrive in response to genuine needs. ## 5. Adapting to Change: Won’t You Be My Adaptation? While the Neighborhood was a constant, Mr. Rogers wasn’t afraid of introducing new elements. Entrepreneurs, too, should be adaptable. Embracing change is not a deviation from the business plan; it’s an integral part of the entrepreneurial journey. ## 6. Every Detail Matters: The Business of Sweaters and Sneakers Mr. Rogers changed into his iconic cardigan and sneakers as a deliberate, comforting ritual. Entrepreneurs can learn that even the smallest details, like a thoughtful email signature or a well-designed logo, contribute to the overall impression of a business. Every detail matters in creating a cohesive and memorable brand. ## 7. Educational Entrepreneurship: A Lesson in Every Episode “Mister Rogers’ Neighborhood” wasn’t just entertaining; it was educational. Entrepreneurs can follow suit by infusing their businesses with educational content. Sharing industry insights, valuable tips, and relevant information positions a business as an authority in its field. ## 8. Kindness as a Currency: The True Wealth of the Neighborhood In the Neighborhood, kindness was more valuable than any tangible riches. Entrepreneurs can embrace this ethos by prioritizing kindness in their business dealings. A compassionate approach to leadership fosters a positive work environment and contributes to long-term success. ## Building Our Own Neighborhoods As entrepreneurs navigate the complex landscape of business, the teachings of Mr. Rogers provide a compass for authenticity, patience, adaptability, and kindness. Beyond the simple joys of make-believe, “Mister Rogers’ Neighborhood” leaves behind a legacy of entrepreneurial wisdom, encouraging us all to build our own neighborhoods of success and compassion in the business world.

To Be: The Only Answer - Poem

Christopher Sherrod — Mon, 20 May 2024 00:00:00 GMT

For years I would randomly say in a deep actor's theatre voice "To Be Or Not To Be. To Be!" around the house. Usual after having a nice creative session. I think it's a stupid question because for me the only answer is To Be. I can only be me. I can only be. To be is a gift that I don't want to give up. So I wrote a poem. ## To Be: The Only Answer To be or not to be, the age-old query posed, A question steeped in history, by many minds composed. Yet in its tangled threads, the answer stands so clear, To be is always chosen, the path that we revere. To be is to exist, to breathe, to feel, to live, To dance within the moments, to love and to forgive. Not to be is nothingness, a void, an empty space, A life unlived, a journey lost, a fate we don't embrace. So why the doubt, the pondering, the endless contemplation? When to be is to engage, to shape our own creation. It's in the being that we find the essence of our soul, The dreams we chase, the love we give, the stories we unroll. To be is to face challenges, to rise above the fray, To stand in light, to claim our might, and greet each dawning day. It's to laugh and cry, to wonder why, to seek and to explore, To find our place, our own true grace, and always strive for more. So cast aside the questions, the doubts that cloud your mind, Embrace the being, the seeing, the truth that's intertwined. For in the choice of being, we find our truest call, To live, to love, to be ourselves, the greatest gift of all.

Echoes of Violence: A Plea for Peace - Poem

Christopher Sherrod — Wed, 15 May 2024 00:00:00 GMT

In the midst of conflict and strife, we often find ourselves grappling with the haunting echoes of history. This poem, "Echoes of Violence: A Plea for Peace," addresses the cyclical nature of violence and the heavy burden of regret that follows. It calls upon us to remember the lessons of the past, to acknowledge the profound impact of our actions, and to strive for a world where justice and peace prevail. As we navigate these challenging times, let this poem serve as a reminder that true strength lies not in perpetuating violence, but in fostering understanding and compassion for all humankind. ## Echoes of Violence: A Plea for Peace Once the victims, now they stand, On the opposite side, a troubled land. Regrets are coming, heavy and thick, Violence is violence, it's a vicious trick. Being attacked, it's wrong, we know, Self-defense is justified, it's the way to go. But breaking laws, murdering en masse, That's a holocaust, a shadow we can't bypass. History echoes, can you hear the call? Innocents fall, their voices a haunting thrall. Regrets will come, a weight to bear, When violence takes hold, does anyone care? Mass murder stains, deep and wide, A tragic wound, we can't let slide. International laws, meant to uphold, Yet here we stand, in a story retold. Violence is violence, in any guise, No matter the reason, it blinds our eyes. Self-defense, a necessary fight, But slaughtering innocents? That's never right. Let history's lessons be our guide, In the light of peace, let's all reside. For in the end, what we must find, Is a world of justice, for all humankind. So hear this now, a plea, a shout, We must find a better way out. Violence begets violence, it's true, But peace and justice? That's the breakthrough.

Completing the 1001 Albums You Must Hear Before You Die Challenge: A Musical Journey

Christopher Sherrod — Wed, 01 May 2024 00:00:00 GMT

## Embracing the Challenge Embarking on the 1001 Albums You Must Hear Before You Die project was a musical odyssey that enriched my life in ways I never expected. What began as a personal challenge, a quest to tick off a milestone in my journey through life, transformed into a captivating exploration of music spanning diverse genres. ## Rediscovering Music’s Treasures Having always possessed a deep passion for music, I thought I had heard it all, boasting a substantial 1000-CD collection before embracing the convenience of streaming platforms like Spotify and Apple Music. However, delving into the extensive catalog of albums on the 1001 list introduced me to hidden treasures and reignited my love for timeless classics. ## Unveiling Musical Surprises While my penchant for 70s rock and 80s pop was evident in the statistics, I was pleasantly surprised by my newfound admiration for 50s jazz. The era birthed enduring classics that continue to captivate listeners, myself included. ## Unexpected Favorites: Reggae Reigns Unexpectedly, reggae emerged as my favorite genre throughout this musical journey. Although I had always enjoyed reggae music, I hadn’t anticipated it taking the top spot. Conversely, country and hip-hop, two genres that never quite resonated with me, unsurprisingly found themselves at the bottom of my list. ## Encouraging Exploration For fellow music enthusiasts seeking variety and discovery, I wholeheartedly recommend embarking on this musical odyssey. It’s a journey filled with surprises, nostalgia, and a newfound appreciation for the vast and diverse landscape of music. ## Explore Further Visit [my 1001 Greatest Albums Of All-Time](https://1001albumsgenerator.com/shares/6093ff2a336e5a7f8b50c476) to explore my ratings and reviews of the albums that shaped this remarkable journey. ## Endless Exploration: The Continuation My time with the 1001 Albums You Must Hear Before You Die project was immensely enjoyable, and I encourage anyone with a love for music to embark on their own adventure. Interestingly, I discovered that it’s actually 1100 albums due to multiple editions of the book that initiated it all. Furthermore, upon completion, you have the opportunity to nominate an album that wasn’t on the original list, ensuring that this musical exploration may never truly come to an end—an aspect of the project that I find rather delightful, as it has become a cherished part of my daily routine.

Embracing Earth Day Every Day: A Call for Continuous Environmental Consciousness

Christopher Sherrod — Mon, 22 Apr 2024 00:00:00 GMT

## Rethinking Earth Day: Making Environmental Stewardship a Daily Practice In today’s world, Earth Day stands as a crucial reminder of our responsibility towards environmental preservation. However, confining our efforts to a single day each year is no longer adequate given the urgent environmental challenges we face. Instead, we must foster a mindset where every decision, every purchase, and every system is fine-tuned to benefit the environment continuously, transforming Earth Day into an everyday commitment. ## Every Decision Counts In our daily routines, we encounter numerous opportunities to make choices that impact the environment profoundly. By embracing an environmentally conscious mindset, we can opt for decisions that minimize our ecological footprint. Whether it’s selecting sustainably sourced products, reducing reliance on single-use plastics, or embracing energy-efficient technologies, our individual actions can contribute to a healthier planet. ## Every Purchase Makes a Difference Consumer habits play a significant role in shaping environmental outcomes, from resource consumption to waste generation. By prioritizing eco-friendly products and supporting businesses committed to sustainability, we can drive positive change in the marketplace. Whether it’s favoring products with minimal packaging, choosing renewable energy options, or investing in durable, long-lasting goods, our purchasing power can wield influence for the betterment of our planet. ## Continuous Systemic Improvement Beyond individual actions, systemic changes are imperative for addressing environmental issues on a larger scale. This involves reimagining and revamping existing systems to prioritize environmental sustainability. From transitioning to renewable energy sources to embracing circular economy principles, there exists a plethora of opportunities to refine systems for the benefit of our planet. By holding governments, corporations, and institutions accountable for their environmental impact, we can spur meaningful transformation on a global level. ## Action Every Day While Earth Day serves as a catalyst for heightened environmental awareness, true progress demands a commitment to integrating environmental considerations into our daily lives. By making Earth Day a part of our everyday existence—incorporating eco-conscious decisions into our choices, purchases, and systemic refinements—we can collectively pave the way towards a more sustainable future. Let us embrace the spirit of Earth Day each day and endeavor to leave behind a planet that is healthier, greener, and more resilient for future generations.

Holistic Healing for Depression: What Reboot Your Bliss Gets Right

Christopher Sherrod — Mon, 22 Apr 2024 00:00:00 GMT

[![Reboot Your Bliss](/assets/images/articles/reboot-your-bliss.webp){: .align-right style="width:320px;" }](https://amzn.to/3ypQHUw){:target="\_blank" rel="noopener noreferrer" title="Reboot Your Bliss"} Depression can shrink your world into something small and airless. If you’ve lived through it, you know the texture—the heaviness, the numbness, the way ordinary days flatten into grayscale. I’ve been there more than once, and that’s why _Reboot Your Bliss_ stood out to me. It treats depression as something complex and multi-layered, not a single switch waiting to be flipped. ## A Realistic, Integrated View of Depression One thing this book gets right is the truth most people never tell you: healing isn’t linear. It rarely arrives in one big moment. You climb out in pieces. _Reboot Your Bliss_ breaks depression into its real components—sleep, mindset, nutrition, medication, therapy, habits—and shows how these systems interact. Nothing here oversimplifies the experience or pretends depression is solved through a single tool. There’s no “think positive” shortcut. No absolutist diets. No spiritual bypassing. Just an honest look at how layered recovery really is. ## The Mind–Body–Spirit Connection The spiritual pieces of this book will resonate if you need meaning just as much as you need biochemical stability. You won’t find dogma here—only practices and frameworks for reconnecting with your life through reflection, grounding rituals, and principles from the Law of Attraction. The goal isn’t perfection. It’s reconnection. ## Weekly Action Plans You’ll Actually Use A lot of books offer worksheets you’ll never touch. These don’t fall into that trap. The CBT-rooted tools and Weekly Action Plans offer enough structure to help you move forward, without turning into yet another pressure-filled checklist. If your brain shuts down under overwhelm, these give you something very rare: doable next steps. ## Is This the Ultimate Guide to Depression? No single book can do that. Depression is too personal, too varied. But _Reboot Your Bliss_ is one of the few resources that approaches the condition with real nuance and compassion. It’s a grounded companion for the long road back—practical without being rigid, spiritual without being fluffy, and clear without being clinical. ## A Compassionate Next Step If You’re Struggling If you’re in that place where the days feel heavy and you need something that doesn’t talk down to you, this book can help you start untangling things piece by piece. It won’t hand you easy answers—but it will give you tools, perspective, and a bit of structure when your mind feels scattered. Get your copy of [Reboot Your Bliss](https://amzn.to/3ypQHUw) now.

Moments Unwrapped - Poem

Christopher Sherrod — Mon, 15 Apr 2024 00:00:00 GMT

The present, the now, what you are actually living is a gift, a present. I loved that it's the same word. The present is a real present. Enjoy every moment. I wrote a poem to remember to enjoy the moments. ## Moments Unwrapped: The Present ⏰ is Your Present 🎁 In the quiet of now, where moments unfold, The present is your present, a treasure untold. It's a gift of now presence, a sacred embrace, A chance to find solace, in life's endless race. No need to chase after what's yet to come, Or linger on memories, lost and undone. For in the present, there's magic to find, A symphony of moments, gentle and kind. In the present, there's joy to be found, In the simple pleasures that surround. It's the laughter of loved ones, the warmth of the sun, A reminder that life is a journey, not yet done. So let us embrace the present, with hearts open wide, Let's savor each moment, let's enjoy the ride. For in the now, there's wonder to see, The present is your present, a gift, truly.

Silencing Interruptions - Poem

Christopher Sherrod — Tue, 12 Mar 2024 00:00:00 GMT

I've been having some distractions lately and haven't been writing as much as I would like which leads me to write about interruptions. So, I got in my hot tub, relaxed and wrote this. ## Silencing Interruptions: A Battle for Creative Space In the rhythm of thought, where words collide, A symphony of silence, where ideas reside. Laptop poised, mind ignited, ready to soar, But then comes the interruption, knocking at the same device. Like a thunderclap in the midst of a dream, Interjections shatter the tranquil stream. The flow disrupted, the muse takes flight, As distractions invade, stealing the night. Fingers itching, to pour out the soul, But interruptions wield their ruthless toll. Phone buzzing, doorbell ringing, voices intrude, A cacophony of chaos, a poet's feud. In the sanctuary of creation, I seek refuge, But interruptions persist, a relentless deluge. Yet still, I rise, reclaiming my space, For the written word, I'll fiercely embrace. So let this echo, a battle cry, Against interruptions, as I reach for the sky. In the pursuit of art, I'll stand tall and fight, For my voice shall not be silenced, in the dead of night.

Embracing Mortality - Poem

Christopher Sherrod — Mon, 04 Mar 2024 00:00:00 GMT

I don’t fear death. Five years after a life changing seizure I finally feel ready to die. I’ve finally figured out who I am. I know my place in the universe. I see the beginning and the end. I am loved and have loved. I would be missed and that makes it all worth while. I don’t know when my end will be on this mortal earth but I will continue until the last day and hopefully beyond. I took this feeling and wrote a poem. ## Embracing Mortality: A Journey of Discovery In the embrace of time, I stand, Five years since fate's unseen hand. A life-changing seizure, a journey begun, I've faced my fears, I've felt the sun. Death's shadow looms, yet I'm not afraid, For in its grasp, I've found my shade. I've unearthed the depths of who I am, In the cosmic dance, I've found my jam. I see the beginning and the end, In the cycles of life, where ebb and blend. I've tasted love, I've felt its grace, In the embrace of time, in every space. Though mortal, I am, I feel the call, To journey onward, to give my all. I am loved, I have loved, that much is clear, In the tapestry of life, I hold dear. I know not when my end will be, But until then, I'll live boldly, free. For in the journey, in the here and now, I find purpose, I find my vow. So let the days unfold, let time take flight, I'll walk this path, with all my might. For in the end, when my time draws nigh, I'll embrace the unknown, with a grateful sigh.

Palm trees - Poem

Christopher Sherrod — Thu, 29 Feb 2024 00:00:00 GMT

Palm trees by the shore Whisper secrets to the sea Love in every sway.

Love's Journey - Nineteen Years and Counting - Poem

Christopher Sherrod — Wed, 28 Feb 2024 00:00:00 GMT

I recently celebrated 19 years together with the love of my life. Having a love so deep I think is quite rare in the world. I wrote a poem to celebrate. ## Love's Journey: Nineteen Years and Counting Nineteen years have swiftly flown, Yet our love has only grown. Through every laugh, through every tear, We've stood together, year by year. I recall our first date, so sweet, After months of talk, at last we'd meet. From business discussions to love's embrace, Our journey began, at a gentle pace. I remember the moment, crystal clear, When "I love you" first graced our ears. Words so simple, yet filled with might, Setting our hearts aglow that night. And as the years have come and gone, Our love has remained, ever strong. Day by day, it only grows, Like a river that endlessly flows. Nineteen years, a testament true, To the bond that exists between me and you. Thank you, Nan, for all you do, For making my dreams come true. Here's to nineteen years, and many more to come, Together, forever, under love's gentle sun. With each passing day, my love for you sways, In your arms, forever, I'll stay amazed.

Saxophone Serenade - Poem

Christopher Sherrod — Tue, 27 Feb 2024 00:00:00 GMT

Went to a live Jazz Festival here in Yucatán México and had fun enjoying the music while on the beach for sunset. So wrote a poem. ## Saxophone Serenade: Jazz on the Yucatán Beach Under the Yucatán sky, as the sun begins to set, A jazz festival unfolds, a scene we won't forget. With the rhythm of the waves and the music in the air, We dance upon the sands, without a single care. The saxophone wails, the trumpet sings its tune, As the melodies intertwine, beneath the crescent moon. Guitars strum softly, drums keep the beat, In this symphony of jazz, our souls find retreat. The salty breeze whispers secrets in our ears, As we sway to the music, releasing all our fears. The golden hues of sunset paint the sky above, A backdrop of beauty for this festival of love. With toes in the sand and laughter in our eyes, We lose ourselves in the music, under starlit skies. For in this moment, on this beach so grand, We find joy in the music, hand in hand. So let the jazz play on, as the night draws near, In the Yucatán's embrace, we'll linger here. For in this fusion of music and sea, We find magic in the moment, wild and free.

Life Between the Waves - Poem

Christopher Sherrod — Tue, 20 Feb 2024 00:00:00 GMT

I love being simple. Being simple has made me appreciate all the moments in life. Everything is stillness if you appreciate it. I wrote this poem to appreciate the life between the waves. ## Savoring Simplicity: Life Between the Waves In the quiet spaces between the waves, Where time slows down, and stillness craves, There lies a world of simple grace, Where life unfolds at its own pace. To be zen is to savor the slow, To find joy in the gentle flow, Of moments passing, without haste, In the beauty of simplicity, life embraced. In the rustle of leaves, in the song of birds, In the whispers of wind, in the hush of words, There's a symphony of serenity, a tranquil sea, Where the soul finds solace, where the heart is free. To appreciate the slowness is to understand, That life's true riches lie in the unplanned, In the moments of quiet, in the space to breathe, In the simplicity of being, we find our reprieve. So let us cherish the moments in between, Where life's true beauty can be seen, In the slowness, in the stillness, in the quietude, Life's deepest truths are quietly imbued

Sunset Blessings - Poem

Christopher Sherrod — Fri, 16 Feb 2024 00:00:00 GMT

I was looking at my daily sunset photos I take here in my beach home in Mexico and I feel blessed that I have another day to live. As day fades into night, a sacred ritual unfolds—the sunset. In "Sunset Blessings," we delve into this enchanting spectacle, where the sky becomes a canvas of vibrant hues. Join me in exploring the beauty and wisdom of each fleeting moment, as the sun whispers timeless secrets of life's gentle rhythm. ## Sunset Blessings Each day's end, a golden display, On the beach, where the sun finds its way. A blessing bestowed, a reminder to see, That another day lived is a gift to me. The sunset's embrace, a daily grace, Paints the sky in hues, a celestial chase. Each evening unfolds, a masterpiece anew, A symphony of colors, a dream come true. As I watch the sun dip below the sea, I'm reminded of life's gentle decree. Each day may seem familiar, yet unique, A tapestry of moments, in which we seek. The sunset whispers secrets untold, Of time's slow dance, as ages unfold. With each passing day, the sun moves on, A gentle reminder that life's marathon. So I cherish each sunset, each day's end, Grateful for the blessings, to nature, I send. For in the rhythm of dusk's gentle glow, I find solace in knowing, life's ebb and flow.

Valentine's Day Magic - Poem

Christopher Sherrod — Tue, 13 Feb 2024 00:00:00 GMT

Happy Valentine's Day everyone. I wrote this poem for my love of life Nan and thought it would super romantic and inspiring for the rest of you. ## Valentine's Day Magic On this day of love, my dearest heart, I send these words, a precious part, Of all the love that fills my soul, For you, my darling, make me whole. With every beat, my love does grow, More than you may ever know. Each passing day, you light my way, In your arms, forever I'll stay. You've saved my life in every way, Brought sunlight to my darkest day. Our life, a dream, so magical and true, All because, my love, of you. I can't express how much you mean, In every scene, you reign supreme. You're everything I'll ever need, My love for you, an eternal creed. So on this Valentine's, I must convey, My love for you in every way. You're my joy, my guiding light, Happy Valentine's, my love, so bright

Alive in Gratitude: A Hymn to Life - Poem

Christopher Sherrod — Sat, 10 Feb 2024 00:00:00 GMT

In the dance of existence, amidst the ebb and flow of life's unpredictable currents, there exists a profound sense of gratitude for the simple miracle of being alive. This poem was born from the depths of a grateful heart. It celebrates the sheer wonder of existence and the unspoken blessings that grace our journey. Join me as we embark on a lyrical exploration of the beauty found in every breath, every heartbeat, and every moment of being truly alive. ## Alive in Gratitude: A Hymn to Life Thank God I'm still alive, In the dawn's gentle light, Each breath, a whisper of grace, In this sacred embrace. Through trials and strife, I've trod, Yet here I stand, blessed by God. In the face of darkness, I thrive, Thankful for the gift of being alive. Though storms may rage, and winds may howl, I cling to hope, my spirit's prow. For every sunrise, every dawn, Is a testament to life reborn. In the quiet of the night's embrace, I offer gratitude for each day's grace. For every heartbeat, every sigh, Is a hymn to life, a lullaby. Thank God I'm still alive, In the depths of joy, I strive. With each moment, I'll strive to thrive, Thankful for the gift of being alive.

Embracing Self-Worth: A Departure from Toxicity - Poem

Christopher Sherrod — Fri, 09 Feb 2024 00:00:00 GMT

I penned this poem as a reflection on a choice I've made, one that may seem personal yet holds deeper significance. It's an exploration of why I've chosen not to be friends with certain individuals, a decision that intertwines personal boundaries with broader reflections on life's journey. ## Embracing Self-Worth: A Departure from Toxicity In the realm of self-worth, I stand tall and true, My esteem, a fortress, steadfast and anew. For I refuse to barter, to compromise my soul, To befriend the shadows that seek to control. Your presence, a specter of doubt and disdain, A toxic brew that seeps through the vein. But my self-esteem, a beacon of light, Guides me away from the darkness of night. I refuse to dwell in the depths of despair, To succumb to the whispers of self-doubt's snare. For my worth is not defined by your gaze, But by the strength of my spirit's blaze. So I bid you farewell, with a heart unswayed, In the realm of self-esteem, I've found my shade. No room for toxicity, no space for your view, My self-esteem soars, and I bid you adieu.

In Love's Embrace - Poem

Christopher Sherrod — Fri, 02 Feb 2024 00:00:00 GMT

I found myself inspired to pen a testament to love this afternoon. This poem is not just an utterance of affection but a celebration of the journey shared with a soulmate. In a world often shadowed by uncertainties, I wanted to immortalize the unwavering love that Nan and I embody. Love isn't merely measured against the backdrop of challenges but is an indomitable force that eclipses them all. As I share this poetic proclamation, it is my hope that the essence of enduring love resonates with hearts that believe in the magic of being a team, just like us. Love, after all, is the sweetest melody in life's grand symphony. 🌟❤️ #poem #business ## In Love's Embrace In the symphony of "We," where two hearts align, My declaration echoes, a love so divine. When I whisper, "I LOVE YOU" with ardor and zest, It's not a measure against the love you invest. Not a comparison of the love in your gaze, But a vow for the future, through life's intricate maze. I love you more than the storms we may weather, More than the challenges we'll face together. Our love transcends the distance that parts, A love story etched in the beats of our hearts. I love you more than the fights that may brew, For in the afterglow, our love stays true. Obstacles may rise, like shadows they flee, Yet my love for you, an unwavering decree. In the dance of our journey, amidst joys and strife, I love you the most, the essence of my life. So, let the world spin, let challenges play, In this dance of devotion, our love holds sway. Chris and Nan, a team, hand in hand, In love's embrace, forever we stand.

Honoring the Legacy of Charles F. Feeney: A Tribute to a Luminary Entrepreneur

Christopher Sherrod — Fri, 19 Jan 2024 00:00:00 GMT

Entrepreneurs, delve into the inspiring journey of Charles F. Feeney. Discover how his audacious shift from accumulating wealth to impactful giving redefines entrepreneurial success. ## Charles F. Feeney: Illuminating Entrepreneurship with a Legacy of Giving Back Every so often, we witness a figure in the entrepreneurial landscape whose actions reverberate with profound impact. Charles F. Feeney was one such individual. Not just for his astute business acumen or the empire he built, but for his unparalleled commitment to giving back. As a fellow entrepreneur, I wish to pay tribute to this stalwart who transformed the world of philanthropy by exemplifying that the true essence of wealth is not in accumulation, but in distribution. ## Business Magnet Charles Feeney’s meteoric rise in the entrepreneurial world began with the inception of duty-free shops, a lucrative venture that amassed billions. ## Embracing Philanthropy But what sets him apart was his audacious decision to allocate almost the entirety of his earnings towards philanthropic endeavors. He chose to embrace a modest life, shedding the trappings of opulence, and directing his fortune to causes that resonate with change and progress. ## The Silent Benefactor Feeney’s commitment to ‘giving while living’ was not a mere slogan, but a lived reality. His donations, made silently and often anonymously, spanned continents and causes. From funding educational institutions, including his alma mater, Cornell University, to supporting public health initiatives in Vietnam, AIDS clinics in South Africa, and peace initiatives in Northern Ireland, Feeney’s generosity was boundaryless. A lesson we can all imbibe from his journey is the power of humility and discretion. Despite being one of the most significant donors in the philanthropic realm, Feeney often shied away from the spotlight, ensuring that the cause, and not the benefactor, remained at the forefront. His philosophy was to let the work speak for itself, devoid of any personal branding or recognition. ## Recognition Amongst Peers His financial acumen and vision for a better world were echoed by stalwarts like Bill Gates and Warren Buffett, both of whom considered Feeney their hero. ## The Legacy and Lessons But beyond the accolades and the admiration, Feeney’s story is a testament to the fact that the journey of entrepreneurship is not just about creating value but about sharing it. For many of us in the entrepreneurial space, the seductive allure of accumulating wealth, recognition, and success can often become the driving force. But Feeney’s legacy reminds us that the true hallmark of success is the positive change we can effect in the world. It’s about recognizing that our entrepreneurial pursuits have a larger role to play in shaping the narrative of progress, inclusivity, and change. It was not just about the billions he gave away, but the intent behind each donation. The desire to bring about tangible change, to uplift communities, to invest in the future, and to leave the world a tad bit better than he found it. In an era of transient success stories and ephemeral impact, Charles F. Feeney’s life stands as a beacon, illuminating the profound potential that lies in the convergence of entrepreneurship and philanthropy. He epitomized the belief that while businesses can create enormous wealth, it’s the purposeful distribution of this wealth that defines legacy. Feeney once remarked, “I cannot think of a more personally rewarding and appropriate use of wealth than to give while one is living.” In this ethos, he has left behind not just a legacy of benevolence but a roadmap for entrepreneurs worldwide. A guide that urges us to intertwine our business pursuits with a larger vision for humanity, ensuring that while we chase success, we don’t lose sight of significance. ## Beyond Success, Elevating Others to the Pinnacle In tribute to Charles F. Feeney, let us remember that the pinnacle of entrepreneurship is not just about reaching the zenith of success but elevating others along the way. ## Explore Chuck Feeney’s Remarkable Journey - [Watch “Secret Billionaire: The Chuck Feeney Story” on YouTube](https://youtu.be/OMcjxe8slYI?si=6iuZUAnx2nvruos1) - [Read “Secret Billionaire -- The Chuck Feeney Story” on Independent.ie](https://www.independent.ie/entertainment/secret-billionaire-the-chuck-feeney-story/26533008.html) - [Discover Charles Feeney’s Legacy at 92 - The New York Times](https://www.nytimes.com/2023/10/09/business/charles-f-feeney-dead.html?unlocked_article_code=wrUgP-vJsid2auGXVb8gV-9awupC8rVtTJHYufW3Ldozsk-xFX6jv8mk5BTVWwrm7c9ZsmUDPjH_z0u0SLVqR7BNlyPpcDbvXCoVmJKREY1kez0Hz2LIAddeAVS5toojDB8v9dSbTXtE3l9TWK5s5ckLaLczwHx1UiFLNA9Bb0K6M-dpUIm2CVgypBEXgXK_SSomFL7Uo_pS9DLDJ6mrdRxftjEWCDiyP_G-vHTJgazYJs47L_9WuZQsnzVXqjo7I9nrO5eATJGIrvxnsokouZr0u_S3eXTrVWI-Qpk4Az0ZXxg6zSf8Mm1UnfbJsWoOMrym60Sp_aNo1drZCsTVig&smid=url-share)

Resonance of New Beginnings - Poem

Christopher Sherrod — Wed, 27 Dec 2023 00:00:00 GMT

🌟 Exciting New Year Unveiling! 🌟 Hey, amazing family and friends! 🌈 As we stand on the brink of a fresh chapter, I wanted to share something special with all of you. 📜✨ Presenting "Resonance of New Beginnings: A Slam Poem for Family and Friends in the Year Ahead" — a heartfelt creation that wishes us all a year filled with dreams pursued, kindness shared, and journeys embarked upon. 🚀💖 Feel free to dive into the verses, and may this poem resonate with the hopes and aspirations we hold dear. Here's to a fantastic New Year ahead! 🎉🥂 ## Resonance of New Beginnings: A Slam Poem for Family and Friends in the Year Ahead In the cadence of time, as the year unfurls, I wish my kin, my friends, to the edges of the world. To dreams unspoken, to goals untold, May this new year's journey be paved in gold. To my family, the roots of my tree, May your endeavors rise, wild and free. In the tapestry of days yet to be spun, May you find joy under the same old sun. To friends, the stars in my night sky, May your aspirations soar, reach up high. In the symphony of life, play your part, A melody of kindness from the heart. May the compass of compassion guide your way, In this new year, as you work and play. Strive for dreams, paint them in bold hues, And lend a hand to those in the blues. Let resolutions be more than mere words, A dance of actions, louder than the birds. In the rhythm of giving, find your beat, For kindness echoes, making life complete. Happy New Year, dear ones, on this fresh start, May it be a canvas for your passionate art. To aspirations, to love, to dreams sincere, In this slam poem, let the message be clear

Sunrise Beach Walks - Poem

Christopher Sherrod — Sun, 24 Dec 2023 00:00:00 GMT

I love sunrise beach walks with my love. Living another day with my love in a place that totally fits us feels like a miracle. I feel lucky. And that it was a lot of focusing on how to make things better day by day. So I wrote a poem. ## Sunrise Beach Walks In the hush of dawn, where the ocean meets the light, A canvas of dreams painted in hues so bright. Hand in hand, my love and I embrace, Sunrise beach walks, a serene, tranquil space. The horizon blushes with the first kiss of day, As waves whisper secrets, carried away. Footprints left in the soft morning sand, A journey of love, a path so grand. The sun ascends, a golden sphere, Casting a glow, dispelling all fear. In the soft, grainy tapestry beneath our feet, The world awakens, a heartbeat sweet. Seagulls, like poets, in the morning sky, Chant verses of freedom as they soar high. With each step, the worries subside, In the dance of the waves, love is our guide. The salty breeze, a tender caress, As the sun paints the waves with a golden dress. Pure bliss in each moment, a sunrise embrace, As we stroll together, finding solace and grace. The symphony of morning, a melody so sweet, Our hearts in rhythm with the ocean's heartbeat. Sunrise beach walks, where time takes a pause, A canvas of love painted with nature's laws. Hand in hand, beneath the sky's soft kiss, These sunrise beach walks, pure bliss. In the quiet of dawn, where love softly speaks, Each step is a poem, each moment, a peak.

In the Silence of Meditation's Embrace - Poem

Christopher Sherrod — Thu, 21 Dec 2023 00:00:00 GMT

Just finished a meditation at a Maya ruin and wrote a poem about meditating with the love of my life. ## In the Silence of Meditation's Embrace In the quiet hush where thoughts dissolve, A sacred space where the soul revolves. My wife, a guide in the realm serene, In meditation's grasp, joy is seen. She's a weaver of stillness, a tranquil thread, In the tapestry of chaos, a calming spread. As she delves within, where echoes cease, A sanctuary of joy, a haven of peace. In the depths of silence, profound and clear, A mirrored lake where truths appear. Her presence, a balm for the restless mind, In meditation's embrace, solace we find. No need for words in this sacred chore, She journeys within, to her inner core. And as she dives into the ocean of calm, Joy emerges like a soothing balm. In the echoless chambers of mindful repose, A symphony of tranquility softly flows. Through her, meditation becomes an art, Bringing joy from the depths of the heart. The stillness she finds, a gift she imparts, In the quiet dance, where awareness starts. My joy resonates in this silent space, With my wife mediating, serenity we embrace

Applause of Tomorrow - Poem

Christopher Sherrod — Mon, 11 Dec 2023 00:00:00 GMT

I sometimes feel unheard. After my seizures and being isolated from electronics, light and noise for many months and the slow and ongoing return to normal I feel like I’m my future self looking back at me now and appreciateing the journey. So I wrote a poem about that feeling. ## Applause of Tomorrow In the hushed auditorium of the present, I stand amidst the shadows, a lone crescent. No applause graces my current stage, Yet in the silence, a promise engages. The world, perhaps, is yet to see, The version of me I'm destined to be. Noticed now by only a patient few, In the cocoon of anonymity, I accrue. The applause of tomorrow echoes afar, A symphony awaiting its guiding star. The seeds of effort planted today, In the future, will bloom in a grand display. Quiet steps on an unnoticed path, In the mosaic of time, a prelude to aftermath. The world may not yet hear my song, But the melody within continues strong. Applause withheld in this muted hour, Yet I persist, gathering strength and power. For the spotlight may delay its gleam, But the applause of tomorrow is a vibrant dream. In the tapestry of time, patience is a thread, Woven into the journey where dreams are bred. So, applaud the future me, yet unseen, For in this moment's quiet, resilience convenes. A silent ovation in the wings I find, A promise that resonates in the heart and mind. For the applause of tomorrow, a distant cheer, Is the echo of the steps taken here.

Nan the Crystal Lady - Poem

Christopher Sherrod — Sun, 10 Dec 2023 00:00:00 GMT

My house with my love Nan is full of crystals. We have big crystals on shelves and garden areas. I can turn my head and count nearly one-hundred crystals. So Nan is my crystal lady. So, I wrote a poem about her and her crystals. ## Nan, the Crystal Lady In the realm of love, where hearts align, There's Nan, my wife, a gem so fine. A crystal lady with an inner glow, A radiant light that continues to grow. Her essence sparkles, a crystal clear, In the tapestry of love, she's always near. A luminous grace, a gentle guide, In her presence, love and light coincide. Her laughter, a melody of pure delight, Echoes like crystals catching the light. With every smile, she illuminates, A radiant aura that resonates. In the dance of life, she gracefully moves, A crystal lady whose spirit soothes. Her kindness, a prism of colors bright, Dispelling darkness with love's own light. A gem in the rough, polished by years, Each facet of Nan, it appears. Her warmth, a glow that gently sears, A beacon of love that perseveres. So here's to Nan, the crystal so rare, With a light that permeates the air. In love's embrace, forever she glows, A crystal lady, whose light forever flows.

Harnessing Artificial Intelligence: A Creator's New Best Friend

Christopher Sherrod — Wed, 01 Nov 2023 00:00:00 GMT

## 2022 AI Became Useful To Everyone In the constantly changing technology world, the year 2022 stands out as a watershed moment. It marked the point when artificial intelligence (AI) transitioned from a futuristic concept into an accessible, practical tool readily available to the masses. While it’s clear that AI has immense potential, there is also a pervasive fear, especially among creators. Some believe that AI heralds an era where human creativity will be supplanted by bots that can churn out content at unprecedented speeds. But are we really at the precipice of such a future? Not quite. AI, as it stands today, is more of an ally than a rival for creators. In this article, we’ll explore how AI can amplify human creativity rather than diminish it. ## A Personal Experience with AI For context, it’s worth mentioning that I’ve integrated AI into my daily routine. It’s transformed my workflow, offering insights, shortcuts, and enhancements that I hadn’t even realized I needed. However, it’s essential to note that while AI provides the tools, the direction and intent still come from a human touch. I primarily use ChatGPT for research and an final editor, much like I used to rely on search engines before they became overrun with spam and a real person editor. ### No AI-Generated Text in My Voice I have never used AI to generate text in my "voice." No emails, no sentences in my articles or books, not even comments. Nothing pretends to be me. ### The Joy of Writing Myself I relish the challenge of writing myself. It’s organized thinking. It’s the process I enjoy, not just the end result. ### AI as an Editing Tool I do, however, use AI to edit my words. It helps with grammar and word choices and provides valuable feedback on how to write more clearly. ### AI in Programming I also use AI to generate programming functions. It's much faster than hiring a programmer and can handle programming languages I'm not familiar with. ### AI as a Research Assistant While writing, I often ask it questions I might pose to a friend or editor sitting next to me. ## Dispelling the Myths: AI and Creativity The fear many creators harbor is rooted in the misconception that AI can replace human creativity. Let’s address this head-on: AI can analyze data, recognize patterns, and even generate content based on predefined algorithms. But it lacks the innate human touch, our experiences, emotions, and the unpredictable spark that often leads to true innovation. AI should be seen as a collaborative tool. It’s akin to a highly advanced calculator for a mathematician. While the calculator can process numbers quickly and accurately, the mathematician determines the problems worth solving. ## The Role of AI in Creative Processes For creators, particularly those in the writing domain, AI can be a game-changer. Here’s how: 1. **Drafting & Editing**: AI can help in quickly drafting ideas and can also be used for editing. It can spot grammatical errors, suggest better sentence structures, and even optimize content for better online visibility. 2. **Content Research**: AI can trawl the internet, analyzing vast amounts of data to provide insights on trending topics or content gaps that creators can address. 3. **Personalization**: For creators focused on marketing or tailored content, AI can analyze user behavior to provide insights on what content resonates best with specific audiences. 4. **Visual Content**: For graphic designers and video creators, AI can suggest design enhancements, optimize videos for better viewer retention, and even help in animation. ## My Real Usage ### Research I come up with most all my ideas to write about but sometimes I’ve used AI to do some research and When I’m looking for something to write about and want to see different viewpoints I use AI to ask for it. I take what they say as a junior research assistant and often times disagree. ### Writing & Editing The biggest controversy in using AI is in writing. AI can produce volumes of copy in an instant. By itself it’s okay but a bit flat. I find AI useful if you think of it as an assistant. I’ll get an idea to write something and write it until I’m out of ideas. Then I ask AI to rewrite and expand. Then I have to edit that. Many things I write is not of a normal opinion so AI wouldn’t say it in the first place. I write about my experience from. Y viewpoint and then ask AI to edit. And then I still re-edit that. AI is an assistant. A junior copy editor. A very good junior editor, better than I would be. ### Video & Audio Editing I started using a video editor AI [Descript](https://descript.com) when it was in Beta years ago and was very impressed. It saved my team hours working on content. We went from manually editing videos and audios to having Descript just do its magic. Descript gets rid on my mumps and has filler words, and my long pauses where I’m thinking of what to say next. And it does that automatically with a click on a button. And it produces a transcript within seconds where I can select a sentence and delete. It’s utterly amazing. Plus, it’s fixes audio quality and gets rid of background noise automatically. I don’t even have to push a button for that, it’s does it as soon as I hit stop on the recording. I can record an audio and have it ready to ship in a couple of minutes. I’ve learned to pause when I’m unsure what to say next and the AI will just remove that section. We use it exclusively now. ## Authenticity in My Writing But the real purpose of this page is to let you know that nothing claiming to be written by me is written by artificial intelligence. ## Embracing the Future: AI and You In conclusion, while AI is a powerful tool, it is just that—a tool. It can’t replicate the unique perspective or emotional depth a human creator brings to the table. Instead of viewing AI as a threat, consider it a sidekick. Embrace its capabilities, understand its limitations, and integrate it where it makes sense. In the realm of creation, the human spirit will always be irreplaceable. AI, in its most ideal form, will ensure that this spirit is augmented, refined, and showcased to its fullest potential.

How Smart Notes Transformed My Productivity and Well-being

Christopher Sherrod — Mon, 02 Oct 2023 00:00:00 GMT

## What Are Smart Notes? First let’s start off with defining smart notes, which is a modern application of the Zettelkasten method (an old index card note system, pre computers), a systematic and thoughtful approach to taking and organizing notes. Instead of passively transcribing information, users of smart notes engage actively with the content, summarizing insights in their own words and linking them to related ideas or notes. This creates a web of interconnected thoughts, allowing for easier recall, deeper understanding, and the synthesis of new ideas. Over time, a collection of smart notes evolves into a knowledge database, where individual notes compound and enrich one another, fostering creativity and enhancing one’s grasp on complex subjects. I call mine the “Vault”. ## Why I Love Smart Notes I’ve had a number of friends and family ask that I write this because they have seen how much of an impact smart notes has had on me. After my 2019 gran mal seizure and having to relearn a lot of things I’ve learned how to take notes that helped me in learning and remembering things. Hugely profound for me but a little boring to talk about so bare with me and I’ll try to make it interesting and relevant to you. ## Boring But Profound Like I mentioned I learned how to take smart notes back in 2019 after my big gran mal seizure. I was having to relearn a lot of things and needed a way to take notes. I was an early adopter of Evernote way back when and I still have it but I found it to be a dumpster of notes but a good search function. But, it wasn’t nearly enough anymore. I found it confusing and couldn’t handle relearning it. After reading some books and some videos on learning and retention I tried a few apps and learned by doing. The smart note app space was just taking off so there were not a lot of choices yet. Ok, I feel lucky that when I started looking at apps there were not many to choose from like there is now. More about that down below. ## Short History of Modern Smart Notes But, first Zettelkasten, which translates to “slip box” or “note box” in German, is a knowledge management and note-taking method developed by the sociologist Niklas Luhmann. This method centers on the creation of interconnected, atomic notes that each captures a single idea or piece of information. Instead of linear or hierarchical note-taking, Zettelkasten emphasizes the organic growth of knowledge through the linking of these individual notes, forming a web of interrelated ideas. Luhmann credited his Zettelkasten system as the co-author of his prolific works, as it allowed him to draw connections, generate insights, and access information efficiently. In the digital age, the Zettelkasten method has seen a resurgence, with numerous software tools designed to emulate and enhance this interconnected approach to knowledge management. ## Understanding Smart Notes Understanding Smart Notes involves recognizing the fundamental shift from traditional note-taking to a more dynamic and interconnected approach. Traditional note-taking often involves linear transcription or the passive accumulation of information, with a focus on capturing content verbatim. In contrast, smart notes emphasize the active engagement with material, urging note-takers to digest, reflect upon, and summarize insights in their own words. This method fosters deeper comprehension and retention. Central to the philosophy of smart notes is the idea of interlinking thoughts, allowing individual notes to reference, expand upon, or contrast with others. Such a networked approach not only facilitates easier recall and navigation but also creates a fertile ground for the synthesis of new ideas and insights from pre-existing knowledge. ## The Profound Benefits of Smart Notes in Knowledge Management In an era flooded with information, the ability to effectively assimilate, understand, and apply knowledge is paramount. Enter “Smart Notes,” a dynamic approach to note-taking that offers numerous advantages over traditional methods. Here, we delve into the multifaceted benefits of adopting the Smart Notes approach. ### 1. Deepened Understanding One of the fundamental pillars of Smart Notes is the active engagement with content. Rather than being passive vessels that simply absorb information, smart note-takers actively grapple with content, dissecting, questioning, and drawing personal insights from it. This is further amplified through the act of paraphrasing, where individuals interpret information in their own words. Such a process not only promotes a deeper comprehension but also bolsters retention, making knowledge more accessible and enduring. ### 2. Enhanced Creativity The brilliance of Smart Notes lies in its ability to stimulate creativity by linking seemingly unrelated ideas. This interconnected approach encourages users to identify patterns, contrasts, and synergies among different pieces of information. Over time, as one builds upon prior knowledge and draws connections, the potential for innovative insights and breakthroughs increases manifold. ### 3. Efficient Recall and Review The interwoven structure of Smart Notes aids in smooth navigation through ideas, making the process of review and recall efficient. By organizing notes in a concise and interconnected manner, the cognitive load decreases significantly, allowing for faster access to the desired information and a clearer understanding of the broader knowledge landscape. ### 4. Long-term Knowledge Retention The spaced repetition inherent in the Smart Notes system—where notes are periodically reviewed and refined—strengthens long-term memory. By consistently revisiting and updating notes, one reinforces knowledge, ensuring it remains fresh and accessible. Over time, these notes evolve into a personal knowledge database, serving as a treasure trove of insights and information. ### 5. Improved Research and Writing For scholars, students, and professionals, Smart Notes proves invaluable in the realms of research and writing. The system’s emphasis on interconnected ideas makes drawing connections and references a breeze, providing a rich tapestry of information from which to craft articles, papers, or manuscripts. Additionally, the organized structure streamlines the process of transforming notes into cohesive drafts, making writing more fluent and coherent. ### 6. Adaptability Across Disciplines Perhaps one of the most underrated benefits of Smart Notes is its adaptability. Regardless of discipline—be it the arts, sciences, humanities, or technical fields—Smart Notes seamlessly integrates, catering to varied subjects and topics. Moreover, its flexibility allows users to tailor the method according to their individual needs, preferences, and the specific demands of their field. ## Practical Tips for Getting Started with Smart Notes - Tools and platforms that can facilitate the smart notes approach. - Steps to transition from traditional note-taking to smart notes. - Best practices for linking, tagging, and organizing notes. I started by just typing up a daily note of what I did. I needed help remembering what I did the previous day. Then that lead to a taking notes and creating a house manual. I created a note on tracking writing a book and several files for the actual book. Which lead to writing a note that had the workflow on creating and publishing content. I even have a note on my two cats tracking vet visits and when we adopted them. I use [Johnny Decimal](https://johnnydecimal.com) to name folders as it helps me navigate all my folders easily when searching. ### Text Files Saved Me Having all my notes in Evernote did help me remember a lot but all my data was locked inside their app. I quickly wanted my data to just be text files. I needed something that was super easy and basic. I started with using Notion right before I moved to a remote beach home in México as I recovering from my seizure and had to be away from electronics for awhile. I had no Internet for days at a time. ### Workflow The tracking of my knowledge is helpful but I’ve also been helped with tracking my workflow on projects. ### Tips To Switching To Smart Notes Step one, start typing. My first smart notes didn’t have sections. I figured that out as I went. I’ll give you some tips to make it go faster. #### Learn Markdown, a Lightweight Markup Language Markdown is a lightweight markup language designed for simplicity and ease of use. Created in 2004 by John Gruber and Aaron Swartz, its primary aim was to allow individuals to write using an easy-to-read and easy-to-write plain text format, which can then be converted seamlessly into HTML for web publishing. Unlike more complex HTML or LaTeX, Markdown employs straightforward symbols and characters, like asterisks for bold or italics and hash signs for headers, making it both intuitive and quick to learn. Its uncomplicated syntax has led to its widespread adoption, especially among writers, developers, and content creators who seek a straightforward way to structure text without diving into the intricacies of full-blown markup languages. Over time, various extensions and flavors of Markdown have emerged, but its core principle remains: offering a simple method to add structure and style to plain text. ##### Examples Headers, you just type this and boom you have a heading and it’s pure text.

![Image](/assets/images/articles/MarkdownExamples-text.webp)

And this is what it looks like in the editor after you type it.

![Image](/assets/images/articles/MarkdownExamples-editor.webp)

These are the ones I use all the time. There are more but I don’t remember them and just use a toolbar in my editor to do it for me. #### Note Sections Have sections in your note. Here are my common sections: 1. Summary - a summary section has a short incomplete sentence summarizing the existence of this note. This helps me remember what this is about without having to read the note. 2. To do list - if this note needs additional things done 3. Notes - as I understand more this section gets expanded I’ll have some examples later in this article. #### Types Of Notes 1. **Journal** - I have one text file that I record daily events in that I need to remember. People I paid, visitors that came over, what movie I watched, etc. anything that I need to remember tomorrow or next week. I don’t record everything that happens in my life. If my wife and I rewatch an episode of Big Bang Theory to unwise from the day and laugh I don’t record that. I don’t record funny YouTube videos I watched. I only record movies and when I finish a TV show season so I can remember not to watch it again. 2. **Workflow** - for each article, video or book that I make I have a note. Common sections are Summary, To Do, links to content, email subject line, email content, podcast episode content, social media copy for each platform since lengths and hashtags are different. My note template has links to my email system, podcast systems and social media platforms to help me be quick. 3. **Content** - every piece of content I produce (including this article has a content note in my knowledge system. It has the content of course but also links to where it is published, and when it was published. 4. **Knowledge** - facts or clipping that others have written that I want to remember. This could be my highlights from my Amazon Kindle books, highlights from articles on the web I save using Readwise or just copying and pasting any website page copy using a Safari extension Markdown that saves the content with article link in a markdown file that I copy to my knowledge system. 5. **Map Of Content** - I also have notes that have a list of notes that are related. One note lists all my articles I’ve written. Another has a list of books I’ve written or in the process of writing. You’ll see people say “MOC”, an MOC is a central note or a hub that links to various related notes, serving as a starting point or a guide to navigate a particular topic or area of knowledge. ## Real-life Examples and Case Studies Here are some examples from my vault. ### Notes Folder Structure I’ve used a Tony Robbins system for many years so my notes folder structure is similar to that.

![Image](/assets/images/articles/Vault.webp)

1. MOC - this folder has any notes that are automatically generated by a plugin I use in my editor for my master of content and templates. 2. Planning - my yearly reviews and goals notes are here. These notes help me plan out my life at an overview level. 3. Life - each part of my life has a folder in it and each note is directly related to that. My personal clothes sizes goes under Physical. Notes on my family preferences go under Family. My home manual goes under Home. 4. Projects - all my projects I work on go here. Writing has a folder, my newsletters have a folder. 5. Research - stuff I need to know and research but aren’t projects. My knowledge about cooking is in a folder here. 6. Business - I’ve owned some businesses through the years and I keep my notes about them in here away from everything else 7. Slip box - all my other notes go here. I don’t like too many folders so if it doesn’t fit in anything above it goes here 8. Archive - all folders and notes of things I don’t need to know anymore go here just to keep my knowledge system organized ### Journal Many smart note enthusiasts have a separate note for each day. And some even record things in such minute detail that I find overwhelming. I have been using a single note called Journal that I wrote what I need to remember at the top of file and so everything is in reverse date order within the note. I love using an outline so year, month and day are headings to make my outline organized.

![Image](/assets/images/articles/Outline.webp)

In two years the file size is really small. It’s just text so I probably will never have to split the file up for the rest of my life for editing performance reasons. Having a file for each day, each week, each month and each year is just too much for me. Plenty of people love doing that but give the one file a try first. ### Content Workflow I have a note each newsletter email I send. It includes everything I need to know to get the email out the door. I have a MOC note that lists this content note and I put all these related notes in a project folder. And each project has a note with different sections. - Summary - To Dos - Notes The Notes area can be several sections and has multiple headings to help my brain divide the knowledge. These notes are purely to help me.

![Image](/assets/images/articles/NoteExample.webp)

## Challenges and Potential Pitfalls of Smart Notes Adopting the Smart Notes approach, while incredibly beneficial, isn’t without its challenges. One of the primary pitfalls lies in the potential for over-organization. The very essence of Smart Notes—interlinking and organizing—can sometimes lead users down a rabbit hole of excessive categorization, causing them to spend more time on structuring notes than on the actual content. This overemphasis on order can result in analysis paralysis, where the fear of imperfect categorization hampers progress and productivity. To navigate these challenges, it’s vital to strike a balance. Start with broad categorizations and only delve into specifics when necessary. Regularly revisit your method and refine it based on what works best for your personal workflow. Remember, the primary goal is efficient knowledge management, not the creation of a perfect system. By staying focused on this objective and being adaptable, one can mitigate common mistakes and ensure the note-taking process remains both efficient and effective. ## In Conclusion The Smart Notes approach represents a paradigm shift in knowledge management, one that prioritizes understanding, creativity, and adaptability. As we navigate an increasingly complex world, tools like Smart Notes offer a beacon, guiding us towards more profound insights and a richer understanding of the vast seas of information we encounter daily. I know it sounds boring but it has a profound influence on my life and encourage you to do it. It’s a process so don’t get overwhelmed and just start and add to it as you understand it more. ## References ### Apps and Templates Again, I’m a big proponent of plain text files so anything I recommend work with text files. My favorite app that I use is [Obsidian MD](https://obsidian.md). It’s uses plain text files and works on my MacBook, iPad and iPhone. The plugin community is fantastic. Tons of little plugins that add super cool functionality to my text editor. Read [The cult of Obsidian: Why people are obsessed with the note-taking app](https://www.fastcompany.com/90960653/why-people-are-obsessed-with-obsidian-the-indie-darling-of-notetaking-apps) about why so many people like me love this app. I also use [Drafts](https://getdrafts.com) on my iPad and iPhone to write no matter where I am and when I don’t need access to my entire knowledge system. Sometimes I just want to write. Obsidian MD loads slowly on my iPad and iPhone while Drafts is super quick. Later I copy the note over to my knowledge system. The beauty of having text files is that a better editor comes out I can just switch to it with my current notes. Here is a comprehensive list of [Resources, links, projects, and ideas for gardeners tending their digital notes on the public interwebs](https://github.com/MaggieAppleton/digital-gardeners) for you to research further. Using a template vault is a great shortcut to get started. Pick one that is close to what you are. Some are more geared towards content making, others for college and some for researchers. I use [this vault template](https://github.com/kepano/kepano-obsidian) as it's simple. ### Additional Markdown Resources I’ve created some markdown projects to help me organize things in my life. I hope you find them helpful. - [One Big Text File Markdown Journal](https://christophersherrod.com/obtf/) - I keep track on what I’ve worked on in one big text file where I add the new day at the top of the file. Been doing this since January 2022. - [Basic Contact Relationship Management System in Markdown.](https://christophersherrod.com/crm/) - I found most contact systems too complicated, so I made simple plaintext files to maintain contact notes. ### Folder Structure For Files I also have found structuring my files not in my smart note system in a folder structure to make it easy to find files easily. This is the file tree is what I based my system off of [home system folder structure](https://github.com/roboyoshi/datacurator-filetree/tree/user/roboyoshi.home/root). Folders with project related files are name YYYY-MM-DD and a project name with project names for folders. I also liked this article [File Structure For Life](https://plaintext-productivity.net/3-02-file-folder-structure-for-life.html). ### Books & Videos - [How To Use Obsidian](https://stephango.com/vault) - simple way to track your smart notes - [Building A Second Brain](https://amzn.to/3OXMQmU) - good introductory book (on Amazon) - [Using Obsidian MD](https://youtu.be/QgbLb6QCK88) - nice video on the basic of using Obsidian MD (YouTube Video) - [Using Obisidian Bookmarks](https://medium.com/obsidian-observer/zen-like-focus-with-obsidian-bookmarks-a60d24382eb) - [Johnny Decimal System Video](https://youtu.be/xC1bTRHFXXc) - vault folder naming system I use (YouTube Video)

A Game-Changer for Organizing Your Life and Unlocking Creativity

Christopher Sherrod — Wed, 27 Jul 2022 00:00:00 GMT

*Building a Second Brain* is a groundbreaking guide to managing the overwhelming flow of information in our digital age. Tiago Forte offers a simple yet powerful system that enables you to organize your ideas, knowledge, and projects in a way that enhances creativity, productivity, and peace of mind. What I love about this book is how accessible and practical it is. Forte’s “Second Brain” method doesn’t require you to be a tech wizard or spend hours setting up complicated systems. Instead, it focuses on using tools you already have to create a digital repository of your most valuable thoughts, notes, and creative work. By implementing the system, you’ll find yourself capturing ideas more effectively, remembering important insights, and turning your knowledge into meaningful action. One of the book’s most impressive aspects is its emphasis on creativity and personal growth. This isn’t just about productivity for productivity's sake; it’s about using what you know to make tangible improvements in your life and work. Forte’s frameworks, such as PARA (Projects, Areas, Resources, Archives), are easy to follow and designed to help you focus on what truly matters. For anyone feeling overwhelmed by the sheer volume of information we encounter daily, this book is a lifesaver. It’s a must-read for students, professionals, entrepreneurs, or anyone looking to organize their digital life and unlock their creative potential. *Building a Second Brain* is more than a productivity tool—it’s a way to reclaim control of your mind, your work, and your future. Highly recommended! [Building a Second Brain: A Proven Method to Organize Your Digital Life and Unlock Your Creative Potential by Tiago Forte](https://amzn.to/3PrZxWI)

Work the System - The Simple Mechanics of Making More and Working Less

Christopher Sherrod — Tue, 21 Sep 2021 00:00:00 GMT

## Systemizing Your Business Sam Carpenter's [Work the System: The Simple Mechanics of Making More and Working Less](https://amzn.to/4cuI3lC)) offers a refreshing and practical approach to achieving efficiency, productivity, and ultimately, a more fulfilling life. Carpenter’s work provides both insightful guidance and real-world examples that resonate with readers across industries. ## The Core Message: A Systems Mindset At the heart of *Work the System* is the idea that every aspect of our work and life is governed by systems—interconnected processes that can either work for or against us. Carpenter advocates for developing a "systems mindset," where one learns to recognize, analyze, and refine these systems to maximize efficiency and minimize stress. This shift in perspective allows individuals to stand "outside and slightly elevated" from their daily operations, giving them the clarity needed to improve and streamline their workflows. Carpenter’s own story is compelling. As a business owner, he went from working grueling 100-hour weeks to a mere 2-hour workweek, all while increasing his income twentyfold and raising two children as a single parent. His personal experience adds a layer of credibility to the book's advice, demonstrating that the principles he espouses are not just theoretical but have been tested and proven in the real world. ## Three Steps The book teaches three steps: 1. Documentation: Creating written goals, principles, and processes that are guidelines for action and decision making. This is the one-time heavy lifting. It won’t take long. 2. Separation, dissection, and repair of systems: The satisfying process of exposing, analyzing, and then perfecting personal, work, and relationship systems. This effort includes creating new systems from scratch as well as eliminating those that are unnecessary or are holding you back. 3. Ongoing maintenance of systems: Greasing the wheels. This is easy because the positive tangible results of the Work the System method are motivating. Because it’s obvious the systems ## Practical Guidance: Working Smarter, Not Harder One of the strengths of *Work the System* is its actionable advice. Carpenter doesn't just present a theory; he provides step-by-step instructions on how to implement the systems approach in your own life or business. From documenting processes to fostering a culture of continuous improvement, the book is filled with practical strategies that can be applied immediately. For instance, Carpenter emphasizes the importance of recognizing when you are at your peak brain capacity and using that time to tackle the most important tasks. He also advocates for avoiding the perfectionism trap, which can be a significant time-waster. Instead, Carpenter encourages a focus on "good enough" solutions that meet the needs of the moment while allowing for future refinements. The book also offers insights into creating autonomous employees who are aligned with the organization's primary goals. By systematizing operations, leaders can empower their teams to take ownership of their work, leading to higher productivity and greater job satisfaction. ## A New Perspective on Success One of the most profound lessons in *Work the System* is the idea that success is achieved not through relentless effort, but through strategic refinement of the systems that drive our daily activities. Carpenter’s approach is both liberating and empowering. It challenges the traditional notion that hard work alone is the key to success, replacing it with a more sustainable model that emphasizes working smarter, not harder. Carpenter's method is particularly relevant in today's entrepreneurial landscape, where burnout is common and the lines between work and personal life are increasingly blurred. By adopting a systems mindset, entrepreneurs and managers can reclaim their time, reduce stress, and create more sustainable businesses that do not require their constant presence. ## A Must-Read for Business Owners and Managers *Work the System* is a transformative book that offers a new way of thinking about work, life, and success. Sam Carpenter's systems-based approach is simple yet profound, providing readers with the tools they need to achieve more with less effort. Whether you are a business owner looking to streamline your operations, a manager seeking to increase team productivity, or simply someone who wants to improve their personal efficiency, this book offers valuable insights that can help you achieve your goals. *Work the System* is a timely reminder that there is a better way. By focusing on the systems that govern our lives, we can achieve greater success, enjoy more free time, and live a more balanced, fulfilling life. This book is not just a guide—it's a blueprint for living and working smarter, and it's one that I wish I had discovered earlier in my career. Highly recommended. ## Additional Resources - Learn more at [Work The System website](https://www.workthesystem.com).

Why How To Live by Derek Sivers is the Next Self-Development Classic You'll Reference for Life

Christopher Sherrod — Thu, 24 Jun 2021 00:00:00 GMT

[How To Live](https://sive.rs/h) is an instant classic that will be referenced a hundred years from now. Did you ever want a book that spelled out how to live various parts of your life, from living an independent life, thinking long-term and how to make memories. Even, how to become rich. Siver's book breaks down every part of your life from your career, to how to interact with people and master one thing in your life. I found the writing to be straight to the point. I highlighted major sections as it was so densely packed good. There wasn't a part that I felt wasn't needed. And that is what I look for in a classic self-development book, great advice down to the point and direct. I highly enjoyed this book. You can tell Siver's took quite a bit of time finely honing his writing. It's very well written and easy to digest. I gave this book a 5-star out of 5-star rating because it will be a book that I incorporate into my daily life, that I'll reference my notes and highlights for the rest of my life. I don't give this high praise on any book usually but the classic self-development books that have highly influenced my life. [How To Live](https://sive.rs/h)

Rennie Davis: From Revolutionary to Visionary for a New Humanity

Christopher Sherrod — Mon, 01 Mar 2021 00:00:00 GMT

Rennie Davis was never content to simply talk about change—he lived it, breathed it, and invited others to join him. Known first as one of the Chicago Seven, he carried the torch of the 1960s counterculture into the 21st century with undiminished conviction. But what made Rennie extraordinary wasn’t just his history of protest—it was how he evolved beyond it. I had the rare honor of helping him self-publish his final book, [The New Humanity: A Movement to Change the World](https://amzn.to/43pJEHH). That experience gave me a glimpse into his mind not as a historical figure, but as a man devoted to humanity’s next awakening. ## A Lifetime of Activism and Awakening In the turbulent 1960s, Rennie became a household name as one of the Chicago Seven—activists tried for protesting the Vietnam War at the 1968 Democratic National Convention. While others faded into history, Rennie transformed. He shifted from political rebellion to inner revolution, believing that personal awakening was the true foundation for global change. His journey took him from the front lines of protest to the quiet clarity of spiritual practice. And yet, the core remained the same: a fierce belief that people can—and must—rise to a higher state of consciousness. ## The Birth of The New Humanity When Rennie and I worked together to help him self-publish *The New Humanity*, it was more than a book project—it was a mission. He wanted to bridge activism and spirituality, blending the energy of social movements with the wisdom of inner transformation. Rennie didn’t write like a guru or a politician. He wrote like a man who had seen both the power and the pitfalls of movements, and who still chose to believe in love as the ultimate revolution. Helping him bring that vision to life reminded me that publishing, at its best, is service—helping an idea find its voice in the world. ## A Vision That Outlives Him Rennie passed away in 2021, but his message endures. *The New Humanity* isn’t just the title of his book—it’s a prophecy for those ready to create a world rooted in consciousness, compassion, and courage. He envisioned communities built not on ideology, but on shared purpose. He believed humanity’s next chapter wouldn’t be written by governments or corporations—but by ordinary people choosing to live extraordinary values. ## Carrying Forward Rennie’s Light To have known and worked with Rennie Davis was to witness a rare integrity of spirit. He stood at the crossroads of history and future, rebellion and peace, mind and heart. His words, his life, and his final book remind us that transformation isn’t a slogan—it’s a way of being. If you ever doubt that one person can change the world, remember Rennie. He already did. ## Learn More Read more about Rennie Davis and his movement: - [_The New Humanity: A Movement to Change the World_](https://www.amazon.com/dp/B08W4HKJ47) - [Rennie Davis – Wikipedia](https://en.wikipedia.org/wiki/Rennie_Davis) - [Rennie Davis, 'Chicago Seven' activist, dies at 80](https://www.nbcnews.com/news/obituaries/rennie-davis-chicago-seven-activist-dies-80-n1256686) ## My Tributes Read more of my tributes: - [Ram Dass: Going Home - Christopher Sherrod](https://christophersherrod.com/ram-dass-going-home/) - [Honoring Ursula K. Le Guin - A Sci-Fi Visionary Who Showed Us New Possibilities - Christopher Sherrod](https://christophersherrod.com/ursula-k-le-guin/) - [Carrie Fisher: My First Feminist Role Model - Christopher Sherrod](https://christophersherrod.com/carrie-fisher/) - [Nelson Mandela The Hero, and how you can be too - Christopher Sherrod](https://christophersherrod.com/nelson-mandela-hero/) - [Missing The Father of Guerilla Marketing - Christopher Sherrod](https://christophersherrod.com/jayconradlevinson/) - [Johnny Carson The Hero - Christopher Sherrod](https://christophersherrod.com/johnny-carson/) - [Missing Roger Ebert - Christopher Sherrod](https://christophersherrod.com/missing-roger-ebert/) - [My Tribute to Jerry Hicks of Abraham-Hicks - Christopher Sherrod](https://christophersherrod.com/tribute-jerry-hicks-abrahamhicks/) - [Remembering Steve Jobs - A Tribute to the Visionary Behind Apple’s Legacy - Christopher Sherrod](https://christophersherrod.com/steve-jobs/) - [Paul Newman the philanthropist - Christopher Sherrod](https://christophersherrod.com/paul-newman-the-philanthropist/) - [Anita was not scared - Christopher Sherrod](https://christophersherrod.com/anita-was-not-scared/) - [Steve Irwin: A Life Lived Full Out, A Lesson for Entrepreneurs - Christopher Sherrod](https://christophersherrod.com/steve-irvin/)

Nonviolent Communication: A Book That Helped Me Live More Peacefully

Christopher Sherrod — Sun, 21 Jun 2020 00:00:00 GMT

Some books hand you a new way of living. Marshall Rosenberg’s _Nonviolent Communication: A Language of Life_ is one of those books for me. It’s not just about “better communication.” It’s about learning a way of speaking—and listening—that makes life feel more peaceful. ## Why I Reached for This Book For most of my life, I thought I was communicating clearly. But too often, what I meant as honesty sounded like blame. Or when I tried to listen, I was really just waiting to jump in with my side. That kind of talk doesn’t build peace. It builds walls. I picked up Rosenberg’s book because I wanted something different: **more connection, less defensiveness, and conversations that didn’t end with regret.** ## What Rosenberg Teaches Rosenberg calls much of what we do every day “violent communication”—not because we’re yelling, but because it causes harm. Things like: - Judging others (or ourselves) - Blaming and finger-pointing - Labeling people as right or wrong - Speaking without really listening Nonviolent Communication (NVC) flips the script. It’s about four simple practices: 1. **Being conscious** of compassion and authenticity. 2. **Choosing words** that connect instead of divide. 3. **Communicating needs** clearly and listening with empathy. 4. **Sharing power** instead of trying to control. ## Why It Matters for a Fulfilling Life Living a fulfilling life isn’t just about personal success or quiet mornings. It’s also about the quality of your relationships. And relationships rise or fall on how we communicate. This book gave me tools I use daily. It helps me slow down, notice my words, and respond with empathy instead of judgment. Conversations feel lighter. Conflicts are easier to work through. And I feel more at peace with myself and with others. That’s why I recommend it so highly. It’s not abstract. It’s practical. And it works. ## Where to Learn More If you’re curious, start with the book: 👉 [Get _Nonviolent Communication: A Language of Life_ on Amazon](https://www.amazon.com/Nonviolent-Communication-Language-Life-Changing-Relationships/dp/189200528X) Rosenberg’s work continues at the [Center for Nonviolent Communication](https://www.cnvc.org/), where people can be trained in his technique. And [PuddleDancer Press](https://nonviolentcommunication.com/) is the largest publisher on NVC, offering books from many authors who expand on his ideas.

Entrepreneurs that give Entrepreneurs a bad name

Christopher Sherrod — Thu, 18 Jul 2019 00:00:00 GMT

Fake entrepreneurs giving false advice. I’ve long been an entrepreneur. I started by selling smelly erasers in elementary school with my best friend Mark. Even though I spent my profits on keeping the best smelly erasers. I broke even, but it was worth it. I got over smelly erasers and over the years sold tons of things, everything from services to physical goods, always with a brand name. And with social media I, like you, have noticed a ton of entrepreneurs that come off like used car sales people. People that are famous for being an entrepreneur even though they have no known business success. Just famous for being famous. Like this [joke video](https://youtu.be/MhTDp5FwfmM?si=9z0145qc32jWtwHw) I saw last night when I was watching comedy videos from YouTube. Have a watch and I think you will agree. I was laughing out loud with this video. This guy really got what it looks like to me. I’ve recently removed more connections to people that this video makes fun of. I love real entrepreneurs but if I don’t know that you’ve been successful at a real business then why should I listen to you? I would rather be successful in business and be almost unknown as an entrepreneur than what this video makes fun of. This has gotten so bad that this video was even conceived let alone done so well. Even Robert Kiyosoki, the “Rich Dad, Poor Dad” author recently came out with a new book “FAKE: Fake Money, Fake Teachers, Fake Assets” that apparently (I haven’t read it yet) goes into the huge trend of fake business coaches. A trend I saw many years ago and I’ve distanced myself from people like that. These fake business coaches don’t like it when you point out that it’s uncool to go from virtual assistant to business coach. It feels like a con-job so they trash your name in order to protect themselves and I for one don’t like playing the name calling game. So I just talk to real talking entrepreneurs and avoid the ones that sound like this video.

Skipping Success: The Allure of Entrepreneurial Fame and the Pitfalls of Premature Business Coaching

Christopher Sherrod — Wed, 15 May 2019 00:00:00 GMT

I see so many new entrepreneurs who crave being famous for being an entrepreneur. So much so they skip the being a successful entrepreneur step and go right into business coaching. Seth Godin said recently: “Reach doesn’t matter, because your job isn’t to interrupt people on other planets, with other interests. Your job is to interact with people who care Running an ad on the most popular podcast isn’t smart if the most popular podcast reaches people who don’t care about you. Perhaps it makes sense to pay extra to reach precisely the right people. It never makes sense to pay extra to reach more people.” Focus on getting your message in front of your ideal target audience. No matter how small that is. Just having a #1 podcast doesn’t mean you are successful. Having an audience that totally digs what you are doing is.

Boyfriend/Girlfriend/Partner: It's All the Same

Christopher Sherrod — Wed, 23 Jan 2019 00:00:00 GMT

Boyfriend/Girlfriend, Husband/Wife, and Domestic Partner are all older terms for what is really a partner. A partner in life. I have a wonderful partner in life who I adore. Saying anything but partner seems weird as I look at us as equals without the baggage of the old terms. Nan is the best partner I've ever had by a large margin. [Great article on how the younger generation are more accurately defining their relationships](https://www.thelily.com/boyfriend-and-girlfriend-are-out-partners-are-in-heres-why-more-millennials-changing-how-they-define-their-relationships/?fbclid=IwAR1ALL2l_WGtwIqMBTjWnQK9PNM76wuDRfamIE_757fc7CAaEn1O_6ftGrI).

Embracing Entrepreneurship: It's Not Just a Job, It's a Calling

Christopher Sherrod — Wed, 05 Sep 2018 00:00:00 GMT

There is a lot of entrepreneur training that makes it sound like it’s a job. It isn’t. You pick whether you are an entrepreneur or not. No one picks you. You trade a solution with someone that wants a problem solved. And you solve the problem in a way you are very proud of. That’s what I love about being an entrepreneur. I solve problems. With a team. I have a team covering a lot of the world. It’s great to help my team make more than they could doing anything else. One goes to the mall every weekend to spend the money she earned helping me. I’m so proud of her. And I love our clients getting breakthrus and reaching their potential. Finding the love of my life is definitely number one in my life but for both of us having a meaningful business is wonderful. I wish everyone had that, a meaningful business creating solutions that you are proud of. And I’m here encouraging people to do just that and helping people do that.

Branding Matters More After You Know What You Stand For

Christopher Sherrod — Mon, 14 May 2018 00:00:00 GMT

Branding matters, but it works best after you know what people actually trust you for. I'm not saying branding is worthless. Far from it. A thoughtful brand can make your work easier to understand, remember, and recommend. But I've seen too many beginning entrepreneurs spend all their money on image before they have spent enough time learning what people actually buy. One client came to me saying she had spent four years trying to market online without getting results. After looking at what she had done, I had to tell her the hard truth: most of it was branding, not marketing. She had spent $45,000 on a website that looked polished but did not clearly turn attention into clients. The strategy documents focused on things like fonts and colors. Those details can matter, but only after the deeper questions are answered: Who do you help? What do they trust you for? What problem are they trying to solve? Why should they believe you? What truly matters early on is clarity. When you're starting from scratch, it is usually better to focus on a clear offer, a real audience, and a simple path from interest to trust. You can always make the system more sophisticated later. But if people do not understand what you do, why it matters, and how to take the next step, the brand polish is not doing its job. There is a big difference between a brand that expresses real trust and a beautiful website that quietly avoids the work of selling. Once you understand your audience, your message, and the work people actually value, branding becomes much easier. By then you'll know what your brand really is. You may think that sounds messy. It is. But most real businesses are built through that kind of honest learning. Find out what people trust you for, then build the brand around that.

Real Artists Don't Starve

Christopher Sherrod — Sun, 06 May 2018 00:00:00 GMT

A friend at a small dinner party recommended I read [Real Artists Don't Starve](https://amzn.to/2rqlJVp). Two days later I finished the book. I really loved it. "Money is the means to making art, but it must never be the master." "To be an artist is to be an entrepreneur. We must learn to embrace this tension and the beauty that comes from it." I've always thought of myself as an entrepreneur, but looking at it through the lens of an artist has intrigued me. I work on projects that are of interest to me. I've sold everything from software, real estate, spiritual training, and publishing education. And each project has felt like an art piece to me. I loved "Real Artists Don't Starve" because all the tips apply to entrepreneurs as well. Jeff Goins walks you through the mindset of becoming a thriving artist, along with how to market and make money. He shares solid techniques that artists don't talk about enough. I've worked with artists and more business-minded entrepreneurs. All of them are entrepreneurs. And artists, musicians, writers, and creatives in general struggled the most because they often don't focus on the difference between a starving artist and a thriving artist. This book walks them right through to becoming a real artist. Highly recommended.

Living the Miami Vice lifestyle without the drugs

Christopher Sherrod — Mon, 30 Apr 2018 00:00:00 GMT

My favorite show as a teenager living in remote Alaska was, believe it or not was *Miami Vice*. I loved the style, the action and not to mention the weather. I wanted to be Sonny Crocket. The clothes, the sailboat, the women, everything but the actual job he had. And when I moved to Arizona at the end of high school I was finally able to find the clothes that looked like the show. (I couldn't find any cool clothes in Alaska in the 80's.) I promptly bought an entire outfit including the shoes (no socks). And that is probably why I lost my first job because I showed up looking like Sonny Crocket. Oh well, I looked awesome. I even recorded each show on VHS tape. I carried those VHS tapes with all my moves for the next twenty-something years. Finally selling them on Craigslist since I could get a digital stream and I was planning to travel around the world slowly. And I was writing with a view of the Caribbean recently. And the Miami Vice Theme came up on my AppleTV and bam, flashback to when I was a kid in snowy Alaska. I wanted to live in the tropics where it never snowed. Where it was always summer. And I have it. That moment when you realize you fulfilled a dream you had as a kid has already happened is just fantastic. Live the life you want.

Biggest Problem in Business

Christopher Sherrod — Mon, 16 Apr 2018 00:00:00 GMT

I get so frustrated when I see entrepreneurs struggling in business. It's almost always because they don't have enough business. And after a short talk it's almost always that they don't have nearly enough qualified leads. Qualified leads is everything. With qualified leads you can learn how to sell, make money and get more leads and rinse and repeat. With enough qualified leads you can quickly learn how to sell. And there is plenty of stuff to sell, whether you create it or you sell someone’s else stuff. It always comes down to not having enough qualified leads. That should be your #1 focus for your business. Qualified leads to find your ideal clients. Is your marketing under your control, no overpriced stage fees, no affiliates who barely care, no travel expenses, no uncertainty of the quality or attendance of the event... I used to have those problems. One of my clients had their stage time cut from 60 minutes to 10 because they didn't have the words "at least 60 minutes" in the contract. All the games event hosts play to reduce your conversion numbers and increase theirs are things the speaker never agreed to. Now I invest my time and money in building marketing that gives me valuable information I can use to improve my offer to match my ideal clients and become a reliable source of direct income that is not influenced by any one person. And all marketing is test and tweak. Anyone who sells you otherwise, is **lying** or **clueless**. Invest in building a lead generation system that is building a foundation for long term growth. Freedom. No egos, no mood swings, no depending on some egomanic event hosts... No ties… ## Example I sold a PR package to realtors in San Diego by emailing each realtor directly and got them in a conversation. The bigger profile realtors like what we talked about and some of them hired me. It was easy. And it didn’t require me having to pay a huge speaking fee at some event. Just the costs of my team to create all the copy and setup the system to do all this in great number. I then talked to them over the phone and sold them the package. You can do the same thing. ## Steps to work on getting qualified leads ### Step 1 - Business & Marketing Assessment of what you already have Review everything you already have and see if it directly targets your ideal client. You may need to create some new marketing materials or redo one. Pinpoint one marketing funnel that you think is your best. ### Step 2 -Your Ideal Client Avatar Creation NOTE: This is not just another “elevator speech” type client targeting. Many entrepreneurs have had help defining their ideal client but it's very basic. No, I'm talking about defining your client is such detail that includes Facebook Audience details. This is PRACTICAL and Necessary and we usually find that this is a key area that has not been done right. You May THINK you have defined our ideal client, but this is a whole new way - DIRECTLY Relevant to Target Marketing so you find your perfect clients. This step ALONE will be eye opening! One Client I had once paid $50,000 for this kind of help and still did not have a real profile we could use to create truly targeted marketing. We had to focus on creating that from scratch. ### Step 3 - Creating Your Marketing Message, Funnel & Campaign There are many levels to creating a successful funnel and campaign, this is where we pull your goals, message and products together with your ideal avatar and ideal marketing platform… and create the actual copy and marketing pieces and posts. ### Step 4 - Choosing the Platform and Creating the Campaign Strategy that is Ideal for You Effective Platforms and strategies are then designed and chosen for getting you leads. Facebook could be better for one particular marketing funnel and Instagram for another. Choose the best way that has your ideal client and that you can get your message in front of them at a good price. This varies totally on what platform is better at the time and your marketing message and ideal client are. Over time this changes. **Marketing is always changing.** ### STEP 5 - START CAMPAIGN - Initiate Marketing Once we have a lead source or have created a list, and created all the marketing pieces, and targeting, you will initiate the marketing. The goal - to get you into a conversation with your potential clients. **This is the part that most everyone gets wrong.** All Marketing is test and tweak, then scale and monitor, getting leads is a numbers game. This is the part that takes tweaking, testing and gathering the data as it comes in, and this is where the magic happens. ## Next Steps Focus on getting leads first and fill in sales skills second. Most people just need practice.

Ram Dass: Going Home

Christopher Sherrod — Tue, 10 Apr 2018 00:00:00 GMT

[Ram Dass: Going Home](https://www.netflix.com/watch/80209895) < >"We are soul. As souls, we are not under time or space. We are infinite." That is how the new [Ram Dass: Going Home documentary](http://ramdassgoinghome.com/) starts. Appropriately. Ram Dass is very influential for me. His first book [*Be Here Now*](https://amzn.to/2qmnZfX) influenced me before I read it. Everyone references back to Ram Dass. And I loved his book [*Be Love Now*](https://amzn.to/2v6SFaW) even more. Which helped me see love everywhere. I could see everything. "Start with your love, your passion and go from there. Then, love everything, everything" Life is a dream. How do you want to dream it?

Lessons From a Failed Business Deal: Watch for Desperation

Christopher Sherrod — Thu, 29 Mar 2018 00:00:00 GMT

## The Deal Gone Wrong Not every business deal goes as planned. Recently, I had a deal fall through in a rather dramatic and unsettling manner. The individual I was working with went to extreme lengths to justify keeping some money, even fabricating evidence and threatening a family member. ## Extreme Measures Taken Their actions included: - Creating false photos to support their argument. - When the fabricated evidence failed, resorting to personal threats. ## Reflecting on the Experience This experience led me to reflect deeply on what transpired. I asked myself: - Did I miss any warning signs? - Have I encountered similar situations in past deals? ## Recognizing the Pattern A pattern emerged from my reflections. Every deal that failed shared a common thread: desperation. The clients, partners, or contractors were all in dire need of money or status. ## Desperation Can Be a Red Flag When someone feels cornered, they may construct elaborate narratives to convince themselves that they are the victim. They may not be able to see themselves as wrong, and no amount of contractual documentation, photos, emails, or facts can change their mind. Under enough pressure, some people will protect their interests at any cost, even if it damages your reputation. ## Key Takeaways Here’s what I’ve learned: - **Desperation can be a red flag.** When people are under severe financial or status pressure, they may rationalize behavior they would otherwise avoid. - **You can’t argue someone out of self-protection.** Trying to convince a cornered person of their mistake is usually futile. They may go to great lengths to avoid admitting fault. - **State your position and move on.** In such situations, the best course of action is to clearly state your position and then disengage. ## Moving Forward Dealing with people under extreme pressure can be a significant challenge. Recognizing the signs early and knowing when to walk away can save you a lot of time, energy, and potential damage to your reputation. Not every battle is worth fighting.

David Letterman's new show is conscious

Christopher Sherrod — Sat, 10 Mar 2018 00:00:00 GMT

[David Letterman's new show](https://www.netflix.com/title/80209096)? Wow. He really cares. He's a good guy. Really interesting conversations with people that are helping the world. His latest guest Malala Yousafzai is a real inspiration for girl education around the world.

A 2018 Note on Cryptocurrency and Speculation

Christopher Sherrod — Fri, 02 Feb 2018 00:00:00 GMT

Note: This was written in February 2018, during a volatile moment in cryptocurrency. I am keeping it as a dated reflection on speculation, hype, and risk, not as current investment advice. At the time, the cryptocurrency market had dropped sharply in less than a month, and Facebook had started disallowing cryptocurrency ads. It felt like a useful moment to separate the technology from the speculation around it. My concern was not that cryptocurrency technology had no value. My concern was that many people were treating a volatile market as if it could only go up. That is where people get hurt. When any investment is surrounded by urgency, certainty, and fear of missing out, it deserves extra caution. At the time, too many voices were telling people to get in, hold forever, and dismiss anyone who asked basic risk questions. Cryptocurrency technology may have useful applications. But investments always include the human factor: greed, fear, timing, crowd psychology, and the stories people tell themselves when prices are moving fast. People want currencies to be stable. At that moment, cryptocurrency was anything but stable. That made it difficult to treat as ordinary money. The broader lesson still matters to me: Technology can be promising while the market around it is overheated. Both things can be true at the same time.

Play-Doh focus tip

Christopher Sherrod — Wed, 31 Jan 2018 00:00:00 GMT

I use Play-Doh to help me focus sometimes. It's a weird trick that works for me. And if you see me doing it while talking to you it's actually a compliment because I'm focusing on what you are saying. I try to hide it so you're not insulted but it isn't an insult.

Honoring Ursula K. Le Guin - A Sci-Fi Visionary Who Showed Us New Possibilities

Christopher Sherrod — Wed, 24 Jan 2018 00:00:00 GMT

One of my favorite SciFi writers died Monday. She wrote stories that showed us how different things could be for us. “Light Hand To Darkness” was a major influence for me and highly recommended. "Hard times are coming," she warned, "when we'll be wanting the voices of writers who can see alternatives to how we live now, can see through our fear-stricken society and its obsessive technologies to other ways of being, and even imagine real grounds for hope. We'll need writers who can remember freedom — poets, visionaries, realists of a larger reality." RIP Ursula. [Ursula K. Le Guin: Whose Novels Plucked Truth From High Fantasy, Dies At 88](https://www.npr.org/sections/thetwo-way/2018/01/23/580109007/ursula-le-guin-whose-novels-plucked-truth-from-high-fantasy-dies-at-88)

Forget Shark Tank; Be A Dolphin Entrepreneur Instead

Christopher Sherrod — Fri, 18 Aug 2017 00:00:00 GMT

So which is more important: competition or cooperation? Let’s learn from the cooperative brilliance of dolphins. So is it better to compete in the war of the sharks or cooperate within a network of dolphins? Five ways to be a dolphin entrepreneur ## Where To Get [Forget Shark Tank; Be A Dolphin Entrepreneur Instead](https://socapglobal.com/2017/08/forget-shark-tank-dolphin-entrepreneur-instead/)

What business can learn from Wonder Woman hit movie

Christopher Sherrod — Thu, 08 Jun 2017 00:00:00 GMT

The Wonder Woman movie is a huge sign that people want things that matter. It isn’t all about how fast the superhero can fight. It’s about doing the right thing and doing it well. The director of the movie wanted this film to be the best superhero movie, not the best women lead superhero movie directed by a woman. But the best superhero movie. Big difference. Doing the right thing like have a woman power affirming movie that influences women and especially girls to know they can be the hero, they can be anything they want to be. But, it won’t have the impact if the movie wasn’t done really really well. And it was. **Spoiler alert below.** What makes this movie different than any other superhero movie is love. The two main characters fall in love. Love is the basis of her core belief. Sure she kicks bad guy ass and does it with flair, it’s amazing. But, a superhero that talks about love? That’s never been done like this. Hollywood will take notice. Woman and men have shown that they are willing to spend a lot of money on films made by women, about women. And business take notes, doing the right thing makes money because people want the right thing done and are willing to pay for it. Can’t wait for Wonder Woman 2.

Stepped Into Richard Branson

Christopher Sherrod — Wed, 31 May 2017 00:00:00 GMT

Back in 2016 I took part in a Native American ceremony and had some major visions. It was an interesting night. Someone in our small group part way into the ceremony continuous kept saying "I just want to know the truth." I thought it was going to ruin my ceremony even though I was trying to focus and get my experience out of it. He was so loud that the shaman went over several times to get him to quiet him down. It didn't work. She got to a point where she said "You are ruining my ceremony". And he quietly did say a word the rest of the night. Her fantastic leadership skills on how she handled the situation started bringing up leadership visions up in me. Times where I did great at leadership and times when I didn't. And times where a leader let me down. I had that a few months before this ceremony when a leader I looked up to completely blew it. I had visions on how I would have handled it. Then that vision lead me to seeing Necker Island from above and I flew down and into Richard Branson. I literally became Richard Brandon. I walked around as him. I instantly knew his leadership style, how he thought and how he would handle situations. He was talking to some fellow entrepreneurs when he noticed some had run out their drink. He got up and walked over the house manager and said me and my friends would like a refill. His attitude was that the house manager was the boss. The house manager was in charge and Richard was coming to him like any of the other guests asking for something. Richard's attitude was being the guest. And it would be that since Richard is a systems entrepreneur. The experience was so deep. I literally felt like Richard Branson. It was greatly influenced my life. My leadership style as changed to be more systems driven and to help my team get things done smoothly and with some fun. I make them responsible for doing things and give them systems to get it all done. When people are in charge of an area they make it work, they do what's best. You just have to hire people that care about what they do.

Living on a Dollar a Day

Christopher Sherrod — Wed, 24 May 2017 00:00:00 GMT

Staying in Mexico for a while has shown me what poverty really looks like. I've walked by people's homes that had no electricity and where they cooked dinner over an open flame. It looks like an abandoned lot, but an entire family is living there. And across the street is a nice new restaurant. The neighborhood is scaling up because people like me are living here. My penthouse condo is a 10 minute walk away. Coming from the USA where we had a Mercedes, a convertible, and a five-bedroom home, I personally feel like we upscaled to a two-bedroom penthouse with a roof terrace. But when I see people without electricity cooking every day over an open fire, I really feel I upscaled. With the growth of the resort town I'm living in, I know these families may be months away from cashing out and moving themselves up, but it does make you pause when you walk by. Then I watched the [documentary Living On One Dollar on Netflix](https://www.netflix.com/title/80026944), which showed me real poverty. Families making a dollar a day per person, and how hard that is. A dollar a day in a country like Guatemala is a completely different story. You get sick, you can't afford the medicine, and you die. Knowing about poverty, seeing it on a screen and then walking by it in our own town is another thing. I'm very grateful for this experience and I'm very grateful for my high living conditions.

Is the truth of death being suppressed?

Christopher Sherrod — Wed, 10 May 2017 00:00:00 GMT

Is the real purpose of death being suppressed from humans? Is the truth just too "real" for the general population to hangle? If their was undeniable scientific proof of an afterlife would most kill themselves in order to start over? [The sci-fi movie The Discovery](https://www.netflix.com/title/80115857) addresses that boldly. And it got me thinking. I totally believe that this isn't my only existance, but I have no intention of ending my life early on this existance because I want to raise consciousness. I belive if you have found your true purpose in life and you totally believed in the afterlife that you would strive on making yourself as conscious at the best of your ability until you die of natural causes and you do your best at making that a really long time. If you think suicide is an answer then you haven't found your true purpose yet. Keep striving. Also check out the movie, there's a big secret in it and I don't want to give it away.

Your own VPN

Christopher Sherrod — Thu, 27 Apr 2017 00:00:00 GMT

I was talking to some other Digital Nomads about security on the Internet at a party. Someone just moved in from an iffy freedom country and he asked what VPNs we used, that's Virtual Private Network which allows you to use the Internet as if you were in another country, encryption and everything. Everybody had different opinions and which one was best and such was discussed. What I didn't like about all of them is that a commercial operation of a VPN means that their IP address is very well known and can be blocked. I wanted my own IP address to avoid that issue. All the commercial free and paid VPNs I used Netflix knew about and blocked them outright. I use [Outline](https://getoutline.org) hosted on Amazon Web Service. Oh and Netflix has no idea because it's my own VPN just for me and no one else.

Minimalism is it the answer?

Christopher Sherrod — Thu, 13 Apr 2017 00:00:00 GMT

I watched the documentary [Minimalism on Netflix](https://www.netflix.com/title/80114460) and was struck that I essentially did that by going on around the world trip slowly that began in October 2016. I didn't realize I was doing that, I just wanted an adventure while I worked on my business. But, when you won't be staying longer than 6 to 12 months somewhere you can't bring everything. In fact, everything I use fits in two big suitcases and a backpack. Everything else I buy as I travel. And it's been refreshing not having to track so much stuff. My penthouse rental came with almost everything. Besides the usual travel gear, I also bought a monitor that barely fits in one of my suitcases and an AppleTV because I can't stand cable television and have to hunt something to watch, Netflix is just too good. Other than that I don't miss my Mercedes or my five bedroom home. I did miss my Denon stereo for a month, but the bluetooth speakers I have are a close second. All the stuff that I filled it with is not what I miss. I really don't miss anything. If I need to go somewhere that is too far of a walk I get a taxi. If I can't find something locally I can get it on my next trip to a big city like I did recently when I visited Los Angeles, what a great weekend shopping trip, maybe I'll do Miami next time. Having less has been a major upgrade in my life. I love where I live currently more than anywhere I've lived. I haven't driven a car in over six months which has been a major stress reliever, I just hire a driver for the day if I need to go out. Doing a slow around the world trip does help you focus on what is really important, like having friends come over and celebrate occasions or having friends come over for vacations and you can host them and show them around. That has been incredibly fun and one of our friends liked it here in the tropics where I live so much she moved here 6 weeks after returning home. I think minimalism can be taken too far, at least for me. I can't handle a small condo that isn't nice for instance and it has to be convenient to restaurants and shopping for my daily and weekly needs. Palm trees are a must and no snow, like ever. And convenient to a beach as well. Living in a resort town is ideal for me as there is plenty of fun things to do. And watching this documentary has shown me that everyone's minimalism is different. It's about not about how many things you own, but about not having the stuff you own rule over you so you don't enjoy your life. I got rid of the things that help me back from doing this trip. And I buy things that enhance my life. And when I'm done with my slow trip around the world and settle into my favorite new place where ever that is I'm going to buy more stuff that enhances my new place. It's how I feel about it that matters.

Carrie Fisher: My First Feminist Role Model

Christopher Sherrod — Mon, 09 Jan 2017 00:00:00 GMT

My article about Carrie Fisher was picked up by Good Men Project. Carrie Fisher and her *Star Wars* character defined the type of woman I wanted to be with at an early age when I saw Star Wars when I was 7.

Read my article [Carrie Fisher: My First Feminist Role Model on Good Men Project](https://goodmenproject.com/ethics-values/carrie-fisher-my-first-feminist-role-model-bbab/). Rest In Peace Carrie Fisher.

J.K. Rowling #Volutourism #StopOrphanTrips

Christopher Sherrod — Mon, 22 Aug 2016 00:00:00 GMT

## Volutourism With the recent statements by JK Rowling and some questions from my authors mastermind, I wanted to share my opinion on Volutourism. Which is volunteering to help a charity in a way that is pretty light and a bit of a vacation. Recently J.K. Rowling tweeted about her charity and another charity promoted a volutourism opportunity to her. This is her response. > Volutourism can be just bragging rights disguised as helping and volutourism or “green washing” can not actually help much and in some cases actually hurt the one thing you are trying to help. > Volutourism is not sustainable and you may look good at first but later you’ll look like the person that has their photo taken next to some orphans that posed with a long line of volunteers behind you getting ready for their “photo op”. At first, you feel great and then later you dread you participated. ## How To Pick A Charity Yes participating in a volunteer program can be a very nearly spiritual for you and give your life a lot of meaning, but make sure you what you spend way more on actually helping than on the tourism part and that it’s a charity that isn’t incentivized to keep the problem going. I recommend every project we publish has a charity tie-in. And that charity needs to be aligned with what your project is about. We also recommend you create an impact number for each project. Like with every higher end package you sell you help the charity help, one person. > Look for impact first not photo opportunities. Pick a charity that aligns with your values and helps them. Yes, you can say to others that you do that, but you don’t exploit the charity. Help a community by investing into it. Give them resources so they can help themselves to get out of the situation they are in. In order for there to be long-term economic growth, there needs to be an equal or greater flow of money into the community, as there is going out of the community. Constructing a school or building a well with volunteers and externally sourced materials doesn’t directly do this. It’s helpful, but it doesn’t fix the issue long-term. Giving them the resources and training to build the school or well is a long-term solution as the local workers now have a job and learn how to do the process again and again. Giving to charity is a great thing that people of means can help this world, but like many things it can be complicated on whether you really help or not. Align your giving to charities that will have a long-term impact and stick with them.

Business Sharks vs Dolphins

Christopher Sherrod — Sat, 24 Oct 2015 00:00:00 GMT

In the last year I broke off associating with or doing business with sharks in business. About a year ago I had a falling out with two separate sharks one day after another that was not pleasant. I just had enough of the backstabbing, lack of communication and lying. I started focusing on people I like and that I thought were honest. I started focusing on being a mensch which is Yiddish for good friend. I wanted to be a SuperMensch. I watched a documentary called SuperMensch: The Legend Of Shep Gordon. It’s about Shep a successful businessman who strived to make every business deal a win-win-win. For instance, when a celebrity friend wanted to get married at his home in Hawaii but didn’t want the aggressive paparazzi to ruin the day, he created a deal where everyone won. Shep made a deal with one of the photographers to come in and take one photo of the happy couple, make sure other photographers didn't barge in and give a part of what the photographer would make off the photo to a local charity. That’s a win-win-win. I also started having mastermind dinners at my home with people that I meet in business that I thought were cool. Just like-minded people getting together to eat and talk business. The focus is how we can help each other. So many connections were made that people asked me to continue them on a regular basis. Dolphins are people that want to do business with you for the good of everyone. Where we are going for a win-win-win scenario. My rather unhappy experiences dealing with sharks is that they try to work around you on deals. Talk bad about you at a business event within earshot of you. Backstab. Posture and lie about how successful they are and talk bad about people to posture themselves as being more successful. Even sharks don’t trust sharks. If you are a shark you swim along afraid of who is going to attack you next. Dolphins are the only animal (non human) that have successfully attacked sharks. Dolphins have come to the aid of humans and driven away sharks including the Great White Shark. But dolphins can't do it alone. They have to join forces. And that is what I've done. I've joined forces with other dolphins in business. Now when I look back at the business coaches me and my partner Nan Akasha had in the past I just laugh. They were sharks building a community of fish that they would harvest and if you said no they would attack and NLP their ass off to keep their group intact. The insights were severely lacking and their NLP excuses unbelievable. Everything they suggested was the best option for them and not us. I didn't feel it was coaching at all but a personality cult. And leaving was like leaving a cult, painful but totally worth it. I learned so much with that experience of how I want to help in business and society that I'm glad it happened. Posturing is a huge problem in coaching, many are so good at it they forget that they are actually lying. They call it being a leader. If you go on stage and tell people a lie because it postures you as a leader, you are not a leader, you are a liar. I know the TV show Shark Tank is popular. I've watched it and enjoyed it plus purchased items that I though were cool. They hold up these leaders as being who you should grow up to be. But it's a TV show. It's done for drama. Reality in business is done with like minded people, a team. But that doesn't make for good TV. I bet all those business leaders act like sharks to maintain status but in reality are really good with people and are dolphins. Donald Trump is a great case for this. His public image is one thing, but how he does business is entirely another. Sometimes you want a shark on your team to get certain necessary business items done, but they need to be contained and limited so they don't go nuts. Better to have an enlightened shark with limiters who understands being agressive but not over doing it. To the last major "shark coach" my partner fired for gross incompetence...I thank you. I thank you for opening my eyes back to what I knew. Back to how business is done, by showing me how it should never be done. I'm a dolphin and I'm damn proud of it.

Latest article about my friend dying has been picked up by Good Men Project

Christopher Sherrod — Wed, 12 Aug 2015 00:00:00 GMT

My article about my friend dying and its impact for me has been published by Good Men Project. As an author and publisher I love writing and journaling from my heart and daily experiences. That is where the magic happens. This article I hope will help support others and it helped me heal by writing it. I'm humble and honored that they published it. I would apprecate reading and sharing at [Good Men Project](http://goodmenproject.com/featured-content/my-friend-died-and-we-are-loved-dtv/).

My Friend Died And We Are Loved

Christopher Sherrod — Sat, 25 Jul 2015 00:00:00 GMT

I’m getting a pedicure and listening to a business podcast when my girlfriend texts me that our good friend Marla died. It slowly hits me. I’m trying to keep my composure in a nail salon full of women and I'm the only guy and I'm trying not to cry. I go to the bank and I'm so “out of it” I deposit a check into the wrong account, which creates a bunch of drama the next day. I get home and just…break...down. I was in San Antonio three weeks before she died. I could have seen her. But I was so busy with my son’s high school graduation and getting ready for my new company's first sponsorship event in L.A. the day after my son’s graduation that I don't even think about visiting my friends in San Antonio and Austin. And I've missed my chance to visit Marla one last time. I must be the worst friend ever is what I think. And then I just break down and cry while watching “3rd Rock From The Sun” and trying to laugh. It just doesn't work. I think I'm the most horrible person on the planet. I'm way more sad than when I almost died last summer. When I came out of my coma, tired and wondering what month it was, I was actually peaceful. Business, former friends, and the universe were in perspective. Even when a business associate walked away from me mid-sentence when I mentioned that I had just come out of a coma, that didn't faze me. I was at peace with almost dying. My family was supportive and helped me get through it. You really know who is a friend when stressful things happen. So I get that Marla and her close friends who lived near her helped her through her transition to the next plane of existence. Nobody goes on Facebook and says "Hey, btw I'm dying. Just thought you should know." No, you focus on coming to terms with it. Social media be damned. I know she is at peace, because I've been there. Approaching death is not dramatic. It’s dramatic for everyone else. As it was for me when Marla passed and my family was when I went into coma. I miss you Marla. You were always a good friend. And after I moved away from Austin you were always great to txt msg and see what’s up. I wish I knew you had limited time on this realm you had so I could visit when I was next door. But I understand that you were focusing on going to the next level and playing a new game. I've been very close to that and completely understand. Hugs my friend. Have a great time playing at the next level.

Today My Friend Died
Today my friend died,
I still can't believe my eyes.
It seems like my world has ended.
Today my friend died,
the cute face and sweet smile,
keeps flashing in front of my eyes.
Today my friend died,
my first and last best friend.
She was waiting for this day,
as she had only sorrows and troubles with her.
Today my friend died,
the friend who cared about me,
the friend who solved my problem,
the friend who always fought with life.
Today my friend died,
and I think,
I am filled with problems with no solution,
a human with no confidence,
today I am here with no hope,
I am here today without happiness.
Today my friend died,
she has stepped into my life,
as a spirit of mine.
I cannot express how important she is to me.
Today my friend died,
I recall my memories with her,
and cry....

by Afreen Khan

Marriage Equality For My Kids

Christopher Sherrod — Mon, 29 Jun 2015 00:00:00 GMT

he last three days have been some of the most emotional days in my life. When the Supreme Court of the USA came out with the biggest human rights decision in my lifetime I was floored. I knew a big case on marriage equality was in front of the Supreme Court but the timing and finality of the decision blew me away. I mean the day before #fulfilling-life weekend. Thank you Supreme Court for sending a clear message. Maybe I should start off saying why this is moving for me. My kids are part of the LGBT community. They are grown adults and are private and so I don’t talk about them publicly as it makes visits awkward. Plus I do respect their privacy. So I’m invested in marriage equality even though I’m not part of the LGBT community. I was doing a live streaming on Periscope, a new thing where I hold writer’s corner where us writers can get together and write when I learned of the court ruling. It was fun to share the the 70+ people the happy news. The next day I’m in a writer’s group finishing off my next book, which I finished (off to my editor next). And I leave the cafe here in San Francisco and one block away is the pride celebration. I walked around dragging my travel computer/office bag on wheels around enjoying everyone celebrating freedom. It felt so good. It’s weird that many countries have had marriage equality for decades. Even Mexico had it before the USA. But, it was finally here and straight from the top. Day three for me the main pride day was one of the emotional days I've had. So wonderful to see so many people get together and celebrate marriage equality here in San Francisco. I wept when a couple was married on the main stage, they have been together for 33 years and finally we able to get legally married. I wept when I saw that everyone could marry if they want to. So many people came out that I couldn't get a mobile phone signal. I wept to finally know that my kids can be with who ever they want. My kids have basic human rights just as they become adults, so happy for them. And I'm so happy to be alive to finally see this happen. Thank you, thank you, thank you.

Shut Up and Write - My Experience With Other Writers

Christopher Sherrod — Sat, 27 Jun 2015 00:00:00 GMT

So while I'm in San Francisco for a month on business and my daughter moved here to go to college I decided to go to the [San Francisco chapter of Shut Up and Write](http://www.meetup.com/shutupandwriteSFO/). It's a bunch of writers (mostly fiction in this group) that get together at a local cafe and write. There were six other writers today. We meet at Celtic Coffee in downtown San Francisco and took over a corner of the place which was cool. Shut up and Write! turns writing from a solitary, to a social experience. The concept is simple: meet up with others in a cafe and write. The concept originated here in San Francisco, amongst creative writers, but, thanks to social media, has spread amongst all writers around the world. The idea is to make the act of writing fun and relaxing, as the San Francisco group puts it: > *No critiquing, exercises, lectures, ego, competition or feeling guilty.* The group is a bit popular and I was put on a waiting list three days before they meet. The host Genine commented the day before that if you were on the waitlist to still come, so I did. There was plenty of room so I'm glad I popped over the day. I used the time to work on my next book. Lots of finishing details, rewrote my biography, and wrote my introduction. I look forward to checking out my local group when this trip is over. Anyone can start a Shut up and Write! group – you don’t need permission or any extra resources. Look on [Meetup.com](http://Meetup.com) for the one nearest you.

Leading With Heart And Being Strong

Christopher Sherrod — Tue, 24 Mar 2015 00:00:00 GMT

I recently co-hosted a business mastermind here right on the water in San Diego this last weekend. We took all of our experience and made an event that we would want to go to ourselves. I was blessed to experience our attendees and have a fantastic time growing our businesses and our minds and souls. Several students came up to me about how I am very authentic. I'm not being fake. And that is a big part of who I am. I really dislike fake people ( I have a personally issue with using the word hate ). I especially dislike them if they are a coach, so I strive to be real and loving. I have to be strong in order to help you get your best results, and real with you but not be a Drill Sergeant about it. Thank you to everyone that came out.

I Won A Publishing Award

Christopher Sherrod — Sat, 28 Feb 2015 00:00:00 GMT

I won a publishing award today for publishing books as PDFs, digital and physical formats. ![Chris with publishing award](/assets/images/articles/2015-02-28-Chris-with-publishing-award.webp) ![Chris on stage](/assets/images/articles/2015-02-28%20-%20Chris%20on%20Stage.webp)

I Was In Concert

Christopher Sherrod — Thu, 05 Feb 2015 00:00:00 GMT

I was in concert online today. To see [more of my music](/chr1stopher). ![Me in concert](/assets/images/articles/2015-02-05-Concert.webp)

4 Steps to Automate Your Business

Christopher Sherrod — Wed, 29 Oct 2014 00:00:00 GMT

While starting a business can be a lot of fun, getting that business to grow can be less exciting. Many entrepreneurs tend to lose enthusiasm after the launch phase, and develop that itch to move on to the next thing. I developed a four-step business that makes it easy to grow businesses and leaves you with plenty of time to dream up your next project. Learn how to take the pain points out of your growth phase with these easy steps. ## Step one: Prepare to automate your business Step one paves the way for business automation by taking a hard look at the processes and procedures used to run your business. If you can embrace this step, the rest of the process will flow much smoother. At this point, you need to think about how you conduct your business, and develop a system of process that makes the workflow easier. ## Step two: Create the written procedures After you have committed to processes in step one, formalize them by writing them down. Working alone or together with your manager, create a Standard Operating Folder, Strategist Operating Document, Standard Operating Procedure Template, and Dashboard Document. Then build out these documents with detailed procedures on each task that needs to be done. Write as if you were explaining the process start to finish to someone new to the organization. This way, you will capture the level of detail needed to be comprehensive. You can use any program you like to create these programs. ## Step three: Systemize your procedures Now that you have committed to business procedures, develop the various systems that track what gets done and what needs to be completed. Without systems in place, you risk missing out on critical components of projects. Avoid using email for this task, as team members are just too overwhelmed with email as it is. The tool needs to show a full history of what is going on, track response times, and hand issues from one team member to another easily. ## Step four: Train your staff With everything in place, all that's left is training team members so they understand the systems and how to work with your procedures. Particularly at the outset, you'll need to check in on employees, especially if they are new, to ensure that everything is working as it should be. Again, Asana works well for this purpose. Putting these procedures and system in place isn't particularly fun, but they are necessary to have a company run smoothly. If you put time into them, you will only have to do them once to leverage ongoing business growth.

The Power of Quick Implementation in a Fast-Paced World

Christopher Sherrod — Tue, 23 Sep 2014 00:00:00 GMT

## Fast-Track Your Concepts: A Guide to Swift Idea Implementation It’s been a long journey since 1996 when I became a full-time entrepreneur, where I’ve explored and implemented countless ideas. The world is ever-evolving, and so is the realm of ideas. But what truly matters is the pace at which you implement them. Here’s a glimpse of what I’ve learned. ## 🚀 Swift Implementation Speed is the essence of our modern world. I’ve discovered that swiftly implementing ideas often results in quicker feedback, enabling refinements and real-world testing. ## 📌 Valuable Insights - Focus on the present and appreciate the moment. But always be hungry for more. - Aiming for perfection can slow you down. Aim for progress and refine along the way. - The market is the best judge. Let it decide the worth of your idea. - Time management is crucial. Set aside distractions and immerse yourself in execution. - A blend of dreaming, realism, and critique is essential. One imagines, the next executes, and the final refines. ## 💡 Learning from Failures Even stalwarts like Richard Branson have seen failures. It’s not about avoiding them but learning and evolving from them. Each failed attempt brings invaluable lessons. ## 🔄 Iterate and Succeed The more ideas you bring to life, the better you get at picking the gems. It’s all about iterating, refining, and pushing forward. In my recent exploration, I’ve delved into the concept of [How Smart Notes Transformed My Productivity and Well-being](https://christophersherrod.com/smart-notes) It’s a system that has amplified my efficiency and clarity. I believe it can do wonders for you too. Thank you for being a part of this journey. Your idea might just be the next big thing, so don’t hesitate. Dive in, adapt, and make it happen. And if my insights ever aid your journey, I’d love to hear your story. Stay curious and keep creating.

Daily Reflection: Gaining Insight Every Morning

Christopher Sherrod — Tue, 08 Jul 2014 00:00:00 GMT

The world is crazy fast and getting faster every second so finding time to pause and reflect can be challenging. However, incorporating a few moments of daily reflection into your morning routine can bring profound insights and set a positive tone for the day ahead. The practice of morning reflection, where you contemplate your actions, thoughts, and plans, can significantly impact your personal and professional life. ## The Power of Morning Reflection Morning reflection is not just about thinking; it's about deliberate, mindful contemplation. When you take time each morning to reflect on what you're doing and where you're headed, you create a space for self-awareness and clarity. This practice can help you understand your motivations, recognize patterns in your behavior, and make more informed decisions. ## Setting the Tone for the Day Starting your day with reflection allows you to set a purposeful tone. It helps you align your actions with your goals and values. By taking a few minutes to review your plans and priorities, you can approach your day with a sense of direction and intention. This mindful start can lead to increased productivity, reduced stress, and a more positive outlook. ## How to Incorporate Morning Reflection Incorporating morning reflection into your routine doesn't have to be complicated. Here are some simple steps to get started: 1. **Find a Quiet Space**: Choose a quiet place where you won't be disturbed. This could be a corner of your home, a spot in your garden, or even a peaceful place in your office. 2. **Set Aside Time**: Dedicate a few minutes each morning to your reflection practice. This could be as short as five minutes or as long as half an hour, depending on your schedule. 3. **Use Prompts**: If you're not sure where to start, use prompts to guide your thoughts. Questions like "What am I grateful for today?", "What are my goals for the day?", and "What challenges might I face, and how can I overcome them?" can be helpful. 4. **Write It Down**: Consider keeping a journal to jot down your reflections. Writing can help solidify your thoughts and provide a record of your progress over time. 5. **Practice Mindfulness**: Incorporate mindfulness techniques, such as deep breathing or meditation, to center yourself and enhance your focus during reflection. ## Benefits of Daily Reflection The benefits of daily reflection are numerous and can positively affect various aspects of your life: - **Increased Self-Awareness**: Regular reflection helps you become more aware of your thoughts, emotions, and behaviors. This awareness is crucial for personal growth and development. - **Better Decision-Making**: By understanding your motivations and recognizing patterns in your behavior, you can make more informed and thoughtful decisions. - **Enhanced Focus and Productivity**: Starting your day with clear intentions can improve your focus and productivity. You're more likely to stay on track and accomplish your goals. - **Stress Reduction**: Reflection allows you to identify and address sources of stress before they escalate. It provides an opportunity to develop coping strategies and maintain a balanced perspective. ## Conclusion Incorporating a few minutes of daily reflection into your morning routine can bring valuable insights and set a positive tone for your day. This simple yet powerful practice can enhance your self-awareness, improve decision-making, boost productivity, and reduce stress. As you cultivate the habit of morning reflection, you'll find that these moments of mindful contemplation can profoundly impact your personal and professional life. So, take a moment each morning to pause, reflect, and embrace the clarity and insight it brings.

Delegation Helped Me Build a Better Business

Christopher Sherrod — Fri, 02 May 2014 00:00:00 GMT

I celebrated my birthday last week. Thai massage, comedy club, meals with friends, trip to a safari park with the family, resort, another massage, champagne, chocolate covered strawberries, on and on. I need a vacation from my vacation to recover. But seriously, it was my best birthday yet. I want to thank my family and friends for the amazing time. Especially my love Nan. I’ve had the privilege of getting to be with her, she is so amazing. With our business I’ve been perfecting outsourcing and have an amazing team. We had close to a record week while I was partying and enjoying my birthday week. Nan focuses on connecting with her audience. I focus on having the business run smoothly. So I've hired assistants, tech people, transcribers, marketing help, graphic designers, traffic generators, maids, handymen (I have no idea how to fix anything in my home), mechanics (ditto for cars, double ditto actually), private tutors for our daughter, lawyers, accountants, financial advice, and plenty more. I learned to hand off the work someone else could do well so I could focus on the parts of the business that needed my attention. I've had an assistant since 2000, over 14 years and I enjoy directing and leading my team. I focus on actually not doing anything but telling people what to do, training, operating procedures. Finding the best way to get things done. I thought it was boring and nobody wanted to hear about it. Nan got all the attention speaking and writing, and I sat around on my iPhone directing and reading a lot. Not exactly glamorous. But at the resort I just got back from I was encouraged to share my lifestyle as I was sipping a fine Merlot at the pool overlooking the golf course. And I got a new client at the same time. I’m thankful for my business, it takes good care of me.

Forgiveness

Christopher Sherrod — Tue, 04 Mar 2014 00:00:00 GMT

In business, heck in life, there are a lot of egos. My extended family think parts of the family are idiots and vice versa. One expert thinks their business model is fantastic and everyone else is a business idiot. One musician thinks a manager ripped them off. The list goes on and on. Forgiveness needs to be had because being upset or invious with or about others is killing your growth. Your growth as a business, an expert, a musician and human being. Forgive, not because they deserve forgiveness...but because you deserve peace. With peace you can focus, you can grow, you can be successful. With peace you are your ideal self.

A Degree Is Not a Business Plan

Christopher Sherrod — Tue, 11 Feb 2014 00:00:00 GMT

One of the most popular articles I've written is [High School Dropouts Are More Successful](/high-school-dropouts-are-more-successful/), a piece about people who built meaningful success without following the traditional academic path. In my conclusion I said: > More education doesn’t mean you’ll be more successful. It’s all about your drive. Your passion in life and sticking to it. Not necessarily playing it safe. I’ve meet many people that have played it safe, with a good job and such and then retire broke. Don’t play it safe. Go for it like these people have. Years ago, Chamath Palihapitiya gave a wake-up call to a room full of elite entrepreneurs at Harvard. His message was sobering: a prestigious degree can open doors, but it does not automatically make a business worth funding. “It’s really unfair to you guys, but I think you’re discriminated against now,” Chamath Palihapitiya, the founder of the venture capital fund Social+Capital Partnership, said at a conference organized by the business school’s venture capital and private equity club. Referring to his colleagues in the venture capital industry, he added, “I would bet a large amount of money that the overwhelming majority of us would not look favorably on a company started by one of you.” via [A Harvard Degree Is a Liability - NYTimes.com](http://dealbook.nytimes.com/2014/02/10/tech-investor-to-entrepreneurs-a-harvard-degree-is-a-liability/?_php=true&_type=blogs&_r=0). You don't have to be an elite tech founder or investor to build something useful. You need a clear idea, a real market, and the ability to explain why it matters. If marketing is not your strength, partner with someone who understands it. Almost everything I've done in business has involved partnership in some form. The structure matters, but good partnerships let people bring different strengths to the same table. As the founder of a company or idea, you cannot do everything. You need to do enough of the right things to get started, learn from the market, and keep moving.

Nelson Mandela The Hero, and how you can be too

Christopher Sherrod — Wed, 11 Dec 2013 00:00:00 GMT

I grew up reading about Nelson Mandela and rejoiced when he was finally released from prison like most of the rest of the planet. And I mourned his recent passing. But, I didn't fully realize how great a man he was until I started studying heroes a few years ago and what it takes to be one. Nelson Mandela is one of the greatest heroes of all time. And the following is a good lesson on how you can be too. He at first protested non violently against the system early on in South Africa. Then a massacre of 60+ of his fellow non violent protesters were killed by the authorities. So he went underground for a couple of years and did violent things. I'm saying this not to judge him but to explain where he came from. He was arrested and put in jail. Some time later the authorities found more evidence of bigger plans and they made his sentence much longer to life. This is the start of when Nelson Mandela became a true hero. Over the 27 years in prison he changed as would you expect. But, he changed for the better. While in prison he made friends with his guards. In fact after his death a former guard said Nelson Mandela was a father figure. Nelson Mandela learned their language Afrikaners. He connected with them as a human. And they treated him as best they could in the confines of a prison. He meet with leaders around the world. They came to him, to his little cell. He was influencing the world from prison. He had a message and nothing could stop it. Due to increasing international pressure he was released from prison in 1990. Then Nelson Mandela did what many in his situation would never do. He negotiated with the current South Africa president F. W. de Klerk, the same government that put him in prison, and they negotiated to abolish apartheid and establish multiracial elections in 1994, in which he led his party to victory and became South Africa's first black president. He choose to start from scratch and think about what was best for his nation. What is the ideal solution to apartheid? Would saying let's overrun the current government and install a reverse apartheid be the solution? Or would a solution where both sides get together and say hey this current setup isn't right, what can we do to have an equal non racial government that everyone can be part of? Nelson Mandela did just that. I just find that incredible. And since then he had gone on to unite the nation. He invited other political parties to work together, setup a commission to look at past human rights abuses, helped created a new constitution, helped in negotiating some international issues and started a foundation focusing on poverty and HIV/AIDS. So I learned from Nelson Mandala that it is best to not hate anyone, no matter what. You can't build anything stable based on hate. It must be based on love, it comes to the human heart more naturally. Thank you Nelson Mandala for changing this life an isolated boy in the bush of Alaska to understand what it takes to be a true hero. I will miss you.

Missing The Father of Guerilla Marketing

Christopher Sherrod — Fri, 11 Oct 2013 00:00:00 GMT

The father of guerrilla marketing Jay Conrad Levinson passed from this realm yesterday. He wrote the book "Guerilla Marketing". That was the first book I read on marketing. After a horrible marketing class in college about corporate branding and stuff that really doesn't work for any business except for the top 1% of business I really thought "Guerilla Marketing" was the absolute best. Actual real marketing advice that I could actually do. No focus on branding, and multi-million dollar ads campaigns, but stuff a small business could do. It changed my direction in life. I started a software business while working at American Express. And I applied "Guerilla Marketing". Been doing it ever since. Last year I had the priviledge of meeting Jay and his lovely wife Jeannie at a marketing seminar. He was amazing. And a really nice guy with a great family. I will miss you Jay. RIP JCL

Life Is Good Cofounder The Hero

Christopher Sherrod — Sat, 07 Sep 2013 00:00:00 GMT

I recently meet Bert Jacobs the cofounder of [Life Is Good](http://lifeisgood.com). I was inspired by him because we are similiar. Kinda of hippie'ish. Not too much but a bit. And we care about what we do. We don't just want to sell anything. What it is, is important. He and his brother (the other co-founder) started printing t-shirts and living almost a nomad lifestyle then a few years in they printed up 48 t-shirts and they sold out by Noon. They finally got a connection with their audience. Since then it has grown up to be a large brand. They have had difficulties controlling it. AKA the usually entrepreneur journal, the hero journey. The key was their passion for what they wanted to do. The journey is figuring out how to connect with people. This drawing finally did it. This slogan "Life Is Good" did it. It connected. And the only way to figure that out is to go out there in the big world and do it.

Johnny Carson The Hero

Christopher Sherrod — Sun, 14 Jul 2013 00:00:00 GMT

Johnny Carson was better than most people thought. Yes, many people agree he was the King Of Late Night. And yes, many competitors had come and go. And that's proof that he was really good. But, he was better than that. He knew at 12 he wanted to be an entertainer. Many people don't have a clue what they want to do. I see many people in the 30's that still don't know. And you have to know and pursue from a very early age in order to become as good as Johnny. Many many people don't ever get to that level. Every. When Johnny started on TV he wasn't very good. His first show got canceled. He couldn't get any gigs and thought he career was over. But he keep pursuing. He never gave up. Even when he started in the Tonight Show at first he wasn't very good. But, he learned and got better and a year later was bigger than any of the stars he had on the show. He was huge. If you have talent and the interest to pursue something even in the face of failing over and over you can go far like Johnny did. Most people give up. They think they don't have talent. Johnny sucked for years. He got better and wound up being the best of the best. He developed his talent constantly. Most people give up and pursue something else. When you do that you are essentially starting from scratch. I also have learned a lot about branding from Johnny. He was funny and charismatic. Off camera though he was quiet and a loner. He read a lot, he was very intelligential. He didn't do marriage well. He used to drink a lot and would be a mean drunk, he did sober up, he drank more than Ed his sidekick. He had problems. His kids didn't have a relationship with him. He was far from perfect. But, he didn't show that to the public much. More than most stars did by making fun of himself. Divorce sucks joke here, acknowledgement of another joking bombing. He was real. He wasn't fake, but he also didn't share everything. That's one of the issue I have with a lot of reality TV stars nowadays. They have no talent, share everything, have no sense of branding at all and don't acknowledge that they are far from perfect. They suck but make the news for being famous at being famous. Johnny had talent and worked on getting better every day. He never gave up. Even after he retired he wrote jokes and sent them to his friend David Letterman. Be like Johhny Carson. Use him as a role model. And you too can have a fulfilling life even when you aren't perfect. No one is. I'm not, you aren't, Johnny Carson wasn't, nobody. I miss Johnny Carson. Johnny Carson is a hero of mine. He's a hero to so many comics that he gave them their first big big break. Watch about Johnny's life and learn about what it takes to be better. Even if you never get to his level of excellence you can be better and have a fabulous life.

Beauty in Business

Christopher Sherrod — Tue, 09 Apr 2013 00:00:00 GMT

Business in order to be successful has to be a thing of beauty. It has to have systems and procedures that when business is conducted it is a beautiful thing to watch. If your business isn't something of beauty that you don't want to frame and put it up on your wall then something is broken. There is a process that is just plain ugly. Horrible. Something you don't want people to know about. That is probably the first thing you need to fix. Because once you have a successful business running smoothly it isn't hard. At first it will be hard though. And that period of hardness may be years. How long that period is, is up to the entrepreneur. The biggest issue I see with starting entrepreneurs is them not wanting to focus on what is really important to a business. They want to focus on "doing" business and not making business happen. They will tweak their website, or even create a website. They will work on sales copy, they will "tweak" incessantly. They will do everything but the only thing that counts. You have to first and foremost focus on making SALES. Yup, I said the work SALES. If you are not selling you are not in business. You may think you're in business, but you're not. You are just going through the motions, thinking you are in business. This is why Rich Dad, Poor Dad guy and Trump both suggest people start off in an MLM business, because in a MLM you can only sell. In fact you are barred from having the ability to do anything else. Now I believe owning your own business is better than an MLM because you can change your products and services and keep up with the market and in an MLM you can't do that. But, getting experience and focusing on sales with an MLM is a great idea. You will always be learning on your journey as a person and an entrepreneur. It's never going to be over. You will have to constantly tweak your business and make it as beautiful as possible. Constantly adjusting the colors and paint strokes to make it better. Then putting it back up on the wall to be admired. You have to love that painting, your business. You have to be totally in love with not only your products and services but in the actual business. The processes, procedure, and systems that make your business. You have to totally love the people working in and with your business. When all that is working together, it is a work of beauty. It runs smoothly and when little speed bumps show up you can see them because your work of beauty turns ugly. Then you just focus on making it beautiful again. And you only get that love and appreciation for your beautiful business from yourself, not others. If you have to rely on others telling you that you are a great person, you will be very disappointed. In fact when you are first starting out, you will have people, especially some family and friends, that think you are nuts, irresponsible and destined to failure. It happens. I suggest you don't talk to those people. When building a business it can be lonely. You are in your workshop working on your masterpiece. Other known great artists don't hang out with you at prestigious clubs because you can't afford the money or the time to go there. And the old crowd of your "peeps" are too depressing for you to want to even talk to. But it gets better. You come out with your masterpiece and it somewhat works. Then you learn and tweak it to be more beautiful and it works even better. Then the next thing you know you are hanging out with some colleagues that you are excited about. And that turns into people you respect inviting you to their event as a special guest and wanting a picture with you. Keep making your business a masterpiece of beauty. Don't give up. Keep at it. It does get better with focus.

Missing Roger Ebert

Christopher Sherrod — Fri, 05 Apr 2013 00:00:00 GMT

I always loved Roger Ebert"s movie reviews, even if I didn"t agree with him. I always trusted his opinion. He was a real person giving his real opinion. He would give a thumbs up to movies that weren"t necessarily Oscar winnable, but just a fun movie, sometimes even silly. He was real. I remember watching his TED Talk on remaking his voice last year and thinking how incredibly brave he is. You can watch his talk - Remaking my voice - above. [Roger Ebert obit on New York Times](http://www.nytimes.com/2013/04/05/movies/roger-ebert-film-critic-dies.html?_r=0) gives a great history of Roger Ebert. As the great Roger Ebert wrote: “Your intellect may be confused, but your emotions will never lie to you.” So true.

Where did my ego go?

Christopher Sherrod — Thu, 04 Apr 2013 00:00:00 GMT

Since I retired from working with a lot of clients and only partnering with very select people my business has changed a lot. I used to market myself and help client after client on a consulting basis. I flipped to just partnering. I only do anything if I own part of the company, period. It was a good decision looking back. But, it's been hard on my ego. And as my businesses have grown I've had to outsource many things I've done for years. I've hired people that honestly are just better at some things than I am. And I have felt like I've disappeared from social media, blogging, hanging out with my marketing buddies. And it's true, I have. In order to grow a business to be really big I've had to let go of my ego. I've felt at times that I'm not useful, or even needed, because I literally just hire and rarely fire people, make decisions, and tell my team to do things. I talk to people, which I love, and I've gotten out more to meet real people in person. I've gotten away from the computer a lot. And I used to be defined by how well I used a computer. I don't even consider myself a marketer anymore, even though that is the heart of what I focus on. I hire the best to help in that, really anything. But, I have to admit it's been hard. I liked being known and wanted. But, if I stayed at what I was doing and how I was doing it, I wouldn't have a business that supports me like it does now. Would I do it again? Yes I would. I do better, I've learned more about what it really takes to be successful by focusing and owning part of the business. But, I do miss the ego pumping days. But my overall happiness is more important. Being able to do what I want to and having a team support me is more important to me.

I Killed Chris

Christopher Sherrod — Wed, 26 Sep 2012 05:32:58 GMT

I killed Chris. Yup, I killed myself. Don't worry, don't call 911. No crimes have been committed. In fact, I'm very happy. But, I've changed so much that I actually thought about changing my name. You see I built up a business I didn't like. Even with contractors and only spending two to five hours per clients just talking on the phone I just didn't like doing it. I had a dream that I was dead and at my funeral someone said "He was really good at doing WordPress websites". For me that was a nightmare. I didn't want to be known for that. Heck my team did it all and I actually didn't create the websites anymore. But, that was so little of my life and not what I was passionate about. And I was diversified in business so that I could just retire from that business, I'm involved in others where I'm not the front person. In order to move on to the next phase of my life I had to killed myself off and be reborn into what I wanted to be known for. It took me some time to figure out, about a year. And I had a blast figuring it out. I just went out and experiemented. I took classes on different subjects. I played around. I traveled. I got healthy (more about that later). And I've learned that I really suck at many things. Don't worry I'm great at the key stuff for me and I have help. I basically had a mid life crisis. Best thing ever to happen to me after falling in love. Nan Akasha has been so supportive. As many of you know we are partners in a business together. And that is not going to change but I am going to be doing some new things. I'll update here as I launch them. I want to encourage you to be bold and take bold moves. Kill yourself off when you are not happy and be reborn. Do what makes you enjoy life and don't think you can't make money at it. I know a lot of people that are rich and unhappy. It's not fun. You can have both. Go for the lifestyle you want. Kill yourself and be reborn into the person you want to be, not what you have turned out to be or what others want you to be like. It's so worth it and it makes more money because it is based on what turns you on so you'll actually give your all. Go for the lifestyle you want. Give yourself permission to start fresh.

Birthday message on why I'm happy and successful

Christopher Sherrod — Fri, 20 Apr 2012 00:00:00 GMT

It's my birthday and taking a few minutes to reflect and share of what I've learned this past year. I'm lucky. I'm lucky that I grew up in Alaska, away from the violence of the "lower 48" (the continental USA). I'm lucky I moved away from Alaska and starting meeting people different from me when I could handle it in my life. I'm lucky that I had loving parents who cared about me. I'm lucky that I had very little contact with "the system" and I came out independant thinking. I'm lucky that I meet the most wonderful women and I am deeply in love. I'm lucky. But I'm lucky because I choose to do this. I'm blessed because I want to be. I choose to make the best of moving away from my homeland of Alaska. I choose to start a software business at night and weekends while working at American Express. And even though I liked working at American Express at times I wanted my own thing and when I didn't like working there anymore I quit and went full-time into selling software (mid 90's). I wanted the flexibility and options of doing it big and going at my own much faster pace. I choose to make the best of every situation and find the good in it. I could have easily given up when I lost everything and moved in with my parents right before I turned 30. It sucked, I made the best of it. I choose to figure out what I did wrong and fix it. I never got a "job". I never gave up. It was my choice, nobody else's. So my advice for this year is choose wisely.

What I Still Appreciate About Useful Online Education

Christopher Sherrod — Thu, 05 Apr 2012 00:00:00 GMT

I still appreciate useful online education. At its best, it solves real problems quickly. I recently had a problem in my business. What I have been doing for years just wasn't working anymore. My business had grown to a level where what I used to do was totally inadequate. Big time. I got really overwhelmed because of it. I had to hire and help my partner with assistant work, which was not where I wanted to spend most of my energy. I was having some issues with the assistant for my partner. They couldn't keep up with her. She moves fast and a regular virtual assistant wasn't cutting it. I needed to hire someone better that could keep up with my partner. So I did what I always did, the same hire process I've used for the past 5 years. The next person lasted 3 days before quitting. And I thought I had a good hiring process: Topgrading, screening, interviews, and clear steps. This wasn't working. I knew of a hiring manager but I didn't want to budget for it just for an assistant. So I looked for some help on hiring people online. I found a video course on hiring. I bought it, watched the videos in less than an hour and implemented what I learned in another hour. It worked. It was better than what I had. I've hired two people using the process. I'm grateful for the help. It has saved my company a lot of time and money. This was not something I needed to wait years to learn. A timely course solved a timely problem. That is the part of online education I still value. When the teacher knows the problem, respects the buyer, and delivers a useful answer, it can save enormous time. So thank you to the people creating relevant, honest, timely training that actually helps people do the work.

Ethical Marketing Is Not the Same as Manipulation

Christopher Sherrod — Tue, 14 Feb 2012 00:00:00 GMT

After writing about why some online business teachers lose trust, I realized I should clarify something: I do not hate online marketers. I have been one. There are bad actors in every business. Online education and marketing are not uniquely corrupt. But they do make it easy for weak offers, exaggerated promises, and shallow trust to scale quickly. That is why language matters. An upsell is not automatically manipulation. If someone buys one useful thing and you offer another genuinely relevant thing, that can be good service. Bait and switch is different. That is when the offer is advertised one way and then replaced with something else after trust has already been captured. The problem is not marketing itself. The problem is pretending a sales tactic is a relationship. Good marketing helps the right people find the right offer and make a clear decision. Bad marketing hides the real cost, overstates the likely result, or treats beginners as an endless source of urgency. As a buyer, your job is to stay awake. Learn what is useful. Skip what no longer fits. Do not turn any teacher into a substitute for your own judgment.

Why Some Online Business Teachers Lose Trust

Christopher Sherrod — Tue, 31 Jan 2012 00:00:00 GMT

Some online business teachers lose trust because they sell what people desperately want without helping them understand what they actually need. I did not fully understand this for years. Then I worked with more people in the space and started seeing the pattern. It often comes down to the difference between want and need. People want fast results, simple formulas, and the feeling that one purchase will finally fix the problem. What they often need is slower and less exciting: clearer positioning, better offers, consistent execution, customer support, testing, patience, and honest feedback. Some online education products are genuinely useful. Others are empty. Most of the trust problem begins when the sales message promises transformation but the product only delivers motivation. Good teachers know the difference between what attracts attention and what actually helps. They may lead with what people want, but they eventually guide people toward what they need. Bad teachers stop at the promise. That is where disappointment grows. People buy the dream, then realize there is no path beneath it. The solution is not to distrust every teacher. The solution is to look for people who keep helping after the sale, tell the truth about the work involved, and offer more than a polished promise. If someone has nothing useful to offer once the excitement wears off, move on. Grow with or without them.

Mastering with A players

Christopher Sherrod — Thu, 08 Dec 2011 00:00:00 GMT

I had a great mastermind weekend. My main business won an affiliate contest. Instead of winning an iPad or brownies (it's happened! They were good) We won an entire weekend hanging out with other winners and just masterminding. Nothing was sold. Just a bunch of A players who are doing big business. It was amazing. The JV partner was Margaret M. Lynch. She spoke on how to step up be the charismatic leader. Since it was a mastermind I can't write about what people discussed. Too bad, because it was awesome. I was surprised by a few people and how big their businesses were. We're talking big big names. One shocked me, couldn't believe I was in the same room as her. Everyone has challenges in their business. Large or small. Now with a large platform you can make little changes that produce big results quickly. Great opportunity. But, that is also true of small businesses. One tweak and just like that you can produce a five figure month. Being in a room of people that are all full-time and focused on their business, we're nobody is selling the latest technique to newbies was great. It was simply this works, do this. An overall strategy. Not single isolated techniques.

My Tribute to Jerry Hicks of Abraham-Hicks

Christopher Sherrod — Sun, 27 Nov 2011 00:00:00 GMT

Jerry Hicks kicked the bucket a few days ago. I use the term kicked the bucket because he used it. Well, Abraham used it. It's not mean. Just a way to make fun of dying. Not take it so seriously. I visited Jerry and Esther on their ranch a few years ago. Got a tour of the estate and monster bus. The bus was really nice rightly so since they traveled all over the country in it a lot. The treehouse where Esther told me they wrote parts of their early books was tranquil. I had a great visit and it was my first entre into law of attraction and thing "woo woo" as I would say. I had a business associate recommend their book "Ask and it is Given" which I loved. What I loved about it was that half the book was on processes. The first half was mindset and then they gave you processes that you could use to in grain that mindset. Before that I always thought "woo woo" people just liked to talk a lot but never do anything about it. This book showed me you could do both. And meeting them just reinforced that. I had a great time with them. Then the movie "The Secret" came out and they grew like crazy. Next time I saw them it was a huge crowd in a hotel, their ranch wasn't big enough. I will always remember Jerry as being the level headed one and that is no disrespect for Esther at all. Jerry got to hear all the teaching of Abraham, record it, classify the audio, edit the audio and get to their assistant. He lived this stuff. He told me a story about Esther complaining about something and he didn't want to be part of that energy so he left the dining room table. He didn't say anything. He didn't add to the negative energy. He just left. I always thought that was noble. And it takes a lot of guts to just not want to get involved in some argument. I've done the same with people in my life and oh it works great. Thank you Jerry. I will miss you Jerry. I related to you because I'm in a similar relationship that you had. And your advice has greatly helped me. I will miss you. Meet you on the other side, give me a tour when I get there.

Remembering Steve Jobs - A Tribute to the Visionary Behind Apple's Legacy

Christopher Sherrod — Wed, 05 Oct 2011 00:00:00 GMT

I’m saddened to hear of Steve Jobs of Apple passing away. I remember my first Apple computer. I had a couple of computers before I finally got what felt like a real computer: my Apple IIe. I had an Odyssey and an Atari 400, but when I got my Apple IIe, now that was a real computer. I got it in the late 70’s and used it for years. In fact, I used it through college up to 1991 before finally upgrading to a Mac IIvx. The Apple IIe was a workhorse. It did everything I needed for school. It really helped me because computers were so rare that the computer lab at my college was always totally booked. And I could just go home and do what I needed. Thank you, Steve, for producing such excellent products. You are a true visionary. Your iPod totally changed music for me. I was finally able to take a lot of music with me. I’m never more than a few feet away from my iPod at all times; ask my girlfriend, she will attest to it. You had a vision like no other and will be missed. You have left behind a legacy and very big shoes to fill. Thank you Steve.

Raising a child is the ultimate leadership training

Christopher Sherrod — Fri, 23 Sep 2011 00:00:00 GMT

Raising a child is the ultimate leadership training. I believe a kid is like a project. You have a system to get the result you want, raising a person that can live in the real world and be happy and successful. You're a role model on what that is. You can influence your child. What you can't do is control their every waking moment. That doesn't work. I see parents that are so strict it's amazing that it is even legal to do what they are doing to their child. And I see those kids become 18 (or earlier) and leave, screwed up and unable to handle the real world while hating their parents. You need to let your kids be themselves. Yes you can influence them but much of that is by what you do, not by have tons of strict rules telling them everything they can't do. People don't like being told what not to do. I sure don't. In fact, doing that tends to make people do what you don't want them to do. And in business you also need to let people fail. Yes have a system in place that reduces that but it comes down to people. People are what makes things happen. Give them a system that is doable and it's amazing what people can accomplish.

Becoming Marketable

Christopher Sherrod — Thu, 25 Aug 2011 03:00:31 GMT

I find most people think they have to do more, more action, more speaking, more emails, more of everything in order to become a successful heart conscious entrepreneur. People also think it's their website, their looks, if they are gay or straight, etc. that is determining their success. You can be very overweight or a lesbian and be successful. I know one and she's doing extremely well and is an inspiration to watch. What you look like doesn't matter. Life attracts life. You attract people like you. There is always an audience. If you are not making money off your audience it's because you're not marketable. You don't have anything that your audience wants. It's not you. It's not what you are thinking. It's how you are thinking. How you think determines your experience. Focus on being yourself. Focus on your personal growth and your income, your vision, your marketability with increase as your personal growth increases. Because if you think you have to get then you are not thinking what you have. The idea of getting is against the nature law of life. Grass doesn't struggle to grow, nor should you. The real reason you're not successful is because you don't want it bad enough. I see it all the time, people make some effort and then quit. They don't like the results they are getting so they quit. They really don't want it bad enough. If you did you wouldn't quit. You would change tactics but you wouldn't quit. You would get help, but you would never ever quit. Remember, you're supposed to work for expression, because it is who you are, not for money. Never for money. Put yourself first, then marketing. Never reverse that and you'll see success as long as you don't quit. Never ever quit.

Does Money Make You Happy?

Christopher Sherrod — Thu, 18 Aug 2011 00:00:00 GMT

People who don't have money think that more money will bring them happiness. It doesn't. Money provides opportunity and is a great tool. I love it. But if you don't have happiness when you're broke you won't have it when you're rich. I've seen it for myself. Having money didn't make me happier. I was already happy, a bit frustrated when my income sucked, but happy. I've met many rich people who have "everything" except happiness. Just because you make or even inherit money doesn't mean it comes with happiness. The documentary "One Percent" by Jamie Johnson of the Johnson & Johnson company family. Is rich. He doesn't have to work. His Dad has never worked. They are "taken care of". Is Jamie Johnson happy? In the movie he sure doesn't look like it. He feels guilt of having access to so much money. The point is not the money. The point is what you can do to fulfill your wants and needs with money. How would you live? How would you change other lives through charity? How are you going to make a difference in the world to yourself, your family and the entire planet. If you understand that then money becomes a tool that allows you to live to your fullest potential. Understand that and everything clicks. Everything makes sense. And your heart sings with joy that you have life figured out.

Why are we here?

Christopher Sherrod — Thu, 11 Aug 2011 00:00:00 GMT

Why? Why are we here? Are we here to learn a skill and have people pay us for that skill? Or are we here to move humans forward? To expand one's thoughts beyond our physical bodies. To expand others. To make this a better place to be. To make a difference. A real difference. A difference that leaves a legacy. Why are you here?

Clearing your money energy

Christopher Sherrod — Thu, 28 Jul 2011 00:00:00 GMT

This week has been summer cleaning for me with money. I closed an extra bank account. Got rid of a safety deposit box that I didn't need anymore. Moved money to investments and balanced my asset allocation. Even looked at my latest credit score. I do this to bring me back to center. To clear my money energy so that I can optimize the amount of money I attract. And it feels great. I'm now again optimized and ready to go on to my next project.

Thinking, Rabbi, and German - What do they have in common?

Christopher Sherrod — Wed, 20 Jul 2011 00:00:00 GMT

Wow, the last couple of days have been fun. Started off some think time. Then working with a Rabbi and then talked to a German. I've been using Monday to think. Yup, just sit and look out upon my great view from my office and think. Think about what I want to do this week. Think about what I want to do next month. And think about where I want to be a year from now. I've really been enjoying just thinking and dreaming about how I really want to live my life. And I'm making some tweaks as I see them. And things are getting better and better. And then getting to work with awesome clients around the world is just so cool. Having a worldwide Internet based business is fun. I get to learn about different cultures and thoughts and then how they can burst out on the scene and make a name for themselves. I totally love what I do. And that is the secret. Totally love what you do and get help on things you don't love.

Lessons From My Partnership Telesummit

Christopher Sherrod — Fri, 08 Jul 2011 00:00:00 GMT

My Partnership Telesummit ended yesterday. Out of a number of speakers I got some feedback from my audience. Some were very vocal and emailed me back directly stating that two speakers were out of alignment with what they expected from me. I agree somewhat. Two were very pushy. Direct to the max with a buy this or else attitude. You can be a sales person and focus on selling but you can take it too far. And when you partner with people sometimes it doesn't work out. I like to test compability doing small projects first. I have many people that I've done that with that I wouldn't ever do anything in business with ever again. I can be polite and even friendly but just not pursue doing anything with them unless something majorly changed.

Independent Author Sells 1 Million Ebooks via Amazon

Christopher Sherrod — Mon, 20 Jun 2011 00:00:00 GMT

Interesting how he uses a low price to gather fame and make some money. Crime novelist John Locke has become the first independent author to sell more than 1 million ebooks through Kindle’s Direct Publishing program, Amazon announced Monday. The author, a self-described “niche marketer” who attributes much of his success to his $0.99 pricing model, has self-published nine novels through the Kindle Store, including New York Times bestselling ebook Saving Rachel, as well as his first non-fiction title, How I Sold 1 Million eBooks in 5 Months. Locke pockets approximately 35 cents of every ebook he sells through Amazon. He has never had a traditional agent or publisher. He joins seven other authors, including Stieg Larsson and Nora Roberts, in the “Kindle Million Club.” via [Independent Author Sells 1 Million Ebooks via Amazon](http://mashable.com/2011/06/20/john-locke-1-million-ebooks/).

When kids are named after your brand name...

Christopher Sherrod — Thu, 16 Jun 2011 00:00:00 GMT

Robin Williams and his daughter, who was named after Zelda the video game, appear in an ad for the new Zelda game "The Legend of Zelda: Ocarina of Time 3D". You know you have a great brand name when people name their kids after it. Heck, someone named their kid Facebook recently. That's cruel. But Zelda? That's cool. Have a great product and be consistent about it and you too can have a name people want to name their kids after, even if it is a horrible name like Facebook.

If someone with a stroke can do it. You can do it.

Christopher Sherrod — Tue, 14 Jun 2011 00:00:00 GMT

I meet a woman that had a stroke a few weeks ago. Her business has increased since the stroke because she doesn't have any choice but to succeed. If life is too cushy for you, you won't really go for it. Sometime the hardest things in your life are the best things for your life. Her story was really inspiring to me. If she can do it. You can do it. There are no excuses. Go out an make it happen.

5 Ways to Test Out Your Next Joint Venture Business Partner

Christopher Sherrod — Tue, 08 Feb 2011 00:00:00 GMT

My last article about the 5 lessons working with partners got a lot of comments on Facebook, so I thought I would follow that up with ways to test out a business partner. I interviewed my mastermind group. Half are coming out with big joint ventures later this month so they had some great tips. The others have been doing it for years so they as well had great advice. They have all done joint venture partnerships big and small as well over the years. ## 1. Research them Yup research their website, their products, try to find out how big their platform is which is their reach, their audience size and how responsive they are. Ask your buddies if they have done business with them. You'll be surprised but some big people are nortrious for not paying affiliate commissions. They use newbies left and right. People in the industry that have been doing this awhile know all about them and don't do business with them so ask your buddies. Some will promise to be in your telesummit (big teleconference around one subject) so you'll promote them but never email that they are in it or even show up for the interview. One of my clients found that out and the speaker was famous for doing that. She said yes to everything but only actually would only do some of her engagements, she just wanted her name everywhere. Make sure their list is compatible with your offer. A few months ago I saw someone in the law of attraction mindset niche email out a JV about dating and how to become a pick up artist. It made no sense at all to her email list. It was a huge mistake. It didn't match. In fact it probably pissed of her list. The owner of the list did it because the partner was going to email their list. But the lists are not compatible. It's going to hurt your list. People trust you. Only send out JV offers that your audience would really appreciate and would be actually interested in. Discuss responsibilities and see how rigid or fluid they are. Does it match your style? Can you handle their style? If the JV you are forming is more of a long-term venture make sure you meet your partner a few times. If it's a one-time JV it's fine to set it up over email or phone. For long-term joint ventures: - When you meet in person see what they drive when you meet. A BMW says a lot more than a rusty pickup truck. - Everyone involved take a personality test and compare the results. You want people that compliment you, not that are exactly like you. - Meet several times before committing. - Have personal conversations not just about business but about family, philosophy, and yes spiritual. This tells you a lot about them. - Buy one of their products and see what the experience is like. If it's horrible rethink what doing anything with them. - Look at their marketing funnel. Does your thing fit in or conflict? Is their funnel professional looking? What does their funnel convey to you? ## 2. Communicate** As in romantic relationships communication is critical. If any thing unusual happens tell your partner if it affects them. If your list size if much larger or smaller than theirs talk about expectations. One of you is going to get more sales either your product/service or theirs. But, remember you're splitting the money so if you're partners deal doesn't do as well but yours does you still got your percentage out of both products. People that have done this before understand this. Newbies don't and get upset. Communicate what could happen so their are no hard feelings. Some offers may just not work. You research and thought the offer would match their list, but it just flopped. With clear communication, upfront, you'll avoid people getting upset. Well at least usually. No, Yes Men. You know the people that don't call you out for being stupid. Avoid Yes Men at all costs. You want honest no holds bared feedback. If you're full of it you want your partner to tell you that. Yes Men lead to complete failure, it's just a matter of time. I believe Michael Jackson was completely surrounded by Yes Men. No one told him "You know what? Maybe you shouldn't take this drug". A great friend would have, but he was completely isolated from anyone that had that knowledge and could be completely honest with him. Yes Men will totally and utterly destroy your business and personal life. Avoid them at all costs. People with lots of personal drama are best to avoid. If they are stressed out about their personal drama life and want to tell you in detail over and over again how their life is so dramatic do you really think that won't influence how they do business? I've had clients that go on and on week after week about how they couldn't get me the info I needed. Not one has been remotely successful. A vast majority do not do anything at all. Yes we all have ups and downs, but if you're talking about it a lot and not focusing you are not a good JV partner period. Suck it up and focus. ## 3. Test For bigger joint ventures you can test them out. Have a meeting and have some small assignments that everyone needs to do before meeting again. And see if they actually do the task. If they don't, do you expect them to meet deadlines? Buy one of their products and see what the experience was like. Don't tell them you're doing this so you get a real response. You can have someone else buy it for you so you don't get any special treatment. ## 4. Stay involved If you are the big wig in the joint venture and just show up and draw the crowd don't just do that. Stay involved in the business especially big decisions. Your partner could make a big purchase or commitment that is a business killer if you don't stay involved. Make sure any money decisions over a certain amount require your approval. Have regular status update phone meetings and just make sure everything is running smoothly. It's a big deal, a big lesson, stay involved. ## 5. Ask for a contract If you ask for a contract or letter of agreement and they don't care that's a clue. If you're very good friends with them and it's a one-time email JV that's one thing, but for someone new something in writing is needed. I do contracts for everyone including family and friend, actually especially family and friends. For bigger JV's you may want a non disclosure agreement (NDA). Is your partner okay with that? Do you really think they won't blab all over the town (hell the world) details you don't want disclosed. If you don't trust them even with a NDA why are you going to do business with them? Most of my mastermind think even for long-term JV that forming a new LLC or corporation isn't needed or wanted. You can do any type of dealwith just contracts between companies. One mastermind member thinks starting off with a JV contract and then if it's working well spinning it off to a LLC is necessary. Just remember it's not needed but it does help in some legal and expenses aspects. See a Lawyer and CPA about the details. Can't afford that then you really should just stay with a JV contract or letter of agreement.

5 Lessons learned from working with partners

Christopher Sherrod — Thu, 27 Jan 2011 00:00:00 GMT

Working with partners can be challenging. I recently bowed out of 4 separate partnership deals. I reviewed everything I was doing at the end of the year and anything that wasn't working I dropped it. When you do this and partners are involved you have to be careful. Hell, I have to be careful what I say in this because they are going to read it. And I don't have any specific gripes against any of them. But I do have some lessons. ## Lesson #1: Have a contract I don't care if they are family, friends or complete strangers. Have a contract. The chance of a joint venture failing is 100% if there is no contract. 50/50 if you do. I learned this many years ago and every single JV had a contract. Patting myself on the back. ## Lesson #2: Ask the question "What if my partner doesn't pull their weight?" before you start Determine before you get in how you can get out. I'm very action oriented so I do my part every single time. I'm not worried about me. I'm worried about them. So many JV I've been in the other partner doesn't do a thing. Not a little, I mean nothing. Do whatever you need to do to avoid the "it cost me money to do the deal". I've gotten better about this over time by learning from my failures. ## Lesson #3: Give it a time period Let's say 6 months, but that depends on the niche and deal and if it is not working for any reason get out. If it's not going to work in a reasonable amount of time it never will. Dump it and move on. ## Lesson #4: If it isn't fun get out. The more fun it is the more money is made. So if it isn't fun get rid of it. This is a big lesson. ## Lesson #5: Get out gracefully and don't argue with your partner. Don't blame. Now stick up for yourself if they start blabbing things that are not true. Tell them the facts. But it does no one any good getting personal and blaming people. Don't be spineless though it the split starting going south. Some people only respond to raised voices, just don't be the first to do it. You can learn from it and look out for things in the future that you don't want to happen. Change your contract and structure to fix things that happened, but don't start a fight. Just get out. You're not required to even give a reason. Talking on the phone with your partner is way better than having your assistant send an email telling them of the end of a deal. I haven't done this but had it done to me. Not cool. Have a backbone and talk on the phone, just nicely.

How I Became More Social

Christopher Sherrod — Thu, 20 Jan 2011 00:00:00 GMT

I had a former neighbor tell me recently that she really looked up to me. She told me that I was so good at being social. I was shocked. That is one thing I definitely didn't think I was good at. But it made me think. I've recently been in a professional photo show. I've done Improv Comedy in front of a paying audience. I know quite a few people at the Internet Marketing Party that I talked about a couple of days ago. And I talk to as many as I can at that. I enjoy hanging out with people. My girlfriend even says that I'm a great friend because I regularly check in with my friends just to see what's up. But, I still didn't think I was that social. My perception was completely different than what people around me were thinking. I've chosen to change that perception. I did it by learning Improv Comedy, getting into a professional photo show and asking for what I want. Doing my radio show and asking for guests that I want to talk to has also helped a lot. And by listening to my friends. What perception do you have that is completely false? Having good friends that will tell you the honest truth (most don't) is the best way I know how to find these false perceptions.

Look Up, Get up, Never Give Up

Christopher Sherrod — Mon, 03 Jan 2011 00:00:00 GMT

Back in 1999 I gave up. I was consulting with a company that went out of business in one split second. I was stuck in a foreign country the day before getting paid my monthly fee. It sucked. Plus it was right before Y2K and no one was hiring for projects. Hell, I couldn't even move as no one was moving and there were no where to move to. So I stayed at my Uncle's place out in the country in Nevada and waited it out. Y2K came out to be a complete joke but I didn't recover for years. I barely survived. I barely did anything. I felt like I was going to have a heart attack for six months after. Slowly the stress of realizing I worked with con-men went away. I slowly was able to think straight. But I didn't know what to do. I was bored. Nothing sounded like fun. And I wanted some fun. I didn't recover until I started focusing on what I really want to do. What I find fun. When looking back I realized I never gave up, it just took me a very long time to find out what I found fun. The last year has been fantastic. I've helped quite a few people reach for the stars. For three levels of help depending on whether you're a startup, in a growth phase, or wanting to expand. When I found my own song things clicked and I love working with people that have a passion and want to make a noise with it.

Wii isn't this fun?

Christopher Sherrod — Wed, 29 Dec 2010 09:14:07 GMT

I have finally found how to get respect from our kids. < Beat their little butts on the Wii. Yup, when I beat them in their current favorite video game of the moment they respected me. "You have some skills Chris" one daughter told me. I told her I had some other skills in business that people respect me in, but she didn't care. It's all about what she found impressive of me. So what are you good at that people haven't seen? Show off. Now off to keep my reputation up, by practicing on the Wii.

My Photograph Is In An Art Gallery

Christopher Sherrod — Sat, 11 Dec 2010 00:00:00 GMT

I had a photography of mine in an art gallery. The show opening was fun to attend. I took the photo back in the 90s as part of university minor in Photography. ![](/assets/images/art/christophers-art-show.webp)

Quotes for Prosperity

Christopher Sherrod — Thu, 02 Dec 2010 00:00:00 GMT

I got the book [Quotes for Prosperity: 369 Insights to Happiness and Success](http://www.amazon.com/gp/product/0646492799?ie=UTF8&tag=abundaunlimi-20&linkCode=as2&camp=1789&creative=390957&creativeASIN=0646492799) last week. I was looking for inspiration to start the day and I randomly opened up your book 'Quotes for Prosperity'. I found just the right quote which made my day. Thank you for helping to improve everyone's lives. I highly recommend 'Quotes for Prosperity' to everyone. Today when I randomly opened the book I got: > Write it on your heart that every day is the best day in the year - Ralph Waldo Emerson

What's your ideal target market?

Christopher Sherrod — Wed, 10 Nov 2010 00:00:00 GMT

Yesterday was a day of contrast for me. I when to an art opening lecture with my girlfriend. It was full of artistic people listening to two people about architecture and art, how they are different and what makes a great building. Then by myself I went to the monthly Austin Internet Marketing Party put on by David Gonzalez. The speaker dropped suggestions that Texas was going to sucede from the US in the future and such. Great content was provided by Keith Baxter and enjoyed it, but major contrast. Then Kate Buck drove us home and we discussed the current business. It had me thinking about target market. For Keith he has certain target markets that for me is so completely incompatible. I showed up last night wearing a beret. Keith has his stories that attract an audience that are a bit out of the mainstream. We're different. We have completely different target markets. I could fake being like Keith if I tried. I'm me and my clients reflect that. They are sophisticated business people that want to launch a book and a whole series of products based around that and be the spokesperson and get lots of PR. And this is no offense to Keith who I enjoyed listening to last night. My audience is perfectly okay with me dressing nicely with a beret. Or traveling and living outside of Texas. Keith's audience loves how he is. It's both good just different. Who are you attracting? What are you like? What's your ideal client? It's based on who you are and the people you surround yourself with. You can add a content expert to understand a niche or you can base it on your knowledge, but you're going to attract people that have your attitudes and opinions. Be aware of that and you'll be able to find your ideal clients easier. You'll understand where to "hang out" and what to do. Everything stems from know that as best you can.

Being an Expert: Set The Standard

Christopher Sherrod — Mon, 01 Nov 2010 00:00:00 GMT

In order to be an expert you have to really be an expert. You have to know more about your subject matter than most of the planet. And you need to set the standard. You need to be the best. When you are setting the standard and focusing on being the best, people notice. Don't try to compete with the people that are trying to do it for the cheapest possible, you can't win at that game. Heck, they aren't going to win. They'll go out of business it's just a matter of time. Be the person that people compare to. Do your best and provide an experience that everyone else strives for. Set the standard. That's an expert. That's something you can build a brand on.

Why Strong Brands Can Charge More (and Keep Customers Happy Doing It)

Christopher Sherrod — Tue, 26 Oct 2010 00:00:00 GMT

## The Quiet Power of a High-Class Brand A polished brand isn’t just decoration; it’s psychological leverage. Once people perceive your name as “the good stuff,” you gain permission to charge more. Not because you’re gouging anyone, but because value is mostly narrative—and you’re the storyteller. Higher prices naturally widen your profit margin, but they also demand higher service. Premium clients expect presence, attention, and care. Paradoxically, this makes the work better. Fewer clients. Deeper relationships. Less churn. ## Where Products Really Get Their Value The product world hides a slightly absurd secret: many “different” brands are born in the same factory. Morning shift? Brand A. Afternoon shift? Brand B. Same machines. Same people. The manufacturing cost difference? Often under five percent. What actually changes is the story sewn into the label—the status you attach to that story—and the feeling it gives you. Premium brands release new designs first, and competitors scramble to copy them. But the imitators never topple the original, because the original isn’t selling fabric or rubber. It’s selling identity. It’s selling belonging. ## Brand Value Is More Than Profit—It’s Freedom This is the real win of a strong brand: it creates strategic room. You can choose your clients rather than chase them. You can refine your craft instead of sprinting on the hamster wheel of volume. You can turn your business into something sustainable rather than stressful. Branding isn’t fluff. It’s leverage—quiet, powerful, and often misunderstood. When done right, it lets you build a business you actually enjoy living inside.

How To Manage Your Value Benefits

Christopher Sherrod — Tue, 26 Oct 2010 00:00:00 GMT

When you're the best at what you do you can more easily manage the benefits you provide to your customers. You can have a VIP level that you do everything at the best you can do. But, you can also have a lower level that provides less benefits for a reduced price. With a great brand you can easily create this many levels. With a poor brand this would be impossible to do. BMW cars have an entry level car the 3 series that is available at a price many can afford, but it's 3 to 5 times more than a cheap car. They are known for the high level cars the Z4, 6 series, M series cars, those are the ones that get the press. The 3 series is for people to test if they really love BMW. And it's affordable for a lot of people. BMW sells a lot of 3 series, way more than the rest, but the rest are the core of their brand. The rest set the standard and the brand. The 3 series delivers on all that but with reduced benefits. Other car manufacturers could never do that because their brand wouldn't support it. The beauty of a good brand is that it gives you options and allows you to manage your benefits.

How To Maintain and Even Increase Your Prices

Christopher Sherrod — Thu, 21 Oct 2010 00:00:00 GMT

With a good brand you can charge more for your products and services because you are seen as the best. Walmart is know for being the best value, they would have a hard time increasing prices beyond a competitor. That is why I tell my clients to not go about and be the cheapest, it's not possible to survive if you do that. You need to charge more but you also have to deliver more. Their is a big market for people that want the best. This is why I tell everyone pick your passion and be the best at it. Study it, be it, do it. And then charge for it. Charge what it takes to do all the studying and being the best. And the deliver it the best you can. Focus on solving your client biggest challenges, not on selling stuff. Then market and bring awareness on how you solve their challenges. Create unforgettable experiences for your clients. Give them extra touches, bonuses, exclusive access and the like. That is how you increase your prices and not get stuck into being a commodity.

How To Create Customer Loyalty

Christopher Sherrod — Wed, 20 Oct 2010 00:00:00 GMT

The times of having quickie products, products that are for lack of a better word "crap," are over. People won't put up with bad products anymore. You're probably thinking people used to? Yeah, I've met many millionaires who sold horrible products. They realized that the tide changed and started making great products. If you're starting out you don't have a choice, you have to have a great product or service. The first thing you need in order to create customer loyalty is a great product or service. Next would be a brand that shows off your product or service. The brand is you or your company and what it stands for. It's your attitude, your feelings. Your style. Your product has to match your brand. When your brand and products are aligned and make sense to your target audience then it clicks. People align with your brand and when you have that you have the opportunity to create great and long lasting customer loyalty. They love you, they think your products rock, and when you come out with something new they want it. Some clients buy things in certain stores just for the shopping experience. The actual product is a minor part of it, but the product is awesome. The experience is awesome on steroids.

Do something unexpected.
Communicate, I know simple thing but many companies don't do this
Train all consultants and employees in your brand and how you do things things, have a fantastic company culture
Be flexible, you're working with people
Offer discounts, rewards and other gifts, reward loyalty
Survey your audience to learn more
Educate your customers on what you do when you contact them
Handle complaints nicely, the customer is always right and you have the right to fire a customer and move on if it's bad for your business
Study your competition
Go the extra mile

If you haven’t started or are stuck and need help defining your brand call me. I do online brand analysis’ now and I can stream line your brand and your product mix. Give me a call at 512-772-2798. Have something that would make yourself proud that you created and treat your customers like family (minus the fights) and you'll have life long customer loyalty.

Leaders and Leeches: Which Are You?

Christopher Sherrod — Sat, 16 Oct 2010 00:00:00 GMT

You're not a leader if you - are a CEO of your own company and you have two contractors having a dispute and you tell your staff that you don't want to hear about it even though you're the only one who can resolve the issue. Leaders are not afraid of confrontation. - avoid renegotiating a contract with a contractor in order to solely drive the price down - avoid answering questions with dead silence - avoid eye contact while obviously telling a lie - are in a network marketing company and take the training funds your group paid you to take winners of a contest out for dinner and let them believe it's a gift from you - are in a networking marketing company and you criticize your team for not getting people to an opportunity meeting and you haven't as well - avoid negotiating at all - forcibly legally bring in a third party to take your side - blackmail people Years ago I worked with a group of people and after their business failed I moved on. A friend of mine John continued doing business with one person out of that group. This person (don't remember his name, let's call him Frank) was a big wig in the community and had connections. He would hear of opportunities and tell John. John would work on a deal for months without Frank. If the deal worked out and was about to make money Frank would show up and assume leadership. He used NLP reframing techniques and would convince John that he deserved a vast majority of the money. No written contract, no verbal contract. Just sheer con-man. You're not a leader if you just have connections. You have to have leadership skills. When John told me this story I told him we call those types of people leeches. He laughed. I had seen Frank do this before, which is why I don't do business with him. John instantly saw that Frank was just taking advantage of him. John looked up to Frank. He thought he was a leader. But Frank wasn't a leader. He didn't do anything but tell John about an opportunity. That deserves a referral fee. It doesn't deserve being manipulated and convinced that you're stealing from Frank. Be your own leader. Be the person who would inspire you. If you are mentoring someone giving constructive criticism is appropriate, but what is inappropriate, make that just plain wrong, is blame. Inspire people by doing what you say. If you are teaching a sales technique and you don't use it yourself and then blame people for sucking at it, it's your fault. You have to be a leader by doing not just talking. And if they try to convince you that no it's really just your fault, that you suck and they aren't being a leader and showing people how it is done then rethink them being a leader for you. People look up to leaders that are DOING. Not just talking. Leadership is active not passive. Find someone else. If you're in network marketing connect with your upline. If you're a small business look for another mentor or another mastermind group. Don't put up with "negative leaders". Those two words shouldn't be side by side. A leader can't be negative. If your energy is low after talking to your mentor, leader, or mastermind group rethink talking to them at all, ever. Losing energy with leeches will eventually drain your business, your confidence, your family life, and eventually your future. Leeches need you, you don't need them. You deserve better and you are the only one that can make that decision.

Should you be the best?

Christopher Sherrod — Thu, 14 Oct 2010 00:00:00 GMT

There will always someone faster, stronger or better than you. But no one else is you. Be your own brand. If you try to compete on any other terms but your own you'll always be behind.

Play smarter than you are

Christopher Sherrod — Thu, 07 Oct 2010 00:00:00 GMT

People like your point of view. The people that don't can move on. You can't please everyone. Get out there and play smarter than you are and don't wait for the right situation. Just assume it'll work out. Take a leap of faith.

I am my first client

Christopher Sherrod — Tue, 05 Oct 2010 00:00:00 GMT

You are your first client. If you don't prioritize yourself everyone else suffers. If you don't market or manage the marketing and just work on clients then you soon won't have any clients. You must stay in business, you must market, if you don't you'll go out of business which your clients won't like. I'm pretty sure you won't like it either. So put yourself first and keep your clients happy by staying in business and growing.

Lots of Money Leads to Failure

Christopher Sherrod — Thu, 30 Sep 2010 00:00:00 GMT

Most of my clients that have quite a bit of money to invest in their online business lose it all before they come to me. They have coaches that recommend they get everything right away. They recommend 1ShoppingCart at $100/mo, their own web server at $750+/mo, merchant account, etc. They gladly do this thinking these are legitimate business expenses. They are, but they didn't need them yet. The coach is pushing it because they make a nice affiliate commission off of all of it. If you don't have a product or affiliates you don't need a shopping cart. And you may be better off using PayPal at first and progressing up based on the actual features you need. Once you need a hardcore affiliate system then yes, 1ShoppingCart may be what you need, but probably not to start off with. And dedicated hosting? Only very large clients need that. Basic hosting will do most at $7+/mo. And $50/mo handles almost everyone except for the multi-millionaires and they aren't spending much more. Just keep in mind that you can upgrade at any time on the internet. New companies and new technology are coming out all the time, and things are getting cheaper. Use what works for your needs right now and progress when needed. The clients that have a decent budget are the ones that are more successful. They get what they need done professionally and quickly and have money to market.

Time is Money

Christopher Sherrod — Tue, 28 Sep 2010 00:00:00 GMT

Time has value. If you're 100% sold out, then you need to charge more. Your time to market is money. Your assistant doing the same is money, hopefully a lot less but money all the same.

I'm on Mind your Own Business in Boston today

Christopher Sherrod — Sun, 26 Sep 2010 00:00:00 GMT

I will be appearing on the "Mind your Own Business" Radio Show today. The show provides advice, information and connections for entrepreneurs, service providers and established companies. Tune into MYOB today between 9-11 AM EST to hear my segment! Local Stations: - WBNW 1120 AM - Needham, MA - WPLM 1390 AM - Plymouth, MA - WESO 970 AM - Southbridge, MA - WSMN 1590 AM - Nashua, NH

Business Is Like Improv

Christopher Sherrod — Thu, 23 Sep 2010 00:00:00 GMT

I recently took an improv class. I loved it so much I signed up for the full course, which starts in a week. What I noticed while doing improv is that it's a lot like doing business. You have to be okay with improvising your way through it. Your core skill will help, but many things are going to be new. Just be your authentic self. And don't care what others think about you. Just go out there and do it. You'll get better. But you'll struggle if you think too much about it.

Play Prosperity Games Workshop

Christopher Sherrod — Wed, 28 Jul 2010 00:00:00 GMT

Neutral like Switzerland

Christopher Sherrod — Mon, 28 Jun 2010 00:00:00 GMT

I'm like Switzerland. Me and my company are neutral. I've seen many people do illegal things to some of my clients. I can't mention specifics but it's interesting when you run into the a person that did something earlier to a client of yours. They don't know that I know. They don't know I have that client. I'm very discrete when bad things happen and I'm hired to fix it. I have to be neutral. I have to just not get emotional into the conflict. It's not mine anyways. I give my client advice on what they can do. What authorities to call, what the hacker did that was illegal. But, it's not my issue. So I'm sometimes at a group function or party and there is a hacker that hacked a client of mine. I have to be nice and pretend that I don't have a clue. I have to be like Switzerland. Outing people in a big group is just going to embarrass them and mostly likely have them attacking you. It won't end pleasantly. Look into your own business and see if acting like Switzerland is a match. If you are providing any type of service I bet it aligns with you very well.

What a Wonderful World

Christopher Sherrod — Sun, 27 Jun 2010 00:00:00 GMT

I don't usually use an alarm clock and when I do it's not an alarm. I wake up to the song "What a Wonderful World". An alarm is too jaring, scares me to death. A gentle song like "What a Wonderful World" gentle wakes me up and it is so uplifting and so pleasing to hear that I stay in bed until the song is over. Then I feel refresh and ready to start my day. Or if I decide to sleep in some more I just press the pause button and gentle fail back to sleep. Reduce your stress by choosing your favorite gentle song to wake up to and enjoy the bliss from waking up to a wonderful world.

How To Screw Your Reputation Like BP

Christopher Sherrod — Fri, 04 Jun 2010 14:53:07 GMT

BP started ads addressing the 6 week old oil spill today. >As the Obama administration opens civil and criminal investigations into the huge oil spill in the Gulf of Mexico, the party responsible for the spill, BP, has rolled out advertising addressing the crisis. A full-page ad in today's New York Times shows BP workers on a boat somewhere in the Gulf, looking to contain the spill. Copy reads: "We will get this done. We will make this right." Text in the ad goes on to say the spill was "a tragedy that never should have happened," and refers to the unsuccessful "top kill" operation. But the ad assures readers that BP employees are working "around the clock" to contain and collect most of the leak. >The ad is perhaps the first response by BP since the spill occurred on April 20. Though it contains the BP "Helios" logo, it doesn't contain the tagline, "Beyond Petroleum," which was developed a decade ago by Ogilvy & Mather. An Ogilvy rep declined comment, referring inquiries to BP reps, who didn't return calls. The point is 6 weeks is a lifetime on the Internet. Their reputation is totally screwed. I doubt they will ever recover their brand in my lifetime or anyone's lifetime. The bigger the disaster the faster you need to respond. First you need to **acknowledge **the gravity of the situation. Say there is a huge oil leak. Then **apologize** for the disaster. Then **act** fast. Don't turn down any offer. The public will think you don't care. Be open about what you're doing. Accept help. BP has royally screwed up. They are acting like a big corporation from the 50's. They don't understand social media, they don't understand that need need to be open and honest and act fast. Coming out with a print campaign 6 weeks after the disaster is really too little, way too late. God help them because nobody on Earth is going to. They are toast. Lesson learned: The 3 A's of reputation management: Acknowledge, Apologize, and Act. No matter how big you are you can't hide in this world anymore behind corporate structures. BP needs to hire a social media specialist firm and start managing their reputation online, even though it is probably too late. Don't take weeks to do the 3 A's. Take 5 minutes if that in this fast paced world.

I did my first firewalk and second

Christopher Sherrod — Mon, 01 Feb 2010 00:00:00 GMT

Saturday I firewalked for the first and second time. Michael Eckerman had a [firewalking seminar](http://firewalkaustin.com/). Michael is a Certified Firewalk Instructor certified by the Firewalking Institute of Research and Education (F.I.R.E) and a Master Trainer in Neuro-Linguistic Programming (NLP), a certified and seasoned professional in Time Line Therapy®, an expert in Neuro-Sciences, and is accomplished and certified in Hypnosis. After a great seminar of anchoring and envisioning we moved outside for the firewalk. Michael is having another [firewalk at end of this month](http://firewalkaustin.com/). Come on by Austin and let's walk on fire together. His seminar has some amazing techniques and it was a blast to walk on fire with my girlfriend. The rest of the weekend both of us would just strut and say "I walked on fire". Highly recommended if you're a couple to do together.

Prosperity Consciousness

Christopher Sherrod — Sun, 29 Nov 2009 00:00:00 GMT

Prosperity is an ongoing state of being. A journey. Only by freeing yourself from the struggle with money will you be able to find your real purpose in life. Enjoy the adventure. Financial freedom is not guaranteed by simply having lots of money. What is required is a clear understanding of one's self and the knowledge of how to build firm financial structures. Your freedom resides in you and not in the money. The quality of your life is as much of what is inside you as what you surround yourself with. Remember, to include yourself in your investment portfolio. Invest in yourself. Every dollar you spend on your own growth will pay bigger dividends and make all the physical acquisitions more valuable to you. Many fears throughout life are so natural that we assume we cannot alter them. We inherited them from family, friends and society in general. - Are you willing to be wealthy? - Money does not cause problems. - It is safe to think things can be easy. - Affirmations can reprogram your subsciousness - Five accounts and how they reprogram your subsciousness - Be in a [Mastermind Group](/masterminds/).

I'm Thankful For

Christopher Sherrod — Thu, 26 Nov 2009 00:00:00 GMT

Things I am thankful for (in no order) - That I'm in love with my Nan - That I have amazing clients that I love working with - That my beta fish Jimmy is so happy to see me every day - That I have the freedom to do what I want and when I want to do it and where I want to do it - That I have a passion in my life

Playing the Money Game

Christopher Sherrod — Tue, 24 Nov 2009 00:00:00 GMT

If you lose all your money, it sucks. But, it's not the end of the world. You get another opportunity to get right back in the game. Loses make you a better player. Saying "Hey that's not fair. I'm never going to play the money game again". Isn't going to work. It's not the game's fault that you sucked at playing. It's not the other players either. And it's especially not the ones that you perceive luckier than you. It's you. Learn, adapt, play again.

Cruise Ships and upsells

Christopher Sherrod — Mon, 16 Nov 2009 22:00:39 GMT

I recently went to a seminar on a cruise ship. It was the first time for me to be on a cruise ship. I found the Carnival cruise ship business model to very interesting. It's relatively cheap to book a cruise. Like $100 a day and that includes food. But, I didn't realize how many upsells they would have. As soon as you get on the ship you are upsold an alcoholic drink. I saw many people seek out these drinks as soon as they stepped on to the deck. So all alchololic drinks are extra. Not surprised. Later that night the hallways filled up with professional photographer with fake backdrops. There were lines to get your photo taken in front of fake scenery around the world. I was baffled why this was fun, but there were lines of people waiting to have their picture taken. Having the picture taken is completely free. Getting a print of it is not. Yet another upsell. Then of course is the onshore excursions. There was a lengthy list of them you could do when we stopped in Mexico. Not a surprise except for the prices. USA prices for an outing in Mexico seemed odd. They also have art auctions which I didn't get a chance to see. I saw the art and wasn't impressed, but maybe I've been the Louvre once too many times. And of course onboard gambling. And it's a ship, you can't get off and do something else. It's a captured audience. The cruise ship business is the perfect marketing funnel. I'm impressed.

I hate voice mail

Christopher Sherrod — Mon, 02 Nov 2009 00:00:00 GMT

I really do hate voice mail. Someone calls you while you're on the phone or bathroom (hint, don't answer the phone while in the bathroom, it's disgusting) and they leave a voice mail. Now I have to call my voice mail and listen to a way too long recording and then they don't leave their phone number. It's enough to make me not want to check voice mail and just call the number back and ask what they wanted. It's quicker. Just text me.

How To Handle No Response People

Christopher Sherrod — Mon, 19 Oct 2009 00:00:00 GMT

It's frustrating when people don't respond to your voice mail or email. Over the years I've worked with many people that don't respond. And for many years I didn't understand them. People that don't respond to your communications are of three types typically: 1. They have too many problems themselves that they don't have time, don't check their voice mail or email. They are barely together and are barely surviving. Probably not someone you want to do business with. I know one guy that lives in his office suite, doesn't answer his phone for weeks at a time and is rather proud of having his voice mail system full so people can't even leave a voice mail. And his email? He goes in every couple of months and deletes everything. Not really worth any time pursuing business with him, complete waste of time. 2. Then there is the group I call unprofessional. They see your email but don't read it or read it and don't respond. They are not interested and instead of replying back just telling you that, they just ignore you. When in person or over the phone and you ask a question they won't answer. They will change the subject or if pinned down simply just not talk. I've seen this a number of times. I'm not a big fan of this style of negotiating. It's so unprofessional and business doesn't work with unprofessional people. I was renegotiating a contract with a client a number of years ago in person. I asked a simple question about the agreed on installment payment and he wouldn't answer and wouldn't look at me. After 30 minutes of one of the weirdest conversations I've ever had, I left. I tried to renegotiate for two more months with him and didn't succeed. That is when I realized why. Why would I want to do business with these types of people? So I learned that no response simply means no. It may mean "I'm too busy" or "I have too much going on in my life," or it could mean hell no. You may never know since they are not communicating. But does it matter? It's not going to work out in business. 3. A new type for me is the outwardly professional that is successful but has no help to check their voice mail or email so they simply don't. They have horrible service and will even have people complain on social media about it but they are successful and ignore them. They can easily afford help but they don't. They also have the opinion that not responding ever or for weeks is cool. These types I believe have no excuse for acting this way. I once asked a big Internet Marketer about a joint venture deal and he responded in minutes himself that he didn't have time to consider it. I respected that. Some other successful people but not nearly as big just don't answer. Even in person if you ask they'll say yes but they don't mean it and once they are not physically in front of you it's impossible to get in touch with them as they go back to their protected bubble at home. These type of Internet Marketers need to get professional quick or they will go out of business. The days of not caring about your clients on the Internet are over and people will not tolerate it anymore. Now a few times I've met someone a year or two later and they would tell me why they didn't respond. Many of those times it was because they were just stressed out and couldn't handle any more at that time. Some have even become clients. So never give up on people, but don't waste too much time pursuing these types of people. So my rule is to follow up three times with people. On the third try I tell them this is the last time I'll be leaving them a message. I then contact them once a few months later and occasionally check in after that. It could be months or years before they recover from their stress enough to think straight or can afford to do business with you. Don't put so much pressure on them that they hate you. Be nice, respect their lack of response, and move on. Thankfully most people are not like these people. Most people are upfront and frank about things which makes doing business much easier. Just understand the no response types and move forward with the people that want to do business with you.

Go out there and get hurt

Christopher Sherrod — Wed, 14 Oct 2009 00:00:00 GMT

In order to be successful in business you have to be willing to be hurt. If you avoid doing anything to get hurt you will not be successful at all. So you're going to get hurt. It's going to happen. The point is to not dwell on it but to learn from it. Years ago I was blamed for stealing. I tried and tried to find the problem I was accused of but couldn't. I would have apologized and fixed it if I could find it. I lost the client over it and the accuser did too. The accuser doesn't like me and my feelings were hurt. I moved on. You can't please everyone all the time. I've also had joint ventures where I did most of my work up front and my partners barely did anything and then called it quits or just stops communicating or answering questions. I was hurt, life moves on. You learn from it. Takeaways: - Be nice and point out the problem. A vast majority of people would gladly correct the problem. Stick to your guns if you know you are right. Admit wrong doing if you have made a mistake. It's always best. - If they are not taking the situation seriously then make then understand the seriousness of the it. - Keep any single client to only 10% or less of your business so if they start demanding things that are unreasonable you can easily fire them and not be financially dependent on them. - Fix things quickly instead of slowly. Problems dragged out never end well. Better to cut the deal and move on. - Recover your costs from ex-partner and outsource the handling of it so it doesn't take any of your energy I hope you get hurt in the future. Not because I want you to have pain but because I know you will be growing and having successes. P.S. All current partners, please don't infer anything from this. This was based on past deals.

How To Retire - A simple system that works

Christopher Sherrod — Fri, 02 Oct 2009 00:00:00 GMT

I heard a growing trend is for people to retire to college towns where they can volunteer and keep learning new things. Good idea. That's the thing with retirement is for most life gets really boring which leads to an early death. My experience seeing my parents and grandparents approaching or in retirement and my recent experience with my Uncle committing suicide has formed my retirements plans. But it is not really retirement. I don't believe in retirement at all. Let me explain. My plans are to work on what I'm passionate about and slowly over time add charity work to it. Then over the years increase the percentage of time I spend on charity work. My predecessor and business systems slowly take more time from me on business to compensation. You add the charity work by funding causes you love or volunteering your time. And you only do it once you are stable and are able to afford to do it. Just paying the bills is not stable. You must be doing very well really before contributing to charities. Because you have to take care of yourself first before you can help others. I know some people are going to disagree with this. I never get to a point where charity work takes up all my time. I'll always be involved in my business. With this system you are never bored. You are involved and you contribute to society over many many years. You'll avoid the having something to do one day and then nothing the next. So many people retire utterly bored just waiting to die. Life is worth enjoying. If you are not enjoying it then you are not being creative enough, you're not being passionate about what you do. Change that and this system will create a legacy that will live on forever. It's a simple system which is why I know it works. Richard Branson is doing this. With Virgin Unite he even let's other via a social network get involved in charity work. A brilliant idea. Over the years his kids will get more and more responsibility in Virgin and Richard will do more and more charity work.

Big Fat Greek Wedding Sedona Style

Christopher Sherrod — Fri, 18 Sep 2009 00:00:00 GMT

I'm a big fan of celebrating life. I love to work hard but I also love to party. I'm in Sedona Arizona for my cousin wedding. She's marrying a Greek-American. A lot of his family still live in Greece. We're having our own version of the movie "My Big Fat Greek Wedding". I'm so happy for LaDonna because she meet the love of her life and he's Greek. The Greeks know how to celebrate life. The best restaurants to go to around the world are Greek. I've partied and eaten too at Greek Restaurants in Edinburgh, Paris, Renees, Austin, Phoenix, Pananama City Panama and who knows where else. Be Greek. Celebrate life. Enjoy it. Your business will be more profitable, you'll be happier and the people around you will join you in having a fantastic life. I would like to thank my love Nan Akasha for helping me see that life is a wonderful adventure again. We've been together three and a half years and it has been truly wonderful. Let's party our asses off this weekend honey.

Why The Soft Launch is Smart

Christopher Sherrod — Thu, 18 Jun 2009 00:00:00 GMT

It seems all you hear about in Internet Marketing is the hard and fast launch. It works and does create a frenzy for buying the product. And it is usually done for products that don't work for long. You know the techniques that will work for a week or a month before not working anymore because Google changes their algorhymn or just the world changes. The soft launch is actually a lot more common. Restaurants entreprenuers start with getting their family and friends trying out their food and tweek it until it is good enough to launch their restaurant. Comics try new material in front of small crowds to gauge response before taking it to TV or big arena. Authors test in blog and magazines before moving on to publishing a book. A lot of Internet Markets do it too. They keep selling their main e-book or course, the ones with broad appeal. The soft launch is smart because you'll never be able to plan for everything that will come up. You can't think of 100% of what will happen. It's much easier to work through the challenges. Solve them as they come up. Definitely have a plan but be realistic that you can't plan for everything. You'll waste a lot of time trying which you can use to actually implement. That extra planning is a waste of time so don't do it. Create a simple plan and implement it and adjust as things come up. Soft launching gives you the ability to tweak and change things. You get it out there and gauge interest and adjust as necessary. Successful products are produced by how good you are in tweaking it after you've launched it. Make mistakes in front of small audiences and you'll learn what works and then you move on to bigger audiences. I see so many people not doing anything because they look up to big Internet Marketers and try to do what they are doing. They didn't start big, they went through a process to get big. You do to. Take the first step.

Trying to make money will never make you rich

Christopher Sherrod — Wed, 10 Jun 2009 00:00:00 GMT

In over 23 years of working with small business client I've heard "I just want to quit my job and do my own business" or "If I just made a bit more money life would be good". Maybe you have thought that. I know I did. I thought when I started doing my own thing that I just had to work harder in order to be successful. It took a while but I learned that is the best way to be unsuccessful by working hard. When you work hard you aren't thinking about your business, you are doing your business. And when you are doing your business you are missing out on opportunities galore. If you want be rich you need to get that. Think outside the box. Great accomplishments start inside yourself. If you are trying to make money you will not succeed. Go out there and make money. Make decisions that a successful entrepreneur would make. Don't try. Do. Pretend you are Richard Branson when making decisions. "If I was Richard Branson what would I do in this situation." I love doing this. I know when I worked hard I couldn't think about my business. I couldn't think about how to market, improve business or tweak the bottom line. Now I take time to relax. Do something creative and non work related every week and enjoy life. I notice I get better ideas when I do this. Not everyone is built to be an entrepreneur. That's okay. But if you really want to be one you must master your attitude about business. Work smart and not hard.

How to travel and still do business

Christopher Sherrod — Tue, 19 May 2009 00:00:00 GMT

I've traveled a lot. Went to France and Venice Italy last summer. London, Paris and Edinburgh the summer before that, and Panama the summer before that. I've traveled and still did business. It's about working inspired. It's NOT about working to prove something. It's about having a lifestyle that fulfills you. It's NOT about building empires or having more "stuff". It's about the rich experiences in life. It's NOT about getting rich. It's about having a business that provides you income. It's NOT about having a business that provides you a JOB. You know there are people that will not desire this life, and that's ok... Because you and I know, having the freedom to experience this life, all the majestic places, and interesting people that make up our planet, is to have real abundance and wealth.

The Only Thing That’s Keeping You From Getting What You Want Is The Story You Keep Telling Yourself

Christopher Sherrod — Tue, 12 May 2009 00:00:00 GMT

I didn't think I was good at public speaking. I joined Toastmasters and did that for over a year until I got so comfortable with my group that I wasn't learning anymore. If I know people I can easily speak out, doing that in front of a lot of strangers was another story. So I started focusing on speaking in front of strangers. Nan my girlfriend, encouraged me to just say what was on my mind. "Let them see how wonderful you are" is a common quote from her to me. So I started to be more expressive. And it has worked. I've spoken at several engagements and people are seeing me as very knowledgeable. I've even gotten comments telling me I was the best speaker at a multiple speaker event. This thrilled me. I thank Nan for encouraging me into doing this. Everyone should have someone in their life supporting and encouraging them. But it comes down to you and your story in your own head. I used to believe I wasn't a good speaker because I got a C in public speaking in college, my only C ever. I kept repeating that story until Nan interrupted it after seeing me talk for hours on end in a hot tub when I was relaxed. She showed me that the story in my head was false. That was then, and right now I'm a completely different person who totally enjoys interacting with people, showing them how to create new business ideas, and then helping them implement them. What false beliefs are holding you back? What can you interrupt to get you on the path of your true greatness?

Play Prosperity Games - A Weekend Testimonial

Christopher Sherrod — Thu, 23 Apr 2009 00:00:00 GMT

I did a Prosperity Game Saturday in front of over 50 people. Here is a testimonial from an attendee. "I've been blogging for a few years but learned so much from Chris about WordPress and Twitter strategies. He has a great way of getting to the basics and cutting the technicalities. Also got some great ideas playing Prosperity Scramble and can't wait to put them into action." - Ann Collins of ExceedYourBest.com

Number 1 Excuse For Failure By Far

Christopher Sherrod — Tue, 03 Mar 2009 00:00:00 GMT

I consult with many business owners every week, doing their websites and guiding them in the right direction. And by far the number one excuse for the people that fail is not doing anything. They don't blog. They don't market. I take all of that back, many actually do something, they tweak their sidebars, their colors, their graphics. They do everything but actual business. Marketing is the number one item that should be on your to do list. Then you have the group that is told they just need _____ to start a business. Fill in the blank with lawyer, assistant, business plan or lawyer (again) any other obstruction between you and your business. Why do you think someone else can run your business better than you can? Look for support not layers that stop you from getting your product or service out there. These obstructions are excuses from starting. Start, tweak as you go. A vast majority of your decisions are going to be made from actually running your business anyways. You learn by doing. Get rid of the excuses about starting and just start. Start networking, start learning about your niche. Ask for advice and learn from other people's experiences. But start today. Right now. Anyways the people that try to scare you into putting these layers in are the people that sell the layers. Publishers and authors of books and magazines, lawyers and the million other people that make money selling you the "correct" way to success. They have have their place but you don't need them to start. You can add as you go. The only things you really need (not required) is a business card and a website. You really don't even need those to start but you'll want them pretty quickly. Everything else you can add as you go. If you can get by without it right now then you don't need it right now. Only add items when you really need it.

Christian Bale is a corporate hero

Christopher Sherrod — Wed, 11 Feb 2009 00:00:00 GMT

An interesting point of view on the Christian Bale rant. Bale didn’t wait to see the dailies before getting upset. He knew that the scene was ruined and he wanted to fix it right then and there. He follows what I now call the “Christian Bale model;” the product itself is the goal, not the profit from the product. Making money is not a job; it’s a result of one. If bank executives followed the Bale model, home loans would have been given out to the people who could actually afford homes. Foreclosure rates would be lower, and they would still be making enough money to buy expensive furnishings. Are you passionate enough to tell people what you want?

Top 5 Tips to Moving Stress Free

Christopher Sherrod — Mon, 09 Feb 2009 00:00:00 GMT

I just moved to Austin Texas. I've moved a lot and the stress of moving used to be almost to much for me. I hated the actual moving. I loved the new place feeling and getting rid of old stuff I didn't need anymore. Having said that this move was the most stress one I've had. I'll explain how I will change that next time. ## 1. Get rid of the old stuff. Get rid of the items you don't use. If it's in a box from your last move you don't use it and should get rid of it. There are a few things I will never get rid of like photos but that's about it for me. I used Craigslist.org to list free stuff and sold the good stuff I didn't need anymore. Here is the free stuff ad I used on Craigslist. We had a lot of people come by and pick up our free stuff in the front yard. At one point someone honked their car horn wondering where all the stuff was. Someone before them took it all in their truck. So I deleted the listing until we had some more free stuff. We listed a great many items for sale and found that having a photo and listing it in the morning greatly increased the amount of calls. I also didn't give people the option to email me and just listed a local phone number they could call. This helped because we were in the garage a lot and couldn't check my email, but could easily answer the phone and give people directions to our place. Listing everything you want to sell at once also helps a great deal because we had many people come by for one thing and buy something else or many items. The person that bought Nan's moose fern didn't come for it but for some plant pots. In the end she bought an entire truck bed full of plants and pots. When anyone came by we told them about everything for sale and upsold them. It worked really well. The people that came for the free stuff in the front yard are a much different clientelle from the people coming by for items for sale. The free people never wanted to spend any money at all and that is why we had the free stuff in the front yard and the good stuff in the garage or back yard. ## 2. Start early. Take months in fact to get ready. This is where I made a mistake. I've traveled so much that I don't have a lot of stuff. I can pack up in a day. However, and this is a big one, this is my first move with a girlfriend and she has a lot more stuff than I have. I made a big mistake in thinking how long it would take to sort through all the boxes and put free stuff in the front yard and list items for sale on Craigslist. This is where the stress got to me. The last two days of packing before the movers showed up about killed me. My girlfriend handled it much better than I did. In fact, she worked 36 hours with only one hour of sleep. I have no idea how she did it. We were able to finish packing while the movers were loading the truck. So start early and anticipate it taking twice as long as you think, or in my case 10 times longer. ## 3. Hire movers. This is the first time I've hired movers to move. I've hired help in the past to help stuff a UHaul and I worked with some movers with a friend. One friend had the movers leave with the truck partially full of her stuff and didn't come back till the next day. We found out they wanted to party. So from now on I put my own lock on the truck and this move I hired a professional moving company. The hired day workers and amateur movers in the past were just flacky. The day workers were homeless people that were barely helpful and the amateur movers would rather steal your stuff overnight and party than finish the job. So professional this time. The prices from Mayflower was a bit of a shock. $3000 to move 90 minutes away, yeah right. I found another company using Google search string Moving company and my zip code and booked them for only $850. They were very professional and fast. I was finishing packing the kitchen and was concerned they were going to finish packing the truck before I finished the kitchen. Everything didn't fit in the large truck they brought. They had to rent a large U-Haul and we almost filled that also. And Nan negotiated an additional cost of $500. We learned that an estimate based on number of bedrooms is very inaccurate. Basing it on square footage may be better. Because the mover didn't come see our place or go through a detailed estimate actually helped us keep the move costs low because he bid too low. I learned not to help or start dissassembling anything because they will refuse to assemble at your new place. Also it helps to monitor where they place stuff. I stood near the end of the truck and would tell them where items went. Nan was inside also helping direct them to where exactly to put stuff. They did an excellent job of unloading quick. We moved in one day. ## 4. Hire a handyman. We stayed the night at a friend's place the first night since our bed was not assembled and we were tired. We both have businesses to run so I hired a handyman to come and help move boxes from the garage, unpack, hang picture frames and our flat panel TV. So I put a listing up on Craigslist for a handyman. Example ad: Just moved to Austin and need some help moving boxes from the garage up one to two flights of stairs. Lifting and moving and handing pictures. Need someone between 12pm and 3pm for two hours tomorrow (Wednesday Feb 4th) Call [my phone #] I had six people in about 15 minutes call. I picked who I thought was the best and scheduled him to come over. Mark came over while I was working with clients so my girlfriend started him moving boxes up and down stairs and whatever else she needed to have done to get the place looking good. We plan on having him over at least one more time. ## 5. Get plenty of sleep. It took me a few days to catch up with my sleep. Without enough sleep moving can be painful. Make sure you get plenty. Rely on your help. Don't go crazy wanting to get through it fast. Be consistent in packing and after the move, unpacking. Get enough sleep so you don't crash.

Disgruntled customer offered Virgin job

Christopher Sherrod — Thu, 29 Jan 2009 00:00:00 GMT

Yesterday I blogged about Virgin and why [complaining customers are the best](/complaining-customers/). Well, today Virgin offers the complaining customer a job. >A Virgin Atlantic spokesman said that an offer has been extended to the complainant to select new meals to serve on the airline. "While we investigated his complaint seriously, and following Richard Branson's phone call, we've invited him to our catering house to select the next range of meals and wines we serve on board. Then we can ensure his personal taste is well and truly catered for," said the representative. This made me laugh. Richard Branson and Virgin are so smart. Wouldn't you want a truly discerning person picking out your meals for your airline? This is just so brilliant.

Complaining Customers Are The Best

Christopher Sherrod — Mon, 26 Jan 2009 00:00:00 GMT

Virgin has what some are calling the world's best passenger complaint letter floating around. It's been emailed around the world. Of course it is very embarrassing for Richard Branson and everyone at Virgin. They are known for excellent service, but the passenger has some valid points with pictures. I learn more and fix more from complaining customers. Of course every business owner wants their product or service to be fantastic so their clients do not have anything to complain about, but if that doesn't happen a complaining customer is valuable. At least you know what to fix. I used to not speak up at restaurants and just take what they served. Then I started dating my girlfriend Nan and she would speak up. And she got what she wanted. I was a little embarrassed the first couple of times, but I soon realized: how is the waiter or waitress supposed to know unless you say something? You speak up, they fix it, and everyone is happy. Paul Charles, Virgin’s Director of Corporate Communications, confirmed that Sir Richard Branson had telephoned the author of the letter and had thanked him for his “constructive if tongue-in-cheek” email. Mr Charles said that Virgin was sorry the passenger had not liked the in-flight meals which he said was “award-winning food which is very popular on our Indian routes.” So Richard Branson called the client which was a great move for him to do. I also think that Richard has launched a look into food quality so this never happens again. via [Virgin: the world's best passenger complaint letter? - Telegraph](http://www.telegraph.co.uk/travel/travelnews/4344890/Virgin-the-worlds-best-passenger-complaint-letter.html)

Say What Actually Happened When Something Breaks

Christopher Sherrod — Thu, 15 Jan 2009 00:00:00 GMT

One of the most useful things a business can do when something breaks is tell the truth plainly. "We are having an availability issue" may sound polished, but if the service is offline, say it is offline. People can usually handle the truth. What they dislike is being managed with vague language. David at 37 Signals says: >Service operators generally suck at saying they’re sorry. I should know, I’ve had to do it plenty of times and it’s always hard. There’s really never a great way to say it, but there sure are plenty of terrible ways. One of the worst stock dummies that even I have resorted to in a moment of weakness is this terrible non-apology: “We apologize for any inconvenience this may have caused”. Oh please. Let’s break down why it’s bad: Read David's original post and learn what to say instead: [The outage language post](http://www.37signals.com/svn/posts/1528-the-bullshit-of-outage-language).

Stop Worrying or Die

Christopher Sherrod — Thu, 15 Jan 2009 00:00:00 GMT

Stop worrying about doing everything. Stop worrying about things beyond your control. Stop worrying about what some people think about you. Worrying may have lead to the death of my uncle this week. Worrying is one of the worst things you can do to yourself. It doesn't help and it only brings trouble. It may take decades but it will catch up with you. So how do you stop worrying. I like pattern interrupts. Music, walking, and sex (not necessarily in that order). I like to have a life and do non work related things. My major hobby is music. I love listening to music. An album of jazz and I am set.

Do Entrepreneurs Love Risk?

Christopher Sherrod — Fri, 09 Jan 2009 00:00:00 GMT

One of the best quotes I've seen in a while. >People think entrepreneurs are risk-loving. Really what you find is successful entrepreneurs hate risk, because the founding of the enterprise is already so risky that what they do is take their early resources, the small amounts of capital that they have, whatever assets they have, and they deploy those resources systematically, eliminating the largest risk first, the second-largest risk, and so on, and so on. >Entrepreneurship is really more about a state of mind than it is about working for yourself. It's about being resourceful, it's about problem solving. If you meet people who seem like really good problem solvers, step back, and you'll see that they are self-reliant. - Jeff Bezos

Decabling Your Life: Getting Your Entertainment for Free on the Internet

Christopher Sherrod — Tue, 06 Jan 2009 00:00:00 GMT

Some of my relatives spend $1500 on cable TV a year. I watch more DVDs than cable TV, so spending that much seems crazy. But I understand that it's nice to watch a good show or movie at times. I do it too. I rarely turn on cable TV, so much so that I have no idea what's on and the digital guide isn't really helpful. Even with the name of the show or movie and a one-sentence description, I don't know if I'll really like it. So over time I started getting my entertainment on the internet. It has come to the point that I may get rid of the basic cable TV I have right now and just keep the internet access. I wanted to share with you the resources I use to get almost everything legally that you probably already watch on cable TV or even regular TV. ## Music/Podcasts - For music I'm a big iTunes/iPod fan. - I love podcasts because you can time shift when you listen/watch them. >A podcast is a series of audio or video digital files distributed over the internet by syndicated download, through web feeds, to portable players and personal computers. You can also stream music over the internet much like listening to radio. ## University Courses iTunes also has iTunesU where you can download audio from various university subjects. Some of them are from very well-known universities like the University of Cambridge, Cornell University, Carnegie Mellon University, MIT, Yale, and more. They have audio and video on language, business, physics, spirituality, and more. Some great free courses. ## TV Shows and Movies - For TV shows and movies I've been enjoying [Netflix](https://netflix.com) - You can also buy and download TV shows and movies using iTunes. Plus you can rent movies. Purchasing TV shows doesn't make sense to me since I am only going to watch them once and they take up a ton of space on your hard drive. I can understand renting a movie because at $4 it's very close to the price of a traditional video rental store. - You can also use a media center to get your online content up on your big-screen TV. There are many options for having a media center since it is basically a computer with high-end video, like the [AppleTV](http://www.apple.com/appletv/). Rent HD movies. Buy HD TV shows. Listen to your iTunes music. Watch podcasts. Even show off your photos. Anything on iTunes you can listen to or watch on your big screen. With the time shifting and the much better ability to search for content, I like getting my entertainment more from the internet than from cable TV.

How to Avoid Getting Burned by the Next Bernard Madoff

Christopher Sherrod — Mon, 05 Jan 2009 00:00:00 GMT

Here are some basic checks to avoid getting into a ponzi scheme. I would add having an [asset allocation chart](/asset-allocation-beats-the-market-every-time/) and sticking to it. > A few basic checks can go a long way. Most important, know where your money goes when you hand it over. Whoever manages your portfolio should use an independent financial institution, known as a custodian, to hold your assets. Get the name of the firm and its contact information. Instead of relying on your adviser's word, check out the custodian yourself. And if your adviser is producing his or her own statements, as Madoff apparently was, watch out. "The presence of a custodian ensures that money from new investors can't be used to pay off old investors," says John Coffee, a financial expert and law professor at Columbia Law School. via [Washington Post](http://www.washingtonpost.com/wp-dyn/content/article/2009/01/03/AR2009010300028.html). You'll also enjoy my article [Asset Allocation beats the market every time](/asset-allocation-beats-the-market-every-time/).

Play Prosperity Games Book Launches

Christopher Sherrod — Thu, 01 Jan 2009 00:00:00 GMT

This article reflects an earlier phase of my work, when I focused on entrepreneurship and building new ventures. Today my writing centers on living a fulfilling life, directing attention wisely, and creating what endures. I’ve kept this piece available as part of the archive. Today is the first day you can buy my newly updated book "Play Prosperity Games". It has over two times more games and has been completed updated. And it's beautiful looking. A lot of time has been put in to update it. Grab your copy now and get a great start to the new year with a new business ideas based on what you love. - Lesson #1: You'll learn six ways to be more creative. - Lesson #2: Why you don't have to be a genius and why you don't want to be a genius. - Lesson #3: Nine ways to be open to new ideas. - Lesson #4: Learn why, no matter what your background, you can create ideas at the genius level. - Lesson #5: Learn ten games to play that produce ideas based on what you love. - Lesson #6: Learn the top ten reasons to listen your way to ideas. - Lesson #7: You'll find the six characteristics of creative people. - Lesson #8: Unblock the six obstacles to creativity. - Lesson #9: Learn how to track your ideas - Lesson #10: Learn how to rank your ideas. [Read what I’m working on now](/now/)

Do Not Spend Until You Earn

Christopher Sherrod — Tue, 23 Dec 2008 00:00:00 GMT

The biggest issue I see with people starting in a new business is they spend way too much money starting before they make a single penny. I know most people think the problem is not spending any money to get started which is why they are unsuccessful. But, I disagree. I've seen many people start with no or little money and be successful. I've seen a ton of people with a ton of money that spend it all before making a dime. People with a lot of money to get started in business scare me. I've just seen it too many times. They buy every single course they see and never actually read them all. They get coaching from everyone offering it. They buy it all. But they don't focus on learning a little and then applying. They learn for months (years) before every applying. I like to learn something and apply it the same day. If you are having to quit your job then you really don't want to do anything with a large capital outlay. Find money streams that will start making you money right away. Like starting a service where you trade money for time and then move into products as you make money. Find some that can give you money immediately for what you are selling. Don't waste any time planning endlessly. Find a problem and solve it. Rinse and repeat.

77 Ways to Learn Faster, Deeper, and Better

Christopher Sherrod — Tue, 09 Dec 2008 00:00:00 GMT

I've become interested in life hacking my brain lately. Here is a 74 techniques I found interesting. Life-changing knowledge does typically require advanced learning techniques. In fact, it's been said that the average adult only uses 10% of his/her brain. Imagine what we may be capable of with more advanced learning techniques. Here are 77 tips related to knowledge and learning to help you on your quest. [Hacking Knowledge: 7 Ways to Learn Faster, Deeper, and Better | OEDb](http://oedb.org/library/college-basics/hacking-knowledge).

School results and age are no predictor of future success

Christopher Sherrod — Mon, 08 Dec 2008 00:00:00 GMT

My clientele vary a lot. Men and women of all ages and backgrounds. They all have one thing in common. An entrepreneurial spirit. Here are a couple of articles about how school results and age are not good predictors of your future success. >John Lennon left school without any qualifications, Damien Hirst did marginally better and was awarded an E for his art A-Level whilst Bill Gates dropped out of college on his way to becoming the world's richest man. They are hardly shining examples of those who achieved all they did because of success in the classroom. But according to intriguing new research, school tests are by no means a measure of true ability - nor can they be used as a tool to predict future success or abject failure. [School results are no predictor of future success, new research finds - just look at John Lennon or Winston Churchill | Mail Online](http://www.dailymail.co.uk/news/article-1092684/School-results-predictor-future-success-new-research-finds--just-look-John-Lennon-Winston-Churchill-Sir-Richard.html) For Richard Branson, his 58 years are an advantage on younger entrepreneurs, giving him wily life skills and an understanding of the world that an 18-year-old would struggle to match. Experts point out the need to harness the skills of “olderpreneurs”. Indeed, most of our country’s finest entrepreneurs are over 50: Bernie Eccleston, 77; Sir Alan Sugar, 61: Duncan Bannatyne, 59, and Sir Philip Green, 56. “We’ve got a real advantage over 18 year olds,” explained the 58-year-old businessman. “They can’t ever have the years of life experience or contacts that we have. I really do feel that we have a big advantage over younger entrepreneurs.” Related article: [High School Dropout are more successful](/high-school-dropouts-are-more-successful/)

How to Lose Friends

Christopher Sherrod — Thu, 04 Dec 2008 23:00:34 GMT

Recently a very good friend of mine had a falling out with a business partner. I don't know the details but I was supportive. Then a couple of weeks later the business partner removed me from x.com. I asked why she unfollowed and blocked me on twitter so I could never follow her again. She mentioned it may be an overreaction but then retracted that when she thought I supported my friend more than her. I don't know the details well enough to offer an opinion. What makes no sense is why I was unfollowed and blocked on twitter and facebook for something that I had nothing to do with. It looks immature. I was completely uninvolved and wasn't trying to get involved. In fact, I didn't care. But then this person's husband emailed me and my friend accounting details about the argument. Again, I have no idea what this has to do with me. I responded by asking how this involved me. Why anyone would email private accounting details to someone who isn't involved, I have no idea. My only guess is they wanted to prove their point to someone else. Why I would care, I have no idea. So what is the lesson out of all this? - When people are upset don't "talk" via email. Upset people read emails and think they mean something entirely different from what the person wrote. I personally switch from email to phone after two tense emails, I think it should be one if it is especially bad. - Talking things through works much better. - Threatening that you'll unleash an attack never seen before is immature. Telling someone that they are barred from talking to you is immature. Let's be adults and talk things through. - Blocking people that have nothing to do with a conflict just makes you look like the one at fault and is rude. - Sending personal accounting details to someone not involved is an evasion of privacy and simply rude. (To my friend, I didn't read it and was shocked when I got it) - Don't get involved in other people's conflicts if you know any of them unless asked. People will think you are biased. Suggest a mediator instead which I did, no response yet. - Pick your fights. If you believe they will get extremely upset and start spreading rumors and it isn't worth pursing the matter then just drop it and move on. I believe most conflict can be reduced if people will communicate, and that much conflict is really a lack of communication. On a side note that may or may not have anything to do with this particular case: - Not transferring money because you owe the another person money is a form of money laundering. I've seen people do this on a much much bigger scale and go to jail. Just pay what is owed and let the dollars fall where they be. Tax collectors don't like it either. - Use affiliate links when doing business with partners at all times, no matter what. Claiming people are your sales and you didn't use an affiliate link is bad business. - Refusing to send an accounting report for weeks doesn't help. Blocking people on twitter is almost worthless as you can to to their twitter feed on x.com/ and then their username. People can still put you in replies on twitter. It does remove people from being able to direct message you when you block them. So I have one person that is blocking me on twitter now and removed me as a friend on Facebook. I can live with it since I can't do anything about it and I couldn't have done anything to prevent it from happening. I hope it make the person feel better. And I hope this anonymous post helps you and my friend move on with life and that the attacks will end. You both deserve happiness.

Market every day

Christopher Sherrod — Tue, 02 Dec 2008 00:00:00 GMT

I doing marketing every day (except weekends of course). If you market every day then your stream of business stays fairly constant. If you get so busy that you can't market for a month then your sales funnel will suffer. You'll notice that you won't have any business and will be able to market full time and make no money. Not good. Here's a great quote from Seth. >We tend to reserve the third bucket, initiate, for quiet times, good times, down times or desperate times. We wait until the inbox is empty or the new product lines are due (at which point the initiative is more of a response). It's possible to spend an entire day blogging and twittering and facebooking and never initiate a thing, just respond to what's coming in. It's possible to spend an entire day at P&G (actually it's possible to spend an entire career) doing nothing but responding... Take a look at your Sent folder. Is it filled with subject lines that start with RE: ? Consider your job at the University--do you actively recruit people who don't even apply for professorships? What about your blog--does it start conversations or just continue them? What did your brand or organization initiate today? What did you initiate? Think about the changes you'd have to make (uh oh, initiate) in your work day in order to dramatically change the quantity and scale of the initiatives you create. Some marketing jobs are about responding. None are about reacting. The best ones are about initiating. [Seth's Blog: Reacting, Responding & Initiating](http://sethgodin.typepad.com/seths_blog/2008/11/reacting-respon.html).

Black Friday from your computer

Christopher Sherrod — Thu, 27 Nov 2008 23:03:38 GMT

The first time I went out of the house on Black Friday I had no idea it was the most popular shopping day of the year. I was new to Phoenix Arizona and before when I lived in Alaska shopping was 45 minutes away if the weather was ideal. So I never knew about Black Friday until I showed up at the biggest mall in Arizona. Oh did I mention that I wasn't use to crowds. I came back home with nothing and stressed. Never went out on Black Friday again. Even though I can do crowds now I don't like wasting my time in lines so I get online. Here are some great Black Friday deal hunter websites. Enjoy. - [BlackFriday.com](https://blackfriday.com)

My attitude of gratitude

Christopher Sherrod — Tue, 25 Nov 2008 00:00:00 GMT

I recently received an email reply to why I was blessed last week. I had sent out an email where I was blessed to have so much going on. I was in a top 36 selling book on Amazon last week. So a subscriber emailed me back explaining every major heartbreak in their life. I emailed her back asking what she was grateful for. I believe you should focus on what you are grateful for. Here is a quote from someone grateful for rich people. I'm thankful for people who still dare to believe in big ideas, like Sir Richard Branson. Despite what sensible economists and naysayers tell him, he still believes space tourism will become a viable industry, and he's put his money behind those beliefs in Virgin Galactic Space Tourism Co. This winter, test flights begin on the company's mother ship, the White Knight Two. Space tourism doesn't make sense, but neither did landing on the moon decades ago, or powered flight a little more than 100 years ago. I hope Branson will be as stubborn as the Wright Brothers and John F. Kennedy were.

Results of: What Is the Single Most Frustrating Problem or Fear in Your Business?

Christopher Sherrod — Mon, 24 Nov 2008 22:35:27 GMT

Here are the results of my survey, "What is the single most frustrating problem or fear in your business?" Marketing was nearly half. I get this question a lot, so I wasn't surprised. I make a point to market every day. I also blog about it quite often. One of my favorite ways to market is to write on my blog here at AbundanceUnlimited.com every day. When I started doing it every day it got me in the habit of always learning, always sharing, and many people like what I write about here. I've learned a lot from blogging and highly recommend it. Money, Technical and Motivation were the next most popular. Many people have no idea how to start in business. There are so many people out there teaching you how to do this and that, that it is overwhelming. And I agree. Why people are teaching how to create websites to people that barely can use a computer seems strange. In business you can't do it all. You need help. Someone to help in accounting, someone for your technology and support staff to help is the next most important issue book work. Things that a virtual assistant can help a lot on. If you worked on learning everything you need to do you will never be successful. Learn enough to know who to hire. Focus on what you are good at. I tell my clients that they should focus on marketing, cash flow and keeping motivated. The people that are successful in business know marketing very well. They are not experts on creating websites or adding up numbers. They are experts at getting the word out. That is the key. Here are some quotes from the survey that I think that many of you would agree on: - technical aspects such as how to build a website - I am afraid I can't get enough financing to complete my project - exposure, getting enough positive, impactful exposure for me and my work. - lack of self confidence >I get frustrated when I can't understand a word of what anyone is talking about! I am new to Internet Marketing and honestly, it's like being in a foreign country - a whole different language. And worse, it's all in abbreviations which can't be looked up in a 'net dictionary' - even if such a thing existed. (I expect it would be called an NDic or something). Everyone else seems to somehow magically know what these things mean, and it makes me feel stupid." >"the Technical part. I have to ask and pay someone to do it for me." >Knowing that my clients need my product, but not being able to communicate that to them so that they make a buying decision. >Advertising, marketing, but I am getting better. >I don't know what I'm doing. >Being consistent >My most frustrating problem is keeping up with the bookwork, like writing reports. >not getting anyone to follow through with the next step >getting people to buy my product >Not knowing how much cash flow will be coming in next month. >not enough customers >that customs can said no : sometimes frustrated me , because they don't stop me , and I cannot hear the inside voice of them .I am real estate and I take so much time with the internet , with the visit to the propriety , with email , and maybe can make me lose one month ,and then , they don't said nothing , like , thank you so much for yours time , and they buy the other real estate house offer...!!!!! >keeping of accurate data

I read Cosmopolitan magazine, no really

Christopher Sherrod — Fri, 21 Nov 2008 00:00:00 GMT

One of my mastermind members suggested on today's mastermind call to read [Cosmopolitan magazine](http://www.cosmopolitan.com/) to learn about headline writing and my initial reaction was to laugh, but they were right. Cosmopolitan has the best headlines. "10 Dating Truths You Can't Ignore" "Fashion That Will Make Him Want To Touch You" "9 Beauty Tricks You Need To Know" These are excellent headlines that get you to want to learn more. And the headline is the most important part of the article. So I'm going to make visiting Cosmopolitan magazine a regular to do item. I never thought I would ever read Cosmo.

Simplified and Personalized: Christopher Sherrod's New Domain

Christopher Sherrod — Fri, 21 Nov 2008 00:00:00 GMT

My Blog Has A New Home and my articles have been moved here from several sites. After using several different domain names I’ve settled down to using my name for my domain name. Any other projects or companies I work on will have their own domain name. This will give me a base to keep in touch with you. I'll import my old blog posts from my previous websites over time. ## Subscribe Options If you’re new get on my [newsletter](https://christophersherrod.com/newsletter/) and I’ll keep you updated on what’s new and share what is working for me and my clients. If you’re an RSS subscriber please use this [RSS](https://christophersherrod.com/feed.xml).

Asset Allocation Beats The Market Every Time

Christopher Sherrod — Thu, 20 Nov 2008 00:00:00 GMT

For a long time, I thought investing was about choosing the right thing. The right stock. The right moment. The right insight no one else had yet. Over time, I learned that most of that effort was misplaced. What matters far more than selection or timing is something quieter and less exciting: **asset allocation** — how your money is spread across different types of assets, and whether that balance is maintained with intention. Most long-term outcomes are shaped there, not in clever moves. > 92% of your return is determined by asset allocation, 6% my manager/stock selection, and 2% by timing. ## The Part People Ignore Asset allocation forces you to confront restraint. When you rebalance, you’re doing something that feels almost backwards: buying what’s out of favor and trimming what’s already been rewarded. It’s uncomfortable precisely because it resists momentum. Most people don’t fail because they chose badly. They fail because they followed enthusiasm too far. I’ve seen lives built around a single rising asset collapse when that one pillar gave way. The damage rarely stays financial. It spills into stress, relationships, health, and the quiet sense of safety people mistake for success. This is the cost of imbalance. ## Risk Isn’t a Number — It’s a Feeling Everyone believes they understand their risk tolerance. They usually don’t. You only learn it when the numbers move against you and the noise gets loud. If an investment strategy requires constant checking, reassurance, or explanation, it’s already too aggressive — no matter how rational it looked on paper. The same principle shows up elsewhere in life. I’ve written about this in [Finding Balance: Why Extreme Mindsets Don’t Lead to Entrepreneurial Success](https://christophersherrod.com/finding-balance/) where the problem isn’t effort, but sustainability. What you can live with matters more than what looks optimal. ## Simplicity Has Leverage Mark Cuban once said that you should never put money somewhere you don’t have an information advantage. > **CUBAN:** Put it in the bank. The idiots that tell you to put your money in the market because eventually it will go up need to tell you that because they are trying to sell you something. The stock market is probably the worst investment vehicle out there. If you won’t put your money in the bank, NEVER put your money in something where you don’t have an information advantage. Why invest your money in something because a broker told you to? If the broker had a clue, he/she wouldn’t be a broker, they would be on a beach somewhere. Most people don’t have one. Which is why simple, diversified approaches quietly outperform complex strategies over time. Not because they’re smarter — but because they remove emotion, ego, and unnecessary decisions. This mirrors a broader theme I return to often, including in [Why Successful People Don’t Waste Time Arguing](https://christophersherrod.com/arguing/). Energy conserved is energy available elsewhere. Cleverness burns fuel. Structure saves it. ## Looking Back Eventually, I simplified even further. I stopped trying to manage the details and let systems handle allocation and rebalancing automatically. Fewer decisions. Less noise. More room to think clearly about the rest of life. That same shift — away from constant intervention — shows up in how I approach work, technology, and attention now. It’s part of what led me to write about **living a fulfilling life**, rather than chasing outcomes that look good from the outside but feel brittle up close. ## Read More If this essay resonated, you may want to continue here: - [Being Grateful Every Day Changed How I Live](https://christophersherrod.com/being-grateful-every-day/) On stability, perspective, and why consistency outlasts intensity. - [Finding Balance: Why Extreme Mindsets Don’t Lead to Entrepreneurial Success](https://christophersherrod.com/finding-balance/) A companion reflection on sustainability over optimization. - [Quiet Generosity: The New Face of Philanthropy](https://christophersherrod.com/quiet-generosity/) Why restraint and intention often have the longest reach. - [Why Successful People Don’t Waste Time Arguing](https://christophersherrod.com/arguing/) Another look at leverage, energy, and choosing where _not_ to engage. These ideas repeat because they intersect. They tend to point in the same direction. ## Recommendation My current asset allocation for my investments are on [WealthFront](http://wlth.fr/1SldB0I). A few years ago I liquidated all my stocks and put them in WealthFront to manage for me. WealthFront handles getting the stocks, REITs, and bonds. Using tools that only billionaires had access to in the past. Goto [WealthFront](http://wlth.fr/1SldB0I) that is an affiliate link and you can get $5,000 managed for free. After that it is a super low fee better by far than any other method.

Too small to fail

Christopher Sherrod — Wed, 19 Nov 2008 00:00:00 GMT

I love this quote. >If you act small and think big, you are too small to fail. You won't need a bailout because your business makes sense each and every day. You won't need a bailout because your flat organization no matter how large it is knows about problems long before they're too big to deal with. >People that try to act all big and are really faking it concern me. If you don't know how much money you are making then you're just faking it. It's amazing how many "big wigs" I've seen that due to marketing look huge but are really barely making it and really make all their money on how to market but have never made any money actually doing it. The closer you are to your customer the better. Don't isolate yourself and do get help. [Seth's Blog: Too small to fail](https://seths.blog/2008/10/too-small-to-fa/)

My Story Featured in Joe Vitale’s New Book Expect Miracles — Learn How to Attract Miracles Into Your Life

Christopher Sherrod — Tue, 18 Nov 2008 00:00:00 GMT

I'm in a new book again. Joe Vitale came out with a new book called [Expect Miracles](https://amzn.to/4dtThZE). I have a story inside the book. If you're looking for a book that can show you how to attract miracles in your life check out Joe's book. You'll learn... - How to use a five-step system for attracting any kind of miracle - Why you need to avoid fear if you want to attract miracles - How to eliminate counter-intentions that will block you from achieving goals - The exact method for getting clear about what you want - How to forgive anyone for anything and get on with your life - How your mind works (it may surprise you) - Ways to go from indecision to focused intention - The importance of gratitude for what you already have and how it plays into what you will attract in your life You'll also get story after story about other people who've attracted miracles in their life, like my story. Let "Expect Miracles" inspire you or a friend, coworker or family member today. Order [Expect Miracles](https://amzn.to/4dtThZE) now.

Lessons from Motrin

Christopher Sherrod — Mon, 17 Nov 2008 00:31:29 GMT

Motrin released an ad on their website on Saturday. That said this in 20-something voice:

>Wearing your baby seems to be in fashion. I mean, in theory it’s a great idea. There’s the front baby carrier, sling, schwing, wrap, pouch. And who knows what else they’ve come up with. Wear your baby on your side, your front, go hands free. Supposedly, it’s a real bonding experience. They say that babies carried close to the body tend to cry less than others. But what about me? Do moms that wear their babies cry more than those who don’t. I sure do! These things put a ton of strain on your back, your neck, your shoulders. Did I mention your back? I mean, I’ll put up with the pain because it’s a good kind of pain; it’s for my kid. Plus, it totally makes me look like an official mom. And so if I look tired and crazy, people will understand why. Later that same day people are twittering about how offended they were about looking "crazy" and being "fashionable" carrying a baby. By Sunday there was a YouTube video and bloggers calling for boycotts. Then someone called the ad agency and told them what was going on. The ad agency apparantly doesn't know about twitter or the bad word of mouth on it and blog and YouTube. Never ever piss of Moms, especially ones that use twitter and blog. Mortin's ad agency issued this email today: >I am the Vice President of Marketing for McNeil Consumer Healthcare. I have responsibility for the Motrin Brand, and am responding to concerns about recent advertising on our website. I am, myself, a mom of 3 daughters. We certainly did not mean to offend moms through our advertising. Instead, we had intended to demonstrate genuine sympathy and appreciation for all that parents do for their babies. We believe deeply that moms know best and we sincerely apologize for disappointing you. Please know that we take your feedback seriously and will take swift action with regard to this ad. We are in process of removing it from our website. It will take longer, unfortunately, for it to be removed from magazine print as it is currently on newstands and in distribution. -Kathy Widmer VP of Marketing - Pain, Pediatrics, GI, Specialty McNeil Consumer Healthcare Correct your mistakes fast to lessen the damage and applogize if you did something wrong. And monitor your name and brands online so you see this coming instead of waiting until someone actually calls you.

Celebrate your achievements

Christopher Sherrod — Fri, 14 Nov 2008 00:00:00 GMT

I'm about to leave for an extended weekend out of town. I'm taking Richard Branson's advice in his new book "Business Stripped Bare" and I'm throwing a party. Yup, Saturday night my girlfriend Nan and I are throwing a party. I invited all my friends and web clients around the world to come. I love my clients and I want to celebrate with them their businesses. Business is fantastic and growing and I'm having a blast. Let's party. What are you doing to celebrate your achievements?

Good job isn't so good

Christopher Sherrod — Mon, 10 Nov 2008 00:00:00 GMT

Having a good job is not what it used to be. In fact, it's pretty risky. After working your ass off for many years companies just let you go. It's happened to many of my family members. Many people used to love to work for the government or the post office. Now that dream isn't worth so much. When people think of their dream job it isn't working for the government. The dream job is about gaining insight and sharing it with the world. A job where you have control over your own destiny. If the recession has changed your life look at it as not a negative but a positive. A positive move to what you really want.

Six Horrible Financial Products You Should Avoid

Christopher Sherrod — Mon, 10 Nov 2008 00:00:00 GMT

When I read this article I thought it was a joke...a 401K Debit Card. But they really exist. >Dealing with financial products can be very confusing and stressful, but there are some products that you should absolutely stay away from for the sake of your financial health. Here are a list of six things I think people should avoid. [Six Horrible Financial Products You Should Avoid | Wise Bread](http://www.wisebread.com/six-horrible-financial-products-you-should-avoid)

Creative entrepreneurs can survive the crisis

Christopher Sherrod — Thu, 30 Oct 2008 00:00:00 GMT

Big companies that are not creative will hurt and many go out of business. Nimble small companies that are creative will florish. Be creative. Now is the time for using your brain first and then money second. Brains always wins. The best product never goes bankrupt. Be the best. >“It’s not the creative entrepreneurs but it’s the large companies that are being challenged. Creative companies can survive any condition,” Larréché said at the recent World Knowledge Forum in Seoul, South Korea. Virgin Atlantic, which was founded by British entrepreneur Sir Richard Branson in 1984, survived and came out stronger after the airline crisis of the early 1990s when many established airlines went bankrupt, notes Larréché. Speaking via satellite, Branson said a lot of opportunities will emerge as a result of the current global economic slowdown but companies need to be nimble to move quickly and decisively to realise these opportunities. >“There are enormous opportunities when there is a crisis. In a situation like this, it’s absolutely essential to conserve cash. I think companies that do have cash owe it to their country and the people in the company to actually invest that cash in order to grow out of the crisis,” Branson says.

The fall of MBAs

Christopher Sherrod — Wed, 29 Oct 2008 05:44:49 GMT

We are in a time of creativity. More than ever. I heard recently that MFA (Masters of Fine Arts) is going to be the new MBA (Master of Business Administration). Being creative in business is the key now because the MBA stuff can be outsourced. It's just a matter of figuring out your business plan to make the idea viable which you can get help with. All business details that can even be outsourced. But the passion is the core. The idea is key. When I got my business degree I wanted to immediately get my masters. Even started on it. Quickly found out that I was being taught the most useless information. Great if you want to get a job with a large corporation but not practically if you want to start your own business. So I dropped that and continued on my adventure. Knowing about marketing is essential but also being creative is required.

My Prosperity Laptop

Christopher Sherrod — Tue, 28 Oct 2008 02:35:12 GMT

Since most of my work is done on my laptop I have tricked it out as they would say. But I also decorate it. I put on what I want. I bought two cards decks at a couple of bookstores and then picked out the ones that most fit what I wanted. - Focus on opportunities - Solve problems for people - Associate with successful people - Get support or create a team - I have an attitude of gratitude - I choose thoughts that support my prosperous future - I am earning an excellent income doing what I love - I trust that my inner guidance will lead me to my dreams

Internet Get Rich Quick targeted

Christopher Sherrod — Mon, 27 Oct 2008 00:00:00 GMT

Internet get rich quick people are being targeted by the Feds. The hype is so great and the amount of just awful schemes that it was just a matter of time. A US national morning show is creating a story on it right now for air very soon. Who is going to be in trouble? Well, anyone that doesn't allow you to unsubscribe to their email. Believe it or not I know a big Internet Marketer that did this until very recently. They purposely broken their unsubscribe system. They also make it extremely hard to get off their monthly continuaty program. They don't answer their emails or phones and in fact put PayPal's phone as their billing department phone number. With the recession and many Internet Get Rich Quick people having a big surge of business the Feds are going to target some of the big wigs and make examples of them. As soon as I found out one Internet Marketer was doing the above items I had to cut my ties with them. Be careful and do business ethically. Don't let greed grab your head and lead you down a one way street. You need the following items to have a profitable online business: - Having a high quality product or service to sell - Selling your product or service at a reasonable price - Having a business plan and some idea of how to implement it - Providing outstanding customer support and service - Having a target audience and a strong marketing strategy And you need to focus on: - Pick a profitable niche that you love. - Create a web site for that niche. - Gather targeted traffic to that web site. - Convert the traffic into paying clients. Having bad customer service which a lot of Internet Markets have is one of the biggest problems I see. If you are banning people's IP address, manually unsubscribing people, black listing people and ignoring all support emails that are negative then you have a problem. You are ignoring your client and it just takes one to complain to a government department and an official to make you into a case and you are in serious trouble. Be careful who you promote and do business ethically. Be trueful about what you can do and help people as much as possible. You can easily start your business and succeed if you have the desire just don't let the get rich quick people get you off track.

You get what you pay for

Christopher Sherrod — Wed, 22 Oct 2008 00:00:00 GMT

I recently had a client who's website went offline for a few days. I did my best to make sure this didn't happen but when the people that make mistakes are the only people that can fix it I can't do much. My client originally got her domain names from a company that runs two page ads in business magazines and caters to newbies. She also had them host them. Some months ago she upgraded her hosting to another company but the first company still was her domain registrar (place you buy domain names). No problem everything is working properly. Then she needed to upgrade to a dedicated server so the IP address of her domain name needed to be updated. Amazingly the first companies back office control panel has a bug that couldn't handle her complex needs. So they had us make some weird changes and boom three hours later her website doesn't work. Then we get the run around. Any IP address changes take three days, even though it took them only three hours to screw it up. Our phone calls get routed around the planet and we have the lovely pleasure of talking to idiots that actually read from a script. I've heard that for sales but not technical support. I haven't heard some much bad 80's music on hold, it reminded me of their technology from the 80's. They lock the control panel and take over manually and proceed not to fix it for days. The only way we could get it fixed was by transferring the domain name to GoDaddy.com which took five days. With GoDaddy you can update the IP address and it takes affect almost immediately. It's super quick, not three days. Back in the mid 90's three days was normal but not anymore. There is a ton of cheap domain hosting companies. Thru my experience and the experience of my clients I've had horrible experiences with most of them. You really do get what you pay for. If you are starting out with a website and you're not making money I can understand why you would go for the cheapest solution. However, when you start making money and your website is your business you need to upgrade. Just image how you would feel if your website didn't work? Would you be able to sleep? This website wasn't even mine and I lost sleep. I felt for my client and did my best to fix other people's mistakes but I lost sleep. I can't imagine how I would feel if it was my website. So, I have the best hosting I can get. Get the best you can afford. If fantastic customer service is not important to you then go cheap, you'll regret it eventually. If you're not making any money then if your website is down for a few days does it really matter? But if you live and die by your website then get the best you can afford. It is well worth it. I host my websites and several of my clients and if I could make it any better I would. I want Google uptime and I'm very picky. If I'm happy and know my client will be too.

How to start doomed

Christopher Sherrod — Tue, 21 Oct 2008 00:00:00 GMT

You're doomed if a vast majority of cases if you quit your old job and buy a bunch of gear/gadgets/equipment and then start your business. It's not the gear, it's you. There are highly paid fashion photographers that use a very inexpensive cameras. One even uses throwaway cameras. It's how you use it that counts. Start with the basics for your industry and move forward with that. Then get your business to buy only the necessary upgrades or stuff that you need to do a project. As you learn you may find out that some items are simply not needed or you clients don't care about it. Follow the money.

Sushi Innovation

Christopher Sherrod — Tue, 21 Oct 2008 00:00:00 GMT

I had such a good morning yesterday. I had two clients recommend me to all their family, friends and business associates. Another client is going to record me a video testimonial. I have new clients every week and I had the best weekend with my girlfriend Nan. So I went to a local sushi restaurant for lunch yesterday to celebrate. After a very nice sushi selection I received my bill. See the picture on the right. They automatically print what the tip would at 15%, 18% and 20%. This is such a nice little touch. A great little innovation. A few little fine touches is what makes a great business. It is what makes your different. Innovation is key, especially during a recession.

It's You, Not The Economy

Christopher Sherrod — Sun, 19 Oct 2008 00:00:00 GMT

The biggest factor in a new startup company is you, the founder(s). It's not the economy, it's you. Microsoft and Apple both started in a recession in the 70's. They had the ideas and the founders to make it work. They had people that told them they were crazy to start some unknown industry in a recession. Good thing they totally ignored them. Since most startups go out of business due to a lack of cash, make yourself recession proof by running your company as cheaply as possible while maintaining fantastic customer service. Thank goodness it is incredible cheap to run a startup now and you can make a lot of items variable costs instead of fixed which helps a great deal. And in a recession it is less risky starting your own company than working for someone else. Someone that may suddenly lay you off. With your own company you are in control. During a recession you'll have less competition. While your competitors who are spending a lot on overhead are going out of business, you'll be strumming along lean and mean. You can also consider producing a product or service that will save money for your clients, something that clients will look for during a recession. If you are an investor then a recession is a fantastic time to invest. You buy when things are low and watch them grow. A recession is an investors dream. Some people go to grad school during bad times and come out with a degree and good times again. Adapt to the situation and do what is best for you. I doubt it is staying the status quo. The threats to your company are not in the news. The threats are in the mirror, you. It always comes down to the people. Period.

Money solves all problems, yeah right

Christopher Sherrod — Fri, 17 Oct 2008 00:00:00 GMT

Yesterday I was talking to a client about when to get financing. I started with when you should not get financing, like when you don't even have clients. I've lost count of the number of people who have gone into huge credit card debt to start a small company and then done zero or one deal. There are many ways to do business without having to come out with a lot of money. Richard Branson back in the early 70's would sell records, get the order and then buy them from a wholesaler and ship to the client. He got paid before he spent the money. Build up your clients and then start investing your profits into more and more marketing. And good marketing, not branding. Don't follow what the big brands do. That is often a complete waste of money. Instead spend it on things where you can track the numbers. No numbers, then don't do it. Start off slow and learn what works. Only get financing when you know for sure you can get more clients than you can handle but don't have the cash to do it. You've proven to yourself and your bank that you can add many more clients. Don't finance it with credit cards. That rarely works. Get a business loan. If you can't convince your bank, then you should seriously look at their concerns. You may be too attached and need to rethink. I get concerned when people have a lot of money to spend on their new business because they tend to spend poorly. I've seen many people go through $100,000 or more on training and seminars without making one cent. They constantly learn and never do. The people with little money often proceed more smartly and have a higher success rate. Money can and does solve problems, but you need to know when and how to use it. If you're just starting out with your first business, then be cheap and proceed slowly. Constantly learn, but always implement on a daily basis. Learn, do, rinse repeat.

Write A Business Plan In 10 Seconds

Christopher Sherrod — Thu, 16 Oct 2008 00:00:00 GMT

Forming a business plan around a business idea can be very quick. Check out this 10 second solution. There are basically four major aspects of the ten-second business and marketing plan: 1) What product or service you are offering? 2) How it is going to help people? 3) What are you going to call your business? 4) How are you are going to reach your customers?

Big banks vs regional

Christopher Sherrod — Wed, 15 Oct 2008 05:45:03 GMT

I have a great aunt with a lot of money. She has many many accounts in many banks with no more than $100,000 USD in each because that is the limit the FDIC Insurance will pay. Not many know this, but yes there is limit. So if you have a lot of money use different accounts and banks. Also be careful what banks you use. Many are going out of business. Big rumors of another big one going under soon. Don't ask me who. And many many regional banks are going out of business. This story about Virgin Atlantic is sobering. Richard Branson's main bank came to the rescue. Looks like big big banks are going to be the survivors. >"Virgin Atlantic may have disappeared if HBOS had gone, it could have been that serious," Sir Richard said, adding it would have been "no fault of our own". In an interview with Fox News he said: "HBOS looked like it was going to go bankrupt in Europe so Virgin Atlantic rings up HBOS, we have a billion pounds on deposit - not really our money, it's people who've bought tickets, people who've bought holidays - and we said, 'We want it out. We want to move it to another bank.' "They said, 'Well, we actually, er,... Look at the small print, you can't have it out right now.'." He went on: "And now, fortunately, Lloyds (TSB) bank made a bid for them and we got our money out." Sir Richard made the comments as he explained why he thought governments, both in the US and the UK, should guarantee "all of their depositors' money in banks".

How To Know If Your Business Idea Is Any Good

Christopher Sherrod — Wed, 15 Oct 2008 00:00:00 GMT

Have a customer already. When a client asks for something we do it and then offer to everyone else. Works great.

How Often Should You Publish?

Christopher Sherrod — Tue, 07 Oct 2008 00:00:00 GMT

The successful Internet Marketers or businesses have a whole product line. When they come out with a new product or service they market it like crazy and they get new clients. Old clients will even get it. But the real money is the back catalog, the older products. Don't come out with a new product or service if it isn't good. My back catalog is going strong and my new products bring new clients who will look at my back catalog. This strategy may be a little slow but it is a very profitable strategy. Many Internet Marketers rely on the big hit. Then another big hit. If they don't have a big hit their income goes away. Because a lot of the big hits are short term. Especially in Internet Marketing, some products only work for clients for a short term before the technique quits working. So a back catalog of still viable products and services is much better long term. Seth summarizes it well. >the strategy: 1. Assemble a tribe, a group of true fans, followers, people who have given you permission. Give them all the frontlist they can handle. Make it easy for them to spread the word, to Digg you or bring a friend to your movie or buy your new book for their friends. If you create too much content for this crowd, then you're publishing too much. They care, and they want to hear from you. 2. Promote your backlist. Invest significant time and money to make your backlist available, to recirculate it, to have it adopted as a textbook in English class or featured on Netflix or part of a retrospective on TV. Take all that money you waste in frontlist marketing and spend it on the backlist instead. 3. Repeat. Frontlist becomes backlist, backlist grows, fan base grows, it scales. Frontlist reaches your fans. Your fans spread the word, and eventually your backlist reaches everyone else. The backlist turns some people into fans, who then look for the frontlist. [Seth's Blog: How often should you publish?](https://seths.blog/2008/09/how-often-shoul/)

The myth of launch PR

Christopher Sherrod — Wed, 01 Oct 2008 00:00:00 GMT

Many people in Internet Marketing strive for the big launch. They setup a ton of bonuses and JV partners. And promote their book on a particular day to get it to #1 for a category. It may only be #1 for an hour because that is how often Amazon calculates these things. Then they can go around and say they have a #1 selling book. When I first learned of this technique I was a little put off. Seemed sneaky and almost a lie. But, it's true they had a #1 best selling novel on Amazon for a category for an hour. Better than most all of us so nothing to fault them for. But, I think the big publicity scares a lot of newbies. It looks like a lot of work (it is). And it just seems overwhelming. Don't worry about it. You can make money without having the big huge publicity. You can do it by having a sales funnel of products and services. Don't rely on one ebook or one teleclass. Rely on your sales funnel of many products and services. Starting from free to high price. The different levels are for different types of clients and for people that progress up the sales funnel. Some people will get your high price item first while some (a lot) will get your free stuff first and progress from there. It's up to them, but provide them with choices. Here is a quote from Seth Godin. Great advice. >Great publicity is a treasured gift. But it's hardly necessary, and the search for it is often a significant distraction. It works for movies, in fact, it's essentially required for movies. But for just about every product, service or company, the relentless quest for media validation doesn't really pay. If you get it, congratulations. If you don't, that's just fine. But don't break the bank or your timetable in the quest. [Seth's Blog: The myth of launch PR](https://seths.blog/2008/09/the-myth-of-lau/)

Paul Newman the Philanthropist

Christopher Sherrod — Mon, 29 Sep 2008 00:00:00 GMT

I know Paul Newman mostly through his charity work. I've seen him in some movies, and I know he liked race car driving, which is a bit loud for me. His charity work was exceptional. He lived quietly in Westport, Connecticut, far from Hollywood. I think this is a big factor. He was a great actor, but he didn't get caught up in all the Hollywood junk. He was down to earth. Newman's Own was one of the first mass-produced organic food companies and is still very successful. All the profits are given away without galas, mailings, or other expensive outreach. Again, Paul living outside Hollywood and being a down-to-earth guy were part of what made this simple business so powerful. All of their marketing is essentially word of mouth. Great stuff gets out. I believe starting a foundation and giving back to society is an extension of good business. Why give all the money away to taxes when you can give it to people who need help? Paul Newman's foundations gave away all the profits from his food line. He had summer camps for kids, and his charity helped other charities, not just the A-list charities. He helped charities that were not well known. Charities that make a real difference. A lot of people give money to the well-known charities, which tend to have high administration costs, and I'm not a big fan of that myself. Paul was very selective and put a lot of thought into who got money and who he supported. Unfortunately, many in Hollywood support charities in order to look good and promote themselves. Not Paul and his family. So I will remember Paul Newman as one of the greatest philanthropists of all time and a role model for how I want to live my life. Bye Paul, you made a difference.

There Is No Reverse Gear On This Thing

Christopher Sherrod — Sat, 27 Sep 2008 03:09:59 GMT

I love this quote. >There are many ways to run a successful company. What works once may never work again. What everyone tells you never to do may just work, once. There are no rules. You don’t learn to walk by following rules. You learn by doing, and by falling over, and it’s because you fall over that you learn to save yourself from falling over. It’s the greatest thrill in the world and it runs away screaming at the first sight of bullet points….So all I can do for you now is map the territory I’ve seen. The good news is, I’ve covered a lot of territory. [Leading Blog: A Leadership Blog @ LeadershipNow: Richard Branson: There Is No Reverse Gear On This Thing](http://www.leadershipnow.com/leadingblog/2008/09/richard_branson_there_is_no_re.html)

Virgin Twitter

Christopher Sherrod — Thu, 25 Sep 2008 00:00:00 GMT

I blogged about Richard Branson having a blog two days ago. I was very excited that he was going to blog occasionally. His fans and I (his biggest fan) could hear directly from him. I ordered his new book and looked forward to reading it. I noticed he had some social network links on his blog, just like I do. I was already a friend of his on Facebook. Then I noticed he was on twitter so I added [virgindotcom on twitter](http://x.com/virgindotcom). I was thrilled when virgindotcom followed me back shortly later. I even asked him a question on twitter. I've wanted to know if his famous one page business plans have a format to them or if he just wings it. So I asked that question on twitter. That was one or two days ago. Well, this morning I woke up really early like 4:30 AM. I never do this, but I was wide awake. So I got up and was going to read some of my favorite RSS feeds on my computer until I was tired enough to go back to bed. And I see a reply from virgindotcom on twitter. I had won a [Virgin messenger bag](http://twitpic.com/d835). Of course I was thrilled. I was the 100th follower of virgindotcom on twitter. I'm too excited to sleep now so I'm blogging about all of this. I'm his biggest fan...no really I'm serious. I read everything he writes, every interview he does and every video and audio on him I can find because he is the best role model for how I think business should be done. When I was looking at the twitter reply from virgindotcom I started remembering having my picture taken in front of the Virgin Megastore in Paris on the Champs-Élysées last summer, looking through the windows of the Virgin Megastore in London late at night, and browsing the Virgin Megastore next to the Louvre in Paris and in Rennes, France. I then started having visions of meeting Richard Branson in person or even just talking to him on the phone. Today is a great day.

High Oil Prices Is Good

Christopher Sherrod — Tue, 23 Sep 2008 23:35:28 GMT

High oil prices are good? Why when everyone on the news says it's bad? When all your neighbors and friends say it is bad? Because high oil prices is creating a market for alternative energy, conversation, efficiency and energy independence. The growing demand of oil is growing faster than the long term supply curve of oil. Demand has to decrease and/or alternative energy has to exist. The longer oil is priced high the better. It gives people time to transition from their old car to a new hybrid or alternative fuel vehicle or simply take the metro. Natural gas, solar, tar sand, plant waste, biodiese, hydrogen, plug-in hybrid vehicles, shale, Synthetic diesel, coal-to-liquid processing, wind, tidal wouldn't be viable with cheap oil. There are so many new options that are viable because oil is expensive. There is plenty of energy out there for everyone to use, it is just a matter of finding it. The technology finds will be fantastic as scientists and entreprenuers have an incentive to come out with the energy solution that changes everything. And high prices helps the environment with a reduction of hydrocarbons. Alternative energy is more earth friendly too. So high oil prices are the perfect solution to meeting the growing energy demand, helping out the environment. Have a smile next time you pay $70 filling your car with gasoline, you're helping solve energy and the environment.

Strategic partnerships

Christopher Sherrod — Thu, 18 Sep 2008 22:43:19 GMT

Are you struggling? Does it seem you are not moving forward? Have you thought about doing strategic partnerships? If you are running out of time to do what you want to do then partner with someone that can help. I was having this same problem and I started to partner with people. I have a ton of products coming on down the pipeline and I'm partnering on most of them. There is always a way to get something done. It is just a matter of figuring it out...or better yet intending it.

I Think I Can

Christopher Sherrod — Wed, 17 Sep 2008 00:00:00 GMT

Do you know the difference between successful and unsuccessful business people? Successful business people think they are successful. That's it. Pretty simple. You can quit reading and go forth and be successful. So why are there so many how to be successful books/seminars/conferences/ebooks/audio program...etc? Because a great many people don't believe they are successful or can be. They think they have to learn a new technique or some hidden secret. The secret is you. The secret is that you think you are successful. I believe in you. I believe you are successful. Now go out there and do it.

The Horror of Mental Images

Christopher Sherrod — Wed, 17 Sep 2008 00:00:00 GMT

At a dinner party at a friend's place last weekend, the subject of favorite movies came up. Out of six people, only two liked horror movies. The other four of us couldn't understand why. Visual and mental images change your life. So why are horror movies so popular? I really don't understand. I can't stand horror movies. All those horrifying images do have an impact on you. If you see them enough, they can change your life, but not for the better. I've accidentally seen a few horror movie scenes on cable TV while flipping channels, which I don't do anymore. "What's this movie about?" goes through my head and then bam, an image that is just utterly disgusting. I change the channel, but I still remember those images. Why sexual images are considered adult while horror movies are freely allowed to exist, I have no idea. Your mind gradually becomes negative if exposed to horror movies, war, depressing situations, and similar things. You'll slowly become less able to see positive events, new business opportunities, success, or love. However, if your mind sees success, positive situations and love, you'll see more success, new business opportunities and love. So decide to focus on positive situations. Cut out horror movies and the news. If it's really important, you'll hear about it. Sit down once a day and mentally visualize what you want in life. See it. Feel it. If you can't see success then nothing will help you. Nothing I do can help you. Nothing anyone can do will help you. You must know you can be positive before anybody can help.

Nothing but Net

Christopher Sherrod — Mon, 15 Sep 2008 00:00:00 GMT

It is not how much money you make that really matters. I've know many people that make millions and a vast majority of them are broke. How can that be? Easy. Spending more than you make. I saw an entire group of financial advisors living very well and then after one particular investment went under they all were instantly broke. They took out enough to pay for their lifestyle but when the investment tanked they instantly couldn't pay for their mortgage, car payments and lifestyle. They were homeless in a month. So the only thing that matters is your net profit. Nothing but net. Only thing that counts. I think people that make less money but actually invest (diversified) and save money and look at their net profit are much more business savvy than people that make tons but spend it all. That is why the people that blog about their toys and such really don't thrill me at all. I've seen so many people that do that and found out later that they were spending everything and a lot of the time on credit to look good for marketing purposes but are broke and up to their eyeballs in debt. I know quite a few stories but can't recount them here because they are people I know very very well and I don't want to embarrass them. You would be surprised even shocked and their business would tank. Bottom line, don't look up to people and expect them to be perfect. Look at your bottom line. Look at your net profit. What is working for you? Don't over spend but also don't be cheap. Money attracts money. Spending money attracts people spending money. But going broke attracts somethings you don't want.

Money and stuff

Christopher Sherrod — Wed, 10 Sep 2008 00:00:00 GMT

I've had stuff and I've had practical no stuff. I've learned for myself that having less stuff is more fun. The less I'm into physical items the more I enjoy the items. Let me explain. Everything you own is temporary. Your going to lose it all when you die and along the way some items are going to wear out. Some you replace and some you don't. They serve a function. They give you pleasure. They are helpful in getting through life. But they are temporary. Experiences are permanent. Enjoying things physical and other wise is important, not the thing. I've enjoyed many things in life and didn't own many of them. It's not necessary to own something in order to enjoy it. Some things I can enjoy for a limited time but then don't want it anymore, so why would I buy it? Just find out a way to get access to it. I was in France and Italy for six weeks this summer and last year the UK, Scotland and France. I didn't buy much at all. This summer I bought a handful of gifts for family. After traveling to many places and often you just lose interest in buying the same bag with the local city name on it. I enjoy taking photographs and getting some printed and looking at them and remembering my trip. The experience is what I enjoy. I had a blast in Venice Italy this summer when I took a shower in the world's smallest shower. I called it Venice Shower Yoga. Not the most comfortable shower but it gave me an experience that I enjoyed and will never forget and it makes me feel grateful for my shower at home, it's so huge. If you are in a situation that you don't like look for the humor in it. Put your happiness above all else. Don't put up with a bad job that you hate. Why have an experience that is bad and keep doing it? When you laugh at your current sucky situation you are on your way to change. You can change because you have raised your vibrational level. If you stay stressed and despressed you can't change. Your can control how you react to situations even if you can't control everything around you. The point of life is not to amass fortunes. You're going to lose it when you die anyways. The point is to have fun. Now making a lot of money for me is a lot of fun. But losing money, even all of it is that the end of the world. In fact losing money will make you a better player at the money game next time around. Play full out. Go for what you want. Enjoy the experience. Enjoy life. Bancruptsy is not the end of the world. Many successful people have gone bankrupt and started anew and became successful again and much faster because of their experience. Use those bad situations as growing experiences. Grow from it and move forward. Play the money game, play at life with a sense of adventure. Don't take it so seriously. Enjoy the experiences, grow from them and have fun.

Silence Is No

Christopher Sherrod — Mon, 08 Sep 2008 00:00:00 GMT

The answer is always no if you don't ask. I've seen this many times. This is why I simply ask. I ask for new clients from past clients and from my audience. I ask for what I want. If I don't ask I don't get it. I used to be shy, actually painfully shy. Sometimes I still am, but not often. I got over a vast majority of it because I wanted things that I saw others getting easily just by asking. So I started asking. People are flattered when asked. They want to get you what you want. Asking is fun and it pays great dividends. Nan and I love to ask for extra things when at restaurants, seminars, companies, massage therapists and others. Ask for what you want and it is amazing how easy you get it. Don't be silent. Ask and you shall receive.

Why you are failing

Christopher Sherrod — Sun, 07 Sep 2008 00:00:00 GMT

Last week I had a mastermind member call me the Internet Marketing guru of the group. Quite flattering and it made me uncomfortable because I look up to many others as gurus of Internet Marketing. Then he called me the guru of websites which I would agree with as I"ve been creating them for 13 or so years more than anyone I know. My conversation with one of my mastermind members got me thinking why he and other think I"m a guru of Internet Marketing. I simply think it is because I actually create products. So many people simply don"t do anything at all. Period. I think I can be successful so I do something and make corrections as I go. Ready, Fire, Aim. Some people are scared of failing. Do it a few times and you get over it. I did. Then I thought of a recent email my girlfriend Nan forwarded to me from Marlon, a successful Internet Marketer. I think it clearly reflects why some people are failing. >But dominantly, I'm a producer and a promoter of products. >My job in life is to come up with new products that create value for my customers and to promote them to the best of my ability within the time and money constraints I decide on. >"Marlon, I have SPENT a small fortune. I have BEEN in coaching programs. I have BOUGHT the course. How come I"m NOT making any dough?" Answer: You"re consuming. But are you PRODUCING and PROMOTING? And are you doing it more than ONCE? Are you out there playing the Game every day? Let me explain... The problem I see a lot of people have is they consume, consume, consume. But NEVER cross the bridge to creating producing and promoting. Go out and fail a lot. It's the best thing you can do. Start creating now.

Author of '100 Things to Do Before You Die' is killed in fall

Christopher Sherrod — Thu, 28 Aug 2008 00:00:00 GMT

Just shows you to live life now. >The man who co-wrote the best-selling adventure travel guide 100 Things To Do Before You Die has died at the age of 47. Dave Freeman had visited half the places mentioned in his book whose recommendations included a voodoo pilgrimage to Haiti and running with bulls in Pamplona, Spain. He died after falling over at his home in Venice, California, and hitting his head. He wrote the book on what to do before you die and he only gets through half the book. What are you doing to live your life? Are you waiting until you retire? Another quote from a blog post. From one of the founders of Wall Street Stock Market. >Do not save money, that's the most foolish thing you can do. Whatever money you earn, give instantly half to your children, they will love you for that. Spend the other half traveling and enjoying life. Money is of no worth when you are old and then you realize that it's the time that matters. You can enjoy life and save and invest money. But live life. Don't live and then find out it's too late to travel, have fun and enjoy life. My grandmother was retired most of my life. All I remember her doing is sitting in front of the T.V. and staring at it. If someone got up she would immediately ask them to go get her a Coke or food. She never moved. She did this for at least 30 years, day after day. I would rather be dead. I grew up in Alaska. I move all the time. Flew from lake to lake and incredible small town to even smaller town. I had a blast. When I moved to Arizona I drove all over the state and took photographs. I took a consulting job in the Bahamas just because it was in the Bahamas. I had a blast diving and snorkeling. The last two summers I've gone to Europe. Three summers ago I went to Panama and Mexico. And I've been to the beach five or six times in the last three years. Life is a blast. [Author of '100 Things to Do Before You Die' is killed in fall - and he only managed to achieve half his list | Mail Online](http://www.dailymail.co.uk/news/worldnews/article-1049432/Author-100-Things-Do-Before-You-Die-killed-fall--managed-achieve-half-list.html)

Customer Satisfaction: Time is Precious

Christopher Sherrod — Wed, 27 Aug 2008 00:00:00 GMT

I've noticed in Internet Marketing that many professional Internet Marketers are awful at customer service. Some even remove people from their list and ban there IP address from their website so they can't ever visit again. If they did this with a restaurant they would lose everyone else to after the big "scene". Not professional at all. I think Internet Marketing is at the end of it's infancy. In a few years not having good customer service will be paramount to not being in business. Banning people for simply wanting some customer service on a product they bought just isn't going to fly in the future. This blog post below is from a study that shows that customer service time has a high correlation to customer satisfaction. Talking to real people does help. >The takeaway from all this is that important customer relationships need to include listening to the customer. This may mean face time for big customers, perhaps phone time or even web chat for smaller ones. And these contacts can't be one-way sales pitches - the customer needs to believe his concerns are being heard. [Neuromarketing Â» Customer Satisfaction: Time is Precious](http://www.neurosciencemarketing.com/blog/articles/customer-satisfaction-time-is-precious.htm)

Reversible business models

Christopher Sherrod — Wed, 27 Aug 2008 00:00:00 GMT

I just finished reading this excellent post. Here is a quote. >In China, some doctors are paid monthly when you are healthy. If you are sick, it's their fault, so you don't have to pay that month. It's their goal to get you healthy and keep you healthy so they can get paid. Shai Agassi of Better Place designed a business model for electric cars where the car is given away for free because the company makes its profit on the electricity and battery maintenance. I see some reverse business plans as being brilliant. Some open up a new market. Ink jet printers under $100 with the ink cartridges is a new market I believe, people that that don't want to pay a lot. The existing ink jet market people go forward with their existing printers. The two markets can co-exist because they don't clash. Read the rest of the article [Reversible business models | Derek Sivers](http://sivers.org/reversible).

Multiplying Output in Groups Plus

Christopher Sherrod — Sun, 24 Aug 2008 00:00:00 GMT

Tim Ferris' latest blog post is awesome. So much content. I love that. The video is excellent on showing how employees can be more productive not just CEO and entreprenuers. And the worksheet is going out to all my team. >There is a misconception that lifestyle design is just for entrepreneurs or CEOs. In reality, the principles ” borrowed from economics and behavioral psychology ” can be applied within organizations and groups with even more dramatic effects. [The Fortune 500 4-Hour Workweek: Multiplying Output in Groups Plus: Downloadable Checklists - The Blog of Author Tim Ferriss](http://www.fourhourworkweek.com/blog/2008/08/22/the-fortune-500-4-hour-workweek-multiplying-output-in-groups-plus-downloadable-checklists/)

Test for authenticity

Christopher Sherrod — Wed, 20 Aug 2008 00:00:00 GMT

I was reading Seth Godin's article about Real vs Slick and it my mind thought people resonate with real people. They like authentic people. That is why a lot of Internet Marketers are not highly thought of. Kinda of like used car sales people. People like real people. Not flashy marketers but real people that happen to market. Are you being honest with yourself and your audience? What is your perception from your audiences perspective? >You can send me a hand-written note but don't write it in crayon with words spelled wrong and I'll read it. And you can send me a beautifully typeset Fedex package. But if you send me mass-produced junk with a dot matrix printer, out it goes. The dead zone again. That's why really well done HTML email works, as does unique, hand-typed text email. It's the banal stuff in the middle that people don't read. And yet, 95% of what I see is precisely in the dead spot of the middle zone. The Blair Witch Project and Pi both felt authentic. The Matrix was perfectly slick. The new Star Wars cartoon is just dumb. That's why a personalized letter works better than a generic resume. We crave handmade authenticity and we adore perfectly professional slickness. [Seth's Blog: The dead zone of slick](http://sethgodin.typepad.com/seths_blog/2008/08/the-dead-zone-o.html)

The Long Tail and the Dip

Christopher Sherrod — Thu, 14 Aug 2008 23:03:10 GMT

I loved Seth's book on the Dip. Here Seth explains the Long Tail and the Dip together. Excellent. >The most common misconception about Long Tail thinking is that if you don't succeed at pocket 1, don't worry, because the tail will take care of your product and you'll just end up in #2. That's not true. #2 isn't a consolation prize for mass market losers. Mass market losers are still losers. In order to become a mass market star you make choices about features and pricing and quality--and if you lose that game, there's no reason to believe that those choices are going to pay off for a different market. The long tail doesn't offer a consolation prize. Instead, the wide selection (in every market, not just digital ones) is a collection of smaller long tails, each with its own dip, each with its own winners (and losers). Pick the biggest market you can successfully dominate, the biggest slice where you can get through the Dip and be seen as the best in that world. [Seth's Blog: The Long Tail and the Dip](http://sethgodin.typepad.com/seths_blog/2008/07/the-long-tail-t.html)

Escaping the Amish

Christopher Sherrod — Tue, 12 Aug 2008 00:00:00 GMT

Back in the late 1990's I wanted to be Amish. I wanted freedom in what I considered an unfree world. I wanted to live my life happy and thought being Amish would do that. I didn't become Amish and I found how to live free in what many considered an unfree world. I found this article about one woman's escape from being Amish very interesting. I believe that learning more and becoming more educated is the ultimate freedom. People that know me now find it hard to understand how a very technical person like myself would want to become Amish and my personality now just makes people scratch their head, but the Amish were very intriguing to me. This former Amish woman show that the grass isn't necessarily better on the other side. >I branded that thought and feeling into my head. I told myself never to forget it, that no matter how depressed or how much I might want to kill myself in the future, even if I don't have that same feeling again about wanting to live, I still shouldn't kill myself because there was a better life in store for me. At that point, I knew I had to escape. [Escaping the Amish - Part 1 - The Blog of Author Tim Ferriss](http://www.fourhourworkweek.com/blog/2008/07/15/escaping-the-amish-part-1/)

08 08 08 - A Day of Prosperity | Heart Book Series

Christopher Sherrod — Fri, 08 Aug 2008 22:00:20 GMT

Yesterday was prosperity day. 08-08-08. This blogger has a great article about prosperity day and a lot of cool history. >Today is a most unusual day. if you embrace the Gregorian calendar, like we do in the Western World. Today is the 8th of August, 2008. We indicated it with 8/8/8 and the multiple 8s mean some interesting things to many people. The number EIGHT. In many cultures celebrated as a symbol of "infinity." For the Chinese, the number 8 holds a special significance. They believe that it means good fortune coming or prosperity. In Hong Kong some who would pay extra to have the number 8 on their license plates, and telephone numbers. They believe in luck in China ” a lot. So, today is a particularly lucky day for many Chinese. [08 08 08 - A Day of Prosperity | Heart Book Series](http://heartbookseries.com/stories/08-08-08-a-day-of-prosperity/)

What would Paul and Linda do?

Christopher Sherrod — Thu, 07 Aug 2008 00:00:00 GMT

Yesterday I was listening to Paul McCartney. I'm in an home exchange here in Paris France and they have a bunch of Paul's albums. So I'm listening to them and enjoying them. He writes and sings about love and it fit in very well with our stay here in Paris. But, I also started thinking about his partnership with Linda. And how they supported each other. When Linda had a photo exhibit Paul made sure he came and supported her. And he didn't go to promote his current album. He went as a loving partner. I imagined him walking up to someone appreciating one of Linda's photos and striking up a conversation about how good the image is. And of course Linda supported Paul. Played in his band when it would have probably been easier to not because of all the negative criticism about her keyboard playing. I have a live album of Paul's where they edit him introducing Linda to the audience in many languages. They were truly in love. My reflection was deep as I too am very in love. My partner is the love of my life. She is so fantastic that I wouldn't be able to express it to you adequately. And when you love your partner you want to support them. I look at Paul and Linda as role models for how I want to live life. The people that are in a relationship but don't talk about their partner because it is "bad for business" and doesn't fit in with their "marketing plan" just makes no sense to me. They have a bad business plan. "It'll drive away women. Are you kidding me? Women know that men look sexier and more attractive when they are with someone. That type of marketing doesn't work for me. And it doesn't work out with your partner either. They will feel neglected. That they are not appreciated. And men and women can only handle that for so long before it drives them apart. A balance like Paul and Linda had is essential I believe. They both had their own projects and some in common. And they both supported each other in the various projects. They didn't hide that they were together and in fact it helped greatly. If you don't talk about your partner because of "marketing" or your "business plan" then look at yourself. Your audience will find you, but will think you're not completely truthful if they find out later that you are hiding your partner. So what would Paul and Linda do? Be yourself and live life to it's fullest. I'm going to have a lovely evening with my Nan on the Seine here in Paris France. Here's to life.

Dreaming my solution

Christopher Sherrod — Mon, 04 Aug 2008 00:00:00 GMT

Last year I had a dream where I knew exactly how to create a product and it would take less than 2 hours for everything. I woke up and did it first thing.Â Very easy. I get these dreaming solutions all the time.Â I trust them and move forward based on them.Â It always works out even if it seems it was a mistake at first. I had this happen recently where I knew I had to fire a client.Â We were just too incompatible to work together.Â I was trying to find a solution but couldn't.Â The dream solution was just to part ways.Â A few days later that happened.Â They went another way and I'm back to being happy working with clients that inspire me and where we both come out with cool stuff. Be open to your solutions coming to you when you are your most relaxed, they are the best solutions.

How to Remember Dreams

Christopher Sherrod — Sun, 03 Aug 2008 00:00:00 GMT

I'm a big fan of dreaming. I get a ton of ideas while dreaming. This is a good article on how to remember dreams. >Theories abound as to why we dream, how we dream, and what meaning we can assign to our dreams. Many people believe that dreams can provide insights into our lives and feelings, but for most of us, it's notoriously difficult to remember our dreams. With conscious effort, however, you can remember more of your dreams and recall them in greater detail. [How to Remember Dreams - wikiHow](http://www.wikihow.com/Remember-Dreams)

Seize the day

Christopher Sherrod — Thu, 31 Jul 2008 00:00:00 GMT

Sandpipers run towards the waves to eat and take their opportunity. Then when the waves come back they get out of the way. They seize the day and take their opporunity. Are you seizing your day?

A Daily Guide To Creativity And New Ideas

Christopher Sherrod — Wed, 30 Jul 2008 00:00:00 GMT

Here is an excellent article about creativity. >Creativity is a combination of these three elements. The Dreamer is necessary for creativity in order to form new ideas and goals. The Realist is necessary for creativity as a means to transform ideas into concrete expressions. The Critic is necessary for creativity as a filter and as a stimulus for refinement. There are a lot of self-help books and experts that tell you the dreamer is the only one you need. That the realist and critic are evil and need to be stopped. Think of how often imagination is extolled as fragile flower to be cherished and never judged. Think of how often people tell you to silence your inner-critic. [Creative Process: Walt Disney: Creative Creativity: A Daily Guide To Creativity And New Ideas](http://www.creativecreativity.com/2007/04/creative_proces.html)

ABC Formula for Success

Christopher Sherrod — Wed, 23 Jul 2008 00:00:00 GMT

There is no ABC formula for success that everybody can get to work. Doesn't exist. If it did then there would only be on success book. Nobody else would have written a success book if the only one worked for everyone. There are many many success books. Health, diet, finance, relationships, etc, etc. You name it there is a bunch of books, ebooks, videos, courses and seminars. Keep on your success course. Try many options and never give up on your vision. Some books will help you, some will not. Some people you will like and then fall out of out it and move on to others. Go with the flow. Keep on course and feel your way. You create your own reality and you are in charge of it. It is up to you.

Yellow tape your office

Christopher Sherrod — Tue, 22 Jul 2008 00:00:00 GMT

I've gone through simplifying my life. I've turned off my mobile phone ringer, muted my computer, put Skype and GTalk on do not disturb a vast majority of the day, filtered my email (newsletters get archived and labeled 'Read' for later), unsubscribed from some newsletters that I just don't have time to read, and I've gotten more done. Not everyone can do this to the level I have, but you still can. Employees at Target are allowed to put yellow tape around their office to signal to everyone that they wish not to be disturbed. You can do that or wear a hat that tells everyone not to talk to you. Some companies in Japan allow employees to wear red sashes that easily let everyone know that they are thinking and being productive. My partner and I usually work in the same room when traveling. So we just tell each other when we are about to go into deep-think mode. I also usually put on some thinking music on my iPod Nano and tune out. Unless the building is on fire, I'm out of touch. So wear a hat or a sash, or even yellow-tape your office off. Get productive and enjoy your life.

Are You Too Big to Be an Entrepreneur?

Christopher Sherrod — Mon, 21 Jul 2008 00:00:00 GMT

I watched the movie Big a few months ago with the family. I hadn't seen it since it came out in theaters. The main character is very creative because he really is a kid. By the end of the movie he is bored and not creative anymore. He's gotten tied up in being a "grown up" and lost his passion for fun. He's looking at reports and stressing out. He needs to be creative in order to excel at what he does, but he's not into it anymore. The business has gotten to him. Entrepreneurs are like kids. They are creative. They are passionate. If you are an entrepreneur and you lose that creative spark you have a problem. There are many people that can do "things". Many are not good at being an entrepreneur because they like the "busy work". Non entrepreneurs like reports, checking email and really wasting time. Entrepreneurs, well successful entrepreneurs are not smarter than everyone else. Richard Branson didn't know what "Net" meant recently. He hires people that know that very well. Don't worry if you're smart enough to be an entrepreneur. You may want to ask yourself if you're dumb enough. I've met many unsuccessful entrepreneurs who were way too smart. They think they can do everything, and they do, but never get anything else done. I say be dumb and get stuff done. I used to do e-v-e-r-y-t-h-i-n-g, you name it. I couldn't get everything done. And I was not successful. I was extremely busy and going broke fast. Not anymore. I focus on new items and use help to the utmost.

Time Is Not On Your Side

Christopher Sherrod — Sun, 20 Jul 2008 00:00:00 GMT

Back in December when I was on a "writer's retreat" on the coast of Texas, my partner Nan and I wanted to focus on getting more done while still having a life. I've automated more of the business and added a virtual assistant to make calls for me. I've turned off my ringer on my mobile phone. I'm filtering my email and just focusing on learning, brainstorming, and creating. I'm getting way more done. I'm more relaxed even though my friends would say I was already way relaxed before. I did another series of automations last summer for my two-month trip to Europe. I recommend you do this every six to 12 months. The "retreat" was so successful and fun that we extended it through mid-April. I'm getting all the businesses to run without me while I travel. I'm looking at Sacre Coeur from an apartment, not a hotel, in Paris right now and business is going on as usual. In a recent Mastermind Group meeting, it became apparent that some of the most successful people in the group actually work the least. This is something I've known for quite some time, but I needed to be reminded of it often. There are many good reasons why business owners who work less make more, and I believe that this concept is even more applicable now.

Why businesses fail

Christopher Sherrod — Thu, 26 Jun 2008 00:17:55 GMT

Government types say that businesses fail because they don't have enough money. I don't believe this at all. Businesses fail because business forget to sell. Professionals think they don't have to sell. Everyone has to sell. When you ask someone out on a date, you are selling your qualities that make the other person want to go out with you. When a doctor is explaining a producedure he is selling his skills and how they will help you. Everyone sells. Business that forget that are doomed. "Build it and they will come". No. No. Sell it. Sell it.

Day Off

Christopher Sherrod — Sun, 22 Jun 2008 00:00:00 GMT

I've noticed via email lists and twitter that most Internet Marketers work every day of the week. Now they may only blog and send an email out every day, and that may only take them a few minutes, and they may even write it days before. But my point is that they have communications from their company or themselves every day. What type of message does that send to your clients? If it looks like you are constantly working some readers and clients are going to assume that they must also. I used to do this. I lost four or five years of my life. I can't remember anything but a flurry of work the entire time. I remember collapsing and looking up into the blue sky and thinking there has got to be more to life than working all the time. I changed. I blog only five days a week. Rarely six, and only if I saw a good movie that gave me an idea. I also only send out three emails a week. And when I'm offline I don't twitter much unless it is something really cool. Isn't it a drag when you get online and one person has produced a vast majority of your twitter feed to read, and some of it is about going to the grocery store? Boring. Train your customers and clients on what to expect. Don't work every day. Don't even look like you are working every day. And take some time off. How do you think you are going to come up with new ideas and insights if you are constantly working? Rest and ideas will pop into your brain much more easily. And get out of the house.

Waiting My Turn

Christopher Sherrod — Fri, 20 Jun 2008 00:00:00 GMT

Listen. Listening is important. There isn't enough of it going around in the world I believe. I learn the most when I listen to my friends and clients. Clients will tell you everything they want just by listening to them. Here is a good quote from Evan Carmichael on waiting your turn in your mastermind group. >One of the things I keep learning from the Mastermind groups I'm in is waiting for my turn. I keep bumping into my own ego - I keep wanting everyone to be there for me - for me to tell them what they should do and for everyone concentrating on supporting what I want. Particularly those times when I'm either bubbling up with ideas or doubling over with problems.

How to Use Parkinson's Law to Your Advantage

Christopher Sherrod — Wed, 04 Jun 2008 00:00:00 GMT

Ever heard of Parkinson's Law? The simple statement that work expands to fill the time available for its completion. Joel has an excellent article about Parkinson's Law and some tips on how to use it to your advantage. >Parkinson's Law - *work expands to fill the time available for its completion * - means that if you give yourself a week to complete a two hour task, then (psychologically speaking) the task will increase in complexity and become more daunting so as to fill that week. It may not even fill the extra time with more work, but just stress and tension about having to get it done. By assigning the right amount of time to a task, we gain back more time and the task will reduce in complexity to its natural state. I once read a response to Parkinson's Law insinuating that if it were an accurate observation, one would be able to assign a time limit of one minute to a task and the task would become simple enough to complete within that minute. But Parkinson's Law is exactly that - an observation, not some voodoo magic. It works because people give tasks longer than they really need, sometimes because they want some leg room' or buffer, but usually because they have an inflated idea of how long the task takes to complete. People don't become fully aware of how quickly some tasks can be completed until they test this principle. via [How to Use Parkinson's Law to Your Advantage](http://www.lifehack.org/articles/productivity/how-to-use-parkinsons-law-to-your-advantage.html)

Got Critics?

Christopher Sherrod — Mon, 02 Jun 2008 00:00:00 GMT

If you don’t have critics, then you aren’t trying hard enough. You might think I’m kidding, but I’m not. If you're not pushing the envelope, not sharing enough of yourself, and not putting yourself out there, you're not truly striving. I often get criticized and laughed at when I say you can be successful without being a workaholic. Many people believe that's a big lie, especially since their mentors are major workaholics. So, they think I’m nuts. Here are some helpful suggestions for dealing with critics. Hopefully, you'll have critics soon if you don't already because it's a sign of success. What I’ve learned is that if any of these critics get nasty, don’t sink to their level. Remember that as a publisher, you’re also in the business of customer service. I typically handle criticism in one of three ways: a) Respond calmly and acknowledge their point (some people just want to be heard). b) Disregard or delete their message (if their comments are too inappropriate or hurtful for a calm response). c) Remove them from my list. Even better, have someone else screen your email, like I do now. My assistants protect me wonderfully and only pass on what I need to see. This does wonders for my mood and keeps me in a positive place and good energy. Through these petty annoyances, remember the big picture of why you started your venture. It was likely to gain credibility and expert status while increasing your marketing reach and revenues. Your professional reputation is always on the line. You may want to lash back, but in the long run, it always pays to take the high road.

Email Etiquette Pages Explain So You Don't Have To

Christopher Sherrod — Tue, 20 May 2008 00:00:00 GMT

I used to send people a blog link of mine years ago to tell them about my dislike for forwarded emails. Now people are using whole websites. Cool. >A recent trend among email-overloaded web developers who don't want to explain the basics of email etiquette to frequent senders is to set up a web page that does it instead ”then reply to senders with a link to the page, or just include it in their signature. Merlin Mann's Thanks, No turns down unwanted email; Mike Davidson's five sentences explains why his email messages are so short; and now Brett Kelly's BCC, please asks that bulk senders use the BCC field to hide his address from everyone else on a big list. [Netiquette](http://lifehacker.com/391932/email-etiquette-pages-explain-so-you-dont-have-to)

Don't Check Your Valuables

Christopher Sherrod — Sun, 18 May 2008 00:00:00 GMT

Here is a story about a very frequent traveler losing thousands of dollars of electronics out of his luggage. Moral of story. Do not check your electronics ever. You can buy toothpaste and underwear anywhere for spare change. Electronics are a pain to replace and costly. [Ma.tt » Don't Check Your Valuables](http://ma.tt/2008/05/dont-check-your-valuables/)

How to beat a speeding ticket

Christopher Sherrod — Tue, 13 May 2008 00:00:00 GMT

I've gotten three speeding tickets. Two I got of of and one I went to a class. I've found these tips to one that I also would recommend. This first I think should be don't drive over the speed limit though. :-) >I've gotten about thirty speeding tickets in my short life, but I have zero tickets on my record. Thats because no matter how formal the processes may seem, when it comes to law enforcement, you are still dealing with human beings with hearts and minds just like yours. Appeal to them as such, and you will be amazed by the results. [Cars: How to beat a speeding ticket or at least better your chances](http://lifehacker.com/software/cars/how-to-beat-a-speeding-ticket-or-at-least-better-your-chances-208611.php)

We specialize in everything

Christopher Sherrod — Mon, 12 May 2008 22:29:51 GMT

Seth asks a great question for your business. What are you specializing in? What are you really good at? What is your passion? Know that and you know your next step. Also, Seth has an action figure out. See picture. Marketing is powerful. >When choice is limited, I want a generalist. When selection is difficult, a jack of all trades is just fine. But whenever possible, please bring me a brilliant specialist. If you're shaking your head in agreement with this obvious point, then the question is: tell me again why you're a generalist? [Seth's Blog: We specialize in everything](http://sethgodin.typepad.com/seths_blog/2008/05/we-specialize-i.html)

Perfection vs. Efficiency

Christopher Sherrod — Mon, 05 May 2008 00:00:00 GMT

> If you achieve perfection without any control of the expense, you will end up with waste. This takes you out of the green excellence zone. If you only focus on keeping your costs down without any focus on perfection, you will produce shoddy work. > Excellence comes from balancing efficiency with perfection. Basically it comes down to doing the best with what you are given. If you are given a million dollar budget for a project, the amount of perfection should reflect the large investment. If you are given $10,000 for a project, you should still be able to stay in the green zone by making the most efficient use of your resources as possible. [Excellence - Perfection vs. Efficiency : Productivity501](http://www.productivity501.com/excellence-perfection-vs-efficiency/504/)

Max Your Minds Performance by Distracting Yourself

Christopher Sherrod — Thu, 24 Apr 2008 00:00:00 GMT

Cool mind hacks for maximum performance. >The trick is to distract yourself by studying stuff thats slightly different from whatever youre trying to learn. Your brain will then work harder to permanently store the original information. Its a tricky concept, but heres an example: In 2007, researchers asked UCLA students to try to memorize a set of 48 word pairs country: Russia, fruit: lemon, flower: lily, etc.. After studying the list, some students then had to sit through a slide show and view closely related material flower: rose. Guess what? The distracted students performed better on subsequent recall tests. "Distraction forces you to engage in processing," says Benjamin Storm, a UCLA researcher who oversaw the study. via [Max Your Minds Performance by Distracting Yourself](https://www.wired.com/2008/04/gs-01distract/)

Yes, How Can I Fix It?

Christopher Sherrod — Wed, 23 Apr 2008 00:00:00 GMT

I've blogged before about how I find most businesses on the internet have horrible customer service, or none at all. I asked one person why I hadn't gotten a response in two weeks via email, and since they had no published phone number, when I finally reached him he just said, "I'm busy." Have you heard of an assistant? Do you think I'm going to buy anything you come out with again? Or go to one of your seminars? Are you kidding me? Seth the marketing guru. I love his books had this to say about responding to a critical letter. So true. >The only productive response to a critical letter or piece of a feedback from a customer is, You're right... You're right, I can see that you are annoyed. You're right, that is frustrating. You're right, with the expectations you had, it's totally understandable to feel the way you do. You're right, and we're really sorry that you feel that way. Every one of these statements is true, each one is something you are willing to put into writing. It validates the writer, thanks them for sharing the frustration and gives you a foundation for an actual dialogue. [Seth's Blog: You're right!](https://seths.blog/2008/04/youre-right/)

Fire the workaholics

Christopher Sherrod — Tue, 22 Apr 2008 00:00:00 GMT

Someone posted that they only hire workaholics (it's a startup, so go figure). Another CEO then wrote a blog post in response saying fire the workaholics. I've been a workaholic. Almost killed me. Made it out alive. Then when my best friend died at such a young age my life changed forever. When you have your life flash before your eyes and you think it is the end of this realm and all you can remember is working (even if inspired work) it's depressing. I would rather be homeless then be a workaholic. I enjoy life and funny thing is, I've found that I get more done, more inspiration and I make more money. Here's another take on that: Fire the people who *are * workaholics! Here's five reasons why: - Workaholics may well say that they enjoy those 14 hour days week after week, but despite their claims, working like that all month, all the time is not going to be sustainable. When the burnout crash comes, and it will, it'll hit all the harder and according to Murphy at the least convenient time. - People who are workaholics are likely to attempt to fix problems by throwing sheer hours at the problem. If you're dealing with people working with anything creatively that's a deadbeat way to get great work done. - People who always work late makes the people who don't feel inadequate for merely working reasonable hours. That'll lead to guilt, misery, and poor morale. Worse, it'll lead to ass-in-seat mentality where people will stay late out of obligation, but not really be productive. - If all you do is work, your value judgements are unlikely to be sound. Making good calls on is it worth it? is absolutely critical to great work. Missing out on life in general to put more hours in at the office screams misguided values . - Working with interesting people is more interesting than just working. If all you got going for your life is work, work, work, the good team-gelling lunches are going to be some pretty boring straight shop talk. Yawn. I'd much rather hear more about your whittling project, your last trek, how your garden is doing, or when you'll get your flight certificate. [Fire the workaholics - (37signals)](http://www.37signals.com/svn/posts/902-fire-the-workaholics)

Early Birthday Party #1

Christopher Sherrod — Sun, 20 Apr 2008 20:00:11 GMT

I was quietly relaxing on the back porch when my love Nan called me and told me there was a change of plans. Instead of dropping one the kids friends back at her place they were buying me presents and going to throw me an early birthday party. Even the kids friend insisted on coming back to our place to celebrate. It was touching and I couldn't get back to what I was thinking about while waiting for them. When they got back home I had several presents and some great food. I got two audio cards. One that played the theme to Jaws and the other from the Twilight Zone. I also got a sound button that says "Force Field" and plays a song from Star Wars. A "Celebrate" word to dangle from my keys. And cup that says "Don't Worry Be Happy" and of course plays Bobby McFerrin's song. I play that song all the time. It's one of my favorites. My love Nan got me a picture frame that plays "What a Wonderful World" by Louis Armstrong. I have it on my iPod all the time. If I need to set an alarm in the morning I wake up to that song. That present really touched me. I'm going to put a photo of my wonderful family in it. Enjoy life. Celebrate it often. Have a blast.

Abundance vs. Scarcity Mindset

Christopher Sherrod — Mon, 07 Apr 2008 00:00:00 GMT

Great article about the differences thinking about abundance vs. scarcity. >If you have ever read The 7 Habits of Highly Effective People, you may remember the discussion of the abundance vs. the scarcity mindset. I haven't read it in a while so I am paraphrasing here. But the gist of it is, if you have a scarcity mindset, your view of the world tells you that opportunity is limited and that you need to compete with others in order to achieve success. If you have an abundance mindset, your view tells you that there are plenty of opportunities available to you, so it will not hurt you to help others along the way. [Tinydancer's MBA Blog: Abundance vs. Scarcity Mindset](http://tinydancermba.blogspot.com/2008/03/abundance-vs-scarcity-mindset.html)

Why It’s Important To Know Who You’re Sharing Your Goals With

Christopher Sherrod — Fri, 04 Apr 2008 03:00:27 GMT

I've had mastermind members (and I was surprised by this) tell me that being successful and not working all the time is bulls**t. That is my goal and I do pretty good at it. I'm off for a home exchange for a week and I'm writing this days before so I can enjoy the beach home in Virginia. When I first encountered that advice in most self-improvement books, I genuinely thought it was an exaggeration. I even considered it unhealthy. What’s wrong with sharing your ambitious goals with close friends and family? Shouldn't they be happy for you now that you’ve convinced yourself to step out of your comfort zone and pursue something you’ve always wanted? How could they possibly harm someone they claim to love and trust?

The Power of Lucid Dreaming

Christopher Sherrod — Thu, 27 Mar 2008 00:00:00 GMT

I have many dreams of what to do next. It is very common for me. The are detailed and very inspiring. Here is an article on lucid dreaming that helps explain what naturally occurs to me. >So, what is **Lucid Dreaming**? The simplest way I can think (right now) is, **Lucid Dreaming** is a method to program your dream. Focus on what you want to dream just right before you sleep and it will appear in your dream. Think of a problem you want to solve. Focus on finding the solution when you are about to sleep and when you sleep, your subconscious mind will travel around and find the solution for you and it will come to you through your dream. Have you ever heard people say, I'll sleep on it (the problem)?

Inspired Action vs. Workaholicism Bonus

Christopher Sherrod — Mon, 24 Mar 2008 00:00:00 GMT

Are you doing inspired action or are you just working to pay for everything? Are you a workaholic? Do you think you have to work all the time? I used to. It didn't work for me. I didn't have time to enjoy life. I didn't have time to think. I didn't have time to let inspiration come to me. I failed. Repeatedly. And it wasn't fun. I now focus on what I want to get done, and not all of it is business. I am more successful now.

Good News

Christopher Sherrod — Sun, 23 Mar 2008 00:00:00 GMT

Does your business talk about good news? Do you share good news? In a world of negatives, simply sharing good news can have you above the crowd.

Picking A Charity

Christopher Sherrod — Wed, 19 Mar 2008 00:00:00 GMT

Picking a charity is actually harder than most people think. Some look great but they spend a vast majority of what they take in on admin and marketing. Sending out all that weekly mail is expensive. Some charities are private and you can't find out anything about them really, but the public ones you can. Goto [Charity Navigator](https://www.charitynavigator.org/discover-charities/) and you can research them. Look for sound fiscal management by looking at their financial metrics.

Master of your own domain

Christopher Sherrod — Wed, 19 Mar 2008 00:00:00 GMT

A mastermind member sent this to me via email. You are the master of your mind You are the master of your emotions You are a master of the law of attraction You are the master of your life I believe in you A mastermind group and someone special in your life is a great resource in your life.

Participate in the Value Revolution

Christopher Sherrod — Tue, 18 Mar 2008 00:00:00 GMT

Back in the heyday of car manufacturers there were literally thousands of car manufacturers throughout the USA. Every town practically had someone making cars. Then Ford started producing cars cheaper and with great quality. The small time manufacturers went out of business very quickly. Now there is very few car manufacturers and some of them are on the verge of going out of business. Recently some unique custom built cars are viable like the Tesla Motors all electric sports car but most car manufacturers simply went out of business because they couldn't upscale. I see that happening for Internet Marketers. The time of easily making money as an Internet Marketers is over. Many are going or out of business. Mostly because the days of producing crap are over. Ebooks with three inch margins all around are over. So many people have and are trying Internet Marketing and producing the most awful ebooks with no support. Some of these people have a almost hatred of servicing their clients. They don't return emails or phone calls. Some don't even acknowledge that they received a gift from you. And it's not a time issue, believe me you can have a virtual assistant respond, you can use autoresponders and provide a support page. This is not a time issue, it is a quality issue. Take your business seriously. Don't hide behind your website. Don't produce brain dead junk and dumb down the Internet. Take your passion, create value, build relationship, sell your items in the context of creating value. Participate in the value revolution.

Never Lie

Christopher Sherrod — Mon, 17 Mar 2008 00:00:00 GMT

One of Arnold Schwarzenegger's kids asked him if he was killing more pets in California when he was governor. He had approved a measure to reduce the number of days before killing cats and dogs in animal shelters. Animal rights groups were starting to send out press releases and make a lot of noise. Arnold stepped up to the mic and said that the proposed money cut in the animal shelters was a mistake. The controversy was over immediately. The animal rights groups had nothing else to go after and the story was dead in a day.

Wholefoods Prosperity Campaign

Christopher Sherrod — Wed, 12 Mar 2008 00:00:00 GMT

Wholefood the grocery store is running a prosperity campaign. It's good to see a grocery store helping to increase prosperity instead of the usual giving away food. Giving away food is a short-term fix. Prosperity is long-term. The campaign is just like my favorite Village Banking, making micro loans to small businesses. These micro loans give people a chance to move themselves out of poverty. Here is a typical story: > *Maria, a wife and mother of three, has never had problems selling her exquisite hand-beaded belts worn in the traditional Guatemalan dress. Her earnings are used to cover basic family expenses like food and clothing. Before her first loan, she could only buy enough beads to make one belt at a time and would pay a premium for purchasing in such small quantities. After taking her first loan, Maria increased her profit margin by 33% due to reduced costs by purchasing beads in bulk. "With the additional income, I will invest in education for my children," she explains. With the continued support from Grameen Guatemala, a Whole Planet Foundation Partner, Maria plans to continue to increase her production and create new opportunities for her family. To check out this campaign visit [Whole Planet Foundation](https://www.wholeplanetfoundation.org).

Talk hard

Christopher Sherrod — Tue, 11 Mar 2008 00:00:00 GMT

I recently watched "Pump Up The Volume". When I first saw this movie it really struck me as being an important statement. It showed that the school system hurt people that were individuals. Kids got kicked out or were ingrained into the system. Don't make waves and get good grades otherwise you're gone.The main character spoke out and shared his opinion. An opinion that was shared by many of the students that something was wrong at the school. Funny that the guidance councelor failed in having a career so he tells students how to plan their life after high school. I also find that teachers are usually like this. Not all though. I had a fantastic accounting teacher that taught one class in the morning and then went to his company the rest of the day. Blogs, pirate radio, Internet podcasts are a reflection of people sharing their passions. The FCC can't regulate them so people are free to express themselves. With any form of expression there will be items you won't like or may even disturb you, but you have a choice just like they have a choice. People are scared of not being perfect. People are not perfect. So what? What does it matter that you're not perfect. Perfection is over rated and doesn't exist. Failure is good. It teaches. It brings you contrast which brings you what you really want. Failure is a wonderfully positive thing for a business. In the movie a teacher speaks out and is fired. But, the truth is a virus. Turn on the truth and you turn on your passion. Life is not a game, but it is. Life is to be enjoyed and to have fun with doing what you are passionate about. But life is not a game in that it doesn't matter how well you play or if you are really having fun. It's important. It does matter that you have fun and that you do something that turns you on. At the end of the movie the principal is fired. The fired teacher will come back. When you share your truth some will not like it, it's just a matter of finding your audience. The world is messed up, it's not you. The world, people, are illogical. Rock the boat and do what you think is right. People will resonate with you. Living makes you strong. Speak out. Find your voice. Turn on the truth. You always have a choice, it doesn't always have to be popular. Do what you think is right. Not what others think is right. You can't live your life through others. Have you noticed that the very wealthy entrepreneurs in the world rebelled against the system. Richard Branson and Bill Gates didn't finish college. They started companies that were against the normal happenings at the time. They rebelled and did what they thought was cool. They were strong and themselves. Change the system. Do what is right for you. Share your opinion.Talk hard. What have you done to rock the boat? Share your truth, make a comment.

Wise money

Christopher Sherrod — Wed, 05 Mar 2008 00:00:00 GMT

A Wise One Will Never Step Over Dollars to Pick Up Pennies.

What constitutes abundance?

Christopher Sherrod — Mon, 03 Mar 2008 00:00:00 GMT

Not what we have but what we enjoy, constitutes our abundance. - John Petit-Senn<

More time

Christopher Sherrod — Fri, 29 Feb 2008 00:00:00 GMT

Today is the 29th of February, a leap year day.Â An extra day in your life this year. What are you going to do with your extra day?Â Do you focus on getting more business done, or do you enjoy the day? How you spend today is a reflection of how you handle life. How you handle life is a reflection of your relationships and business you have. Is your life in harmony? So what will you do today?

I have down days too

Christopher Sherrod — Thu, 28 Feb 2008 06:36:39 GMT

I had a "bad" day yesterday. I have a wonderful life and I had a down day. Totally upstream from 1pm on. Now my morning was fantastic. Time with my lady Nan in bed, yes indeed, very fantastic. But, then I got to work at 1pm. I felt like I wasted half the day. I felt like I wasn't going fast enough with my current project. Nan, went to the beach and I tried to work, but I couldn't think straight. I felt overwhelmed. So, I went to read a fiction fun book and then meditate. It didn't work. I was still pissed off and I didn't know what to do. Going to the beach which I can see from our place was a totally upstream thought. I felt that if I went to the beach I would just being a lazy person. It wasn't until my mastermind call last night that I finally snapped out of it. My mastermind group showed me that my life is fantastic. Most people would be jealousy quite honestly. And they showed me that the lifestyle that I want is not one of someone working all the time. I look up to many successful people and some of them are really not for me. Some work constantly. One hundred hours a week, non stop. I can't do that. I need time to rest and think. I need time to enjoy the pleasures of the world. So I work when I'm inspired to do so. Sometimes that is many hours in a week, more than most people work and sometimes it's not much like yesterday. I worked for about one hour before going to the hot tub. My mastermind group helped me change my to do list to something more reasonable to my lifestyle. If you're not in a mastermind group then form one right now. I'm off to the beach.

Passionate Valentines

Christopher Sherrod — Thu, 14 Feb 2008 00:00:00 GMT

This is only my second Valentine's Day with someone special in my life. Yeah believe it or not the rest of my life I didn't have someone special in my life when today came up. I never went out during Valentine's Day. I usually stayed home and thought about anything else. Now I'm one of the crowd that goes out for that special dinner. We are going to the best restaurant in town and taking a walk on the beach. But before I go off to be with my honey I wanted to share with you some thoughts. Live life with passion. Don't take anything at all for granted. I am so thrilled to be with my Nan every day, day in and day out. I'm thrilled with my life. Appreciate what you have and always strive for more. You are an amazing individual. Treat yourself well and others around you. Happy Valentine's Day

The secret of success is constancy to purpose

Christopher Sherrod — Thu, 07 Feb 2008 00:00:00 GMT

Benjamin Disraeli wrote "The secret of success is constancy to purpose." Keep on track, adjust your course and stick to it. Quit when it is needed, start new thing when you are inspired.

Reaching your goals

Christopher Sherrod — Fri, 01 Feb 2008 00:00:00 GMT

If you know what to do to reach your goal, it's not a big enough goal.

Hot tub ideas

Christopher Sherrod — Tue, 29 Jan 2008 00:00:00 GMT

I'm know for being Mr. Jacuzzi. I can sit and enjoy a good jacuzzi for hours. I'm the first one to notify management when at a resort if the jacuzzi isn't working or too cold. The condo we are renting right now has excellent management and the jacuzzi is very good. So, I wanted to be able to record ideas I get in the jacuzzi as I'm in it for awhile. My handy moleskine notebook would get wet and my digital voice recorder doesn't like water so I would just have to remember whatever I came up with so I could write it down inside. Well, after a couple of hours of hot bubbling water and maybe a couple of drinks I have a tendency to forget. Then I remember my scuba diving days with a Diver's slate and being able to write underwater at 50 feet. I've recorded many ideas while masterminding or brainstorming in the jacuzzi. I then bring it back with me and the next day put it into my idea tracker system. Some tips, it does glow in the dark and you need an eraser and pencil sharpener. Here is to your future jacuzzi mastermind sessions. May they be profitable and full of fun.

Are High School Dropouts More Successful?

Christopher Sherrod — Tue, 22 Jan 2008 00:00:00 GMT

It's a common belief that formal education is the key to success. However, history and contemporary examples show that many high school dropouts have achieved extraordinary accomplishments. Below is a list of notable individuals who defied the odds and became highly successful without completing high school. ## Business Moguls and Entrepreneurs - Thomas Haffa - self-made double-digit billionaire German media businessman - J.R. Simplot - self-made billionaire American agricultural businessman - Robert Maxwell - self-made billionaire British publisher - Jimmy Dean - singer-songwriter-actor; self-made multimillionaire American businessman; founder of the Jimmy - Andrew Jackson - 7th U.S. President; face is pictured on the U.S. twenty dollar bill (13, U.S. Continental Army; orphaned at 14; little formal education; home schooling/life experience; studied law in his late teens and became a lawyer) - Leon Uris - best-selling American author (Exodus, etc.) (17, U.S. Marines) - Walter L. Smith - former president of Florida A&M University (equivalency diploma, at age 23. - Clement Stone - self-made multimillionaire (some sources indicate billionaire) American businessman-author; founder of Success magazine (elementary school dropout; later attended high-school night courses and then some college - Jack London - best-selling American author (dropped out at 14 to work; later gained admission to the University of California; left after one semester - Arthur Ernest Morgan - American flood-control engineer; college, president-author; appointed by President Roosevelt to be director of the Tennessee Valley Authority public works project (left high school after three years; later attended the University of Colorado for six weeks - Maurice Chevalier - Oscar-winning actor-singer; French Legion of Honor inductee/Medal recipient (note: rank bestowed in - Pierce Brosnan - actor - Daniel Gilbert - Harvard University psychology professor (equivalency diploma - Patrick Henry - American Revolutionary War era politician; Virginia' first governor; famous quote: Give me liberty, or give me death! (little formal education; home schooling/life experience; later studied on his own and earned a law degree - Peter Jennings - Canadian-born American television journalist; evening news anchorman - Ansel Adams - American wilderness photographer;Â photography book author; Presidential Medal of Freedom recipient - Brooke Astor - wealthy American socialite-philanthropist-author; Presidential Medal of Freedom recipient - Pearl Bailey - singer-actress, Presidential Medal of Freedom recipient - Bill Bartman - self-made billionaire American businessman - Lew Grade - British film/TV producer (TV: The Avengers, The Saint, Secret Agent, The Prisoner, The Muppet Show, etc.); knighted (United Kingdom: Sir Lew Grade) - Philip Emeagwali - supercomputer scientist; one of the pioneers of the Internet (high-IQ high-school dropout; left school in native Nigeria due to war conditions and lack of tuition money; continued to study on his own and earned an equivalency diploma; later won a scholarship to Oregon College of Education in the United States; transferred after one year to Oregon State University) - Hiram Stevens - American-born engineering inventor, knighted (United Kingdom: Sir Hiram Stevens) - Kemmons Wilson - self-made multimillionaire American businessman; founder of the Holiday Inn hotel chain - Kjell Inge Rokke - self-made billionaire Norwegian businessman - Walter Nash - New Zealand Prime Minister 1957-1960, knighted (United Kingdom: Sir Walter Nash) - Rosa Parks - U.S. civil rights activist-pioneer; Presidential Medal of Freedom recipient; Congressional Gold Medal recipient - Mary Pickford - Oscar-winning actress; early Hollywood pioneer; co-founder of United Artists Corporation (little formal education [six months]; home schooling/life experience) - Frederick Freddy Laker - self-made multimillionaire British businessman; airline entrepreneur; knighted (United Kingdom: Sir Frederick [or Freddy] Laker) - Tommy Lasorda - baseball team manager; National Baseball Hall of Fame inductee - Anton van Leeuwenhoek- Dutch microscope maker; world's first microbiologist; discoverer of bacteria, blood cells, and sperm cells) - Richard Branson - self-made billionaire British businessman; founder of Virgin Atlantic Airways, Virgin Records, etc.; knighted (United Kingdom: Sir Richard Branson) - Isaac Merrit Singer - American sewing machine inventor; self-made multimillionaire founder of Singer Industries, I.M. Singer and Company, etc. (elementary school dropout) - Alfred E. Smith - New York Governor; 1928 Democratic U.S. Presidential candidate (elementary school dropout) - Sean Connery - Oscar-winning actor; knighted (United Kingdom: Sir Sean Connery) - Jack Kent Cooke - self-made billionaire Canadian-born American media businessman - Charles E. Culpeper - self-made multimillionaire American businessman; early 1900s' owner and head of The Coca Cola Bottling Company - Robert De Niro - Oscar-winning actor-producer; knighted (France: Chevalier [Knight] of the Legion of Honor; Chevalier [or Chev.] Robert De Niro) - Gerard Depardieu - Oscar-nominated actor; knighted (France: Chevalier [or Chev.] Gerard Depardieu) (elementary school dropout) - Richard Desmond - self-made billionaire British publisher - Joe Lewis - self-made billionaire British businessman - Carl Lindn er - self-made billionaire American businessman - John Llewellyn - U.S. Labor leader pioneer; for 40 years until his retirement, president of the United Mine Workers Union - Marcus Loew - self-made multimillionaire American businessman; early Hollywood pioneer; founder of the Loews movie-theater chain; co-fondner of MGM studios (elementary school dropout) - Mary Lyon - American women's education pioneer; early American teacher; founder of Mount Holyoke College (America's first women's college) - Sonny Bono - singer-songwriter-actor, U.S. Congressman (California U.S. Representative) - Horace Greeley - American newspaper publisher-editor; U.S. Congressman; U.S. Presidential candidate; co-founder of the Republican party in the United States ## Modern Success Stories Here is another list of people that dropped out of high school or college. They have gone on to make more money then the rest of their graduating class all together: - Alan Gerry is another billionaire high school dropout. Gerry 71 also filled his bank account by exploiting a new technology. In 1956, ten years after he dropped out of high school, Gerry built the first cable television network in upstate New York. He made his fortune in this new market, and then sold his company, Cablevision, to Time Warner for $2.6 billion four years ago. Now Gerry is chairman of a venture capital firm called Granite Associates. Granite funds entrepreneurs trying to make their money in burgeoning technology industries, just as Gerry made his fortune by getting into cable when it was still in its infancy. When you have a brilliant idea, nobody is going to ask to see your diploma, Gerry says. You don't need a four-year college degree if you have burning ambition or a great plan. - Take Spud King John R. Simplot. Simplot, was born on an Idaho farm and left home when he was 14 because he was sick of milking cows. Simplot followed that with a half century of hard work and shrewd investments, he made a killing in Micron- updates. How important was education to his success? Hell, he says, I didn't even get out of the eighth grade. - Tom Monaghan owner of Dominioes and former owner of the Detroit Tigers: I floundered during the rest of high school and graduated last in my class. They weren't even going to graduate me, but I pleaded with a nun. She said, Well, you got good marks in the seminary, so I'll let you graduate. But don't ever ask me to recommend you for college. One day in 1960, my brother told me about a pizza shop in Ypsilanti, Mich., called Dominoes, that a friend of his was selling. My brother was interested but afraid to do it on his own, so he asked if I'd do it with him. I was having problems paying my way through school, so I said yes. It was $500 down, and we borrowed $900. I got a 15-minute lesson in making pizza from Dominick, and I was off. We opened up without an attorney. I didn't even collect sales tax “didn't know I had to. The plan was for me to work half the night and my brother to work the other half. But it didn't work because he didn't want to leave his full-time job as a mailman. Within about eight months he wanted out, and I bought him out by giving him the Volkswagen we used for deliveries. - Most of you probably know that Dave Thomas the founder of Wendys was a high school dropout. - Peter Jennings - High School Dropout ## Innovators and Scientists Here is a couple of notable geniuses that were not billionaires. They were rich with knowledge but not cash. They were high school dropouts. - Albert Einstein - Thomas Edison - Hong Kong self-made billionaire Li Ka-Shing, worth $18.8 billion or so, is Asia's richest man. He is also the richest Chinese in the world, and according to Forbes, the 10th richest man in the world. When he was just 12 years old, Li and his family fled to Hong Kong when Japan invaded China. When he was 15, Li's father died and he was forced to drop out of high school to support his family. Li got his start as a salesman selling watches at his uncle's store, and soon proved to be a diligent worker: he worked 16 hour days, visited customers during the day and worked at the factory at night. Determined to better himself, Li even found a tutor to teach him English every night! When he was 21, Li opened a plastic manufacturing company and grew his business by selling high quality plastic flowers at bargain prices. When Li was 30, he accidentally got into real estate because he couldn't renew the lease for his factory and was forced to purchase and develop a site himself. From there, Li diversified into electronics, telecommunications, retails, ports, and even power and electricity. Li is also noted for his philantrophy: he gave millions to various universities and disaster-relief. All in all, not bad for a high school drop-out. - Amancio Ortega - Amancio Ortega was a son of a railway worker turned fashion-mogul and Spain's richest man. He is worth $14.8 billion. Ortega started out at the age of 14 as a gofer in a shirt store. At the age of 27, he started his own company to make bathrobes. Twelve years later, he opened his first store called Zara, which would become an enormously popular chain. Ortega kept a very low profile (so much so that when he did make a public appearance in 2000, it made headlines in Spanish press!) but we're guessing it's not because this billionaire dropped out of high school. - François Pinault. François who? You may not recognize the name, but you'll definitely know his products: through his retail and luxury goods holding company PPR, Franasois Pinault owns (or has owned) Gucci, YSL, Converse sneakers, Samsonite luggage, the Vail ski resort in Colorado, and the auction house Christie's. But don't tell the luxury goods buyers that Pinault is a high school dropout - just tell them he's worth $7 billion. - David Murdock had a tough childhood - he dropped out of high school in ninth grade and pumped gas until he was drafted into the Army. Since then, however, life worked out for him: Murdock did a leveraged buyout of Castle & Cooke, which then bought Dole Food Company and assumed its name. So next time you eat a Dole pineapple, remember that the guy who owns it was a high school dropout. - Self-made billionaire Kirk Kerkorian was an amateur boxer (Rifle Right Kerkorina) and a pilot. At the age of 30, he got his start by buying a small air-charter service flying gamblers from Los Angeles to Las Vegas in 1947. Seeing opportunities in Las Vegas, Kerkorian bought land and got into the lucrative real estate / casino development. Since the 1960s, Kerkorian had bought (and sold) hot properties like the Caesars Palace, the Las Vegas Hilton, MGM Grand Hotel and Casino, and others. Kerkorian's current fortune is estimated to be around $8.7 billion - not bad for someone who was a highschool dropout. - YC Wang. Can you technically label someone a dropout if he never started high school to begin with? Dunno, but this is too remarkable not to mention. Wait, there's a billionaire here that never even set foot in high school? Yes. That's YC Wang, a self-made Taiwanese billionaire who made his fortune in plastics and chemicals. The octagenarian is now the head of Taiwan's Formosa Plastics, one of the largest plastic manufacturers in the world. Wang was born to a tea farmer and was forced to enter the work force with only an elementary school education. He did well for himself, though - Wang is now worth $5.4 billion. - Virgin's Richard Branson is worth $2.8 billion and that's not too shabby for a guy who didn't even finish high school. Branson suffered from dyslexia and dropped out of high school at 16 years of age. What he lacked in schooling, however, he made up in curiosity and entrepreneur zeal - when he was 15, he had started two business ventures: growing Christmas trees and raising parrots! When he was 17, Branson opened his first charity and started his first record business. Along with Nik Powell, Branson opened a small record store in London called Virgin. It specialized in krautrock imports. Virgin became a veritable giant (branching out into things like airways, telecommunication and so forth) and Branson was knighted in 1999 for services to entrepreneurship. ## The Drive for Success These individuals prove that success is not solely dependent on formal education. Their stories emphasize the importance of drive, passion, and perseverance. Instead of playing it safe, they pursued their dreams relentlessly and achieved greatness. Next time you come across someone who didn't finish high school, remember that it's their ambition and resilience that count. Whether it's "Sir high school dropout" or another title, their accomplishments speak for themselves.

The Elders

Christopher Sherrod — Tue, 08 Jan 2008 00:00:00 GMT

Richard Branson along with Peter Gabriel started The Elders. A great idea. They are people the world trust and are free from politica, military and economic pressures. >We are moving to a global village and yet we don't have our global elders. The Elders could be a group who have the trust of the world, who can speak freely, be fiercely independent, and respond fast and flexibly in conflict situations.

The Elders :: theElders.org

Keep Moving Forward

Christopher Sherrod — Sun, 06 Jan 2008 00:00:00 GMT

Dreams are yours for the making. Dream big dreams, dream beyond your comfort, dream your head off and then do it. Keep moving forward, learn from your mistakes don't dwell on them. Keep doing it and making adjustments as you go. I keep getting ideas and I implement them. I don't dwell on the mistakes I've made. Some recent ideas I've implement I wish I did right away back a year and a half ago. I keep moving forward and I'm having a blast doing it. Your future is awaiting your inspired action. Dream a big dream. It's yours for the asking.

Working on the Internet while traveling

Christopher Sherrod — Fri, 04 Jan 2008 00:00:00 GMT

I'm traveling and we just moved into another condo for a month. At first the Internet looked fine then I started to have some issues. If you are like me and need to FTP and login to web server backends (not your content management system) places like here block them. Call the office and talk to the head techy or in this case a contractor and ask for them to open up what you need access to. Andrew did that for me and now all my tools work. I uploaded a new training video for my subscribers as soon as Andrew punched a hole in his firewall. So if your tools don't work ask for them to fix them.

Richard Branson: If pay deal isn't enough, quit

Christopher Sherrod — Tue, 01 Jan 2008 00:00:00 GMT

Some times when your employees ask for more than you can afford to profitably run your business you have to put your foot down. Richard Branson just did that with Virgin Atlantic staff as they threaten to strike. The bottom line comes first. Richard Branson is well know to treat staff very very well but he can't if their demands hurt the financial ability of the company. >Sir Richard Branson has told Virgin Atlantic staff who are not happy with the airline's pay deal they should consider working at rival British Airways. In a letter to staff who are threatening to strike, he ruled out any late offer to improve on a pay deal worth 8.3 per cent over two years. Unite union members have vowed to hold two 48-hour strikes during January, scheduled for the 9th to 10th and 16th to 17th. In his letter, Sir Richard said: "For some of you, more pay than Virgin Atlantic can afford may be critical to your lifestyle and if that is the case you should consider working elsewhere."

Open Source Living

Christopher Sherrod — Thu, 27 Dec 2007 00:00:00 GMT

I use open source software a lot. The problem I've had in the past is that you have to try many applications to find one that actually works. Open Source Living, an archive of the Webs best Open Source software, applications and references for a zero-cost / top quality digital experience solves that problem. [GitHub](https://github.com)

Lavish praise

Christopher Sherrod — Fri, 21 Dec 2007 00:00:00 GMT

Here is some great advice about leadership. > The renowned entrepreneur behind the Virgin empire, Richard Branson, once said: "Lavish praise on people, and they flourish; criticize, and they shrivel up." Branson suggests that praise is the key to success in all his relationships, whether as a boss or a father. Showing appreciation and expressing sincere praise is the easiest way to establish a connection with another person.Jim Thompson, executive director of the national nonprofit Positive Coaching Alliance, once told me he turns staff meetings into celebrations. Each meeting begins with 15 minutes of "appreciations and triumphs." It's an opportunity for employees to publicly recognize someone else at the meeting. One person might acknowledge a colleague who stayed late to help assemble material for a presentation or who made a last-minute trip to conduct a new pitch. The average person feels under-appreciated, says Thompson. "But in an environment where people are noticed for good things ”or even for taking their best shot if they fail ”they're more likely to be fired up."

Tracing Business Acumen to Dyslexia

Christopher Sherrod — Wed, 19 Dec 2007 00:00:00 GMT

A very interesting study about dyslexia and entrepreneurship. A new study of entrepreneurs in the United States suggests that dyslexia is much more common among small-business owners than even the experts had thought. The report, compiled by Julie Logan, a professor of entrepreneurship at the Cass Business School in London, found that more than a third of the entrepreneurs she had surveyed 35 percent identified themselves as dyslexic. The study also concluded that dyslexics were more likely than nondyslexics to delegate authority, to excel in oral communication and problem solving and were twice as likely to own two or more businesses. We found that dyslexics who succeed had overcome an awful lot in their lives by developing compensatory skills, Professor Logan said in an interview. If you tell your friends and acquaintances that you plan to start a business, you'll hear over and over, It won't work. It can't be done.' But dyslexics are extraordinarily creative about maneuvering their way around problems. The study was based on a survey of 139 business owners in a wide range of fields across the United States. Professor Logan called the number who said they were dyslexic staggering,â€ and said it was significantly higher than the 20 percent of British entrepreneurs who said they were dyslexic in a poll she conducted in 2001. [Tracing Business Acumen to Dyslexia - New York Times](http://www.nytimes.com/2007/12/06/business/06dyslexia.html?_r=1&em&ex=1197262800&en=24bb78073ad70446&ei=5087%0A&oref=slogin)

The Abundance of Celebrating Other People’s Success

Christopher Sherrod — Thu, 06 Dec 2007 00:00:00 GMT

This is an older reflection, and I would say it more gently now. One of the healthiest shifts I know is learning to celebrate other people’s success without feeling diminished by it. George Lucas does not have to have a flop so Steven Spielberg can have a hit. Madonna's album does not have to fail so Whitney Houston can succeed. Another person’s good fortune is not proof that life has run out of good fortune for you. That is still the part of the old “prosperity mindset” idea that I find useful: celebrate what is working for others, learn from it, and keep building your own life with less jealousy and more trust.

Hard work vs. Smart work

Christopher Sherrod — Sun, 02 Dec 2007 00:00:00 GMT

I'm at the beach for the month of December. Some of it to relax like this weekend. Some of it to work like any other day. I focus on working smart not hard. I've noticed that the businesses that thrive are smart and not hard. I don't understand why working hard is better. I mean I work but I don't struggle at it. I don't work myself into the ground and don't have a life. Yet some people in my life think I should work hard. Why? Working hard doesn't mean you'll be more successful. It just means you won't be as successful because you are so busy that you don't think about how to automate your business. Businesses are money making machines that produce a product or service that people want. Not something to keep you busy.

That doesn't mean you shouldn't love what you do. You have to love what you do. Well, I'm off to watch a movie. Work smart not hard. And enjoy life.

Avoiding Negative talk

Christopher Sherrod — Thu, 29 Nov 2007 00:00:00 GMT

Have you ever noticed that successful people are positive and unsuccessful people are negative. A successful person would tell someone that is working on being successful but hasn't quite gotten there yet to keep at it. An unsuccessful person would tell them to give it up and get a job. I had dinner with some people last week and also hanged out with some others in a hot tub a couple of days ago and I noticed how negative people can be. For people that live day to day and have a J.O.B. or just over broke, the normal day to day small talk over dinner or a soak in a hot tub is very negative. One guy I meet in the hot tub lived six months on the road reading a book a day and soaking in hot tubs. He worked during the summer up north but liked the weather down here in south Texas, New Mexico and Arizona. Sounds like a great life to me. I know many people who would love that lifestyle. He insteads talks about how he can't dance because his back hurts, that his vacation to Hawaii was horrible, and how the weather at the time was too cold. At dinner with another group they all complained about being broke. We were in Miami having dinner on the beach with fantastic wine and they complain about the lack of money. It just amazes me. They are taking a meditation class in fabulous Miami and they complain. They look at my girlfriend and myself and think we are aristocrats. I actually had some close friends tell me that a month ago. It surprised me. I never looked at myself as an aristocrat. Who me? That is for royality. But, then I started thinking...well...it's their perception. I don't agree with it but it is what they think. Many gorgeous models say that men will not ask them out on a date because they are intimated by their looks. They automatically think that there is no way so why even bother. So there are many beautiful models that rarely have a date. I've actually had people tell me to stay at a different hotel because the one they are staying at isn't up to my standards. Or you should eat there but we'll be eating over there because their place isn't good enough for me. Or cab drivers that request a 50% tip because that's "standard". And on Saturday I had someone tell me to go to a certain nightclub but they go to another one that isn't as nice because the other one is only for high society types. So why do so many people complain? Because all their friends do it. It's normal for them. It's also a great way to build friends based on what you have in common. "Life sucks! You too? Hi, we should be friends" I don't talk negative very much at all. And when I do my girlfriend will say "Why are you limiting yourself?" It's one thing to not order wine at dinner because you can't afford it. It's another when you announce to the table how broke you are. It works if you want other broke friends that can sit and complain about being broke, but if you want happy successful friends that will encourage you to be successful and may even help you just killed it by being negative. What you say is very very important. You receive what you ask for. Ask for positive things. When you become more and more successful you will lose old friends. They get more and more negative with you and they will automatically limit the time they want to see you. I've lost some friendships lately and have been unable to form others because they think they can't "hang out" with me. If you're positive I would love to be friends with you. I don't care if you're poor or rich. I do care what comes out of your mouth. You will gain new friends, friends that support you, friends that believe in you, friends that you can grow with. Be a good friend and encourage others and be positive.

Dreams Still Need Action

Christopher Sherrod — Thu, 29 Nov 2007 00:00:00 GMT

This is an older piece from a time when I wrote more directly about the Law of Attraction. I would frame it more simply now: dreams still need action. ## Vision Is Not a Substitute for Action There has been a lot of debate about whether *The Secret* made it sound as if people could wish their way into the life they wanted. Just visualize what you want and it appears. I have never found that useful. Even if you believe deeply in intention, mindset, prayer, guidance, or the unseen parts of life, you still have to take practical steps. If you want to start a business, you have to make decisions, talk to people, create the offer, build the website, learn from the market, and do the work in front of you. Vision can orient you. Action moves you. ## You Don't Have to Figure Out Everything The useful distinction is this: you need to take action, but you do not need to have the entire path figured out before you begin. Just do what is in front of you to do. Pay attention. Ask what the next honest step is. Then take it. If a teenager is starting an online business, for instance, she needs to decide what the product or service will be, do some research, get the hosting set up, choose a domain name, get the website built, and learn how to reach people. Like any entrepreneur, she will not have everything figured out at the beginning. That is normal. The important thing is to get clear about the deeper aim. What is the ultimate goal? What is the real reason behind wanting to create this business? ## Here are some examples: - Make enough money to buy a new car - Travel throughout Europe this summer - Start investing in stocks and live a luxurious lifestyle - Buy my parents a nice gift for their anniversary - Travel to Africa with youth group to feed hungry children Help your child or teen identify the desired result, take appropriate actions, and learn that not everything has to be solved before they begin. Say your son wants to get into a certain college but his grades are low. Should he just close his eyes and visualize better grades? Yes, it will be most helpful for him to visualize, but there are also other logical, appropriate actions he needs to take. Or perhaps your three-year old wants a new talking doll. If you wanted to take this opportunity to teach her how to attract what she wants, you could say something like this: What actions can we take to get the new doll? You could practice picturing what you want in your mind and then you could take some actions too. You could save up money in your piggy bank or ask Grandma to buy it for your birthday. Do you have any other ideas? If I think back on how certain things have happened for me, I could not have orchestrated it better if I tried. I had no way of knowing that attending a seminar in Atlanta and meeting a person would lead me to another person which would lead me to an interview with person that would skyrocket my career. Let's face it. It is doubtful that we know everything there is to know about how life works. The point is to stay open, check in with yourself, and keep asking: What is the next right action? Teach your children how to check in with themselves. Then teach them to trust their guidance enough to take the next practical step. ## What's the Best Way to Teach Kids The Law of Attraction? If you want to share The Law of Attraction with your children, make your own spiritual growth your first priority. In fact, that is the most precious gift you can give to your children: a parent who is nurturing his or her own spirit.

The Power of Gratitude

Christopher Sherrod — Tue, 27 Nov 2007 00:00:00 GMT

If I could offer you a magic potion that would make you happier, healthier, more optimistic and more productive, and tell you that potion would cost nothing and will require very little effort to use, would you be interested? Let me ask the question differently. If this potion existed would you want some? Of course you would! Unfortunately, I don't have a potion that will do these things. But each of us has something even better than a potion that will do all of those things and more... Gratitude. Science tells us that an "attitude of gratitude" is a good health choice. Being more grateful more often makes us happier and more optimistic. But gratitude also adds to the bottom line - in very real ways. And the best news about gratitude is that it requires little time and no money.

When Is It Time To Leave?

Christopher Sherrod — Mon, 26 Nov 2007 00:00:00 GMT

How do you know when it's time to leave what you are doing and move on? I've had to make this decision a few times in my past.Â In the past I've stayed with things longer than I now think I should have. I like speed, but I don't want to move on to fast. I've learned to do some deeper introspection to get clear on your motivations for leaving. If you feeling avoidance or fear then realize that and write up proof of why you should leave. If you stay you may find additional opportunities. If you feel that you're done and leaving is the best thing you can do then, do it - fast. Moving on will provide you with more opportunity. It also helps the people around you as what you are doing isn't fulfilling them either. It's exciting to find out what is next in life. Be excited about yours.

Raining money chart

Christopher Sherrod — Tue, 20 Nov 2007 00:00:00 GMT

I recently updated my multiple streams of income chart and it really changed my life. I'm seeing more potential, faster, and easier. So I want to explain how you can create your own "Raining Money Chart". I use a mind mapping program to do mine. I put each market segment my companies are in around a central box of "Business". Off of each market segment I write boxes with the name of the product or service that we offer. I also write down ideas that I haven't implemented yet and make them a different color. Once my chart is complete I put it in my journal and on my office wall. Looking at it inspires me and give me more ideas of how to expand in a certain market.

Above All Is Love

Christopher Sherrod — Fri, 05 Oct 2007 00:00:00 GMT

I'm not the most successful person in what I do. I'm do what I want. I'm having a midlife crisis going on three years now. One day I want to be a musician another a facebook ads expert and the next a team leader for both my companies, another a weight loss expert and yet another a love expert. In reality I can't focus on all of them. So what am I? I'm me. My name is Christopher Sherrod. I do what I love. I do what makes me happy. Each of these things is a project to me. Some are personal and have no public outlet and some are public. Do your business in the name of love. Have relationships with family and friends in the name of love. Do it for love. People want to do business with you because you love your business. People want to be friends with you because you love your friendship with them. Learn how I do only what I love. Learn how to love your life from my trip to Paris this summer. Everything is an application of love. The more successful companies love what they do. Find out how to love everything you do.

Truth Beauty Freedom Love

Christopher Sherrod — Mon, 24 Sep 2007 00:00:00 GMT

I live by these ideals. Truth, Beauty, Freedom and above all Love. I know things will work out for the best when I seek and keep the truth, enjoy the beauty around me and within, seek freedom and above all love. I live my life to these and life is fantastic. Life works out for the best. I've seen the movie "Moulin Rouge!" before and after my recent trip to Paris. Seeing it after Paris it seems so vibrant, so true. I saw the real Moulin Rouge in Montmartre quarter of Paris. A very crowed tourist can can show. But the movie is fantastic. The neighborhood reminds me of the bohemian ideal. I loved Montmartre. All you need is love. Do your business in the name of love. Have relationships with family and friends in the name of love. Do it for love. People want to do business with you because you love your business. People want to be friends with you because you love your friendship with them. Love above all.

Happiness

Christopher Sherrod — Sun, 23 Sep 2007 00:00:00 GMT

> "The moment you are asking am I happy, you're not." - Krishna Murti I find many people searching for happiness their entire life. The more spiritual they are the more they search, never seeming to find it. Not that the non-spiritual people are any better at it they just don't search nearly as much. Many people go from one guru to another looking for answers that they will only find within themselves. Worshiping gurus is not going to help you long-term. It may make you feel good short-term, but it is only for a day, a week, a month, a year, but not a life time. Happiness for a life time comes from within. I just see it a bit dangerous to put these people on pedestals. I know some "gurus" and I know their faults. Some have so many problems I'm amazed they are teaching people how to be happy. They seem miserable and unhappy. Working all the time and trying to maintain their "front". They are stressed beyond belief and are worried how people will perceive them if their audience finds out. Even they need to find happiness at times. You just need to focus on whether their information helps you. Don't worship them. They are just like you. I can keep my friendships with these type of people and everyone because I don't put them on a pedestal. I treat them like an friend. And we are friends if they do the same and don't get egotistical about their fame. Enjoying what others have to say and their perspectives is good. I enjoy listening to others and watching inspiring movies. I also highly enjoy music and meditation and various hobbies I have gives me great joy.

Be happy from within. Enjoy life. Focus on what you want and appreciate the contrast in life so you know what you want. The purpose of life is to be happy. Happiness doesn't happen to you, you manifest happiness in yourself.

Anita was not scared

Christopher Sherrod — Wed, 19 Sep 2007 00:00:00 GMT

Many successful people get scared. Scared of speaking out and losing business. Scared of saying what is on their mind and having people over react and drop from doing business with them. I know many business people that do that. And I agree that sometimes it is not appropriate. One businessman recently had a family member talk bad about Arnold Schwarzenegger being a Nazi. Strange because he isn't. Many people I know think that it was inappropriate. It can be hard for people to share an opinion. I think the key is how it is done. Anita Roddick, founder of The Body Shop, was not one of these people. She spoke up for what she believed in. >She joined the crowd of environmentalists, anti-globalists and anarchists in the front lines of the protest at the World Trade Organization conference in Seattle in 1999, for instance, and she was perhaps more beloved by those whose causes she supported than by her more buttoned-up business peers. Of course, her protesting helped her business as most of the people that frequent her stores are also protesting the WTO. But, it was still very bold of her and I wish more people would speak up when appropriate. I visited our local The Body Shop yesterday and found out that she died last week. I felt a little stunned. She was so young, only 64. Then I though that her passing would hurt The Body Shop. It does happen. A founder dies and then business tanks because the business doesn't have a recognizable spokesperson. I did some research and found out that the company was not managed by her or her husband for many years and was sold last year to a company that could manage it well. This is good news. The Body Shop should live on very successfully and be a testament to Anita and her ideals. She believed in natural products many years before it was fashionable and created a successful way for such products to exist by building a business around them. And she stuck to that throughout the years. She didn't sell out and carry non-natural products. She even protested against groups that she thought were harmful to natural products. Thank you Anita for believing in what you thought was right. I love your store and your products. It is an oasis. Thank you.< Her business book she wrote - [Business As Unusual: My Entrepreneurial Journey, Profits With Principles<](https://amzn.to/3WpBzQ8). I plan to read it soon. [Anita Roddick, founder of The Body Shop, dies at 64 - New York Times](https://www.nytimes.com/2007/09/11/style/11iht-obits.4.7467721.html)

Growing forward

Christopher Sherrod — Tue, 21 Aug 2007 00:00:00 GMT

When a company is known for it's founder it can be a problem. When the person behind the company wants to retire what does the company do? Virgin is having this discussion right now. >However, Virgin's investment committee has started to put together a succession strategy for when Sir Richard, who is worth an estimated Â£4 billion, is no longer involved at all. >One question hovering over the future of the group is the possibility of a family succession: Sam Branson, Sir Richard's 21-year-old son, has just finished nine months working at Virgin Media with one of the group's most trusted brand managers. Dr Holly Branson, 24, is also expected to join the group's new health sciences division after working in the National Health Service. >The possibility of another Branson taking charge, though, is a long way off. In the meantime, Virgin is looking to move beyond the traditional markets where it is well known after more than two decades of Sir Richard's hot-air ballooning and other escapades. >Mr Murphy said: We are working methodically to position the brand as being separate to Richard. In the US, there is greater perception of Virgin and Richard being separate because they have got more of a cult of business celebrity. The next generation also has a much lower level of aware-ness. But we do not feel we have accelerate the disassociation artificially. [Branson's leap of faith as he steps back from Virgin Group - Times Online](https://www.thetimes.com/article/bransons-leap-of-faith-as-he-steps-back-from-virgin-group-w28gzcgbrbf)

How to Identify an Opportunity

Christopher Sherrod — Wed, 15 Aug 2007 00:00:00 GMT

Richard Branson is what I consider the best entrepreneur. Here is what he considers for looking for an opportunity. > "We look for opportunities where we can offer something better, fresher, and more valuable, and we seize them. We often move into areas where the customer has traditionally received a poor deal, and where the competition is complacent.And with our growing e-commerce activities, we also look to deliver old' products in new ways. We are pro-active and quick to act, often leaving bigger and more cumbersome organizations in our wake. When we start a new venture, we base it on hard research and analysis.Typically, we review the industry and put ourselves in the customer's shoes to see what could make it better.*

Saw Genesis In Concert Finally

Christopher Sherrod — Sun, 08 Jul 2007 00:00:00 GMT

We happened to be in London and getting all settled into our hotel when I found out that one of my favorite bands was playing in a couple of days nearby. So Nan gets tickets and we have the most wonderful time. I thought I would never see Genesis live in concert ever, so glad I got to see their last concert tour. ![](/assets/images/articles/genesis%20concert%202.webp) ![](/assets/images/articles/genesis%20concert.webp)

Balancing Success and Happiness - My Journey to Enjoying Life While Achieving Business Goals

Christopher Sherrod — Sat, 02 Jun 2007 00:00:00 GMT

I’m just back from another vacation. I had a realization this week that my life is really wonderful. This is my second week long vacation in a month. I regularly take off weekends and I enjoy life. I’m doing what I love and teach people how to create ideas based on what they love. Some people I have been looking up to as mentors work all the time. I don’t want to work all the time. I’ve done that and I’m grateful I’m still alive. I love life. It’s not about how much money I make, it’s about my lifestyle and doing what I want to do. Many people focus on how much money they want. “I want to be a triillionaire”. Why? Money is a tool to help get you want you want. I love to travel. I love adventure. I love excitement. Money helps get me all that. You can’t do it with a standard salary or schedule. But, why replace a job with a schedule of working all the time, especially if you have enough money to do anything you want? I don’t personally understand it. They seem to focus only on the money. I don’t. I put out products and services that I feel passionate about and people know it. I do set a goal of how much money to make for each project, that is what a business does. I want to change people’s lives and have fun. So I focus on that.

Feel good button

Christopher Sherrod — Wed, 25 Apr 2007 00:00:00 GMT

I got a button that simply says "Feel Good Button" on it for my birthday. When you press it, it plays James Brown "I Feel Good" song for a few seconds. We are in Port Aransas Texas on vacation (it's my birthday week) and when ever we go by the button we just hit it. Life is as simple as pressing a button to feel good and this button has shown that to me even more. And of course a nice vacation helps. I learned some mental techniques to choose happiness from Abraham-Hicks and still use those techniques today. Simply choose to be happy. Life is great and I'm having a blast. Picture of view from condo. Nice.

Yearly Celebration

Christopher Sherrod — Mon, 23 Apr 2007 00:00:00 GMT

I had one of two birthday parties last night. Yes I'm having another one next Saturday. I'm abundant. It's very important to celebrate life. My wonderfully fantastic girlfriend organized both. I'm getting emails wanting her to be their social planner. Sorry (not really) she's busy and fully booked. ;-) I got to hit the pinata first, then we let all the kids at it. It was wonderful to have so many people come to celebrate with me. I have such great friends. I got enough wine and tequila to last for quite a while. Thank you to everyone that came. I'm off to the coast for a vacation.

Peaceful Warrior

Christopher Sherrod — Mon, 02 Apr 2007 00:00:00 GMT

I had a wonderful weekend. I was in the Now. In the present. Enjoying a really wonderful weekend. A great mastermind meeting, then a wonderful time at resort and then a movie party for "Peaceful Warrior". A group consisting of my girlfriend and some friends of ours got together to see the movie "Peaceful Warrior" followed by a party. I really enjoyed the movie in how it presented being in the now. One powerful scene for me is when the main character is showering and everything is in slow motion. He is in the now. Totally present. We each shared our favorite scene and had a great time being with like-minded people. An excellent way to meet like-minded is for you to do the same and hold a movie party and discuss it afterwards.

What separates winners from losers?

Christopher Sherrod — Thu, 01 Mar 2007 00:00:00 GMT

I just found out about the stock market going down. I don’t watch the news so it takes a day or two for me to find out such things. What separates the winners from the losers, the wealthy from the wannabes is their REACTIONS to the events they have no control over. The people that overreact or just as bad do not react at all will lose. The winners with react and move forward with a plan. Do you think the wealthy permanently lost a lot of money this week? They reacted and will easily come back on top if they already haven’t. It is all on how you react. If you think the stock market going down almost 500 points is the end of your investment days then you are right. If you think “where is there an opportunity here” then you are thinking correctly. I once saw the head of a large family foundation get the news that they lost several million dollars in one day. He didn’t cry, he didn’t get upset. He did take a pause, but they had a plan. They only risked what they felt comfortable with and they knew they would make it back. They took measures immediately to secure that. And they did recover in a month. When something happens to you take notice and react to it positively. Take action to move ahead. What is your next action?

Should You Ignore Controversy?

Christopher Sherrod — Wed, 21 Feb 2007 00:00:00 GMT

I choose to simply ignore controversy. I don’t believe there is a controversy. I know what works for me and my friend and associates. And discussing whether something is or isn’t true when I know it is true is pointless to me and a complete waste of time. Which is why I don’t watch the news. It’s pointless to watch violence and bad news when all of it is completely out of my control. If I watch it I start thinking about it, which can bring it into my life. So I don’t watch any of it. If something really big happens I’ll hear about it. Repeatedly. Focus on what you want and it will manifest. Don’t let talk of controversy get in your way.

Living beyond your means

Christopher Sherrod — Thu, 08 Feb 2007 00:00:00 GMT

Many people are living way beyond their means. Spending more than you make is not being prosperous. It is not a good idea and will eventually catch up with you. I’ve found spending a small percentage on fun stuff and as a reward to projects or deals closing to really work for me. It helps insure I don’t over spend and yet I get my toys and have fun. The more prosperous I am the more fun I have.

Play Prosperity Games: A Resounding Success and the Birth of Creative Ideas

Christopher Sherrod — Fri, 02 Feb 2007 00:00:00 GMT

When To Say No

Christopher Sherrod — Sun, 28 Jan 2007 00:00:00 GMT

Sometimes you have to say no. So you can say yes. Focusing on what you do best means you sometimes have to say no. But what do you say no to. That is always a big question. It gets easier with experience, much easier. But, it is always a question. Why do I spend some much of my time saying No? Often, I say No because - The project isn’t something we have the resources to do right now–and it’s not worth prioritizing over something else - It’s a nice to have, not a must have - The level of effort and the return don’t line up enough - It’s distracting from our core business objectives–for the year or the quarter - It’s overbuilding–we think it’s neat, but customers won’t notice - It’s too bleeding edge (this is a subset of overbuilding)--we love the idea but the novelty outweighs the business impact

Mastermind yourself one step at a time

Christopher Sherrod — Sun, 21 Jan 2007 00:00:00 GMT

I met Bill Hibbler last night who along with Joe Vitale wrote [Meet and Grow Rich](http://www.meetandgrowrich.com) a book about the inner workings of mastermind groups. I discussed with him my experiences with mastermind group. I had just finished reading his book the night before so it was fresh on my mind. He believes the best way to start a mastermind group is to find one person at a time. My experience shows that this is a good idea. Form a two person mastermind group and then look for a third that both of you agree on and build it up to six or eight people. The book is very good and if you are serious about masterminding you should read it.

It isn’t always about the money

Christopher Sherrod — Fri, 12 Jan 2007 00:00:00 GMT

I just got back from a free trip to the Corpus Cristi area in Texas USA. My partner and I felt like going to the beach. Less than a week later she was offered a speaking engagement. She manifested a free way to go very quickly. After her speech it was time for fun. Here is a picture of me at the end of a jetty near Port Aransas. I got a new captains hat for the new year. The old one got silly string all over it a our new years party and is pretty much a mess. We saw many birds and some dolphins playing in the surf. One of the major benefits of doing your own thing and being with someone of the same mindset is you can both go in the middle of the week on a business trip. We can’t imagine being in any other position. Sometimes it isn’t about the money. Instead it is about being happy and doing what you want to do. She does her speech which she loves to do and I work on my upcoming book and make some connections in real estate. Even though we didn’t make any money on this particular trip it was lovely because it was such a nice trip and we enjoyed ourselves on the coast. Prosperity minded is about being open to prosperity and enjoying being in the now and wanting more.

Happy for No Reason: 7 Steps to Being Happy from the Inside Out Review

Christopher Sherrod — Tue, 02 Jan 2007 00:00:00 GMT

Marci Shimoff from the movie "The Secret" just released a new book.

The expression "pursuit of happiness" was coined by Dr. Samuel Johnson in his 1759 novel Rasselas. For such an old phrase, it's about time that someone wrote a book to tell us just how to do that. Marci Shimoff, best known for her Chicken Soup for the Soul series books and her recent appearance in the movie The Secret, seems highly qualified and up to the task. Shimoff along with co-author Carol Kline has just released her new book [Happy for No Reason: 7 Steps to Being Happy from the Inside Out](https://amzn.to/3xKGNwl). The book is full of practical exercises, real life stories and new insights into the science of happiness. Shimoff spent years doing research, in depth interviews and developing and perfecting strategies to create happiness. According to Shimoff, we all have a happiness set pointâ€ that is approximately 50% genetic and 50% learned. She believes it is possible to reprogram our happiness set point to higher levels of peace and well being.

Losing My Virginity Review

Christopher Sherrod — Mon, 16 Oct 2006 00:00:00 GMT

I just completed reading Richard Branson's autobiography title "Losing My Virginity". I am even more fascinated by Branson after reading the book. He is a true entrepreneur. He says that there is no success formula for business. You have to be out there doing it and have a good team and of course a fair amount of luck. These will help in you being successful but do not guarantee it. His first concern is always to protect the downside and to make sure the new venture added to the Virgin brand. He always structures the companies that give the manager and his team a shareholding in the business. That way they are highly motivated to succeed. I myself have always noticed that companies where they have part ownership always have fantastic customer service. Branson's philosophy is to treat your employees very well and they will take care of the customers who will help the shareholders, instead of the major corporate philosophy of putting the shareholders first then the customers and lastly the employees. Branson always carries a notebook and asks customers how to increase service where ever he goes. Also asking your employees what can be improved is key. He embraced change which is why he went from record stores to being a record label and beyond. Don't have blinders on to what your business is. Be willing to change. In order to be able to change to market conditions he keeps his companies separate and small. He wants each Virgin subsidiary to be efficient and manageable in size. He picks products and services if he or his family would like them. It is that simple. Branson has had many attacks over the years, the lawsuit with British Airways being a big case which he won. Always protect your product and services reputation with vigilance. "If an inaccurate story appears in the press and is allowed to run for more than one issue of the paper, it becomes fact. Then every time your product is mentioned, this same story will be repeated." I highly recommend reading [Losing My Virginity](https://amzn.to/3zHEb2O).

The Art of Money Getting or Golden Rules for Making Money Review

Christopher Sherrod — Tue, 19 Sep 2006 00:00:00 GMT

[The Art of Money Getting or Golden Rules for Making Money](https://amzn.to/3VUgjjK) I became so excited when I discovered this long lost business book. I have found these “classic” business books to be the basis for modern business books. People back in the early 1900’s knew about business just as much as they do now. Only technology has changed. People haven’t changed much at all. After reading this little gem it reminded me of “Think and Grow Rich” and “Richest Man in Babylon”. This is one of those classic no nonsense business books. I found P.T. Barnum’s insight to be the same as all the successful business people I know. Please read this classic business book and then get copies for others. I found it very interesting what people in the early 1900’s thought about business and it comes off very simple. And simple is good.

Steve Irwin: A Life Lived Full Out, A Lesson for Entrepreneurs

Christopher Sherrod — Fri, 08 Sep 2006 00:00:00 GMT

When I heard of Steve Irwin’s death, it gave me a smile. Not because I’m glad he is dead. I’m actually quite sad. It has taken me almost a week to write this article. I’m happy that someone lived their life full out. So many people live mediocre lives. Steve did what he loved. Can you imagine him doing anything else? “Would you like fries with that?” I can’t imagine him every saying that. And I’m glad he never did. He lived more in his life than most people every do in several lifetimes. Entrepreneurs are like Steve. They go full out. They fail sometimes but they are doing. They do what they are passionate about and the money follows. How many people told him that chasing crocodiles would make him prosperous? Most likely quite a few people told him he was nuts. Prosperous people do what they envision in spite of what the negative people say. Here is to Steve for having a wonderfully prosperous life. I will miss you and I know you thoroughly enjoyed life and wouldn’t have done it any other way. Cheers.

Who Defines You Launched

Christopher Sherrod — Sun, 19 Feb 2006 00:00:00 GMT

I recently launch a new website for my [web design firm](/whodefinesyou) after six years of consulting on websites I now have a place for these types of projects. Referrals only.

Money as a Tool for a Better Life

Christopher Sherrod — Thu, 09 Feb 2006 00:00:00 GMT

Money is not something to worship, hoard, or ignore. It is a tool. Used well, it can create stability, open choices, support good work, and help improve your life and the lives of people around you. The way you think about money matters because it shapes the way you use it. For me, real prosperity begins with a personal definition of enough. It is not only about income, savings, or outward success. It also includes health, generosity, freedom, relationships, useful work, and the ability to live in alignment with your values. Money works best when it serves a life instead of becoming the point of the life. It’s true. The world can be a chaotic place. You have two basic choices: - You can allow life to define you. OR - You can define your life… and live it!

Abraham-Hicks - Art of Allowing Workshop

Christopher Sherrod — Mon, 14 Nov 2005 00:00:00 GMT

I was introduced to Abraham-Hicks teachings back in September or Octover. I got their newest book and also found out they have workshops. They call them Art Of Allowing. So I signed up for one. It was held over the weekend. The Hicks are located right here in San Antonio. So I signed up for that one. It was held on their ranch consisting of several acres and many buildings. I saw their monster bus and even got a tour of it. I now know why they call it monster, it is big. On the back of the bus it says "Life is supposed to be fun". I believe many people lose track of this. I also loved their treehouse. Great place to think and plan. I love their law of attraction teaching. Many people actually focus on what they do not want and not on what they really want. The exercises and teachings of Abraham-Hicks helps you will getting back on track. The Abraham teachings affirm our well-being and help us to recognize the power of joy in achieving all that is desired in life. Check out one of their workshops or cruises, I think you will get a lot out of it.

How to Win Friends and Influence People Review

Christopher Sherrod — Thu, 03 Nov 2005 00:00:00 GMT

I've had this book [How To Win Friends and Influence People](https://amzn.to/3VYI7Uk) on my shelf for quite a while. I finally made time to read it. I can understand why it is so famous. I enjoyed it very much.

The Napoleon Hill Foundation Review

Christopher Sherrod — Mon, 24 Oct 2005 00:00:00 GMT

I just finished Napoleon Hill’s book *Think And Grow Rich". At the end of the book they have an offer for a free bookplate with Dr. Hill’s signature. So I started writing a letter asking for it. I thought oh there is a foundation I wonder if they have a website. After a quick search I found [The Napoleon Hill Foundation](http://www.naphill.org/) on the web. The foundation has several seminars and other resources listed. Plus a Mastermind Online Success Club. >Our Mastermind Online Success Club is an international group of enthusiastic members who are like-minded in that all share a common interest in the works and teachings of Dr. Napoleon Hill and motivational practices that work.

Unlocking Business Success: The Power of Mastermind Groups

Christopher Sherrod — Mon, 10 Oct 2005 00:00:00 GMT

What is a mastermind? Mastermind meeting formats, Spotting Inauthentic Mastermind Groups ## Unlocking Success: The Transformative Power of Entrepreneurial Mastermind Groups In the often solitary world of entrepreneurship, the road to business success can be paved with uncertainty, doubt, and the ever-present challenge of growth. The weight of critical decisions, strategic planning, and daily operations can be overwhelming. But what if I told you that there’s a powerful tool at your disposal, one that can help you navigate this complex journey with more clarity, insight, and confidence? Enter the world of mastermind groups. ## What Is A Mastermind A mastermind group is a unique and effective concept that has been employed by some of the most successful entrepreneurs and business leaders throughout history. At its core, a mastermind group is a collection of like-minded individuals who come together regularly to share their expertise, experiences, and insights, with the shared goal of achieving individual and collective success. The benefits of participating in a mastermind group are numerous and can significantly impact your business journey in the following ways: 1. Collective Wisdom: One of the most significant advantages of joining a mastermind group is the wealth of collective knowledge and experience it offers. Whether you’re a startup founder or a seasoned business owner, the diverse perspectives within the group can provide fresh insights, alternative viewpoints, and innovative solutions to the challenges you face. 2. Accountability: When you’re accountable to others, your commitment to your goals becomes more tangible. Mastermind groups create an environment where members set and share their objectives, and the group holds each other accountable for achieving them. This level of accountability can be a powerful motivator to stay on track. 3. Networking Opportunities: Being part of a mastermind group opens doors to valuable networking opportunities. You’re exposed to a network of like-minded professionals who can become partners, collaborators, or clients. This expanded network can be an invaluable asset for your business growth. 4. Personal Growth: Beyond professional development, mastermind groups often foster personal growth. As you interact with diverse individuals, you’re challenged to think differently, consider new perspectives, and develop your communication and leadership skills. 5. Enhanced Decision-Making: Entrepreneurship is often about making critical decisions, and having a trusted group of peers to provide input and advice can significantly enhance your decision-making process. Your mastermind group can serve as a sounding board, helping you avoid costly mistakes and make informed choices. 6. Emotional Support: Running a business can be emotionally taxing. The understanding and encouragement you receive from your mastermind group can be a lifeline during challenging times. Knowing you have a supportive community to turn to can reduce stress and promote mental well-being. 7. Goal Setting and Achievement: Mastermind groups often involve setting clear, measurable goals. This structured approach to goal setting can help you become more focused and driven in your business endeavors, leading to greater success. 8. Inspiration and Motivation: Being surrounded by individuals who share their successes, strategies, and stories of triumph can serve as a powerful source of inspiration and motivation. It reminds you that your aspirations are attainable and keeps your entrepreneurial spirit alive. ## Mastermind Formats There are few different types of mastermind meeting formats. ### Hot Seat Format Each MM member has specific problem solving/planning session whereby members contribute to the Hot Seat person?s needs. One meeting may be devoted to one individual or each individual may have 15-20 minutes in the Hot Seat each meeting. The Hot Seat selects their topic and can prepare and send information in advance. ### Topic Format A topic is chosen for each meeting and members bring in a sample of their work pertaining to the topic. her personnel policy, Vacation/Sick time policy. Job Applications etc. Each member is asked to bring one resource article that they have used previously or to find one article from current reading. ### Education Format The group chooses a book and reads and discusses one topic per month. Can be supplemented with current newspaper and trade and industry magazine articles. ### Guest Speaker Format Each member recruits a speaker for a meeting?s first hour. The second hour is spent discussing the topic and any homework assigned to back up the topic. ## Spotting Inauthentic Mastermind Groups In the world of mastermind groups, authenticity is paramount. Here’s some guidance on identifying groups that might not meet your expectations: 1. Enormous Groups: Authentic mastermind groups are typically smaller in size, facilitating meaningful interactions and sharing. If there are more than 10 members and only the host can speak, it’s likely not a true mastermind but more of a group call. While it may be labeled as a mastermind in marketing, it doesn’t capture the essence of genuine collaboration. 2. Lack of Contact Information: Transparency and openness are essential in mastermind groups. If you find a group that behaves like a mastermind but doesn’t allow you to know your fellow members or share contact information, it raises concerns. Some groups even prevent mingling before or after in-person meetings, which is counter to the spirit of a mastermind. 3. Avoidance of Questions: In an authentic mastermind, leaders are open to questions and discussions about the group’s format and structure. If a paid group leader actively avoids answering your questions, or even resorts to ending the call or expelling you for inquiring about the meeting’s dynamics, it may not be the right fit for you. In summary, staying vigilant about these indicators can help you avoid inauthentic mastermind groups and ensure you find a genuine community for collaboration, learning, and growth. ## How To Setup Up A Mastermind Group 1. Identify speakers with complementary businesses, similar career levels and shared values. The diversity of the group is a strength, and everyone should have something they can bring to the party in the way of expertise. Be careful that there is not too much disparity between experience levels, or the sharing of ideas may not be as relevant. Shared values underpin everything you do as a group. 2. Determine a purpose. There are many different reasons why your mastermind might meet, ranging from lead sharing to being a support group or some mix of different elements. Be very clear on what you’re trying to accomplish. The more specific you are, the more productive you’ll be. 3. Establish guidelines. Talk about meeting time, length and attendance, and address the soft issues around how you treat each other. Melanie Mills puts it well when she says, “Establish guidelines for how you operate with each other like not putting down other speakers, a solutions-orientation versus a problem-orientation, sharing time so nobody dominates, confidentiality, and mutual respect. This is probably the most important step as it creates the atmosphere for you to operate in. I would keep them simple but clear.” 4. Pick a leader. Whether this person holds the position forever or temporarily is less important than the need for someone who will coordinate schedules and meeting locations. You can rotate the leader. ## Building a Strong Mastermind Group: The Art of Screening and Sustaining Commitment Before admitting new members to your Mastermind Group, it’s essential to screen them to ensure they fit into the existing group and are genuinely committed. Decide in advance on the ideal group size (usually 5-8 members) and only accept new members with unanimous consent from the existing group. - Do you have a personal or business mission or vision statement? - What are your five-year goals? - Where will you find time to participate in the MasterMind Group? - What is your commitment to advancing in your business and personal life? - Why should you be chosen to participate in this group? Even with a screening process, your group may encounter individuals who initially claim commitment but then fail to participate or who profess honesty but breach the group’s trust. Be ready to promptly address these issues by asking non-participating or untrustworthy members to leave the group. This action is necessary to uphold the group’s energy and ensure an enjoyable experience for all. ## Dynamic Evolution: The Lifecycle of Mastermind Groups in Entrepreneurship A mastermind group is a tight-knit community of like-minded entrepreneurs who come together to exchange ideas and address mutual concerns. These groups form organically and may dissolve when circumstances dictate. I’ve experienced mastermind groups that disbanded because a member or two achieved substantial growth, making it challenging for the smaller members to stay relevant. In other cases, some participants found themselves unable to contribute meaningfully to the meetings due to a lack of relevant experiences or insights. Occasionally, the significant disparities in individual growth within the group can create awkward dynamics. In such situations, it’s often best to allow individuals to find a better-suited group, where their needs and contributions align more seamlessly. Joining a different mastermind group that’s a better match can be a refreshing start, and remember, these groups aren’t necessarily meant to be permanent fixtures in your entrepreneurial journey. ## Mastermind Magic: Your Guide to Harnessing Entrepreneurial Success In summary, mastermind groups offer an invaluable support system for entrepreneurs and business leaders. They provide a platform for collective wisdom, accountability, networking, and personal growth. They also contribute to more informed decision-making, emotional support, goal achievement, and ongoing inspiration. When leveraged effectively, mastermind groups can become a cornerstone of your business success. To fully harness the potential of mastermind groups, consider finding or creating one that aligns with your business goals and values. Whether you join an existing group or establish your own, the benefits of being part of a mastermind can be a game-changer on your path to business success.

Think And Grow Rich Review

Christopher Sherrod — Tue, 04 Oct 2005 00:00:00 GMT

My life coach recommended that I join a Master Mind group and he recommended I read [Think and Grow Rich](https://amzn.to/3WnMY2F) by Napoleon Hill to learn about the Master Mind. All very successful people have a Master Mind helping them along. They do not work in a vacuum.

Cashflow Games

Christopher Sherrod — Sun, 02 Oct 2005 00:00:00 GMT

I have found the Cashflow games from Rich Dad, Poor Dad fame Robert Kiyosaki to be very helpful. Plus you can meet like minded people at local games. Cashflow Games

What the Bleep Do We Know!? Movie Review

Christopher Sherrod — Mon, 01 Aug 2005 00:00:00 GMT

We create our own reality. Our mind treats things that are real and imagined in similar ways. It can't always tell the difference. A very deep movie that explores how quantum physics and spirituality are mixed. Visit the What the Bleep Do We Know!?™

The Tipping Point Review

Christopher Sherrod — Tue, 17 May 2005 00:00:00 GMT

--- [The Tipping Point](https://amzn.to/3S83vWa) was recommended to me for two weeks by many different people. It is unusal to have a book recommended so many times by so many different people so I purchased it right away. I read it in two days and learned a great deal about how small ideas explode by word of mouth and how you can help in the process. - Law of the few - Stickyness factor - Power of contact

"The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life,” writes Malcolm Gladwell, “is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do.” Although anyone familiar with the theory of memetics will recognize this concept, Gladwell’s The Tipping Point has quite a few interesting twists on the subject.

Born To Be Review

Christopher Sherrod — Mon, 09 May 2005 00:00:00 GMT

I read many business and self-development books. Some are better than others. This book [Born To Be](https://amzn.to/4cCTTuC) is one of the best. *Born To Be* tells several stories of well-known people that have failed and succeeded. Great stories with great reminders that they had several failures before winning and they did so because they didn’t give up. Don’t give up and I’ll see you at the top. Have you ever wondered, “Is this all there is?” Are you tired of feeling trapped in a stress-filled job that leaves you unhappy and unfulfilled? If so, you are not alone; 86 percent of Americans aren’t happy with their jobs. Fortunately, Brian Souza’s cutting-edge new book offers a simple solution. *Become Who You Were Born to Be: We All Have a Gift… Have You Discovered Yours?* It explores the tragedy of an unlived life. It provides straightforward strategies to help people discover their gifts and uncover their purpose in life. This book couldn’t have come at a better time.

The Carpenter’s House Fable

Christopher Sherrod — Tue, 05 Apr 2005 00:00:00 GMT

A fable about building yourself up to retirement. An elderly carpenter was ready to retire. He told his employer-contractor of his plans to leave the house building business and live a more leisurely life with his wife enjoying his extended family. He would miss the paycheck, but he needed to retire. They could get by. The contractor was sorry to see his good worker go and asked if he could build just one more house as a personal favor. The carpenter said yes, but in time it was easy to see that his heart was not in his work. He resorted to shoddy workmanship and used inferior materials. It was an unfortunate way to end his career. When the carpenter finished his work and the builder came to inspect the house, the contractor handed the front-door key to the carpenter. ‘This is your house’, he said, ‘my gift to you’. What a shock! What a shame! If he had only known he was building his own house, he would have done it all so differently. Now he had to live in the home he had built none too well. So it is with us. We build our lives in a distracted way, reacting rather than acting, willing to put up less than the best. At important points we do not give the job our best effort. Then with a shock we look at the situation we have created and find that we are now living in the house we have built. If we had realized that we would have done it differently. Think of yourself as the carpenter. Think about your house. Each day you hammer a nail, place a board, or erect a wall. Build wisely. It is the only life you will ever build. Even if you live it for only one day more, that day deserves to be lived graciously and with dignity. The plaque on the wall says, ‘Life is a do-it-yourself project’. Your life tomorrow will be the result of your attitudes and the choices you make today. Author Unknown

The Meaning Of Money Review

Christopher Sherrod — Thu, 04 Nov 2004 00:00:00 GMT

From [The Meaning Of Money by Zig Ziglar](https://www.ziglar.com) that I liked reading. Does money really matter? What? I'm working myself to death just to make ends meet and you ask if money really matters. Are you nuts? That's the American story, isn't it? It is the price we pay for the American Dream. What if money didn't matter, though? Let's pretend for a few moments that money is not important. How then would you live your life? What appears to be a loaded question with complex answers is really quite simple, for there are only two choices. We either live to live, or we live to give. We either live for the enrichment of ourselves, or we live to help others. Our entire value system rests on that decision. This may be better described in a story told to me by a bankruptcy attorney who was working with a highly successful professional with a multiple six figure income, yet he and his wife were facing bankruptcy. In reviewing the financial records of this couple my attorney friend made two discoveries. One, not surprisingly, was a mountain of consumer debt for purchases of what he described as ?just stuff.? The second discovery was much more of a revelation, and that is that not one penny of this couple's significant income was given to charity. They made their choice. In his autobiographical book, Man's Search for Meaning, renowned psychiatrist and holocaust survivor Dr. Viktor Frankl observed that those most likely to survive the atrocities, abuse, disease and starvation of the concentration camps were those who in spite of their physical and emotional weakness reached out in some way to help their fellow prisoners, whereas those who withdrew totally into their own self-survival were most likely to die. They made their choices. Did money really matter in either of these examples? The bankruptcy case involves a financial predicament, but it is not about money. The case of the concentration camp victims has absolutely nothing to do with money. Clearly both stories illustrate the critical importance of the value system we choose for our lives. We either choose to live for the satisfaction of our own selfish desires, or we choose to live for the enrichment of others. Does money really matter? Of course it matters. We do have mortgages to pay and children to educate, automobiles, insurance, and many other financial obligations that support our American Dream lifestyles. But each of us must make that critical choice about our values. Does money come first in our lives and in our businesses, or is there a greater value in what we do and how we live? One wise sage once said that money will come when you are doing the right thing.

Richest Man In Babylon Review

Christopher Sherrod — Sun, 08 Jun 2003 00:00:00 GMT

[Richest Man In Babylon](https://amzn.to/3Y3qC7U) is a very quick read that teaches to have a plan and work the plan. >Millions have been helped by the famous "Babylonian parables," hailed as the greatest of all inspirational works on thrift, financial planning, and personal wealth. In language as simple as the Bible's, this modern classic shows the way to the road to riches.

Cashflow Quadrant Review

Christopher Sherrod — Sun, 16 Apr 2000 00:00:00 GMT

From [Cashflow Quadrant](https://amzn.to/4cCta1g) I use this book to teach people about the differences in making money and having a system make money. Robert is good at making this very simple. > What is the difference between and employee and a business owner? Why do some investors make money with little risk while most investors just break even? Why do most employees go from job to job while others quit their jobs and go on to build business empires? > THE CASHFLOW QUADRANT answers these questions and guides readers in finding their own path to financial freedon in a world of ever increasing financial change. It is a book written... > for people who are ready to move beyond job security and begin to find their own world of financial freedom. > For people who are ready to make deep professional and financial changes in their lives > For people who are ready to move from the Industrial Age to the Information Age > Have you noticed that many of the brightest graduates from our universities want to work for college dropouts...dropouts such as Bill Gates of Microsoft, Richard Branson of Virgin Industries, Michael Dell of Dell Computers, Ted Turner of CNN? Dropouts who are today the mega-rich oof society. Why does this happen? As THE CASHFLOW QUADRANT reveals, it is simply a matter of knowing which quadrant to work from and when.

How To Be Rich Review

Christopher Sherrod — Sat, 15 Jan 2000 00:00:00 GMT

[How To Be Rich](https://amzn.to/3zG8tmu) is an oldie but a goody. Written back in the 1960's. Getty presents how he became the richest man in the world. This is a must book for your success library. >There are no tricks, no magical incantations or sorcerer's potions which can make a business or a business person an overnight success. Many qualities and much hard work are needed, as are innumerable other elements, before a businessman or woman can achieve success and reach the millionaire level. The various qualities, elements and factors which other successful businessmen and I have found to be essential or helpful are subjects of this book.

Think Like A Tycoon Review

Christopher Sherrod — Sat, 15 Jan 2000 00:00:00 GMT

From [Think Like A Tycoon](https://amzn.to/3LokrDY). > His story of his success is inspiring. > I started from scratch, without money, special skills or contacts and founded eight totally unrelated part-time businesses. I watched as each of them earned over a million in three years or less. It's simple once you know how. I discovered a secret formula that every single super-rich person seems to have used to gain wealth. I began applying it and in six months I was a millionaire. I have never looked back. > While I made my fortune I had fun too. I managed to go to an average of five parties a week. Plus two or three concerts, plays, or movies. As for my love-life... I had more companionship in a year than most people have in a lifetime! Now you can do the same. > Make your own millions > Think Like A Tycoon tells you how I made my fortune and shows you how by following my footsteps you can do the same. Discover the business moves that could make you rich. What were lucky moves for me will be certainties for you! > We are often told that it takes money to make money. This is true but it does not have to be your own. Follow my 12 guidelines and learn how to borrow a million unsecured! And once you have the money? Don't worry. It's a buyer's market. > There has never been a better time for the prospective property tycoon. At last, you can find out how to buy property which is up to fifty per cent below market value! Why put up with greedy estate agents who are more concerned about their commission than their clients? With Think Like A Tycoon you can learn how to cut out the middleman. In addition, you can learn how to secure a property by putting up little or no money!

Atlas Shrugged Review

Christopher Sherrod — Fri, 07 Jan 2000 00:00:00 GMT

[Atlas Shrugged by Ayn Rand](https://amzn.to/460XAaS) was the first book I read after deciding to learn more about business and self-development. It was referred to me by a mentor of mine. It opened my eyes. The people that are depressed and negative strive to bring down self-made people. It is an incredible story that reflects todays society. Highly recommended to start with. >With this acclaimed work and its immortal query, "Who is John Galt?", Ayn Rand found the perfect artistic form to express her vision of existence. Atlas Shrugged made Rand not only one of the most popular novelists of the century, but one of its most influential thinkers. Atlas Shrugged is the astounding story of a man who said that he would stop the motor of the world--and did. Tremendous in scope, breathtaking in its suspense, Atlas Shrugged stretches the boundaries further than any book you have ever read. It is a mystery, not about the murder of a man's body, but about the murder--and rebirth--of man's spirit. Atlas Shrugged is the "second most influential book for Americans today" after the Bible, according to a joint survey conducted by the Library of Congress and the Book of the Month Club